Today's Bestselling Entertainment Magazines

Who Reads Vanity Fair?

Smart, stylish, and voraciously interested in the world, Vanity Fair readers have an extraordinary ability to discern what is truly worth their time, attention, and money. It is essential for Vanity Fair readers to be conversant in a wide range of topics—from global issues, economics, and travel, to beauty, fashion, and entertainment—and they pursue the knowledge of these subjects with an unusual intensity. Vanity Fair readers actively seek out friends and colleagues with whom they share ideas and experiences, creating a diverse and eclectic network of peers. Known for its ability to "ignite a dinner party at 50 yards," Vanity Fair is meant for readers who enjoy expert-level knowledge and lively, spirited debate.

What You Can Expect in Each Issue:

• Fanfair: Vanity Fair’s monthly guide to truly unique and talked-about cultural events around the world, hot new CD’s, books, and films; groundbreaking art and design; exhibitions and theatrical events; fashion, beauty, and travel trends.
• Fairground: The magazine brings its discriminating eye into the world’s most exclusive events, capturing candid snapshots of the culture’s rich, famous, and iconic. This pictorial feature goes around the world, one party at a time.
• Columns: Insightful essays by distinguished writers, such as Dominick Dunne, James Wolcott, and Michael Wolff, cover the most relevant topics of the day. These investigations on crime, politics, business, society, the media, and current events are often touted on the cover and have a dedicated following.
• Vanities: Short takes on today’s most compelling personalities, Vanities is a reader favorite, incorporating splashy graphics and quick wit.
• Spotlight: Spotlight shines a light on the stars of the future. Former discoveries include Catherine Zeta-Jones, Jennifer Lopez, Leonardo DiCaprio, and Gwyneth Paltrow, all before they made it big.
• Proust Questionnaire: An update of the 19th-century parlor game, this classic Q&A features a different celebrity subject every month.
• Features: In-depth, award-winning stories about entertainment, the arts, business, politics, fashion, design, and more, are at the heart of the magazine each month.

Past Issues:

Contributors:
With every issue, Vanity Fair allows its contributors the freedom to indulge in extraordinary storytelling, making it a destination for the world’s most renowned photographers and award-winning journalists, such as Marie Brenner, Bryan Burrough, Bob Colacello, Amy Fine Collins, Dominick Dunne, Christopher Hitchens, Sebastian Junger, William Langewiesche, Maureen Orth, Todd Purdum, James Wolcott, and Michael Wolff; and photographers such as Jonathan Becker, Harry Benson, Patrick Demarchelier, Todd Eberle, Larry Fink, Jonas Karlsson, Annie Leibovitz, Tim Hetherington, Norman Jean Roy, Mark Seliger, Mario Testino, and Bruce Weber.

Magazine Layout:
With a dynamic combination of big pictures and big stories, Vanity Fair delivers both bold, beautiful photography and the very best thought-provoking journalism in a clean, bold design that is simple yet sophisticated, minimal yet full of restrained energy. When it comes to visually expressing the passions of its stable of photographers, illustrators, writers, and editors, the magazine must look as smart and powerful as the topics it covers.

Comparisons to Other Magazines:
With a broad range of interesting subjects, Vanity Fair is a general interest magazine that captures the best of the best, from world affairs to entertainment, business to style, design to society. Vanity Fair is unique in its ability to act as a cultural catalyst—a magazine that provokes and drives the popular dialogue. No other magazine can match Vanity Fair's unique mix of stunning photography, in-depth reportage, and social commentary. Each month, Vanity Fair accelerates ideas and images to center stage, creating an unrivaled media event that attracts millions of modern, sophisticated readers.

Advertising:
Vanity Fair's advertisers are as eclectic as the editorial content. Fashion and retail advertisers are responsible for the majority of Vanity Fair's ad pages, but other advertising partners stem from a wide array of consumer categories, including automotive, financial institutions, not-for-profits, corporate entities, beauty, travel, entertainment/media, home furnishings, food, and wine and spirits. On average, a little more than half of the pages in Vanity Fair are devoted to advertising (56%).

