Magazines Unleashed

Who Reads Sunset?
Sunset celebrates the promise of the West. It covers travel, garden, home, and food, guiding readers to experiences and advantages only the West can offer. Sunset provides foolproof yet adventurous recipes, step-by-step gardening information, ingenious designs for homes and outdoor-living spaces, and travel discoveries for day trips and weekend escapes. It inspires its audience with new ideas and show them how they can easily make them their own. Sunset focus on serving homeowners in the 13 Western states, with content customized into five editions: Northern California, Southern California, Northwest, Mountain, and Southwest. Localized content for each edition includes a five-page Weekend Guide and garden advice tailored to the distinct growing conditions in each area.

What You Can Expect in Each Issue:

• Weekend Guide for 5 different regions: What to do close to home right now: city day trips; new shopping and dining experiences; hiking and other outdoor activities; romantic getaways and quick vacations.
• Taste Journey: The top food/travel destination each month, from a great seafood joint to a stellar sparkling winery.
• Design That Works: What makes a great outdoor living space? We break it down.
• Garden Checklist: How to keep your garden thriving each month.
• Natural Home: Innovative, eco-friendly home decor and remodeling ideas.
• Fast & Fresh: Delicious dishes, ready in 30 minutes.
• Wine in the West: Perfect pairing ideas and the best bottles to buy.
• Features: An in-depth look at how to experience the best of the West, such as “The Last Great Ski Resort, “Secret Grand Canyon,” “Lavender Fields of Dreams,” or “Western Wine Awards.”

Magazine Layout:
Sunset’s photos and design elements work together to invite readers to get out and experience the West for themselves: to visit the destinations, grow the gardens, cook the food. Photographs are simultaneously inspirational and informative; "Design That Works" departments draw out specific takeaway lessons from the photos. Functional maps in each month's Weekend guide make it possible for readers to grab the issue and go. Step-by-step photos and captions spell out how to lay a gravel path or carve a turkey. .

Click on any image below to see select pages from Sunset:



Contributors:
Sunset is written by people who live in the West for people who live in West. Our staff writers are recognized experts in Western travel, garden, home and remodeling, food and wine. Major voices in the West, such as Jane Smiley or Tobias Wolff, are sometimes invited to share their perspectives.

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Comparisons to Other Magazines:
Sunset is both honest and inspirational. Its ideas and recipes are tested and refined in the contributors’ own travels, test kitchen, test garden, and Idea Houses. Unlike other lifestyle magazines, Sunset is not for “armchair readers.” The stories are written for people who want to get out and do: go, garden, build, and entertain.

Advertisers:
Advertisers are a mix of major brands such as airlines, cruise lines, wine makers, and manufacturers of remodeling materials, looking to reach the active, engaged Westerner. Unique to Sunset is the regional “Travel Directory,” which delivers information and special offers from local destinations.

Awards:

• 2007 Maggie Award (from Western Publications Association): Best regional or state magazine
• 2007 American Graphic Designer Award for Sunset Outdoor Living
• 2007 Horticultural Communication Award to Sunset Garden Editor Kathleen Brenzel

Who Reads Vegetarian Times?
Vegetarian Times is written for those at the forefront of the healthy living movement. Published nine times a year, it provides delicious recipes, expert wellness information, and environmentally sound lifestyle solutions for both full-time and part-time vegetarians. Replete with beautiful photography and articles from leading experts, Vegetarian Times will be of interest to anyone with a passion for eating healthy while staying environmentally conscious.

What You Can Expect in Each Issue:

• Health: Vital food, health, and nutrition news. Nutritionists and doctors answer questions about vegetarian lifestyles.
• Eco-Beauty: Presenting environmentally friendly, cruelty-free beauty buys.
• Quick: All about making great tasting meals in not a lot of time. Expect to read about healthful and delicious 30 minute meals, and dishes you can make using just 5 ingredients.
• Life--Carrot and Stick: Who walks the walk and who's nothing but talk. Tips to make your habitat healthier and become more eco-enlightened travelers
• Cuisine: Editors find creative new ways to incorporate your favorite flavors into dishes.
• Vegan Gourmet: Our popular plant-based column.
• Features: From recipe contests to eco-friendly advise, features run the gamut of information that vegetarians crave most. Recent stories have included "10 Ways to Green your Fridge," "South American Superfoods," and "Earth to Table Herbs."

Past Issues:

Contributors:
Contributors range from Restaurateurs, chefs, nutritionists, artists. These people are carefully selected for their passion and knowledge of vegetarian food and the accompanying lifestyle.

Magazine Layout
Each issue features beautiful food photography, focusing on a soft palette of colors for long reading sessions.

Comparisons to Other Magazines
The magazine is written for both vegetarians and flexitarians alike. It promotes a healthy vegetarian lifestyle without putting guilt on those who eat meat. The editors strive to bring readers articles in a positive light without preaching and politics.

