Who Reads Lucky?
Lucky magazine is the only magazine devoted exclusively to shopping and style. A pioneer in the fashion magazine field, it provides women who are passionate about shopping with a broad range of the best styles and products out there--but a tight edit of the pieces that are worth a second look. As the voice of a friend in the know, Lucky makes fashion and beauty fun and accessible for everyone, showcasing what to wear and how to wear it.

The magazine features gorgeous photography and an endless array of product shots--and every item comes with how-to-get it-right-now information next to its photo (pricing, website, phone number, store location). Readers don’t have to flip to the back of the book to read the fine print on how much something costs--and they can buy it right then and there. It’s all about instant gratification. Lucky also shows readers a variety of price points—you’ll see a pair of $300 shoes next to a $30 pair.

Lucky’s editors offer real-life women advice on how to wear the latest trends in a way that’s flattering and right for their shape and size: they don’t assume one size or trend fits all. It’s all about accessibility, and remembering that fashion is supposed to be fun, not stressful. There’s also advice on how to "shop your own closet": you don’t need to go out and buy a whole new wardrobe each season—just a few key pieces and styling tricks can turn a summer piece into a fall one.

Since Lucky’s launch in December 2000, circulation has rocketed from 500,000 to over 1.1 million, proving to be one of the most successful launches in Conde Nast history.

What You Can Expect in Each Issue:

• What I Want Now!: Editors’ monthly picks.
• Style Spy: The latest trends, talent, and fashion news
• Lucky How-to: Smart finds, figure fixes, styling tips and advice.
• Shoes of the Month: Why we like them, and how to wear them.
• Basics: An ideal look for right now, from head to toe
• My Foolproof Outfit: A real-life woman in a cool job tells us the outfit that she comes back to again and again, and why
• Her Way: Our cover model’s favorite fashion and beauty picks
• Fashion Babble: Creative Director Andrea Linett’s current cravings.
• Beauty Spy: New products, great ideas, and easy looks, focusing on making beauty accessible to all readers.
• Shopping Report: Round up of new stores, incredible finds, secret sources around the country and online.
• Shopping Trip: Guides to the best boutiques in cities around the world. Recent spots include Atlanta, Melbourne, Sydney, and Portland, OR.
• Lucky Breaks: Exclusive deals, discounts, and giveaways on clothing, accessories, beauty, and home décor from retailers like Saks Fifth Avenue, shopbop.com, Barney’s New York, and Old Navy.

Recent feature articles include:

• Mammoth Shoe and Bag Guides: twice a year, we show you the best shoe and bag trends, and pages of pages of everyone’s favorite must-have accessories.
• Under $100 Guide: A summer’s worth of style, all at can’t-beat pricing.
• 30 Days of Outfits: How to build a month’s worth of foolproof outfits with just a few key pieces.
• Spring and Fall Fashion and beauty trends.
• Styling tips and trends from the runway.
• Girls on the Street: we go to a different city a few times a year, bring a rack of the season’s clothes and accessories, and ask real women to stop and pull their favorite looks.

Magazine Layout:
Every page of Lucky is packed full of gorgeous fashion, beauty and home finds, all shown in an appealing way and with explanations and descriptions of why our editors are loving them. It’s very easy to navigate and friendly, clean design, and not at all off-putting or intimidating. The models look like real people--not scary-thin or scowly. Plus, many of Lucky’s editors are photographed for the magazine every month--to show how the items look like on real people, and to help the readers feel a connection with the staff of Lucky.

Click on any image below to see select pages from Lucky:

"Evening at its Easiest"	"Lucky How-To"	"The Season’s Best Looks for Under $100"
"The Season’s Best Looks for Under $100"	"Metallic Sandals"	"What I Want Now!"
"My Foolproof Outfit"	"Beauty Spy: Cherry-Punch Lips"

Contributors:
Kim France, Editor-in-Chief of Lucky, was Editor-at-Large at Spin when Conde Nast selected her to develop Lucky magazine. Before that, she was a Senior Editor and then Deputy Editor at New York magazine. France began her impressive career at 7 Days and later moved to Sassy as a staff writer. She has also covered entertainment for Elle and contributed to numerous publications, including Rolling Stone, Allure, The New York Times Book Review and Magazine, Mademoiselle, Harper's Bazaar, and The Village Voice.

Andrea Linett, Creative Director of Lucky, worked her way up through the fashion department at Sassy to become the Fashion and Beauty Editor there. She has also worked as a fashion writer at Harper’s Bazaar and as a freelance stylist.

Past Issues:


Comparisons to Other Magazines:
Lucky takes the intimidation factor out of dressing! It reminds readers in an accessible, down-to-earth voice that fashion is supposed to be fun. Readers can shop each page of Lucky and feel confident that the editors have combed the fashion and beauty landscape to come up with the perfect finds--in a variety of price points.

Advertising:
The majority of advertisers are fashion and beauty, but categories run the gamut--automotive, consumer electronics, pharmaceutical, entertainment, food & beverage, etc. The ratio of edit to ad is roughly 50-50.

Awards:
Since its launch, Lucky has won a slew of industry awards, including Adweek’s "Startup of the Year" in 2001, and Ad Age’s "Magazine of the Year" in 2003. Lucky has also been featured three times each on both Adweek’s "Hot List" and Ad Age’s "A List."

Popular Mechanics is for people who have a passion to know how things work. It's about how the latest advances in science and technology will impact your home, your car, consumer electronics, computers, even your health. Popular Mechanics - answers for curious minds.

Who Reads Popular Mechanics?
The Popular Mechanics reader is curious. The reader is driven to explore, become knowledgeable and actively participate in a wide variety of interests, making him today's Go-to Guy that Main Street America goes to for advice.

What You Can Expect in Each Issue:
The Popular Mechanics reader has a curious mind - a hunger to know, an inquisitive interest, and a desire to investigate and learn. Every month, Popular Mechanics inspires, instructs and influences millions of curious minds - engaging them with breakthroughs in science and technology, how-to stories on digital technology, automotive advances and home upgrades.

