Get this entire logo tutorial in a printable PDF file! Just click the button
at right to get your copy today! It includes the instructions on how each of the four
logos was created.
On Demand Printing
For the past six months, I've been giving you tips and tricks for creating simple,
yet effective, logos. You've probably found yourself wondering out loud, now that
I have this logo, what am I going to do with it? Read on and all will be explained.
Many of you have color printers, many of you will receive (or have received by the
time you read this) color printers as holiday gifts. And, for those of you who do
not have color printers, the time has never been better to buy. My Epson Stylus 800,
which I paid in the neighborhood of $US 380 this time last year is currently selling
for $219 at cdw.com or the Epson Stylus 440 going
for an unbelievable $149 (again at cdw.com). The difference in the two printers is
mainly speed. The price for a color printer has never been lower and the quality has
never been higher. Canon and HP, among others, also have competitively-priced printers,
I'm just not familiar with their various models and features. I can only recommend the
Epson Stylus 800, as I've been completely satisfied with my printer, its performance
and quality.
So you may ask, what can I do with a color printer that I can't do with my Laser
printer? I'm glad you asked because I was about to tell you anyway. You can print your
own stationery, and in color, that's what.
With print resolutions up to 720 and 1440 dpi, the quality is often as good as, if not
better, than commercially printed stationery. Instead of having to warehouse enormous
quantities of stationery, (most commercial printers will not print anything less than
500 to 1,000 items--and that's a lot of business cards to have to get rid of-no matter
how much you network), you can print "on demand" as much or as little as you need. In
manufacturing they call this JIT or just in time.
How Does It Work?
Quite easily, really. Let's begin with business cards. Most stationery chains, like Office
Depot, Staples, Office Max and others carry packages of card weight paper. This is
sometimes referred to as cover weight paper. You can get special gloss coated paper,
especially manufactured for ink-jet printers, and this is important, because on the wrong
paper, the ink might smear. And the same stationery chains usually have quality letterhead
and matching #10 (standard business) envelopes in stock.
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