Advertising
Readers will find advertisements mainly from companies making vegetarian foods products. Additional frequent advertisements include supplements, cruelty-free beauty products and eco-friendly products. Most advertisements include a "Reader Service" option so readers may request more information about specific products.

Popular Mechanics is for people who have a passion to know how things work. It's about how the latest advances in science and technology will impact your home, your car, consumer electronics, computers, even your health. Popular Mechanics - answers for curious minds.

Who Reads Popular Mechanics?
The Popular Mechanics reader is curious. The reader is driven to explore, become knowledgeable and actively participate in a wide variety of interests, making him today's Go-to Guy that Main Street America goes to for advice.

What You Can Expect in Each Issue:
The Popular Mechanics reader has a curious mind - a hunger to know, an inquisitive interest, and a desire to investigate and learn. Every month, Popular Mechanics inspires, instructs and influences millions of curious minds - engaging them with breakthroughs in science and technology, how-to stories on digital technology, automotive advances and home upgrades.

• Tech Watch: Reporters dig deep to find new and exciting technological advances that will keep readers up-to-date with cutting-edge innovations – in aviation, computers, energy, environment, health, military, robotics, space and transportation.
• Upgrade: Reporters collect the best gear from the biggest trade shows – from new tools for the home and worksite to the most advanced digital gadgets – and provide no-nonsense comparison tests and monthly reviews.
• New Cars: Auto editors at Popular Mechanics give readers a comprehensive sneak-peak of the most exciting vehicles coming out of Detroit, Asia and Europe.
• DIY Auto: This section gives readers a place to go for all their automotive repair and maintenance questions and answers – allowing them to skip the trip to the local mechanic by providing them instructions on exactly how to diagnose and repair any number of auto problems.
• DIY Home: This section offers readers a column with a variety of step-by-step home improvement projects, including useful tips, advice and product reviews.
• DIY Tech: This gives readers hands on advice on all things tech – from cameras and computers to HDTV and surround sound – keeping them one step ahead of the curve.
• Feature Articles: Popular Mechanics tells you how the latest advances in science and technology will impact your home, your car, consumer electronics, computers, even your health. Features include: Tech Watch, Upgrade, New Cars, Saturday Mechanic, Car Clinic, Homeowners Clinic, and Jay Leno's Garage.

Magazine Layout:
Popular Mechanics is clean, crisp, fresh and cool. The magazine continuously delivers to curious minds every month - and even at 102 years young, continues to be a voice of authority on all things science, automotive, technology, home and outdoors.

Past Issues:


Comparisons to Other Magazines:
Popular Mechanics is the essential source for the modern man. From installing windows in their home or on their computer, Popular Mechanics gives readers the information and tools they need to be confident and competent in today’s high-tech world.

Advertising:
Popular Mechanics has a wide variety of advertisers, from automobiles to retailers and tools to home and garden, and everything in between.

Awards:
Over the past 9 years, Popular Mechanics has won over 60 Art and Design Awards - ranging from Distinction in Editorial Design to Best Cover of the Year, to Best Table of Contents to Distinction in Photography. In 2008, Popular Mechanics won the American Society of Magazine Editors award for excellence in service journalism, for its 3 part series on the fast growing national anxiety - the degradation of the environment.

Who Reads Sports Illustrated Kids?
Sports Illustrated Kids is a monthly magazine for sports fans ages 8 to 14. More than 7 million young sports enthusiasts enjoy reading about their favorite pro, college and amateur heroes each issue.

What You Can Expect in Each Issue:
Subscribers will find exciting action photography from veteran Sports Illustrated photographers, performance and nutrition tips from star athletes, a roundup of the month's best youth athletes, imaginative artwork, and features designed to encourage kids to fall in love with reading in every issue.

Articles in Sports Illustrated Kids focus on the positive lessons that can be learned from athletes and the world of sports, including goal setting, overcoming challenges and obstacles, striving to be your best, and maintaining a healthy lifestyle.

Special Issues
A yearly subscription entitles the subscriber to several Special Issues, including the NFL, MLB and NBA Previews, a double issue that includes our annual Gotta Get It Guide of the latest gear and gadgets for the holidays, and the celebration of the Sportskid of the Year.

Magazine Layout:
The pages of Sports Illustrated Kids feature fun-to-read layouts that emphasize clarity, excitement, creativity and accessibility for young readers.

Click on any image below to see select pages:

Contributors:
Sports Illustrated Kids is written and edited by a team of quality journalists, including many writers from Sports Illustrated magazine.