• Tech Watch: Reporters dig deep to find new and exciting technological advances that will keep readers up-to-date with cutting-edge innovations – in aviation, computers, energy, environment, health, military, robotics, space and transportation.
• Upgrade: Reporters collect the best gear from the biggest trade shows – from new tools for the home and worksite to the most advanced digital gadgets – and provide no-nonsense comparison tests and monthly reviews.
• New Cars: Auto editors at Popular Mechanics give readers a comprehensive sneak-peak of the most exciting vehicles coming out of Detroit, Asia and Europe.
• DIY Auto: This section gives readers a place to go for all their automotive repair and maintenance questions and answers – allowing them to skip the trip to the local mechanic by providing them instructions on exactly how to diagnose and repair any number of auto problems.
• DIY Home: This section offers readers a column with a variety of step-by-step home improvement projects, including useful tips, advice and product reviews.
• DIY Tech: This gives readers hands on advice on all things tech – from cameras and computers to HDTV and surround sound – keeping them one step ahead of the curve.
• Feature Articles: Popular Mechanics tells you how the latest advances in science and technology will impact your home, your car, consumer electronics, computers, even your health. Features include: Tech Watch, Upgrade, New Cars, Saturday Mechanic, Car Clinic, Homeowners Clinic, and Jay Leno's Garage.

Magazine Layout:
Popular Mechanics is clean, crisp, fresh and cool. The magazine continuously delivers to curious minds every month - and even at 102 years young, continues to be a voice of authority on all things science, automotive, technology, home and outdoors.

Past Issues:


Comparisons to Other Magazines:
Popular Mechanics is the essential source for the modern man. From installing windows in their home or on their computer, Popular Mechanics gives readers the information and tools they need to be confident and competent in today’s high-tech world.

Advertising:
Popular Mechanics has a wide variety of advertisers, from automobiles to retailers and tools to home and garden, and everything in between.

Awards:
Over the past 9 years, Popular Mechanics has won over 60 Art and Design Awards - ranging from Distinction in Editorial Design to Best Cover of the Year, to Best Table of Contents to Distinction in Photography. In 2008, Popular Mechanics won the American Society of Magazine Editors award for excellence in service journalism, for its 3 part series on the fast growing national anxiety - the degradation of the environment.

Who Reads Food Network Magazine?
The Food Network Magazine reader is a total food enthusiast--passionate, imaginative, and sees cooking as an expression of their creative spirit. Whether it's a quick weeknight meal or planning a dinner party with friends, the Food Network Magazine reader loves to experiment with new ideas and add a unique signature twist to every meal.

What You Can Expect in Each Issue:

• He Made/She Made: Two Food Network personalities battle it out to see who makes the better dish
• Copy That!: A famous item from a national restaurant is recreated each month
• Out of the Box: You'll be amazed at how many unique dishes can come from a boxed mix in your pantry!
• Weeknight & Weekend Dinners: Whether you have 30 minutes or 3 hours, make a delicious meal every night of the week
• Flip This Dish: A Food Network star recreates a classic dish to match their style

Contributors:
Every issue of Food Network Magazine features the all-star cast of Food Network. Whether you're learning how to make Paula Deen's favorite cookies, getting a peek inside Tyler Florence's kitchen, or making homemade pizzas with Ina Garten, you'll always see something you won't find anywhere else.

Magazine Layout:
Food Network Magazine is a larger than average magazine printed on rich, glossy paper. Beautiful photography goes hand in hand with well designed recipes and feature stories.

Comparisons to Other Magazines:
Food Network Magazine is the only food magazine out there that covers every amazing aspect of food and food culture. The wide range of dishes made on Food Network is reflected in the pages of the magazine, and it's the only magazine that features all your favorite stars.

Advertising:
Advertisers include Ford, Hershey, JC Penney, Kenmore, Kraft, Macy's, Nestle, Target, Viking, Wal-Mart and other national advertisers. The magazine is approximately 60% editorial content and 40% advertising content.

SmartMoney comes to you straight from the editors of the Wall Street Journal, the best financial reporters in the business. Every issue brings you the information you need to know to deal with markets and protecting your wealth. Turn to SmartMoney for no-nonsense advice you can put into action.

Who Reads SmartMoney?
SmartMoney is a magazine for professional and managerial people who, while affluent and sophisticated, are overworked and overwhelmed. SmartMoney provides all the answers to the tough questions of those seeking clarity in today's confused economy, setting a new standard in personal finance publishing and redefining upscale journalism.

What You Can Expect in Each Issue: Within the pages of SmartMoney, you will find the most diverse editorial mix, focusing on all the topics that readers need to know about: Personal Finance, Lifestyle, Business, Technology, and Travel, among other things.

• Personal Finance: Each month, SmartMoney gives its readers an inside look on what is happening in the market, advice on what stocks are hot and which are not, and countless amounts of other personal investing information.
• CEO Interviews: SmartMoney delivers informative and relevant CEO Interviews each month – targeting companies and CEOs that have really made it big. Reports sit down with CEOs and get their story, how they got to where they are today and what their next move with the company may be.
• Lifestyle: From retirement to saving for college, SmartMoney delivers information on a broad range of lifestyle topics that affect the readers’ day-to-day lives.
• Technology: SmartMoney reporters test the ins and outs of the newest technologies and let readers know what is really worth the money, helping readers to spend wisely.
• Feature Articles: Every issue brings you the information you need to know to deal with markets and protecting your wealth. Monthly feature articles include columns on: Common Sense, The New Retirement, Stocks, Unconventional Wisdom, the Tough Customer, Special Investments and Smart Spending tips.

Magazine Layout:
SmartMoney delivers the refreshing clarity and provocative wit that characterizes The Wall Street Journal, while presenting practical yet highly imaginative ideas for saving, investing, and spending, and regular coverage on technology, automotive and lifestyle subjects.

Contributors:
SmartMoney magazine, which is brought to readers from the editors of the Wall Street Journal, is filled with Pulitzer Prize winners, authors, financial advisors, and writers and commentators on the stock market, delivering award-winning content to its readers every month. The masthead at SmartMoney includes industry experts such as James B. Stewart, Paul Ingrassia, Joe White, and Paul Strum.

Past Issues:


Comparisons to Other Magazines:
SmartMoney is a magazine that resonates with the professional man. It is a magazine that speaks to the multi-faceted, successful man, who is seeking answers to tough financial questions. The unique blend of intelligent advice, financial journalism, and lifestyle articles makes it a must-read for tastemakers and influencers alike.

