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Monday, April 23, 2007

Make it easier for our customers - and ultimately ourselves

About once a month I take 10-15 min or so to show people why they should own Draw. I don't get anything out of it $$$ wise, but there are 2 benefits for me in other ways;

1. It satisfies me to see people struggle less with software. People should stop wasting their time trying to lay out print materials in powerpoint, excel, publisher, or word. This is regardless of their level of artistic ability.

2. If they eventually send their file to me for printing, at least I can work on it without conversions from something else. I can deal with the prepress issues more easily - bleeds, impositioning, overprinting, color modes, resampling , etc.

Get the word out! :-)

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