Past Issues:


Comparisons to Other Magazines:
No other magazine captures the passion and energy of sports for young fans as well as Sports Illustrated Kids. Filled with top-notch writing and reporting that never talks down to its audience, this is truly a sports magazine for kids and not just a kids magazine about sports. One of the unique specialties of Sports Illustrated Kids is its ability to get reluctant readers, especially boys, to fall in love with reading through the themes and topics of sports.

Advertisers:
Advertisers in Sports Illustrated Kids are makers of products and material that is safe and respected by parents, including movies, video games and toys.

Awards:
Over its 20-year publishing history, Sports Illustrated Kids has been recognized for excellence by Parent's Choice, the Educational Press, and others.

Who Reads Prevention Magazine?
Prevention provides lively, trusted, credible family health information that women need in an inviting, invigorating, approachable format. America's leading healthy lifestyle magazine is based on a simple and powerful promise: Make little changes, get big results. Prevention speaks to readers in a reassuring, familiar voice about family health, food, nutrition, workouts, beauty, cooking and more.

From easy-to-implement "quick tips" to award winning, cutting edge reporting, Prevention is uniquely positioned to tell readers: Here's what you really need to know, and here's what to do about it.

What You Can Expect in Each Issue:

• News and trends: Prevention’s small doses of smart news are compelling, cutting-edge, and actionable. Because our readers want to take their health into their own hands, we cut through controversy and conflicting information to deliver the health research and trends.
• Beauty: Looking your best is the ultimate expression of good health. That’s why Prevention covers both the science and service of beauty, from high-tech to 100% natural. Through product reviews, expert advice, and investigative reporting, we tell our readers everything they need to know about looking and feeling great.
• Food: Prevention helps America’s healthiest chefs cook with confidence and eat with pleasure. We sort helpful science from hyped headlines, translating the latest nutrition and weight loss news into targeted diet and supplement advice. Prevention puts food news and trends into a real-life context with investigative stories, clip-and-save guides, diets that really work, and delicious, no-fuss recipes.
• Alternatives: Because a healthy life is a balanced life, Prevention delivers the best information on natural medicine. Research-supported news on herbal remedies and other alternative treatments empower readers to stay healthy naturally, and sensible, centering tips on stress reduction help them cope in ways that boost their health and their spirits.
• Fitness: Prevention inspires readers at all fitness levels to get and stay active—whether it’s transforming a couch potato or honing a marathoner. We turn the latest fitness research into fun, results-orient workouts and deliver motivation, practical advice to help make exercise a habit—and a fountain of youth.
• Family: We help readers make their home a comfort zone. From every room in the house to every member of the household, Prevention supplies practical advice to keep the whole family—kids and pets included—healthier and happier.

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Who Reads Food Network Magazine?
The Food Network Magazine reader is a total food enthusiast--passionate, imaginative, and sees cooking as an expression of their creative spirit. Whether it's a quick weeknight meal or planning a dinner party with friends, the Food Network Magazine reader loves to experiment with new ideas and add a unique signature twist to every meal.

What You Can Expect in Each Issue:

• He Made/She Made: Two Food Network personalities battle it out to see who makes the better dish
• Copy That!: A famous item from a national restaurant is recreated each month
• Out of the Box: You'll be amazed at how many unique dishes can come from a boxed mix in your pantry!
• Weeknight & Weekend Dinners: Whether you have 30 minutes or 3 hours, make a delicious meal every night of the week
• Flip This Dish: A Food Network star recreates a classic dish to match their style

Contributors:
Every issue of Food Network Magazine features the all-star cast of Food Network. Whether you're learning how to make Paula Deen's favorite cookies, getting a peek inside Tyler Florence's kitchen, or making homemade pizzas with Ina Garten, you'll always see something you won't find anywhere else.

Magazine Layout:
Food Network Magazine is a larger than average magazine printed on rich, glossy paper. Beautiful photography goes hand in hand with well designed recipes and feature stories.

Comparisons to Other Magazines:
Food Network Magazine is the only food magazine out there that covers every amazing aspect of food and food culture. The wide range of dishes made on Food Network is reflected in the pages of the magazine, and it's the only magazine that features all your favorite stars.

Advertising:
Advertisers include Ford, Hershey, JC Penney, Kenmore, Kraft, Macy's, Nestle, Target, Viking, Wal-Mart and other national advertisers. The magazine is approximately 60% editorial content and 40% advertising content.

Who Reads House Beautiful?
The House Beautiful reader is someone whose home is her bedrock. She is always improving it because the process – and result – delights her. Happiness in her home comes from easy luxury and highly personal style. Her home is a gift to share with family and friends.