Advertising:
SmartMoney has a wide variety of advertisers, from financial services to credit cards and insurance agencies to automobiles and everything in between.

Awards:
SmartMoney has 14 National Magazine Award nominations, with 3 wins - no other Personal Finance magazine comes close. With wins in Best Interactive Design and Personal Service, SmartMoney has been recognized for its achievements in editorial excellence.

Who Reads Wired?
Wired readers want to know how technology is changing the world, and they’re interested in big, relevant ideas, even if those ideas challenge their assumptions—or blow their minds. Wired readers are generally familiar with computers and the Internet, but this is definitely not a computer magazine—Wired won’t teach you how to upgrade your RAM. Instead, it’s a magazine about science, art, adventure, online culture, business, philosophy … and bright shiny beautiful gadgets. Each month, more than 2 million smart, savvy readers come to Wired for clean, clear writing with a wry twist.

What You Can Expect in Each Issue:

• Start: In Start, readers are treated to quick bites of information on everything from provocative innovations (in-flight Wi-Fi, anyone?) and new technologies (who won the DVD format wars?) to cultural shifts (why are Korean schoolgirls buying mini refrigerators?). Looking for tips on touching up your digital pictures or resetting a dislocated shoulder? Start has those, too. The stories are presented in smart, irreverent language with Wired’s signature visual flair.
• Test: Wired has covered gear and gadgets since its very first issue. Every month, Test gives readers the definitive take on the hottest products on the market, from the newest HDTVs to the slimmest notebook computers. The best tech writers in the business put the gear through a rigorous review and rate it from 1 to 10. Mix in Wired's trademark visuals and humor and you've got the most useful, entertaining coverage of products anywhere.
• Play: Now that popular culture is Wired culture, this is the best place to turn for the skinny on what’s cool, quirky, and fun. The section kicks off with Playlist: the top 10 newest, coolest things in the Wired world. In the rest of Play, editors delve deeper into movies, art, books, games, design, and online entertainment. Plus, it delivers the big picture so readers understand why these things matter. Wondering about cognitive science behind Halo 3? Curious about the cutting-edge engineering that goes into making a Top 40 single? The answers are in Play every month.
• Endgame: Part contest, part game, and totally engrossing, the Endgame puzzle challenges Wired readers to think deeply, both on and off the page.
• Features: Each month, the editors open a window to the future of technology, business, entertainment, science, and culture. We recently devoted 22 pages to the thorny questions to which scientists still don't have answers: Why do we sleep? What causes ice ages? Do forests actually speed up global warming? Other recent topics: How Apple does so well by behaving so badly; the race to build the 100-mile-per-gallon car; 12 ways to supercharge your brain; and how personal genomics could change the way you live.

Magazine Layout:
Outstanding print design is about the seamless integration of compelling stories and fresh ideas with expert typography, arresting photography, and sharp illustration. Inventive visual architecture has been part of the magazine’s DNA from the beginning. Fifteen years on, Wired is still the place to turn for eye-popping images and a style that sets the pace for the rest of the magazine design world. .

Click on any image below to see select pages from Wired:



Contributors:
Wired editor in chief Chris Anderson, author of The Long Tail, writes regularly for the magazine. Among our other writers are Steven Levy, Joshua Davis, Steven Johnson, Jeff Howe, Lawrence Lessig, Daniel H. Pink, Bruce Sterling, Clive Thompson, and Gary Wolf. Contributing photographers and artists include Dan Winters, Platon, Nigel Parry, Andrew Zuckerman, Robert Maxwell, Bryan Christie, Tobias Frere-Jones, Jonathan Hoeffler, and Jason Lee.

Past Issues:


Awards:
Under the leadership of editor in chief Chris Anderson, Wired has been nominated an unprecedented six consecutive times for the National Magazine Award for General Excellence, winning the industry's top prize in 2005 and 2007. In 2008 Wired was nominated for three NMAs, for General Excellence, Design, and Best Section. In 2008 the magazine was nominated for 18 of the top awards from the Society of Publication Designers.

Who Reads Vanity Fair?

Smart, stylish, and voraciously interested in the world, Vanity Fair readers have an extraordinary ability to discern what is truly worth their time, attention, and money. It is essential for Vanity Fair readers to be conversant in a wide range of topics—from global issues, economics, and travel, to beauty, fashion, and entertainment—and they pursue the knowledge of these subjects with an unusual intensity. Vanity Fair readers actively seek out friends and colleagues with whom they share ideas and experiences, creating a diverse and eclectic network of peers. Known for its ability to "ignite a dinner party at 50 yards," Vanity Fair is meant for readers who enjoy expert-level knowledge and lively, spirited debate.

What You Can Expect in Each Issue:

• Fanfair: Vanity Fair’s monthly guide to truly unique and talked-about cultural events around the world, hot new CD’s, books, and films; groundbreaking art and design; exhibitions and theatrical events; fashion, beauty, and travel trends.
• Fairground: The magazine brings its discriminating eye into the world’s most exclusive events, capturing candid snapshots of the culture’s rich, famous, and iconic. This pictorial feature goes around the world, one party at a time.
• Columns: Insightful essays by distinguished writers, such as Dominick Dunne, James Wolcott, and Michael Wolff, cover the most relevant topics of the day. These investigations on crime, politics, business, society, the media, and current events are often touted on the cover and have a dedicated following.
• Vanities: Short takes on today’s most compelling personalities, Vanities is a reader favorite, incorporating splashy graphics and quick wit.
• Spotlight: Spotlight shines a light on the stars of the future. Former discoveries include Catherine Zeta-Jones, Jennifer Lopez, Leonardo DiCaprio, and Gwyneth Paltrow, all before they made it big.
• Proust Questionnaire: An update of the 19th-century parlor game, this classic Q&A features a different celebrity subject every month.
• Features: In-depth, award-winning stories about entertainment, the arts, business, politics, fashion, design, and more, are at the heart of the magazine each month.

Past Issues:

Contributors:
With every issue, Vanity Fair allows its contributors the freedom to indulge in extraordinary storytelling, making it a destination for the world’s most renowned photographers and award-winning journalists, such as Marie Brenner, Bryan Burrough, Bob Colacello, Amy Fine Collins, Dominick Dunne, Christopher Hitchens, Sebastian Junger, William Langewiesche, Maureen Orth, Todd Purdum, James Wolcott, and Michael Wolff; and photographers such as Jonathan Becker, Harry Benson, Patrick Demarchelier, Todd Eberle, Larry Fink, Jonas Karlsson, Annie Leibovitz, Tim Hetherington, Norman Jean Roy, Mark Seliger, Mario Testino, and Bruce Weber.

