Magazines Unleashed

Who Reads All You?
All You is created for the value-driven American woman. All You readers seek practical, reliable, affordable solutions for how to do more, buy more and accomplish more with less. They want �??achievable inspiration,�?� not �??unattainable fantasy,�?� reasonably priced products from stores where they actually shop, and real-life advice that fits their busy lifestyle. All You covers a range of topics from interpersonal relationships to home repair; recipes that can be made in 10 minutes to decorating ideas for under $100; health information delivered in language she can understand, to clothes for every body type, all presented in a lively, contemporary format.

What You Can Expect in Each Issue:

• Coupons: Every issue of All You contains valuable coupons for fashion, food, makeup and household basics. With high coupon totals each month (more than $60 recently), this magazine pays for itself many times over.
• Advice on living well for less: Throughout every issue are exclusive money-saving ideas for every area of your life. You�??ll benefit from invaluable tips on couponing, smart shopping, bargain hunting, price negotiating, home decorating, discovering inexpensive beauty and fashion products, and much more.
• Realistic health and fitness ideas: Most of us should improve our health or diet or exercise routine somehow. But change is hard. So All You gives the hard facts and concise plans you need to make better lifestyle choices. Whether you�??re looking to lose weight, firm up or create more healthful meals, our stories have the up-to-date, proven information you need, presented in a format that�??s easy to understand.
• Affordable, delicious family-friendly recipes: Grocery costs make up a huge part of every household budget. That�??s why All You offers an unparalleled selection of inventive and inexpensive recipes for daily dinners, special occasions and tempting treats�??many for just pennies a serving! Better yet: All the ingredients are readily available at local markets.
• The "Reality-Check" promise: The heart of All You is our �??Reality Check�?� promise. We reach out to our exclusive network of more than 40,000 women to get their advice�??and we feature them and their ideas prominently throughout every issue. The magazine also goes in-depth every month, bringing you inspiring first-person stories of women who have overcome challenges in their lives, from financial burdens that seemed impossible to surmount to life-threatening illness and natural disasters.
• Your most important questions answered: In each issue an All You recruits experts (all of them women) in key areas�??health, relationships, pet care, fitness, nutrition and money savings�??and asks them the most pressing questions in their fields. You get unbeatable access to clear thinking on thorny issues, like how to pay off your credit cards, deal with a fussy in-law and lose that baby weight.

Magazine Layout:
Editorial content is presented through a value-oriented lens, in an accessible, easy-to-read format, ideal for a busy lifestyle. All You delivers bite-size nuggets of information and realistic ideas for every area of a woman�??s life. The photography, graphics, boxes and tips are presented in organized, visually compelling design.

Click on any image below to see select pages:

Contributors:
All You recruits experts in key fields--health, relationships, pet care, fitness, and money savings. Many of them are women, since All You is for women, and all of them are able to speak in a direct and practical way to give readers advice they can use.

Past Issues:


Comparisons to Other Magazines:
The mission of All You is to provide readers with what they need but also to recognize, celebrate and encourage them. In every issue, on every page, All You makes women feel great about themselves and their choices.

Advertisers:
Advertisers looking to reach the value-minded consumer run in All You. The magazine carries a wide range of advertisers from food to home to apparel to beauty.

Awards:
All You has been named to ADWEEK's prestigious "10 Under 50" Hot List for magazines under $50 million for two consecutive years (2007 and 2008). In 2009, the category changed to "10 Under 60" (for magazines under $60 million), and All You made the list once again. All You also received an �??Honorable Mention�?� in Capell�??s Circulation Report Best Performers in 2008.

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Who Reads Rolling Stone?
Rolling Stone is written for a younger, urban audience who�??s interested in entertainment, including music, movies, television, technology, and national affairs. It combines its significant entertainment reviews with cultural and social commentary, featuring articles on politics, celebrities, and more.

What You Can Expect in Each Issue:

• Rock & Roll: The latest music news on those who continue to rock us.
• Smoking Section: In-depth, exclusive looks at the rock star lifestyle.
• Random Notes: A photo collage of who's who in the music biz, and what they're up to.
• Breaking: A look at the hottest new artists, or old artists with something new.
• Charts: Billboard's top ten, iTunes top ten, local favorites, and the top 40 albums at issue release.
• Reviews: Star-rated reviews of new releases, across media.

Past Issues:

Special Issues Through the Year:

• Spring Music and Festivals Previwe: From indie rockers to the year�??s best bands, Rolling Stone�??s �??more than a sneak-peak�?� look at the season�??s most anticipated releases and music festivals.
• The Best of Rock: What band has the best drummer? Who puts on the best show? What�??s the best online music service? A useful guide to the best that music has to offer.
• Live Issue: Mapping out the best places to experience live music from coast to coast--must-see tours, festivals and more.
• Fall Fashion/10 Bands to Watch: The latest must-have looks that will rock fall fashion, plus profiles of the most hype-worthy bands.
• Year in Review: The best moments of the year in pop culture, from the most noteworthy albums and artists to the most off-the-wall moments.

Magazine Layout
One of the hallmarks of Rolling Stone is its excellent photography. From the cover image through to the last page, photos are what drives much of the graphical nature of this magazine. Articles are accompanied by photographs or illustrations, and the overall tone of the magazine is visually impactful.