Awards:

• The American Society of Magazine Editors has nominated Vanity Fair for 63 National Magazine Awards since 1984; the magazine has won 15 times
• Winner of National Magazine Awards for Reporting and Photo Portfolio, 2008
• Winner of National Magazine Award, Columns & Commentary 2007
• Winner of National Magazine Award, Public Interest 2007
• Winner of the 51st annual World Press Photo of the Year 2007
• Gold Medal Award, Photography, Spread/Single Page, Society of Publication Designers’ 42nd Annual Competition 2007
• Graydon Carter: The only two-time winner of Adweek magazine's Editor of the Year
• 248 awards for design and photography since 1984
• Included on Adweek’s Hot List nine times–more than any other magazine

Who Reads The New Yorker?
Readers of The New Yorker are curious about everything the world has to offer. When they become interested in a topic, they want to learn all about it. They are intellectual networkers, launching new ideas and shaping public opinion. And New Yorker readers are 'culture-preneurs" - the people who actively define the cultural scene.

What You Can Expect in Each Issue:

• Talk of the Town: Short, witty takes on news and events in and around New York.
• Reporting and essays: Award-winning explorations and revelations of world affairs and national issues, and personal reflection.
• The Critics: Music, dance, theater, film, TV, and arts reviewed and illuminated.
• Fiction and poetry: The best works by the finest writers of our time, both new and established.
• Cartoons: The New Yorker's famous cartoons, with a unique wit all their own.
• Features: The New Yorker is a collection of intelligent, penetrating, and funny voices. A signature mix of politics, world affairs, business, science, arts and letters attracts millions who come to The New Yorker to be informed, to be surprised, to laugh, and to be moved. Recent issues have included Hendrik Hertzberg on the Clinton and Obama showdown; Margaret Talbot on talking animals; James Surowiecki on the Bear Stearn's collapse; David Sedaris on smoking; and fiction by Annie Proulx.

Past Issues:

Contributors:
Among The New Yorker staff writers, Ken Auletta, who covers the media business and is an authority on the communications industry, is the author of 9 books, including the best-seller Three Blind Mice: How the TV Networks Lost Their Way. Seymour M. Hersh has written for The New Yorker since 1971. He has won numerous awards including the Pulitzer Prize for his investigations into the My Lai massacre, and is the author of eight books, including Chain of Command. The legendary John McPhee, on staff since 1965, teaches writing at Princeton. Jerome Groopman is a Harvard Medical School professor and the author of over 150 scientific articles. His latest book, The Anatomy of Hope, was a best-seller.

Magazine Layout:
The New Yorker is a readers' magazine. Articles range from short Talk of the Town pieces to in-depth explorations of politics and world affairs. Short reviews of restaurants, movies and the arts in Goings On About Town can be quickly skimmed, while, at the back of the book, longer, richer reviews of selected books, plays and movies can be read at a more leisurely pace. And the dozen or so cartoons in each issue offer their sheer wit and entertainment.

Comparisons to Other Magazines:
The New Yorker offers the long-form journalism that has all but disappeared in today's media landscape. New Yorker writers are not bound by daily deadlines, and it is not uncommon for them to spend months working on an article. Nor are the writers constrained by a mandated point of view. They are free to follow a story wherever it leads.

Advertising:
Advertisers include financial service companies, car-makers, luxury goods purveyors, hotels, publishers, and arts events. Small ads throughout the magazine offer a boutique-style shopping experience for everything from customized jewelry and Panama hats, to expedition ship cruises and villa rentals.

Awards:
The New Yorker is the most-honored magazine in publishing history. It has won 48 National Magazine Awards, the magazine world's equivalent of the Oscars. Its contributors have won many of the major awards, including The Nobel prize and The Pulitzer prize. In 2008, two of the Pulitzer-Prize winning books included work that originally appeared in The New Yorker: The Brief Wondrous Life of Oscar Wao by Junot Diaz won the fiction prize and Time and Materials by Robert Hass won for poetry.

Esquire is the original and leading men's lifestyle magazine. Esquire's award winning editorial covers everything a man needs to know each month including the latest on style and clothes, what's new in cars, culture and entertainment and advice on money matters.

Who Reads Esquire?
Esquire is a magazine for affluent and successful men. It is a magazine geared toward men who dress themselves, have the means and knowledge to invest, can order at a fine restaurant, have a healthy respect and admiration for women, enjoy enriching vacations, and have mastered life's basics.

What You Can Expect in Each Issue: Esquire surveys the landscape to unearth the smart edge of the culture: the people, places, things and trends that intelligent, sophisticated men want, need, and ought to know.

