Who Reads Wired?
Wired readers want to know how technology is changing the world, and they’re interested in big, relevant ideas, even if those ideas challenge their assumptions—or blow their minds. Wired readers are generally familiar with computers and the Internet, but this is definitely not a computer magazine—Wired won’t teach you how to upgrade your RAM. Instead, it’s a magazine about science, art, adventure, online culture, business, philosophy … and bright shiny beautiful gadgets. Each month, more than 2 million smart, savvy readers come to Wired for clean, clear writing with a wry twist.

What You Can Expect in Each Issue:

• Start: In Start, readers are treated to quick bites of information on everything from provocative innovations (in-flight Wi-Fi, anyone?) and new technologies (who won the DVD format wars?) to cultural shifts (why are Korean schoolgirls buying mini refrigerators?). Looking for tips on touching up your digital pictures or resetting a dislocated shoulder? Start has those, too. The stories are presented in smart, irreverent language with Wired’s signature visual flair.
• Test: Wired has covered gear and gadgets since its very first issue. Every month, Test gives readers the definitive take on the hottest products on the market, from the newest HDTVs to the slimmest notebook computers. The best tech writers in the business put the gear through a rigorous review and rate it from 1 to 10. Mix in Wired's trademark visuals and humor and you've got the most useful, entertaining coverage of products anywhere.
• Play: Now that popular culture is Wired culture, this is the best place to turn for the skinny on what’s cool, quirky, and fun. The section kicks off with Playlist: the top 10 newest, coolest things in the Wired world. In the rest of Play, editors delve deeper into movies, art, books, games, design, and online entertainment. Plus, it delivers the big picture so readers understand why these things matter. Wondering about cognitive science behind Halo 3? Curious about the cutting-edge engineering that goes into making a Top 40 single? The answers are in Play every month.
• Endgame: Part contest, part game, and totally engrossing, the Endgame puzzle challenges Wired readers to think deeply, both on and off the page.
• Features: Each month, the editors open a window to the future of technology, business, entertainment, science, and culture. We recently devoted 22 pages to the thorny questions to which scientists still don't have answers: Why do we sleep? What causes ice ages? Do forests actually speed up global warming? Other recent topics: How Apple does so well by behaving so badly; the race to build the 100-mile-per-gallon car; 12 ways to supercharge your brain; and how personal genomics could change the way you live.

Magazine Layout:
Outstanding print design is about the seamless integration of compelling stories and fresh ideas with expert typography, arresting photography, and sharp illustration. Inventive visual architecture has been part of the magazine’s DNA from the beginning. Fifteen years on, Wired is still the place to turn for eye-popping images and a style that sets the pace for the rest of the magazine design world. .

Click on any image below to see select pages from Wired:



Contributors:
Wired editor in chief Chris Anderson, author of The Long Tail, writes regularly for the magazine. Among our other writers are Steven Levy, Joshua Davis, Steven Johnson, Jeff Howe, Lawrence Lessig, Daniel H. Pink, Bruce Sterling, Clive Thompson, and Gary Wolf. Contributing photographers and artists include Dan Winters, Platon, Nigel Parry, Andrew Zuckerman, Robert Maxwell, Bryan Christie, Tobias Frere-Jones, Jonathan Hoeffler, and Jason Lee.

Past Issues:


Awards:
Under the leadership of editor in chief Chris Anderson, Wired has been nominated an unprecedented six consecutive times for the National Magazine Award for General Excellence, winning the industry's top prize in 2005 and 2007. In 2008 Wired was nominated for three NMAs, for General Excellence, Design, and Best Section. In 2008 the magazine was nominated for 18 of the top awards from the Society of Publication Designers.

Who Reads The New Yorker?
Readers of The New Yorker are curious about everything the world has to offer. When they become interested in a topic, they want to learn all about it. They are intellectual networkers, launching new ideas and shaping public opinion. And New Yorker readers are 'culture-preneurs" - the people who actively define the cultural scene.