Awards
2007 National Magazine Award For General Excellence, ASME. Editorial excellence honors in reporting and photo essay categories, ASME 2006. Since the inception of ASME, Rolling Stone has earned over 50 nominations and 12 wins.

Who Reads Backpacker?
Backpacker is written for readers who love outdoor adventure. Backpacker readers are serious about their passion for the outdoors, whether it be a simple day hike or an all out backpacking trek. Published 9 times a year, Backpacker provides expert information on the best trails in America, including GPS coordinates to get readers to the most remote and beautiful places nature has to offer.

In 2008, Backpacker teamed up with San Francisco based firm Cooler to calculate their carbon footprint. Realizing that they were putting 5 million pounds of CO2 into the air each year, Backpacker took measures to reduce their carbon footprint, and combined with investment in renewable energy, has efficiently become a carbon neutral publication.

What You Can Expect in Each Issue:
Readers can look forward to reading Basecamp, which stuffs exactly what readers need without an extra ounce of verbiage. The Basecamp section includes:

• Tripfinder: Match three different destinations with three different timeframes to determine your best adventure trip.
• 5 Minute Meals: Taste-tested recipes to make backcountry cooking easier.
• Life List: A concise, inspiring description of everything you need to pull off a once in a lifetime trip.
• Start Smart: Where new hikers come to learn essential camping skills.
• The Next Level: More experienced readers can learn advanced, multi-sport skills.
• Features: Ranging from Backpacker's stories of adventures on America's trails to gear reviews. The annual Gear Guide with over 250 reviews is always popular with readers. Other recent features have been a Life List of 47 must-do trips and 15 amazing flora a fauna spectacles.

Past Issues:

Magazine Layout:
The editors strive to pack as much information as possible into each issue. The layout offers beautiful landscape photography related to articles. Readers will also find the illustrated diagrams helpful and intuitive to follow.

Comparisons to Other Magazines:
Backpacker is for the ultimate adventurers. Other magazines in its class tend to focus more on camping and casual outdoor activity, while Backpacker covers everything from the simple day hike to the most extreme mountain treks.

Advertising:
Readers can expect to find the advertising specific to the outdoor and recreation industry. Most ads relate to either backpacking gear or foods, with the occasional automobile or travel ad geared towards the adventurous consumer.

Awards:
In 2006, Backpacker won a prestigious National Magazine Award. Backpacker's Basecamp department was honored as the best magazine section within the industry. In 2007, Backpacker was named a National Magazine Award Finalist in the Single-Topic Issue category, which honored the ambition, comprehensiveness and imagination of the recent "Survival" issue.

Who Reads Vegetarian Times?
Vegetarian Times is written for those at the forefront of the healthy living movement. Published nine times a year, it provides delicious recipes, expert wellness information, and environmentally sound lifestyle solutions for both full-time and part-time vegetarians. Replete with beautiful photography and articles from leading experts, Vegetarian Times will be of interest to anyone with a passion for eating healthy while staying environmentally conscious.

What You Can Expect in Each Issue:

• Health: Vital food, health, and nutrition news. Nutritionists and doctors answer questions about vegetarian lifestyles.
• Eco-Beauty: Presenting environmentally friendly, cruelty-free beauty buys.
• Quick: All about making great tasting meals in not a lot of time. Expect to read about healthful and delicious 30 minute meals, and dishes you can make using just 5 ingredients.
• Life--Carrot and Stick: Who walks the walk and who's nothing but talk. Tips to make your habitat healthier and become more eco-enlightened travelers
• Cuisine: Editors find creative new ways to incorporate your favorite flavors into dishes.
• Vegan Gourmet: Our popular plant-based column.
• Features: From recipe contests to eco-friendly advise, features run the gamut of information that vegetarians crave most. Recent stories have included "10 Ways to Green your Fridge," "South American Superfoods," and "Earth to Table Herbs.�?�

Past Issues:

Contributors:
Contributors range from Restaurateurs, chefs, nutritionists, artists. These people are carefully selected for their passion and knowledge of vegetarian food and the accompanying lifestyle.

Magazine Layout
Each issue features beautiful food photography, focusing on a soft palette of colors for long reading sessions.

Comparisons to Other Magazines
The magazine is written for both vegetarians and flexitarians alike. It promotes a healthy vegetarian lifestyle without putting guilt on those who eat meat. The editors strive to bring readers articles in a positive light without preaching and politics.

Advertising
Readers will find advertisements mainly from companies making vegetarian foods products. Additional frequent advertisements include supplements, cruelty-free beauty products and eco-friendly products. Most advertisements include a "Reader Service" option so readers may request more information about specific products.

Popular Mechanics is for people who have a passion to know how things work. It's about how the latest advances in science and technology will impact your home, your car, consumer electronics, computers, even your health. Popular Mechanics - answers for curious minds.

Who Reads Popular Mechanics?
The Popular Mechanics reader is curious. The reader is driven to explore, become knowledgeable and actively participate in a wide variety of interests, making him today's Go-to Guy that Main Street America goes to for advice.