Magazine Layout:
With a dynamic combination of big pictures and big stories, Vanity Fair delivers both bold, beautiful photography and the very best thought-provoking journalism in a clean, bold design that is simple yet sophisticated, minimal yet full of restrained energy. When it comes to visually expressing the passions of its stable of photographers, illustrators, writers, and editors, the magazine must look as smart and powerful as the topics it covers.

Comparisons to Other Magazines:
With a broad range of interesting subjects, Vanity Fair is a general interest magazine that captures the best of the best, from world affairs to entertainment, business to style, design to society. Vanity Fair is unique in its ability to act as a cultural catalyst—a magazine that provokes and drives the popular dialogue. No other magazine can match Vanity Fair's unique mix of stunning photography, in-depth reportage, and social commentary. Each month, Vanity Fair accelerates ideas and images to center stage, creating an unrivaled media event that attracts millions of modern, sophisticated readers.

Advertising:
Vanity Fair's advertisers are as eclectic as the editorial content. Fashion and retail advertisers are responsible for the majority of Vanity Fair's ad pages, but other advertising partners stem from a wide array of consumer categories, including automotive, financial institutions, not-for-profits, corporate entities, beauty, travel, entertainment/media, home furnishings, food, and wine and spirits. On average, a little more than half of the pages in Vanity Fair are devoted to advertising (56%).

Awards:

• The American Society of Magazine Editors has nominated Vanity Fair for 63 National Magazine Awards since 1984; the magazine has won 15 times
• Winner of National Magazine Awards for Reporting and Photo Portfolio, 2008
• Winner of National Magazine Award, Columns & Commentary 2007
• Winner of National Magazine Award, Public Interest 2007
• Winner of the 51st annual World Press Photo of the Year 2007
• Gold Medal Award, Photography, Spread/Single Page, Society of Publication Designers’ 42nd Annual Competition 2007
• Graydon Carter: The only two-time winner of Adweek magazine's Editor of the Year
• 248 awards for design and photography since 1984
• Included on Adweek’s Hot List nine times–more than any other magazine

Who Reads Sports Illustrated?
Sports Illustrated is created for sports fans, but because of the exceptional writing and photography it appeals to almost everyone. Sports Illustrated's writers and photographers deliver award-winning coverage of sports and the human spirit.

What You Can Expect in Each Issue:

• Leading Off: Big bold photos that put you in the heart of the action.
• Dan Patrick: read funny but insightful interviews with Dan’s radio show guests from the world of sport.
• Scorecard: delivers an intriguing essay followed short snippets of sporting new and popular item such "They Said It", Sign of the Apocalypse", "For the Record" and "Pop Culture Grid".
• Inside: Gives the reader a closer look at the biggest games, names and happenings from the world of sports.
• Features: provide insightful previews , the story behind the game, investigative journalism such as breaking the Alex Rodriguez steroid scandal and powerful book excerpts.
• The Vault: through images and words, each week SI takes a look back at a memorable event and/or athlete from over 50 years of archives.
• Point After: closes the issue with an often funny, sometimes poignant and always entertaining essay from a stable of SI writers including Selena Roberts, Phi Taylor and Chris Ballard.

Special Issues Included in Your Subscription:

• NFL and College Football Previews
• NBA and College Basketball Previews
• MLB Preview
• NHL Preview
• Sportsman of the Year
• Swimsuit Issue

Magazine Layout:
Sports Illustrated is a spectacular mix of award-winning photography and world-class writing presented with clean, readable design.

Click on any image below to see select pages from Sports Illustrated:



Contributors:
The Sports Illustrated editorial staff is comprised of the leading sports journalists of our era. Fans of the publication look forward to Peter King's NFL coverage; Tom Verducci's perspective on MLB; Ian Thomsen and Chris Mannix on the NBA; Austin Murphy and Seth Davis on college football and basketball, respectively. There are more than 100 writers, editors and photographers who contribute to SI on a weekly basis.

Past Issues:


Comparisons to Other Magazines:
Superior writing and photography both make this magazine unique. SI is weekly and covers the entire sporting world.

Advertisers:
Advertising is primarily garnered from the top 200 sports brands.

Awards:
Sports Illustrated is the most acclaimed Sports weekly magazine in the history of publishing. Already in 2009, SI has garnered more than 30 awards for writing and photographic excellence.

Who Reads Details?
With relevant, thought-provoking editorial content, portfolio-quality photography, and award-winning design, DETAILS stands at the forefront of culture and style and speaks to men who are confident, inquisitive, educated, and informed about where the world is going—and where it’s been. DETAILS is the magazine made for affluent, career-driven men who are forging the trends of their generation.

What You Can Expect in Each Issue:
Regular sections of Details include:

• Know+Tell: A section dedicated to news for the conspicuously clued-in, Know+Tell covers the latest innovations in design, food, drinks, cars, grooming, music, film, books, and personal finance.
• Style: The one-stop source for up-to-the-minute advice on where to shop, what to buy, and the right ways to wear what you buy. With detailed fashion spreads, profiles of up-and-coming designers, news about store openings, and “10 Rules of Style” from fashion icons, this section makes style accessible.
• Dossier: The home for every topic and issue a man cares about­—careers, sex, relationships, masculinity, celebrity, fatherhood, and current events—all presented with a fresh, unique perspective.
• Exit: The “Exit” feature reveals what your various choices—in everything from cars to clothes, pop-cultural figures to political candidates—say about you.
• Culture: Thought-provoking columns by award-winning authors Michael Chabon and Augusten Burroughs.
• Wiseguy: A penetrating interview with a man of substance, intelligence, and experience, who shares his life lessons and his quick wit.
• Features: Longer-form stories including insightful cover profiles, clever cultural criticism, gorgeous fashion spreads, and gripping pieces of reportage pieces.