What You Can Expect in Each Issue:

• The Best: The editors' inside-view of today's hottest products.
• Color: The perfect color every time! Top designers share their colorful secrets for effectively using color.
• The Makeover: Monthly series following the progress of an ongoing renovation project.
• Tablescape: Expert advice on setting a luxurious table--or creating a tabletop vignette--in your own home.
• Ask the Barefoot Contessa: Ina Garten shares simple how-tos, recipes, and entertaining tips.
• Cookbook: Editors put the latest cookbooks to the test, making recipes and offering real advice on what works--and what doesn't.
• Features: House Beautiful is the home design magazine that puts the reader and her lifestyle, tastes and dreams first. Recent issues have showcased furniture, accessories for the home, the use of color in your rooms, and how to make the most of a small space.

Magazine Layout:
House Beautiful is a larger-than-average magazine printed on rich, glossy paper that makes the photography inside jump off the pages. It is a highly visual magazine featuring homes that are approachable and eclectic.

Contributors:
Editor-in-chief: Stephen Drucker, since October 2005. Prior to that he was a contributing editor at Architectural Digest and Martha Stewart Living. Editors at large include Mary Emmerling, Senga Mortimer, and Robert Rufino. Other contributing editors include The Barefoot Contessa, Ina Garten, and Frances Schultz.

Past Issues:


Comparisons to Other Magazines:
House Beautiful has a clean-cut feel that celebrates a healthy indoor/outdoor lifestyle. Because it's all about the reader, House Beautiful does not endorse a particular style, region, or coast. It is an all-inclusive experience.

Awards:
Honors include: Interior Design Hall of Fame inductee, 1993 Circle of Excellence Award, International Furnishings & Design Association Star of Design Award and the Pacific Design Center Frank Lloyd Wright Conservancy Special Interest Award.

Who Reads InStyle?
The InStyle reader is a confident and fabulous woman who believes style is not about fad or fleeting fashion moments, but rather an ongoing expression of her fun and fresh personality. This expression transcends her closet and cosmetic bag; she seeks style inspiration and strives to personalize this style across all of her life, from updating the look of her home to the type of car she opts to drive. Over 9.6 million women in their 20's, 30's and 40's read InStyle each month.

What You Can Expect in Each Issue:
Each month, the issue starts with "What's Now," an energetic roundup of what's new and exciting in the world of style. Then it's on to "The Look," and its unique take on what celebrities are wearing. "Your Look" focuses on fashion trends, tips and how-tos that the reader can use in her own life. The "Beauty" section is filled with expert advice, product reviews and step-by-step guides to wearing the latest make-up looks, caring for skin, getting beautiful hair and more. Next up is "Shop It," which is dedicated to finding the best fashions and great values for readers. The magazine ends with the "Life, Etc." pages, which take readers inside the homes of celebrities and help them lead a more stylish life.

The features change from month to month, but readers can always expect a personal and inspiring story about the cover’s celebrity accompanied by gorgeous images of her in the season's most breathtaking clothing. Most months the magazine includes a beautiful fashion story shot on a celebrity by one of the best photographers in the world, and at least one smart, useful, idea-filled story to help readers solve problems, be more stylish, live better, and enjoy their time more.

Also included with your subscription is InStyle Makeover, a comprehensive guide to the very best new products and possibilities in beauty and fashion, created especially for the modern, sophisticated, and stylish young woman who's ready to have some fun with her look.

Magazine Layout:
Like the home of a stylish friend, InStyle's layouts are beautiful and welcoming. Stories convey information easily and clearly. Photos are lush, yet everything is visible and understandable. The overall design feels sophisticated and luxurious, but never intimidating.

Click on any image below to see select pages:

Contributors:
InStyle works with some of the best fashion photographers in the world to bring readers stunning images of their favorite stars, either in the season's best fashion, at home, with family and friends or working with their charities. The writers have vast experience writing about the magazine’s core subjects: fashion, beauty, celebrity, home, entertaining, and style.

Past Issues:


Comparisons to Other Magazines:
InStyle is like no other magazine out there. It covers all aspects of a women's life with inspiring, informative and entertaining stories and photographs. Readers overwhelmingly describe it as their relaxing treat.

Advertisers:
InStyle's advertising mix accurately reflects InStyle's editorial content--that is to say, while a good portion of advertising pages come from Fashion, Beauty and Jewelry advertisers, a significant portion also comes from Food and Beverage, Entertainment and shelter/home advertisers. Advertising pages comprise an average of 55% of an issue of InStyle per Hall's Reports, Full Year 2008.