What You Can Expect in Each Issue:
The Popular Mechanics reader has a curious mind - a hunger to know, an inquisitive interest, and a desire to investigate and learn. Every month, Popular Mechanics inspires, instructs and influences millions of curious minds - engaging them with breakthroughs in science and technology, how-to stories on digital technology, automotive advances and home upgrades.

• Tech Watch: Reporters dig deep to find new and exciting technological advances that will keep readers up-to-date with cutting-edge innovations – in aviation, computers, energy, environment, health, military, robotics, space and transportation.
• Upgrade: Reporters collect the best gear from the biggest trade shows – from new tools for the home and worksite to the most advanced digital gadgets – and provide no-nonsense comparison tests and monthly reviews.
• New Cars: Auto editors at Popular Mechanics give readers a comprehensive sneak-peak of the most exciting vehicles coming out of Detroit, Asia and Europe.
• DIY Auto: This section gives readers a place to go for all their automotive repair and maintenance questions and answers – allowing them to skip the trip to the local mechanic by providing them instructions on exactly how to diagnose and repair any number of auto problems.
• DIY Home: This section offers readers a column with a variety of step-by-step home improvement projects, including useful tips, advice and product reviews.
• DIY Tech: This gives readers hands on advice on all things tech – from cameras and computers to HDTV and surround sound – keeping them one step ahead of the curve.
• Feature Articles: Popular Mechanics tells you how the latest advances in science and technology will impact your home, your car, consumer electronics, computers, even your health. Features include: Tech Watch, Upgrade, New Cars, Saturday Mechanic, Car Clinic, Homeowners Clinic, and Jay Leno's Garage.

Magazine Layout:
Popular Mechanics is clean, crisp, fresh and cool. The magazine continuously delivers to curious minds every month - and even at 102 years young, continues to be a voice of authority on all things science, automotive, technology, home and outdoors.

Past Issues:


Comparisons to Other Magazines:
Popular Mechanics is the essential source for the modern man. From installing windows in their home or on their computer, Popular Mechanics gives readers the information and tools they need to be confident and competent in today’s high-tech world.

Advertising:
Popular Mechanics has a wide variety of advertisers, from automobiles to retailers and tools to home and garden, and everything in between.

Awards:
Over the past 9 years, Popular Mechanics has won over 60 Art and Design Awards - ranging from Distinction in Editorial Design to Best Cover of the Year, to Best Table of Contents to Distinction in Photography. In 2008, Popular Mechanics won the American Society of Magazine Editors award for excellence in service journalism, for its 3 part series on the fast growing national anxiety - the degradation of the environment.

Who Reads Real Simple?
Real Simple�??s core audience is comprised of smart, busy women who are looking for creative solutions to their everyday challenges, so they have more time to focus on what really matters. Real Simple serves a wide range of women with just as many loyal fans in their 20s as in their 50s. The Real Simple reader is well-educated, affluent and professional, but most of all, she is looking for ways to make life easier. Real Simple has an impressive monthly audience of 8.6 million people, including a loyal following of women who say they feel calmer and more in control when they receive the magazine each month.

What You Can Expect in Each Issue:
Real Simple incorporates and speaks to all aspects of a woman's busy life, including beauty, entertaining, etiquette, family, finance, food, health, home, pets, soul, style and technology. From time-to-time, Real Simple also addresses gifts, the holidays, travel and weddings. Each month, the magazine starts off with �??Your Words,�?� where readers share their answers to a question of the month; followed by �??Simple Solutions,�?� the front-of-book section with smart pieces of ideas, insight and inspiration including the popular New Uses for Old Things and Products of the Month. �??The Guide�?� offers strategies, systems and smarts for making life easier with stories in every topic area the magazine covers. Real Simple also features �??Moneywise,�?� a section dedicated to spending smarter; �??Road Tests,�?� real-people tested product recommendations; and �??Cooking,�?� a back-of-book section devoted to recipes, techniques and tips. �??Real Simple To Go�?� closes the magazine each month, featuring tear-out perforated pieces of useful information for readers to take with them in their daily lives. The Real Simple �??feature well�?� changes from month-to-month but always features beautiful, smart stories on a broad range of topics intended to inspire the reader.

The fourth annual Real Simple Family special issue will offer inspiring and innovative ideas to make all aspects of family life better.

Magazine Layout:
Real Simple�??s design objective is twofold: to convey information with clarity and organization within a simple, accessible format and to create a serene and uncluttered environment that imparts a sense of calm. One of the key components to that objective is ample use of white space, which gives the page design �??breathing room�?� and distinguishes the brand from other women�??s magazines. .

Click on any image below to see select pages from Real Simple:



Contributors:
Many stories are written by Real Simple editors; however, the magazine prides itself on featuring writers, photographers and contributors of note.

Past Issues:


Comparisons to Other Magazines:
Real Simple is unique and is the only magazine out there that focuses on the mission of making life easier.

Advertisers:
Real Simple appeals to a broad range of advertisers. The three biggest advertising categories are: food & beverage, beauty, and retail & department stores.