Past Issues:

Contributors:
During his tenure, DETAILS editor-in-chief Daniel Peres has recruited such columnists as Michael Chabon, Augusten Burroughs, Anderson Cooper, Bruce Wagner, and Rick Moody to the magazine, along with top-tier photographers such as Steven Klein, Terry Richardson, Michael Thompson, Tom Munro, and Mary Ellen Mark. DETAILS demands the finest writing and photography in the industry, and its contributors are reflections of the magazine’s dedication to providing the highest-quality content to its readership.

Magazine Layout
DETAILS’ design is clever, conceptual, and clean. The magazine uses award-winning photography to complement its top-flight written features. And each section of the magazine is visually defined, with a distinct graphic identity that allows the reader to know where he is in the magazine.

Comparisons to Other Magazines
DETAILS’ point of passion—and of differentiation—is its knowledge of its readers, their interests, and their tastes. DETAILS is the only magazine written for contemporary, successful, educated men who are interested in the latest events, the finest fashions, and the most cutting-edge ideas.

Advertising
Apple, Armani, Bally, Banana Republic, Bang & Olufsen, Bloomingdale’s, Burberry, Cadillac, Calvin Klein, Claiborne, Coach, Converse, Diesel, DKNY, Dolce & Gabbana, Ford, French Connection, Gant, Grey Goose, Gucci, Guess, Hilfiger, Hugo Boss, Jaguar, Johnnie Walker, Lacoste, Land Rover, Louis Vuitton, Macy’s, Mercedes Benz, Mont Blanc, Nautica, Nordstroms, Patron, Polo, Prada, Salvatore Ferragamo, Stolichnaya, Svedka, Tod’s, Tom Ford Menswear, Yves Saint Laurent, and Zegna.

Awards
DETAILS has been one of the most honored magazines by its peers since it was re-launched in 2000. It has won two National Magazine Awards for Design (2002 and 2003), and been named finalist for seven other NMAs, including General Excellence. DETAILS has been recognized by the Society of Publication Designers with three Gold Medals in Magazine Design and one in Photography, as well as five Silver Medals.

Who Reads Real Simple?
Real Simple’s core audience is comprised of smart, busy women who are looking for creative solutions to their everyday challenges, so they have more time to focus on what really matters. Real Simple serves a wide range of women with just as many loyal fans in their 20s as in their 50s. The Real Simple reader is well-educated, affluent and professional, but most of all, she is looking for ways to make life easier. Real Simple has an impressive monthly audience of 8.6 million people, including a loyal following of women who say they feel calmer and more in control when they receive the magazine each month.

What You Can Expect in Each Issue:
Real Simple incorporates and speaks to all aspects of a woman's busy life, including beauty, entertaining, etiquette, family, finance, food, health, home, pets, soul, style and technology. From time-to-time, Real Simple also addresses gifts, the holidays, travel and weddings. Each month, the magazine starts off with “Your Words,” where readers share their answers to a question of the month; followed by “Simple Solutions,” the front-of-book section with smart pieces of ideas, insight and inspiration including the popular New Uses for Old Things and Products of the Month. “The Guide” offers strategies, systems and smarts for making life easier with stories in every topic area the magazine covers. Real Simple also features “Moneywise,” a section dedicated to spending smarter; “Road Tests,” real-people tested product recommendations; and “Cooking,” a back-of-book section devoted to recipes, techniques and tips. “Real Simple To Go” closes the magazine each month, featuring tear-out perforated pieces of useful information for readers to take with them in their daily lives. The Real Simple “feature well” changes from month-to-month but always features beautiful, smart stories on a broad range of topics intended to inspire the reader.

The fourth annual Real Simple Family special issue will offer inspiring and innovative ideas to make all aspects of family life better.

Magazine Layout:
Real Simple’s design objective is twofold: to convey information with clarity and organization within a simple, accessible format and to create a serene and uncluttered environment that imparts a sense of calm. One of the key components to that objective is ample use of white space, which gives the page design “breathing room” and distinguishes the brand from other women’s magazines.

Click on any image below to see select pages from Real Simple:

Contributors:
Many stories are written by Real Simple editors; however, the magazine prides itself on featuring writers, photographers and contributors of note.

Past Issues:

Comparisons to Other Magazines:
Real Simple is unique and is the only magazine out there that focuses on the mission of making life easier.

Advertisers:
Real Simple appeals to a broad range of advertisers. The three biggest advertising categories are: food & beverage, beauty, and retail & department stores.

Awards:
Real Simple has won numerous industry awards and accolades, including three National Magazine Award nominations in the category of “General Excellence.” Real Simple is the only magazine to have earned a spot on Adweek’s prestigious “Hot List” of top-ten titles for seven years in a row. The brand has also been named to Adweek’s “Brand Leaders” list for three consecutive years since the list’s inception, and has won Advertising Age’s “Magazine of the Year.”

Who Reads Playboy?
Provocative and informative, Playboy is America’s best-selling men’s magazine. Playboy is read by more than 10.3 million people in the U.S. – of which two million are women. The magazine is primarily aimed at men in their twenties and thirties, but is read by men and women of all ages.

What You Can Expect in Each Issue:
Whatever goes on between a man’s ears is a convenient way to sum up the content of Playboy. Prominent among its features are the pictorials, which showcase women ranging from the girl next door to world-famous celebrities, but also includes sports, entertainment, politics, social trends, developments in the areas of sex and romance, short fiction and compelling articles on behalf of a wide variety of subjects.

• Pictorials: Featuring the world’s most beautiful women, as captured by some of the world’s most talented photographers.
• ManTrack: New cars, sporting equipment, technology, furniture, travel destinations and other consumer goods.
• After Hours: A bemused tour d’horizon of current culture.
• Forum: Opinion and argument about political and social developments, often focusing on issues of personal freedom and expression.
• The Playboy Advisor: A column in which readers’ questions about modern living, including love, sex, fashion, technology, etiquette and other topics are answered.

Each month, Playboy magazine offers the most engaging and ecletic mix of material in the general interest and men’s categories. The Playboy Interview, a monthly in-depth conversation with an important figure—recent subjects include Jack Nicholson, Michael Brown, Steve Nash, Mark Cuban, Tina Fey, Kanye West, Jay Z, Matt Groening, Gov. Bill Richardson, Arianna Huffington, Bill O’Reilly, Farheed Zakaria and Thomas L. Friedman—is the most authoritative body of interview-format work in the history of American journalism. A shorter, lighter interview called 20Q (recent subjects include Danica Patrick, Steve Carell, Charles Barkley, Jack Black, Fergie, Paul Rudd and Rachel Bilson) allows readers another chance for readers to hear about a celebrity in the person’s own words.