What You Can Expect in Each Issue:

• Talk of the Town: Short, witty takes on news and events in and around New York.
• Reporting and essays: Award-winning explorations and revelations of world affairs and national issues, and personal reflection.
• The Critics: Music, dance, theater, film, TV, and arts reviewed and illuminated.
• Fiction and poetry: The best works by the finest writers of our time, both new and established.
• Cartoons: The New Yorker's famous cartoons, with a unique wit all their own.
• Features: The New Yorker is a collection of intelligent, penetrating, and funny voices. A signature mix of politics, world affairs, business, science, arts and letters attracts millions who come to The New Yorker to be informed, to be surprised, to laugh, and to be moved. Recent issues have included Hendrik Hertzberg on the Clinton and Obama showdown; Margaret Talbot on talking animals; James Surowiecki on the Bear Stearn's collapse; David Sedaris on smoking; and fiction by Annie Proulx.

Past Issues:

Contributors:
Among The New Yorker staff writers, Ken Auletta, who covers the media business and is an authority on the communications industry, is the author of 9 books, including the best-seller Three Blind Mice: How the TV Networks Lost Their Way. Seymour M. Hersh has written for The New Yorker since 1971. He has won numerous awards including the Pulitzer Prize for his investigations into the My Lai massacre, and is the author of eight books, including Chain of Command. The legendary John McPhee, on staff since 1965, teaches writing at Princeton. Jerome Groopman is a Harvard Medical School professor and the author of over 150 scientific articles. His latest book, The Anatomy of Hope, was a best-seller.

Magazine Layout:
The New Yorker is a readers' magazine. Articles range from short Talk of the Town pieces to in-depth explorations of politics and world affairs. Short reviews of restaurants, movies and the arts in Goings On About Town can be quickly skimmed, while, at the back of the book, longer, richer reviews of selected books, plays and movies can be read at a more leisurely pace. And the dozen or so cartoons in each issue offer their sheer wit and entertainment.

Comparisons to Other Magazines:
The New Yorker offers the long-form journalism that has all but disappeared in today's media landscape. New Yorker writers are not bound by daily deadlines, and it is not uncommon for them to spend months working on an article. Nor are the writers constrained by a mandated point of view. They are free to follow a story wherever it leads.

Advertising:
Advertisers include financial service companies, car-makers, luxury goods purveyors, hotels, publishers, and arts events. Small ads throughout the magazine offer a boutique-style shopping experience for everything from customized jewelry and Panama hats, to expedition ship cruises and villa rentals.

Awards:
The New Yorker is the most-honored magazine in publishing history. It has won 48 National Magazine Awards, the magazine world's equivalent of the Oscars. Its contributors have won many of the major awards, including The Nobel prize and The Pulitzer prize. In 2008, two of the Pulitzer-Prize winning books included work that originally appeared in The New Yorker: The Brief Wondrous Life of Oscar Wao by Junot Diaz won the fiction prize and Time and Materials by Robert Hass won for poetry.

Who Reads Vanity Fair?

Smart, stylish, and voraciously interested in the world, Vanity Fair readers have an extraordinary ability to discern what is truly worth their time, attention, and money. It is essential for Vanity Fair readers to be conversant in a wide range of topics—from global issues, economics, and travel, to beauty, fashion, and entertainment—and they pursue the knowledge of these subjects with an unusual intensity. Vanity Fair readers actively seek out friends and colleagues with whom they share ideas and experiences, creating a diverse and eclectic network of peers. Known for its ability to "ignite a dinner party at 50 yards," Vanity Fair is meant for readers who enjoy expert-level knowledge and lively, spirited debate.