Awards:
Real Simple has won numerous industry awards and accolades, including three National Magazine Award nominations in the category of �??General Excellence.�?� Real Simple is the only magazine to have earned a spot on Adweek�??s prestigious �??Hot List�?� of top-ten titles for seven years in a row. The brand has also been named to Adweek�??s �??Brand Leaders�?� list for three consecutive years since the list�??s inception, and has won Advertising Age�??s �??Magazine of the Year.�?�

Who Reads Cosmopolitan?
The largest selling young women�??s magazine in the world, Cosmopolitan is famous for its upbeat style, focus on the young career woman and candid discussion of contemporary male/female relationships. Cosmopolitan is the magazine for millions of fun, fearless females who want to be the best they can be in every area of their lives.

What You Can Expect in Each Issue:

• COVER STORIES:The feature articles on celebrities, relationships, sex, fashion, beauty and health.
• COSMO NEWS:Hot Sheet: Everything buzz-worthy, Celebrity feature article, tips on relationships, Beauty Steakout...
• MAN MANUAL:The Man Report, Guy Spy, Guy Without Hist Shirt, Cosmo for Your Guy, Man on Fire...
• COMSO LOOK:Beauty News, Hair, beauty tips, Beauty Q&A...
• FUN FEARLESS FASHION:Things To Crave Right Now, How To..
• LOVE AND LUST:Couples, sex, love, relationships, Ask Him Anything, Bedroom Blog...
• REAL-LIFE READS:The Cosmo Post �?? amazing true tales...
• YOU, YOU, YOU:Cosmo Commandments, Connecting, Bitch It Out...
• FASHION AND BEAUTY:The best in fashion and beauty
• WEEKEND:What to Do, You and Him, Living...
• HEALTH CHECK:Cosmo Gyno, Your Body...
• REGULAR FEATURES:Cosmo Extras, From the Editor, Confessions, Guy Confessions, Bedside Astrologer, Red-Hot Read, Shopping Information, Cosmo Quiz...

Magazine Layout:
Cosmopolitan is visually fun. Article layouts are aesthetically pleasing, with hip and stylish photography to support the written word.

Contributors:
Cosmopolitan Editor-in-Chief Kate White began her career in the magazine business by winning Glamour Magazine�??s Top Ten College Women contest and appearing on the cover. She was an editorial assistant at Glamour and later became a feature writer and columnist for the magazine. She went on to hold key jobs at several national magazines, and eventually was named editor-in-chief of Child and then later Working Woman and McCall�??s. Before joining Cosmo, she served as editor-in-chief of Redbook for four years. White is the New York Times best-selling author of the Bailey Weggins murder mystery series for Warner Books. She is also the author of the bestselling career book Why Good Girls Don�??t Get Ahead but Gutsy Girls Do.

Past Issues:


Comparisons to Other Magazines:
Cosmopolitan has well-rounded editorial content, with 33% of its articles focusing on relationships and romance. It inspires with information on relationship and romance, the best in fashion and beauty, the latest on women�??s health and well-being as well as what�??s happening in pop culture and entertainment�?� and just about everything else fun, fearless females want to know about.

Advertising:
Cosmo advertising is targeting to meet the needs of our Fun Fearless Female readers and covers categories such as apparel, hair care, cosmetics, fragrance, skin care, electronics, and medication.

Who Reads Food Network Magazine?
The Food Network Magazine reader is a total food enthusiast--passionate, imaginative, and sees cooking as an expression of their creative spirit. Whether it's a quick weeknight meal or planning a dinner party with friends, the Food Network Magazine reader loves to experiment with new ideas and add a unique signature twist to every meal.

What You Can Expect in Each Issue:

• He Made/She Made: Two Food Network personalities battle it out to see who makes the better dish
• Copy That!: A famous item from a national restaurant is recreated each month
• Out of the Box: You'll be amazed at how many unique dishes can come from a boxed mix in your pantry!
• Weeknight & Weekend Dinners: Whether you have 30 minutes or 3 hours, make a delicious meal every night of the week
• Flip This Dish: A Food Network star recreates a classic dish to match their style

Contributors:
Every issue of Food Network Magazine features the all-star cast of Food Network. Whether you're learning how to make Paula Deen's favorite cookies, getting a peek inside Tyler Florence's kitchen, or making homemade pizzas with Ina Garten, you'll always see something you won't find anywhere else.

Magazine Layout:
Food Network Magazine is a larger than average magazine printed on rich, glossy paper. Beautiful photography goes hand in hand with well designed recipes and feature stories.

Comparisons to Other Magazines:
Food Network Magazine is the only food magazine out there that covers every amazing aspect of food and food culture. The wide range of dishes made on Food Network is reflected in the pages of the magazine, and it's the only magazine that features all your favorite stars.

Advertising:
Advertisers include Ford, Hershey, JC Penney, Kenmore, Kraft, Macy's, Nestle, Target, Viking, Wal-Mart and other national advertisers. The magazine is approximately 60% editorial content and 40% advertising content.

Who Reads Runner�??s World Magazine?
Runner�??s World will motivate and inspire you. Each monthly issue of Runner�??s World brings you advice on new running techniques, introduces you the latest running products and national and international race information. You�??ll find the strategies, tips and advice to fuel your performance, prevent injuries, burn fat, shed stress, and achieve your personal goals. Runner�??s World is filled with the powerful information that will help you run faster and farther and have more fun doing it.