Playboy delivers news-making and substantive journalism like "Death and Dishonor," the story of the brutal home-front murder of an Iraq War veteran that was the basis for the movie "In the Valley of Elah," "Gunning for the Big Guy," an exclusive look into the story of BALCO and the illegal use of steroids in baseball, and “The Strange Redemption of James Keene,” about a convicted drug dealer turned federal informant who infiltrates a prison for the criminally insane to befriend a serial killer—and which is also being made into a feature film. Other recent articles include a joint profile of comedians Jimmy Kimmel and Sarah Silverman, an intimate look at troubled NFL star Ricky Williams, photo-driven profiles of actors such as Justin Long, Ray Stevenson and the cast of “Mad Men,” a feature about Howard Stern sidekick Artie Lange, a profile of LAPD chief Bill Bratton, an expose of sexual repression in fundamentalist Iran, several essays about maintaining privacy in an era of dizzying technological and legal change, and a series of definitive articles on male sexual health.

Each issue also includes a piece of fiction, spotlighting the best of established and emerging talents. In 2008, for instance, Denis Johnson wrote a novel exclusively for serialization in the magazine called “Nobody Move,” the follow-up to his National Book Award winning “Tree of Smoke”; it will be published in 2009 by Farrar, Straus & Giroux.

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Contributors:
Playboy’s roster of contributors over the course of its history is second to none. It includes Norman Mailer, Kurt Vonnegut Jr., Hunter S. Thompson, William F. Buckley Jr., Arthur Schlesinger Jr., John Cheever, Arthur C. Clarke, George Plimpton, Ray Bradbury and Shel Silverstein. Active contributors include Gore Vidal, Stephen King, John Updike, T.C. Boyle, Jonathan Safran Foer, Chuck Palahniuk, Richard Dawkins, Jeff Greenfield, Denis Johnson, Jimmy Breslin, Christopher Buckley, Jane Smiley, Margaret Atwood, Robert Coover, Jim Harrison and Nadine Gordimer.

Magazine Layout
The magazine offers a pleasing balance of attractive photography, lively illustration, and well-designed text.

Comparisons to Similar Magazines:
Playboy informs its entire editorial product (articles, photographs, and illustrations) with intelligence, wit, and sophistication. They provide readers with a unique editorial mix, including lifestyle service information, entertainment, interviews, politics, advice, women, sports, news features, and short fiction.

Playboy is an American icon. Smart, edgy and a bit provocative, Playboy has been the leading men’s magazine for nearly the entirety of its 55 year existence, surpassing and outlasting all competitors and imitators.

Awards
Playboy has long been recognized for its design, art and writing, receiving more than 1,600 awards. Most recently, Playboy won eight design awards from Creativity, encompassing illustration, design and editorial photography. In 2007, Playboy was also nominated for a National Magazine Award for Fiction.

Who Reads Us Weekly?
Us Weekly's readers are young, educated and affluent adults compelled by breaking celebrity news, Hollywood style and the best in entertainment. They focus on celebrities’ style, health and beauty routines, nutrition and fitness advice, and even the vacations of their favorite stars. The Us reader is interested in the film, television, and music industries, as well as fashion-forward trends and the inside entertainment scoop.

What You Can Expect in Each Issue:

• Hot Bodies: The annual Hot Bodies issue scours Hollywood for the best bodies in the business. Us Weekly’s unique perspective and insider access delivers the stories on Hollywood’s hottest celebs, and the nutrition, style and figure-fixer secrets behind the looks.
• Celebrity Style: Reinforcing authority on style, beauty, and all things celebrity, Us Weekly brings you our Celebrity Style special issue – the ultimate guide to chic star style. Us Weekly celebrates celeb style at its most inspiring – from the dresses that have launched a thousand careers, to the style faux pas that will live infamously in history. Celebrity Style will give readers the inside scoop on the clothes, designers, and signature touches that create star-caliber looks.
• Hollywood’s Best Diets: Even celebrities struggle with over-indulging during the holiday season. Us Weekly’s Best Diets issue features the stars that look particularly great come January, and divulges their secrets to staying healthy and fit. Plus, star menus, food planners and advice from top celebrity trainers.
• Awards Night: Red Carpet coverage is central to Us Weekly’s editorial mission. Reporting on 18 award shows a year, and with pre and post coverage of every major awards event, Us Weekly delivers exciting multi-faceted cross-platform marketing opportunities that extend your message from online to broadcast.
• Red Carpet: what's the new dress craze this week?
• Hot Pics: need we say more?
• Plus, Star Beauty, Star Style, Hot Stuff, The Record…

Magazine Layout:
Each issue is picture-packed with hundreds of photos, documenting the latest news on your favorite celebrities. It is the perfect blend of photography and text for those interested in the celebrity lifestyle.

Comparisons to Other Magazines:
Us Weekly is the magazine that keeps the closest watch on the ever changing and ever exciting entertainment industry, unlike any other magazine. It takes you backstage at awards shows and sneaks you into celebrity parties. Us Weekly peers into the minds (and dressing rooms) of the biggest stars, and escorts you around the world to see exactly where and with whom the hottest names in entertainment have been hanging out. Us gives you more access than any other magazine on the newsstand.

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Awards:
AdWeek Hot List, 2005, 2006, 2007. Top Performer of the decade, 1996-2006.

Who Reads The New Yorker?
Readers of The New Yorker are curious about everything the world has to offer. When they become interested in a topic, they want to learn all about it. They are intellectual networkers, launching new ideas and shaping public opinion. And New Yorker readers are 'culture-preneurs" - the people who actively define the cultural scene.

What You Can Expect in Each Issue:

• Talk of the Town: Short, witty takes on news and events in and around New York.
• Reporting and essays: Award-winning explorations and revelations of world affairs and national issues, and personal reflection.
• The Critics: Music, dance, theater, film, TV, and arts reviewed and illuminated.
• Fiction and poetry: The best works by the finest writers of our time, both new and established.
• Cartoons: The New Yorker's famous cartoons, with a unique wit all their own.
• Features: The New Yorker is a collection of intelligent, penetrating, and funny voices. A signature mix of politics, world affairs, business, science, arts and letters attracts millions who come to The New Yorker to be informed, to be surprised, to laugh, and to be moved. Recent issues have included Hendrik Hertzberg on the Clinton and Obama showdown; Margaret Talbot on talking animals; James Surowiecki on the Bear Stearn's collapse; David Sedaris on smoking; and fiction by Annie Proulx.