Awards:
Some recent awards include:

• 2009 MIN Best of the Web: Award Winner “Best E-Commerce/Merchandising” for InStyle Shopping
• 2009 MPA 2008 Digital Awards “Best Mobile Strategy” for InStyle Mobile
• 2008 AdWeek Magazine Brand Leader’s List, #8
• 2008 FOLIO Gold Award Winner for “Best Online Tool” – Hollywood Hair Makeover
• 2008 MIN Best of the Web: “Best Mobile Application” for InStyle Mobile
• 2007 Adweek’s Brand Leaders Hot List, #7
• 2007 MIN’s Best of The Web: Award Winner for Redesign/Relaunch

Who Reads Southern Living?
Southern Living is written for any woman who feels a strong connection to the South--geographic or otherwise--and who wants to live the lifestyle she associates with the region and the magazine. Specifically, she wants a warm, casual, inviting home; great recipes she can count on for friends and family; terrific travel ideas for family vacations; a garden that not only beautifies her home but extends family living/entertaining space into the outdoors; and a sense of pride and respect for the South.

What You Can Expect in Each Issue:

• Weekend Guide for 5 different regions: What to do close to home right now: city day trips; new shopping and dining experiences; hiking and other outdoor activities; romantic getaways and quick vacations.
• So Southern: Creative, seasonal, inspiring ideas.
• Travel: Destinations primarily within the South; insider information from editors who have been there and tried each hotel, restaurant, attraction, etc.; beautiful sense-of-place features that inspire pride in the South; budget travel and splurges; trips packaged for families with young children, couples, girlfriends, etc.
• Homes: Casual, comfortable homes that reflect the homeowners' lifestyle and their Southernness; creative decorating ideas; features that teach readers the basics of good design and offer advice from design professionals.
• Gardens: Beautiful homeowner gardens to inspire; great indoor-outdoor living ideas; expert planting and growing advice specific to the South and tailored to all the regions of the South (coastal, Southwest, etc.).
• Foods: Outstanding kitchen-tested recipes that readers have come to trust and treasure; Southern classics as a well as fresh twists and updated recipes using traditional Southern ingredients.
• Feature Articles: Feature articles reflect the primary sections of the magazine, in terms of content. Recent issues have featured: Azaleas Say Welcome, A Farm-Fresh Easter, Kentucky's Wild Wonder (Red River Gorge), Food-for-You Grilling, The Allure of Natchez, No Fuss Allowed (casual lunch for friends), Creating Character (new Lowcountry home taking cues from Old regional architecture), and Legacy of Wildflowers (Winterthur estate).

Magazine Layout:
Southern Living is a visual magazine but still believes in storytelling. Its photographers have continually worked to raise the visual bar because readers want to see the all the beauty and seasonal color of the South. They also want to access useful information quickly and easily, so Southern Living focuses on clean design and readability. But also makes room in the book for great writing and storytelling. .

Click on any image below to see select pages from Southern Living:



Contributors:
Southern Living is unique in that it is almost entirely staff-produced. Its staff editors were chosen for their expertise in their particular fields. For example, the Garden staff includes landscape architects and horticulturists. The Foods section is produced by former chefs, culinary school grads, and registered dietitians.

Past Issues:


Comparisons to Other Magazines:
We really can't name another magazine that is (1) completely devoted to the South and (2) committed to combining great lifestyle and service with regional pride and sense of place. In short, Southern Living delivers both service and soul, with a strong Southern accent.

Advertisers:
The top four advertising categories are food, travel, Pharmaceutical, and Homes goods. The advertising to editorial ratio is roughly 50/50.

SmartMoney comes to you straight from the editors of the Wall Street Journal, the best financial reporters in the business. Every issue brings you the information you need to know to deal with markets and protecting your wealth. Turn to SmartMoney for no-nonsense advice you can put into action.

Who Reads SmartMoney?
SmartMoney is a magazine for professional and managerial people who, while affluent and sophisticated, are overworked and overwhelmed. SmartMoney provides all the answers to the tough questions of those seeking clarity in today's confused economy, setting a new standard in personal finance publishing and redefining upscale journalism.

What You Can Expect in Each Issue: Within the pages of SmartMoney, you will find the most diverse editorial mix, focusing on all the topics that readers need to know about: Personal Finance, Lifestyle, Business, Technology, and Travel, among other things.

• Personal Finance: Each month, SmartMoney gives its readers an inside look on what is happening in the market, advice on what stocks are hot and which are not, and countless amounts of other personal investing information.
• CEO Interviews: SmartMoney delivers informative and relevant CEO Interviews each month – targeting companies and CEOs that have really made it big. Reports sit down with CEOs and get their story, how they got to where they are today and what their next move with the company may be.
• Lifestyle: From retirement to saving for college, SmartMoney delivers information on a broad range of lifestyle topics that affect the readers’ day-to-day lives.
• Technology: SmartMoney reporters test the ins and outs of the newest technologies and let readers know what is really worth the money, helping readers to spend wisely.
• Feature Articles: Every issue brings you the information you need to know to deal with markets and protecting your wealth. Monthly feature articles include columns on: Common Sense, The New Retirement, Stocks, Unconventional Wisdom, the Tough Customer, Special Investments and Smart Spending tips.