What You Can Expect in Each Issue:
Regular section of Runner�??s World include:

• Training Techniques: Tips from the Professionals to help you achieve your personal best
• Shoe Guides: Detailed Guides providing a comprehensive analysis of the newest running shoes
• Inspirational Stories: To motivate and encourage every runner
• Safety Advice: Tips to keep you safe to insure you have the run of your life
• Recipes for a Runner: Nutritional and Delicious Recipes to prepare you for any type of race
• Races & Places: Keep informed of the upcoming race events in your area
• Feature Articles: Include �??Marathon Spring Training Guide,�?� �??Food Fuel �?? What to Eat and When to Eat it,�?� �??The Essential Got-to-Have Shoe Review,�?� and �??Races & Places �?? Review of Today�??s most challenging races and the Runner�??s who tackled them.�?�

Past Issues:

Who Reads Men�??s Journal?
Written for adventurous men, Men�??s Journal describes its readers as interested in outdoor experiences, health and fitness, style and fashion, and cutting-edge gear--men determined to "Live the Adventurous Life."

What You Can Expect in Each Issue:

• Style: Editors hand-pick the most stylish and current attire for your wardrobe, for every season.
• Gear guide: Equipment and accessories you'll need for all adventures, big or small.
• Health and Fitness: Ways to stay in shape during the cold winter months and hot summer sweats.

Past Issues:

Special Issues Through the Year:

• The Life List Issue: Creating the list of �??things to do before you die�?� is the heart of this issue, targeted to the adventurous readers of Men�??s Journal.
• Perfect Things: A signature issue for Men�??s Journal, it features the best boys�?? toys, everything from the latest gadgets to signature suits.
• The Adventure Issue: In the biggest issue of the first half of the year, Men�??s Journal travels the globe for the best experiences at both ends of the spectrum: rugged and most refined.
• 50 Best Places to Live: �??Best Places to Live�?� features the best cities to live life to the fullest.
• Your Best Summer Ever: Men�??s Journal�??s must-haves for summer: the perfect combination of tackling rewarding new challenges and finding true relaxation.
• Sports: Geared towards fall sports, when NFL and college football are just underway, NBA and Hockey are getting into gear, and baseball is in the midst of the playoffs, this issue focuses on all the greatest athletes and sporting events coming up.
• Winter Fun and Travel: In our annual winter adventure preview, we feature the best ways to make the most of the season with exclusive mountaintop resorts, the hottest ski bars, and the warmest winter gear.
• The Best Issue: Men�??s Journal presents the best in dining, nightlife, the outdoors, vacation hotspots, and everything else our readers are passionate about. Industry experts and real readers with first-hand knowledge give you their insights into the best.

Esquire is the original and leading men's lifestyle magazine. Esquire's award winning editorial covers everything a man needs to know each month including the latest on style and clothes, what's new in cars, culture and entertainment and advice on money matters.

Who Reads Esquire?
Esquire is a magazine for affluent and successful men. It is a magazine geared toward men who dress themselves, have the means and knowledge to invest, can order at a fine restaurant, have a healthy respect and admiration for women, enjoy enriching vacations, and have mastered life's basics.

What You Can Expect in Each Issue: Esquire surveys the landscape to unearth the smart edge of the culture: the people, places, things and trends that intelligent, sophisticated men want, need, and ought to know.

• Style: Seasonal menswear forecasts identify the best options for men covering the gamut of menswear, furnishings, and accessories for the spring season.
• Women: Everything you want to know about women is answered by Esquire�??s esteemed group of editors and resident experts.
• Trends: Focused on the stylish options and Esquire�??s editors guide readers through all the best the seasons have to offer.
• Women We Love: Esquire�??s most enduring franchise and a celebration of man�??s favorite vice, saluting women whose beauty extends far beyond the physical, revealing Esquire�??s pick of the Sexiest Woman Alive.
• People: Esquire celebrates and identifies the next generation of cultural influencers destined to impact our lives and shape the destiny of our countries national dialogue.
• Feature Articles: In each issue of Esquire, the talented editorial bring you the latest on style and clothes, what's new in cars, culture and entertainment and advice on money matters. You will find monthly features such as Esquire's Man at His Best, Style Tips, Ten Things You Don't Know about Women, Answer Fella, Funny Joke from a Beautiful Woman, What I've Learned, and Women We Love.

Magazine Layout:
Esquire's design is witty and clean. Articles are displayed in easy to follow formats and feature vibrant images that detail items featured in the magazine.

Contributors:
Esquire's contributors are some of the most world renowned journalists, TV personalities, musicians, authors and military strategists in the world, including Ted Allen, George Foreman, and Thomas P. M. Barnett.

Past Issues:


Comparisons to Other Magazines:
Esquire is a magazine that resonates with the modern man. It is a magazine that speaks to the multi-faceted, successful man, who is culturally in tune. The unique blend of intelligent service, stories, and ability to entertain and inspire makes it a must-read for tastemakers and influencers alike.

Advertising:
Esquire has a wide variety of advertisers, from fashion to accessories and cars to spirits, and everything in between.

Awards:
In 2007, Esquire won a National Magazine Award in the reporting category. Since editor-in-chief, David Granger, took over in 1997, Esquire has been nominated for 41 National Magazine Awards, with 10 wins.