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Contributors:
Among The New Yorker staff writers, Ken Auletta, who covers the media business and is an authority on the communications industry, is the author of 9 books, including the best-seller Three Blind Mice: How the TV Networks Lost Their Way. Seymour M. Hersh has written for The New Yorker since 1971. He has won numerous awards including the Pulitzer Prize for his investigations into the My Lai massacre, and is the author of eight books, including Chain of Command. The legendary John McPhee, on staff since 1965, teaches writing at Princeton. Jerome Groopman is a Harvard Medical School professor and the author of over 150 scientific articles. His latest book, The Anatomy of Hope, was a best-seller.

Magazine Layout:
The New Yorker is a readers' magazine. Articles range from short Talk of the Town pieces to in-depth explorations of politics and world affairs. Short reviews of restaurants, movies and the arts in Goings On About Town can be quickly skimmed, while, at the back of the book, longer, richer reviews of selected books, plays and movies can be read at a more leisurely pace. And the dozen or so cartoons in each issue offer their sheer wit and entertainment.

Comparisons to Other Magazines:
The New Yorker offers the long-form journalism that has all but disappeared in today's media landscape. New Yorker writers are not bound by daily deadlines, and it is not uncommon for them to spend months working on an article. Nor are the writers constrained by a mandated point of view. They are free to follow a story wherever it leads.

Advertising:
Advertisers include financial service companies, car-makers, luxury goods purveyors, hotels, publishers, and arts events. Small ads throughout the magazine offer a boutique-style shopping experience for everything from customized jewelry and Panama hats, to expedition ship cruises and villa rentals.

Awards:
The New Yorker is the most-honored magazine in publishing history. It has won 48 National Magazine Awards, the magazine world's equivalent of the Oscars. Its contributors have won many of the major awards, including The Nobel prize and The Pulitzer prize. In 2008, two of the Pulitzer-Prize winning books included work that originally appeared in The New Yorker: The Brief Wondrous Life of Oscar Wao by Junot Diaz won the fiction prize and Time and Materials by Robert Hass won for poetry.

Who Reads Vegetarian Times?
Vegetarian Times is written for those at the forefront of the healthy living movement. Published nine times a year, it provides delicious recipes, expert wellness information, and environmentally sound lifestyle solutions for both full-time and part-time vegetarians. Replete with beautiful photography and articles from leading experts, Vegetarian Times will be of interest to anyone with a passion for eating healthy while staying environmentally conscious.

What You Can Expect in Each Issue:

• Health: Vital food, health, and nutrition news. Nutritionists and doctors answer questions about vegetarian lifestyles.
• Eco-Beauty: Presenting environmentally friendly, cruelty-free beauty buys.
• Quick: All about making great tasting meals in not a lot of time. Expect to read about healthful and delicious 30 minute meals, and dishes you can make using just 5 ingredients.
• Life--Carrot and Stick: Who walks the walk and who's nothing but talk. Tips to make your habitat healthier and become more eco-enlightened travelers
• Cuisine: Editors find creative new ways to incorporate your favorite flavors into dishes.
• Vegan Gourmet: Our popular plant-based column.
• Features: From recipe contests to eco-friendly advise, features run the gamut of information that vegetarians crave most. Recent stories have included "10 Ways to Green your Fridge," "South American Superfoods," and "Earth to Table Herbs."

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Contributors:
Contributors range from Restaurateurs, chefs, nutritionists, artists. These people are carefully selected for their passion and knowledge of vegetarian food and the accompanying lifestyle.

Magazine Layout
Each issue features beautiful food photography, focusing on a soft palette of colors for long reading sessions.

Comparisons to Other Magazines
The magazine is written for both vegetarians and flexitarians alike. It promotes a healthy vegetarian lifestyle without putting guilt on those who eat meat. The editors strive to bring readers articles in a positive light without preaching and politics.

Advertising
Readers will find advertisements mainly from companies making vegetarian foods products. Additional frequent advertisements include supplements, cruelty-free beauty products and eco-friendly products. Most advertisements include a "Reader Service" option so readers may request more information about specific products.

Who Reads Backpacker?
Backpacker is written for readers who love outdoor adventure. Backpacker readers are serious about their passion for the outdoors, whether it be a simple day hike or an all out backpacking trek. Published 9 times a year, Backpacker provides expert information on the best trails in America, including GPS coordinates to get readers to the most remote and beautiful places nature has to offer.

In 2008, Backpacker teamed up with San Francisco based firm Cooler to calculate their carbon footprint. Realizing that they were putting 5 million pounds of CO2 into the air each year, Backpacker took measures to reduce their carbon footprint, and combined with investment in renewable energy, has efficiently become a carbon neutral publication.

What You Can Expect in Each Issue:
Readers can look forward to reading Basecamp, which stuffs exactly what readers need without an extra ounce of verbiage. The Basecamp section includes:

• Tripfinder: Match three different destinations with three different timeframes to determine your best adventure trip.
• 5 Minute Meals: Taste-tested recipes to make backcountry cooking easier.
• Life List: A concise, inspiring description of everything you need to pull off a once in a lifetime trip.
• Start Smart: Where new hikers come to learn essential camping skills.
• The Next Level: More experienced readers can learn advanced, multi-sport skills.
• Features: Ranging from Backpacker's stories of adventures on America's trails to gear reviews. The annual Gear Guide with over 250 reviews is always popular with readers. Other recent features have been a Life List of 47 must-do trips and 15 amazing flora a fauna spectacles.

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Magazine Layout:
The editors strive to pack as much information as possible into each issue. The layout offers beautiful landscape photography related to articles. Readers will also find the illustrated diagrams helpful and intuitive to follow.

Comparisons to Other Magazines:
Backpacker is for the ultimate adventurers. Other magazines in its class tend to focus more on camping and casual outdoor activity, while Backpacker covers everything from the simple day hike to the most extreme mountain treks.