Magazine Layout:
SmartMoney delivers the refreshing clarity and provocative wit that characterizes The Wall Street Journal, while presenting practical yet highly imaginative ideas for saving, investing, and spending, and regular coverage on technology, automotive and lifestyle subjects.

Contributors:
SmartMoney magazine, which is brought to readers from the editors of the Wall Street Journal, is filled with Pulitzer Prize winners, authors, financial advisors, and writers and commentators on the stock market, delivering award-winning content to its readers every month. The masthead at SmartMoney includes industry experts such as James B. Stewart, Paul Ingrassia, Joe White, and Paul Strum.

Past Issues:


Comparisons to Other Magazines:
SmartMoney is a magazine that resonates with the professional man. It is a magazine that speaks to the multi-faceted, successful man, who is seeking answers to tough financial questions. The unique blend of intelligent advice, financial journalism, and lifestyle articles makes it a must-read for tastemakers and influencers alike.

Advertising:
SmartMoney has a wide variety of advertisers, from financial services to credit cards and insurance agencies to automobiles and everything in between.

Awards:
SmartMoney has 14 National Magazine Award nominations, with 3 wins - no other Personal Finance magazine comes close. With wins in Best Interactive Design and Personal Service, SmartMoney has been recognized for its achievements in editorial excellence.

Who Reads Yoga Journal?
Yoga Journal is for both the beginning and advanced practitioner, and the casual and committed reader.

What You Can Expect in Each Issue:

• Basics: Yoga Journal's most popular column, Basics makes yoga asana and philosophy accessible to students who are new to the practice and long-time practitioners looking for a refresher course.
• Eating Wisely: How we eat is a reflection of how we live, and for yogis, this means making thoughtful decisions about what goes on the menu. Eating Wisely examines the deep connections between spirit and food.
• Home Practice: Starting a home practice can be a big challenge for yogis. Personal Practice provides all the tools readers need to roll out their mats at home.
• Master Class: Offers in-depth instruction for the serious practitioner. Written by authoritative master yoga teachers.
• Media: A critical discussion of the latest and most noteworthy books, music, DVDs, videos, and audiotapes.
• Om: High-energy and fun to read, Om tells readers all they need to know about trends, news, fashion, people, places, and things that make the world of yoga fun and rewarding.
• Features: Features always look at some aspect of yoga, whether for physical, emotional, or spiritual well being. Some current examples: Creating a Yoga space at home; using yoga to release yourself from addiction.

Past Issues:


Contributors:
Most contributors are writers who have a long-established yoga practice. Current writers include Stacie Stukin, Hillari Dowdle, Dayna Macy, Nora Isaacs, and more.

Magazine Layout:
It is clean, featuring magnificent original illustrations and photos. It is more text than visual, with the visual in service of the article, and the reader's pleasure.

Comparisons to Other Magazines:
Yoga Journal is the most widely read and respected yoga magazine in the country. There are other yoga magazines but they are largely regional.

Advertising:
National advertisers across many categories including Aveda, Sigg, Lululemon Athletica, Ford, Eileen Fisher, and more.

Who Reads Discover?
Discover attracts intelligent and curious readers - forward thinkers and public advocates engaging in a dialogue of action that influences opinion leaders and encourages innovation. They are active in their communities, carry a strong voice concerning political issues and are very active in environmental groups.

What You Can Expect in Each Issue:

• Vital Signs: Discover’s longest-running and most popular column. Each month, an emergency room doctor describes and solves a real-life medical mystery.
• Better Planet: Questioning the choices we make about our environment, and how we affect its overall health.
• 20 Things You Didn’t Know About...: An exploration of arcane and interesting bits of information that you may not be able to Google.
• Data: Informative news section with short pieces on breaking science developments.
• Blinded by Science: A column where humor meets science, written by novelist Bruno Maddox, nominated for the 2007 National Magazine Award, Columns and Commentary.
• ThinkTech: Discover's monthly look at technology moving out of the lab and into the mainstream.
• Features: Cover subjects represent a selection of topical science, technology, environmental, global and health issues that affect our life and the world around us. Recent issues include: Year in Science, Dedicated issue, The Secret Einstein, Better Planet, Extreme Engineering, Scientist of the Year.

Past Issues:

Contributors:
Discover draws on the talents of some of America's premier nonfiction writers, including Walter Isaacson, Jared Diamond, Jim Holt, and Carl Zimmer. Some of our contributors are veteran science journalists; others regard science just as one source of great ideas. What they all have in common is a rare ability to conduct deep investigations into the most complex topics and emerge with stories that will entertain and enlighten anyone who appreciates a good narrative.

Magazine Layout:
Discover gives its readers the real story: on-the-scene photography, highly personal portrait shots, and cutting edge scientific imagery. The design is elegant and refined--not dry like a textbook, not glossy and remote like a travel guide. Every issue contains a balance of big-idea, text driven stories and more image-rich features that convey the feel of where and how the most amazing research happens.