Who Reads Health?
Health Magazine's readers are smart empowered women who know that healthy = happy. They turn to Health for fresh ideas and inspiration on how to make the healthy life truly irresistible. The magazine's unique 360-degree approach ensures that Health covers its readers' many interests: cutting-edge health advice, natural beauty moves, home remedies that work, celebrity weight-loss secrets, healthy travel, organic and low-fat food, new time-saving workouts, body-flattering fashion, and much more.

What You Can Expect in Each Issue:

• Health Now: In this front-of-book section, Health's editors hand-pick the best new tips, tricks, and updates that will help readers live healthier.
• Healthy Beauty: Simple secrets to great hair, gorgeous skin, easy makeup, and figure-flattering style.
• Healthy Shape: Safe, doable weight-loss plans, plus the trick to getting fit without the gym, eating light on the go, and enjoying tasty snacks under 80 calories.
• Healthy Inside: Smart and reassuring medical advice that makes every reader feel in control of her health. Favorite columns include Your Embarrassing Questions, and Your Body at 30, 40, 50+.
• Healthy Eating: Every issue, Health features delicious, easy, and good-for-you food. Readers also will find wine picks, no-guilt treats, and quick recipes from famous guest chefs such as Sandra Lee and Jamie Oliver.
• The Guide: Your ultimate handbook to top-of-mind subjects�??from food safety to a great night's sleep.
• Feature Articles: Health covers a wide range of topics including health, diet, fitness, beauty, food, fashion, strHEA-relief, home, money, travel, natural living, and healthy Hollywood. Recent stories include: Your Body: What's Normal, What's Not; Find Your Naturally Gorgeous Colors; Lose 10 Pounds... And Never Feel Hungry; Five Ways to Fall Asleep Faster; The Best Jeans for Your Body; 7 Women's Health Problems Doctors Still Miss; Surprising Benefits of Wine; Eat Better without Trying; and Found: The $4 Healthy Meal.

Magazine Layout:
Health features a clean modern design that is easy to navigate and exciting, vibrant visuals that make the magazine fun to read.

Click on any image below to see select pages:
Contributors
Health contributors share something special: their warm, clear, and engaging voice, which makes any topic fascinating�??whether it's which spa treatments work or how to prevent breast cancer at any age. Health Magazine's writers include bestselling novelists like Jancee Dunn and Megan McCafferty, award-winning health journalists like Ginny Graves, TV personalities such as Bethenny Frankel, registered dieticians like Senior Food and Nutrition Editor Frances Largeman-Roth, RD, and medical doctors, including Health's own Medical Editor Roshini Rajapaksa, MD. And Health's exclusive recipe developers and guest chefs like Bobby Flay and Nigella Lawson contribute delicious recipes that are simple, and low-fat.

Comparisons to Other Magazines:
Health Magazine celebrates the joy of feeling great, and this is what makes it stand out from other health and fitness magazines. The magazine approaches weight-loss the way its readers do: as a way to be healthy, not get skinny. Health's friendly and reassuring tone is also unique, and it helps readers feel happy and in control. Health's contributors and experts test all the products and tips before recommending them, so the reader comes away with solutions that actually work, as well as fresh ways to make healthy living a whole lot of fun.

Past Issues:

Advertisers:
Health advertisers are all healthy brands that help our readers feel and look their best. They include natural foods companies, good-for-you beauty and personal-care brands, over-the-counter and prescription drugs that prevent or treat common conditions affecting women, fitness apparel, and healthy home products.

Awards:
In the last two years, Health Magazine has won a FOLIO Eddie & Ozzie award and been nominated for an American Society of Magazine Editors (ASME) award for excellence in personal service journalism.

Who Reads Wired?
Wired readers want to know how technology is changing the world, and they�??re interested in big, relevant ideas, even if those ideas challenge their assumptions�??or blow their minds. Wired readers are generally familiar with computers and the Internet, but this is definitely not a computer magazine�??Wired won�??t teach you how to upgrade your RAM. Instead, it�??s a magazine about science, art, adventure, online culture, business, philosophy �?� and bright shiny beautiful gadgets. Each month, more than 2 million smart, savvy readers come to Wired for clean, clear writing with a wry twist.

What You Can Expect in Each Issue:

• Start: In Start, readers are treated to quick bites of information on everything from provocative innovations (in-flight Wi-Fi, anyone?) and new technologies (who won the DVD format wars?) to cultural shifts (why are Korean schoolgirls buying mini refrigerators?). Looking for tips on touching up your digital pictures or resetting a dislocated shoulder? Start has those, too. The stories are presented in smart, irreverent language with Wired�??s signature visual flair.
• Test: Wired has covered gear and gadgets since its very first issue. Every month, Test gives readers the definitive take on the hottest products on the market, from the newest HDTVs to the slimmest notebook computers. The best tech writers in the business put the gear through a rigorous review and rate it from 1 to 10. Mix in Wired's trademark visuals and humor and you've got the most useful, entertaining coverage of products anywhere.
• Play: Now that popular culture is Wired culture, this is the best place to turn for the skinny on what�??s cool, quirky, and fun. The section kicks off with Playlist: the top 10 newest, coolest things in the Wired world. In the rest of Play, editors delve deeper into movies, art, books, games, design, and online entertainment. Plus, it delivers the big picture so readers understand why these things matter. Wondering about cognitive science behind Halo 3? Curious about the cutting-edge engineering that goes into making a Top 40 single? The answers are in Play every month.
• Endgame: Part contest, part game, and totally engrossing, the Endgame puzzle challenges Wired readers to think deeply, both on and off the page.
• Features: Each month, the editors open a window to the future of technology, business, entertainment, science, and culture. We recently devoted 22 pages to the thorny questions to which scientists still don't have answers: Why do we sleep? What causes ice ages? Do forests actually speed up global warming? Other recent topics: How Apple does so well by behaving so badly; the race to build the 100-mile-per-gallon car; 12 ways to supercharge your brain; and how personal genomics could change the way you live.