Advertising:
Readers can expect to find the advertising specific to the outdoor and recreation industry. Most ads relate to either backpacking gear or foods, with the occasional automobile or travel ad geared towards the adventurous consumer.

Awards:
In 2006, Backpacker won a prestigious National Magazine Award. Backpacker's Basecamp department was honored as the best magazine section within the industry. In 2007, Backpacker was named a National Magazine Award Finalist in the Single-Topic Issue category, which honored the ambition, comprehensiveness and imagination of the recent "Survival" issue.

Esquire is the original and leading men's lifestyle magazine. Esquire's award winning editorial covers everything a man needs to know each month including the latest on style and clothes, what's new in cars, culture and entertainment and advice on money matters.

Who Reads Esquire?
Esquire is a magazine for affluent and successful men. It is a magazine geared toward men who dress themselves, have the means and knowledge to invest, can order at a fine restaurant, have a healthy respect and admiration for women, enjoy enriching vacations, and have mastered life's basics.

What You Can Expect in Each Issue: Esquire surveys the landscape to unearth the smart edge of the culture: the people, places, things and trends that intelligent, sophisticated men want, need, and ought to know.

• Style: Seasonal menswear forecasts identify the best options for men covering the gamut of menswear, furnishings, and accessories for the spring season.
• Women: Everything you want to know about women is answered by Esquire’s esteemed group of editors and resident experts.
• Trends: Focused on the stylish options and Esquire’s editors guide readers through all the best the seasons have to offer.
• Women We Love: Esquire’s most enduring franchise and a celebration of man’s favorite vice, saluting women whose beauty extends far beyond the physical, revealing Esquire’s pick of the Sexiest Woman Alive.
• People: Esquire celebrates and identifies the next generation of cultural influencers destined to impact our lives and shape the destiny of our countries national dialogue.
• Feature Articles: In each issue of Esquire, the talented editorial bring you the latest on style and clothes, what's new in cars, culture and entertainment and advice on money matters. You will find monthly features such as Esquire's Man at His Best, Style Tips, Ten Things You Don't Know about Women, Answer Fella, Funny Joke from a Beautiful Woman, What I've Learned, and Women We Love.

Magazine Layout:
Esquire's design is witty and clean. Articles are displayed in easy to follow formats and feature vibrant images that detail items featured in the magazine.

Contributors:
Esquire's contributors are some of the most world renowned journalists, TV personalities, musicians, authors and military strategists in the world, including Ted Allen, George Foreman, and Thomas P. M. Barnett.

Past Issues:


Comparisons to Other Magazines:
Esquire is a magazine that resonates with the modern man. It is a magazine that speaks to the multi-faceted, successful man, who is culturally in tune. The unique blend of intelligent service, stories, and ability to entertain and inspire makes it a must-read for tastemakers and influencers alike.

Advertising:
Esquire has a wide variety of advertisers, from fashion to accessories and cars to spirits, and everything in between.

Awards:
In 2007, Esquire won a National Magazine Award in the reporting category. Since editor-in-chief, David Granger, took over in 1997, Esquire has been nominated for 41 National Magazine Awards, with 10 wins.

Who Reads Runner’s World Magazine?
Runner’s World will motivate and inspire you. Each monthly issue of Runner’s World brings you advice on new running techniques, introduces you the latest running products and national and international race information. You’ll find the strategies, tips and advice to fuel your performance, prevent injuries, burn fat, shed stress, and achieve your personal goals. Runner’s World is filled with the powerful information that will help you run faster and farther and have more fun doing it.

What You Can Expect in Each Issue:
Regular section of Runner’s World include:

• Training Techniques: Tips from the Professionals to help you achieve your personal best
• Shoe Guides: Detailed Guides providing a comprehensive analysis of the newest running shoes
• Inspirational Stories: To motivate and encourage every runner
• Safety Advice: Tips to keep you safe to insure you have the run of your life
• Recipes for a Runner: Nutritional and Delicious Recipes to prepare you for any type of race
• Races & Places: Keep informed of the upcoming race events in your area
• Feature Articles: Include “Marathon Spring Training Guide,” “Food Fuel – What to Eat and When to Eat it,” “The Essential Got-to-Have Shoe Review,” and “Races & Places – Review of Today’s most challenging races and the Runner’s who tackled them.”

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Who Reads Men’s Health Magazine?
Men’s Health readers are active, successful, professional men who want greater control over their physical, mental and emotional lives. They are looking for in-depth reporting on everything from fashion and grooming to health and nutrition as well as cutting-edge gear, the latest in entertainment and more.

What You Can Expect in Each Issue:

• Fitness: Men’s Health knows total body fitness is not accomplished during the hour or two you spend at the gym three days a week. That’s why, in addition to the removable workout poster included in every issue, we also write about what you should be doing outside the gym, like catching the right amount of Z’s. And no, five hours per night is not enough.
• Nutrition: Quick and easy recipes paired with advice that will help you live longer and healthier. Our editor’s even throw in a selection from Eat This, Not That each month because we know life is too busy to never eat fast food.
• Sex & Relationships: Women are one life’s many mysteries, which is why Men’s Health is here to help. Our editor’s cover everything from how to bulletproof your relationship and keep your sexual attraction revved up to how to be her best ever. Need a specific question answered? Write to The Girl Next Door, editor Nicole Beland who sheds female insight on your most complex situations.
• Health: Our editors comb through the latest health news and report on topics most relevant to men like how to protect your prostate, lower your cholesterol and protect your manhood.

Feature Articles:

• Style Guide: Our editors take you step by step through the best new products and looks that will help get you out the door looking your best.
• Eat This, Not That! At the Supermarket: What you don’t know about your local market is making your fat. Men’s Health investigates how stores dupe you into paying top dollar for unhealthy foods. It’ll forever change the way you shop.
• How Fit Are You? : Men’s Health rounded up top athletes who set the bar in terms of speed, endurance, power, and agility and asked them how they got to the top. We know their secrets, now you can too.
• Secrets from America’s Top Gyms: The Men’s Health annual list of the best gyms in America. Plus, for 2009, we name the 50 top personal trainers in America and reveal their secrets for building muscle and shedding fat faster.
• Men and Their Cars: A Love Story: We know you love your car, but can you identify everything under the hood? We’ll show you how to take full advantage of that sports package you ponied up for.

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