Comparisons to Other Magazines:
Discover examines what really matters about science and places it squarely in a human context. It is an accessible guide to the ideas that matter most in today's world. Unlike Scientific American, it is accessible to any curious reader, not just to science insiders. Unlike Popular Science and Popular Mechanics, it focuses on ideas and discoveries, not gadgets and weapons. And unlike National Geographic, it does not shy away from the personal, political, and social aspects of science. Above all, Discover is unique in combining deep, probing reporting with accessible, narrative writing--more in the mode of The New Yorker than in the style of traditional science journalism.

Advertising:
US Navy, Chevy, Hartford, Bose, Aridian Publishing, Shell, BBC, PBS, VISA, Ford, Ambien, GM, Sony, Sanyo, Discovery Channel, Math Tutor, Rosetta Stone, Gel Pro, Caravan Tours, First Street, Vanguard, Michelin, Lantus, etc.

Awards:

• Discover was presented with an award by the American Society of Journalists and Authors for July '07 feature on Science and Islam.
• MPA Digital Awards 2007 BEST PODCAST SERIES: Recognizes creativity and content innovation in a magazine’s podcast series – Discover’s Vital Signs won 3rd place.
• 2007 Ellie National Magazine Award Finalist, Columns and Commentary

Who Reads EatingWell?
What's for dinner? Is it healthy? Is it easy? If you ask these questions, EatingWell is for you. The magazine "Where Good Taste Meets Good Health," EatingWell delivers the information and inspiration its 350,000 paid subscribers need to make healthy eating a way of life with great, easy recipes (most take 45 minutes or less), the latest nutrition science, gorgeous photos and crisp, evocative prose.

What You Can Expect in Each Issue:

• Fresh: News from the world of food.
• Healthy in a Hurry: Fantastic, quick recipes that meet our strict nutrition parameters yet are delicious and simple to make.
• Nutrition News to Live By: Words of advice from top scientists.
• EatingWell by Season: Delicious recipes based on what's in season and fresh now.
• Special Report: In-depth, award-winning journalism about new findings in nutrition science, where our food comes from and how it is produced.
• Feature Articles: EatingWell examines the connections among food, its origins and its impact on communities. These are some of the recent topics covered in EatingWell features: Do You Really Need Supplements?, The Search for the Anti-Aging Diet, How to Grow Your Own Salads, Why Buffalo Is Back.

Magazine Layout:
EatingWell is rare in that EVERY recipe is accompanied by a beautiful, realistic photo showing what the dish will look like. Luscious photos are part of the brand, along with simple recipes and strong writing.

Contributors:
Award-winning writers (Rachael Moeller Gorman, David Dobbs, Bill McKibben, Rowan Jacobsen) and nutrition science professionals, such as Marion Nestle, Dr. Philip Ades, Brian Wansink, come together in the pages of EatingWell.

Past Issues:

Comparisons to Other Magazines:
Unlike Cooking Light, EatingWell is the only magazine to focus uniquely on the intersection of food and health and "origins"—where the food comes from.

Advertisers:
EatingWell's pages are at least 60% editorial. The remaining 40% is paid advertising from companies promoting healthy foods, products and lifestyles, often in the natural and organic space.

Awards:
EatingWell has been named one of the top 3 food magazine for the last 3 years (Folio: Eddie Award). It also won a James Beard Foundation Journalism Award for nutrition reporting in 2008 and an IACP Bert Greene Award for best food essay. The EatingWell Diet was named one of the top 10 best diet cookbooks last year by Health Magazine and CNN.

Who Reads Wired?
Wired readers want to know how technology is changing the world, and they’re interested in big, relevant ideas, even if those ideas challenge their assumptions—or blow their minds. Wired readers are generally familiar with computers and the Internet, but this is definitely not a computer magazine—Wired won’t teach you how to upgrade your RAM. Instead, it’s a magazine about science, art, adventure, online culture, business, philosophy … and bright shiny beautiful gadgets. Each month, more than 2 million smart, savvy readers come to Wired for clean, clear writing with a wry twist.