Magazine Layout:
Outstanding print design is about the seamless integration of compelling stories and fresh ideas with expert typography, arresting photography, and sharp illustration. Inventive visual architecture has been part of the magazine�??s DNA from the beginning. Fifteen years on, Wired is still the place to turn for eye-popping images and a style that sets the pace for the rest of the magazine design world. .

Click on any image below to see select pages from Wired:



Contributors:
Wired editor in chief Chris Anderson, author of The Long Tail, writes regularly for the magazine. Among our other writers are Steven Levy, Joshua Davis, Steven Johnson, Jeff Howe, Lawrence Lessig, Daniel H. Pink, Bruce Sterling, Clive Thompson, and Gary Wolf. Contributing photographers and artists include Dan Winters, Platon, Nigel Parry, Andrew Zuckerman, Robert Maxwell, Bryan Christie, Tobias Frere-Jones, Jonathan Hoeffler, and Jason Lee.

Past Issues:


Awards:
Under the leadership of editor in chief Chris Anderson, Wired has been nominated an unprecedented six consecutive times for the National Magazine Award for General Excellence, winning the industry's top prize in 2005 and 2007. In 2008 Wired was nominated for three NMAs, for General Excellence, Design, and Best Section. In 2008 the magazine was nominated for 18 of the top awards from the Society of Publication Designers.

Who Reads InStyle?
The InStyle reader is a confident and fabulous woman who believes style is not about fad or fleeting fashion moments, but rather an ongoing expression of her fun and fresh personality. This expression transcends her closet and cosmetic bag; she seeks style inspiration and strives to personalize this style across all of her life, from updating the look of her home to the type of car she opts to drive. Over 9.6 million women in their 20's, 30's and 40's read InStyle each month.

What You Can Expect in Each Issue:
Each month, the issue starts with "What's Now," an energetic roundup of what's new and exciting in the world of style. Then it's on to "The Look," and its unique take on what celebrities are wearing. "Your Look" focuses on fashion trends, tips and how-tos that the reader can use in her own life. The "Beauty" section is filled with expert advice, product reviews and step-by-step guides to wearing the latest make-up looks, caring for skin, getting beautiful hair and more. Next up is "Shop It," which is dedicated to finding the best fashions and great values for readers. The magazine ends with the "Life, Etc." pages, which take readers inside the homes of celebrities and help them lead a more stylish life.

The features change from month to month, but readers can always expect a personal and inspiring story about the cover�??s celebrity accompanied by gorgeous images of her in the season's most breathtaking clothing. Most months the magazine includes a beautiful fashion story shot on a celebrity by one of the best photographers in the world, and at least one smart, useful, idea-filled story to help readers solve problems, be more stylish, live better, and enjoy their time more.

Also included with your subscription is InStyle Makeover, a comprehensive guide to the very best new products and possibilities in beauty and fashion, created especially for the modern, sophisticated, and stylish young woman who's ready to have some fun with her look.

Magazine Layout:
Like the home of a stylish friend, InStyle's layouts are beautiful and welcoming. Stories convey information easily and clearly. Photos are lush, yet everything is visible and understandable. The overall design feels sophisticated and luxurious, but never intimidating.

Click on any image below to see select pages:

Contributors:
InStyle works with some of the best fashion photographers in the world to bring readers stunning images of their favorite stars, either in the season's best fashion, at home, with family and friends or working with their charities. The writers have vast experience writing about the magazine�??s core subjects: fashion, beauty, celebrity, home, entertaining, and style.

Past Issues:


Comparisons to Other Magazines:
InStyle is like no other magazine out there. It covers all aspects of a women's life with inspiring, informative and entertaining stories and photographs. Readers overwhelmingly describe it as their relaxing treat.

Advertisers:
InStyle's advertising mix accurately reflects InStyle's editorial content--that is to say, while a good portion of advertising pages come from Fashion, Beauty and Jewelry advertisers, a significant portion also comes from Food and Beverage, Entertainment and shelter/home advertisers. Advertising pages comprise an average of 55% of an issue of InStyle per Hall's Reports, Full Year 2008.