What You Can Expect in Each Issue:

• Fanfair: Vanity Fair’s monthly guide to truly unique and talked-about cultural events around the world, hot new CD’s, books, and films; groundbreaking art and design; exhibitions and theatrical events; fashion, beauty, and travel trends.
• Fairground: The magazine brings its discriminating eye into the world’s most exclusive events, capturing candid snapshots of the culture’s rich, famous, and iconic. This pictorial feature goes around the world, one party at a time.
• Columns: Insightful essays by distinguished writers, such as Dominick Dunne, James Wolcott, and Michael Wolff, cover the most relevant topics of the day. These investigations on crime, politics, business, society, the media, and current events are often touted on the cover and have a dedicated following.
• Vanities: Short takes on today’s most compelling personalities, Vanities is a reader favorite, incorporating splashy graphics and quick wit.
• Spotlight: Spotlight shines a light on the stars of the future. Former discoveries include Catherine Zeta-Jones, Jennifer Lopez, Leonardo DiCaprio, and Gwyneth Paltrow, all before they made it big.
• Proust Questionnaire: An update of the 19th-century parlor game, this classic Q&A features a different celebrity subject every month.
• Features: In-depth, award-winning stories about entertainment, the arts, business, politics, fashion, design, and more, are at the heart of the magazine each month.

Past Issues:

Contributors:
With every issue, Vanity Fair allows its contributors the freedom to indulge in extraordinary storytelling, making it a destination for the world’s most renowned photographers and award-winning journalists, such as Marie Brenner, Bryan Burrough, Bob Colacello, Amy Fine Collins, Dominick Dunne, Christopher Hitchens, Sebastian Junger, William Langewiesche, Maureen Orth, Todd Purdum, James Wolcott, and Michael Wolff; and photographers such as Jonathan Becker, Harry Benson, Patrick Demarchelier, Todd Eberle, Larry Fink, Jonas Karlsson, Annie Leibovitz, Tim Hetherington, Norman Jean Roy, Mark Seliger, Mario Testino, and Bruce Weber.

Magazine Layout:
With a dynamic combination of big pictures and big stories, Vanity Fair delivers both bold, beautiful photography and the very best thought-provoking journalism in a clean, bold design that is simple yet sophisticated, minimal yet full of restrained energy. When it comes to visually expressing the passions of its stable of photographers, illustrators, writers, and editors, the magazine must look as smart and powerful as the topics it covers.

Comparisons to Other Magazines:
With a broad range of interesting subjects, Vanity Fair is a general interest magazine that captures the best of the best, from world affairs to entertainment, business to style, design to society. Vanity Fair is unique in its ability to act as a cultural catalyst—a magazine that provokes and drives the popular dialogue. No other magazine can match Vanity Fair's unique mix of stunning photography, in-depth reportage, and social commentary. Each month, Vanity Fair accelerates ideas and images to center stage, creating an unrivaled media event that attracts millions of modern, sophisticated readers.

Advertising:
Vanity Fair's advertisers are as eclectic as the editorial content. Fashion and retail advertisers are responsible for the majority of Vanity Fair's ad pages, but other advertising partners stem from a wide array of consumer categories, including automotive, financial institutions, not-for-profits, corporate entities, beauty, travel, entertainment/media, home furnishings, food, and wine and spirits. On average, a little more than half of the pages in Vanity Fair are devoted to advertising (56%).

Awards:

• The American Society of Magazine Editors has nominated Vanity Fair for 63 National Magazine Awards since 1984; the magazine has won 15 times
• Winner of National Magazine Awards for Reporting and Photo Portfolio, 2008
• Winner of National Magazine Award, Columns & Commentary 2007
• Winner of National Magazine Award, Public Interest 2007
• Winner of the 51st annual World Press Photo of the Year 2007
• Gold Medal Award, Photography, Spread/Single Page, Society of Publication Designers’ 42nd Annual Competition 2007
• Graydon Carter: The only two-time winner of Adweek magazine's Editor of the Year
• 248 awards for design and photography since 1984
• Included on Adweek’s Hot List nine times–more than any other magazine