What You Can Expect in Each Issue:

• Start: In Start, readers are treated to quick bites of information on everything from provocative innovations (in-flight Wi-Fi, anyone?) and new technologies (who won the DVD format wars?) to cultural shifts (why are Korean schoolgirls buying mini refrigerators?). Looking for tips on touching up your digital pictures or resetting a dislocated shoulder? Start has those, too. The stories are presented in smart, irreverent language with Wired’s signature visual flair.
• Test: Wired has covered gear and gadgets since its very first issue. Every month, Test gives readers the definitive take on the hottest products on the market, from the newest HDTVs to the slimmest notebook computers. The best tech writers in the business put the gear through a rigorous review and rate it from 1 to 10. Mix in Wired's trademark visuals and humor and you've got the most useful, entertaining coverage of products anywhere.
• Play: Now that popular culture is Wired culture, this is the best place to turn for the skinny on what’s cool, quirky, and fun. The section kicks off with Playlist: the top 10 newest, coolest things in the Wired world. In the rest of Play, editors delve deeper into movies, art, books, games, design, and online entertainment. Plus, it delivers the big picture so readers understand why these things matter. Wondering about cognitive science behind Halo 3? Curious about the cutting-edge engineering that goes into making a Top 40 single? The answers are in Play every month.
• Endgame: Part contest, part game, and totally engrossing, the Endgame puzzle challenges Wired readers to think deeply, both on and off the page.
• Features: Each month, the editors open a window to the future of technology, business, entertainment, science, and culture. We recently devoted 22 pages to the thorny questions to which scientists still don't have answers: Why do we sleep? What causes ice ages? Do forests actually speed up global warming? Other recent topics: How Apple does so well by behaving so badly; the race to build the 100-mile-per-gallon car; 12 ways to supercharge your brain; and how personal genomics could change the way you live.

Magazine Layout:
Outstanding print design is about the seamless integration of compelling stories and fresh ideas with expert typography, arresting photography, and sharp illustration. Inventive visual architecture has been part of the magazine’s DNA from the beginning. Fifteen years on, Wired is still the place to turn for eye-popping images and a style that sets the pace for the rest of the magazine design world. .

Click on any image below to see select pages from Wired:



Contributors:
Wired editor in chief Chris Anderson, author of The Long Tail, writes regularly for the magazine. Among our other writers are Steven Levy, Joshua Davis, Steven Johnson, Jeff Howe, Lawrence Lessig, Daniel H. Pink, Bruce Sterling, Clive Thompson, and Gary Wolf. Contributing photographers and artists include Dan Winters, Platon, Nigel Parry, Andrew Zuckerman, Robert Maxwell, Bryan Christie, Tobias Frere-Jones, Jonathan Hoeffler, and Jason Lee.

Past Issues:


Awards:
Under the leadership of editor in chief Chris Anderson, Wired has been nominated an unprecedented six consecutive times for the National Magazine Award for General Excellence, winning the industry's top prize in 2005 and 2007. In 2008 Wired was nominated for three NMAs, for General Excellence, Design, and Best Section. In 2008 the magazine was nominated for 18 of the top awards from the Society of Publication Designers.

Who Reads Sports Illustrated?
Sports Illustrated is created for sports fans, but because of the exceptional writing and photography it appeals to almost everyone. Sports Illustrated's writers and photographers deliver award-winning coverage of sports and the human spirit.

What You Can Expect in Each Issue:

• Leading Off: Big bold photos that put you in the heart of the action.
• Dan Patrick: read funny but insightful interviews with Dan’s radio show guests from the world of sport.
• Scorecard: delivers an intriguing essay followed short snippets of sporting new and popular item such "They Said It", Sign of the Apocalypse", "For the Record" and "Pop Culture Grid".
• Inside: Gives the reader a closer look at the biggest games, names and happenings from the world of sports.
• Features: provide insightful previews , the story behind the game, investigative journalism such as breaking the Alex Rodriguez steroid scandal and powerful book excerpts.
• The Vault: through images and words, each week SI takes a look back at a memorable event and/or athlete from over 50 years of archives.
• Point After: closes the issue with an often funny, sometimes poignant and always entertaining essay from a stable of SI writers including Selena Roberts, Phi Taylor and Chris Ballard.

Special Issues Included in Your Subscription:

• NFL and College Football Previews
• NBA and College Basketball Previews
• MLB Preview
• NHL Preview
• Sportsman of the Year
• Swimsuit Issue

Magazine Layout:
Sports Illustrated is a spectacular mix of award-winning photography and world-class writing presented with clean, readable design.

Click on any image below to see select pages from Sports Illustrated:



Contributors:
The Sports Illustrated editorial staff is comprised of the leading sports journalists of our era. Fans of the publication look forward to Peter King's NFL coverage; Tom Verducci's perspective on MLB; Ian Thomsen and Chris Mannix on the NBA; Austin Murphy and Seth Davis on college football and basketball, respectively. There are more than 100 writers, editors and photographers who contribute to SI on a weekly basis.

Past Issues:


Comparisons to Other Magazines:
Superior writing and photography both make this magazine unique. SI is weekly and covers the entire sporting world.

Advertisers:
Advertising is primarily garnered from the top 200 sports brands.

Awards:
Sports Illustrated is the most acclaimed Sports weekly magazine in the history of publishing. Already in 2009, SI has garnered more than 30 awards for writing and photographic excellence.