Awards:
Some recent awards include:

• 2009 MIN Best of the Web: Award Winner �??Best E-Commerce/Merchandising�?� for InStyle Shopping
• 2009 MPA 2008 Digital Awards �??Best Mobile Strategy�?� for InStyle Mobile
• 2008 AdWeek Magazine Brand Leader�??s List, #8
• 2008 FOLIO Gold Award Winner for �??Best Online Tool�?� �?? Hollywood Hair Makeover
• 2008 MIN Best of the Web: �??Best Mobile Application�?� for InStyle Mobile
• 2007 Adweek�??s Brand Leaders Hot List, #7
• 2007 MIN�??s Best of The Web: Award Winner for Redesign/Relaunch

SmartMoney comes to you straight from the editors of the Wall Street Journal, the best financial reporters in the business. Every issue brings you the information you need to know to deal with markets and protecting your wealth. Turn to SmartMoney for no-nonsense advice you can put into action.

Who Reads SmartMoney?
SmartMoney is a magazine for professional and managerial people who, while affluent and sophisticated, are overworked and overwhelmed. SmartMoney provides all the answers to the tough questions of those seeking clarity in today's confused economy, setting a new standard in personal finance publishing and redefining upscale journalism.

What You Can Expect in Each Issue: Within the pages of SmartMoney, you will find the most diverse editorial mix, focusing on all the topics that readers need to know about: Personal Finance, Lifestyle, Business, Technology, and Travel, among other things.

• Personal Finance: Each month, SmartMoney gives its readers an inside look on what is happening in the market, advice on what stocks are hot and which are not, and countless amounts of other personal investing information.
• CEO Interviews: SmartMoney delivers informative and relevant CEO Interviews each month �?? targeting companies and CEOs that have really made it big. Reports sit down with CEOs and get their story, how they got to where they are today and what their next move with the company may be.
• Lifestyle: From retirement to saving for college, SmartMoney delivers information on a broad range of lifestyle topics that affect the readers�?? day-to-day lives.
• Technology: SmartMoney reporters test the ins and outs of the newest technologies and let readers know what is really worth the money, helping readers to spend wisely.
• Feature Articles: Every issue brings you the information you need to know to deal with markets and protecting your wealth. Monthly feature articles include columns on: Common Sense, The New Retirement, Stocks, Unconventional Wisdom, the Tough Customer, Special Investments and Smart Spending tips.

Magazine Layout:
SmartMoney delivers the refreshing clarity and provocative wit that characterizes The Wall Street Journal, while presenting practical yet highly imaginative ideas for saving, investing, and spending, and regular coverage on technology, automotive and lifestyle subjects.

Contributors:
SmartMoney magazine, which is brought to readers from the editors of the Wall Street Journal, is filled with Pulitzer Prize winners, authors, financial advisors, and writers and commentators on the stock market, delivering award-winning content to its readers every month. The masthead at SmartMoney includes industry experts such as James B. Stewart, Paul Ingrassia, Joe White, and Paul Strum.

Past Issues:


Comparisons to Other Magazines:
SmartMoney is a magazine that resonates with the professional man. It is a magazine that speaks to the multi-faceted, successful man, who is seeking answers to tough financial questions. The unique blend of intelligent advice, financial journalism, and lifestyle articles makes it a must-read for tastemakers and influencers alike.

Advertising:
SmartMoney has a wide variety of advertisers, from financial services to credit cards and insurance agencies to automobiles and everything in between.

Awards:
SmartMoney has 14 National Magazine Award nominations, with 3 wins - no other Personal Finance magazine comes close. With wins in Best Interactive Design and Personal Service, SmartMoney has been recognized for its achievements in editorial excellence.

Who Reads House Beautiful?
The House Beautiful reader is someone whose home is her bedrock. She is always improving it because the process – and result – delights her. Happiness in her home comes from easy luxury and highly personal style. Her home is a gift to share with family and friends.

What You Can Expect in Each Issue:

• The Best: The editors' inside-view of today's hottest products.
• Color: The perfect color every time! Top designers share their colorful secrets for effectively using color.
• The Makeover: Monthly series following the progress of an ongoing renovation project.
• Tablescape: Expert advice on setting a luxurious table--or creating a tabletop vignette--in your own home.
• Ask the Barefoot Contessa: Ina Garten shares simple how-tos, recipes, and entertaining tips.
• Cookbook: Editors put the latest cookbooks to the test, making recipes and offering real advice on what works--and what doesn't.
• Features: House Beautiful is the home design magazine that puts the reader and her lifestyle, tastes and dreams first. Recent issues have showcased furniture, accessories for the home, the use of color in your rooms, and how to make the most of a small space.

Magazine Layout:
House Beautiful is a larger-than-average magazine printed on rich, glossy paper that makes the photography inside jump off the pages. It is a highly visual magazine featuring homes that are approachable and eclectic.

Contributors:
Editor-in-chief: Stephen Drucker, since October 2005. Prior to that he was a contributing editor at Architectural Digest and Martha Stewart Living. Editors at large include Mary Emmerling, Senga Mortimer, and Robert Rufino. Other contributing editors include The Barefoot Contessa, Ina Garten, and Frances Schultz.

Past Issues:


Comparisons to Other Magazines:
House Beautiful has a clean-cut feel that celebrates a healthy indoor/outdoor lifestyle. Because it's all about the reader, House Beautiful does not endorse a particular style, region, or coast. It is an all-inclusive experience.

Awards:
Honors include: Interior Design Hall of Fame inductee, 1993 Circle of Excellence Award, International Furnishings & Design Association Star of Design Award and the Pacific Design Center Frank Lloyd Wright Conservancy Special Interest Award.