• Style: Seasonal menswear forecasts identify the best options for men covering the gamut of menswear, furnishings, and accessories for the spring season.
• Women: Everything you want to know about women is answered by Esquire’s esteemed group of editors and resident experts.
• Trends: Focused on the stylish options and Esquire’s editors guide readers through all the best the seasons have to offer.
• Women We Love: Esquire’s most enduring franchise and a celebration of man’s favorite vice, saluting women whose beauty extends far beyond the physical, revealing Esquire’s pick of the Sexiest Woman Alive.
• People: Esquire celebrates and identifies the next generation of cultural influencers destined to impact our lives and shape the destiny of our countries national dialogue.
• Feature Articles: In each issue of Esquire, the talented editorial bring you the latest on style and clothes, what's new in cars, culture and entertainment and advice on money matters. You will find monthly features such as Esquire's Man at His Best, Style Tips, Ten Things You Don't Know about Women, Answer Fella, Funny Joke from a Beautiful Woman, What I've Learned, and Women We Love.

Magazine Layout:
Esquire's design is witty and clean. Articles are displayed in easy to follow formats and feature vibrant images that detail items featured in the magazine.

Contributors:
Esquire's contributors are some of the most world renowned journalists, TV personalities, musicians, authors and military strategists in the world, including Ted Allen, George Foreman, and Thomas P. M. Barnett.

Past Issues:


Comparisons to Other Magazines:
Esquire is a magazine that resonates with the modern man. It is a magazine that speaks to the multi-faceted, successful man, who is culturally in tune. The unique blend of intelligent service, stories, and ability to entertain and inspire makes it a must-read for tastemakers and influencers alike.

Advertising:
Esquire has a wide variety of advertisers, from fashion to accessories and cars to spirits, and everything in between.

Awards:
In 2007, Esquire won a National Magazine Award in the reporting category. Since editor-in-chief, David Granger, took over in 1997, Esquire has been nominated for 41 National Magazine Awards, with 10 wins.

Who Reads mental_floss?
mental_floss readers are busy, intelligent people who like to learn but don’t want to waste time on tedious articles. Its readers want to feel smart fast. They value a magazine that respects their intelligence but never takes itself too seriously. They are knowledge junkies who love bad puns, quirky humor and meaty trivia served up in bite-sized portions. The magazine is popular with people of all ages – high school students, busy professionals, and senior citizens who want to stay intellectually engaged. Nearly 2.5 million readers/visitors read mental_floss magazine and visit its web site.

What You Can Expect in Each Issue:

• Feature Stories to Make You Smile: Whether it’s "The 15 Greatest Moments in Olympics History," an expose on Shel Silverstein’s darker side, a collection of the "25 Most Important Questions in the Universe" (like whether a pregnant woman can drive in a carpool lane), or a frank discussion on the looming social security crisis, mental_floss features never fail to deliver. With stories that surprise, sometimes shock and always engage, mental_floss won’t just leave you grinning, it will leave your friends wondering how you got so interesting all of a sudden.
• scatter_brained sets the tone for the magazine with its quirky facts, quick tidbits and juicy history. Cheeky, clever and fun, this front-of-book section is consistently rated a subscriber favorite. Recent content includes wit and wisdom from famous insomniacs, secret flops from big-name musicians and the tallest tales in your American history book.
• right_brain eases readers into humanities by making art and literature accessible without dumbing it down. Why isn’t Jackson Pollock an overrated paint thrower? What makes "The Thinker" worth thinking about? It’s all right here: mental_floss experts spill the beans on why the classics are classic, and they’re happy to dish out all the naughty back-stories while they’re at it.
• left_brain tackles the mysteries of science and technology – from paradigm-shifting discoveries to the new generation of military robots. mental_floss takes the most exciting ideas and fascinating theories and delivers them in plain English.
• spinning the_globe opens a window to the world by serving up religion, history and world culture in a way only mental_floss can. Want to escape to the South Pacific without leaving your chair? Want to peek across North Korea’s borders without risking your life? Ever wonder how an entire island's cuisine became so focused around Spam or how a coffee shop poet drove the Czech nation to vanquish communism without spilling a single drop of blood? mental_floss has got the answers right here.

Magazine Layout:
What other magazine would put Albert Einstein – in a swimsuit – on its cover? Like its content, the style and design of the magazine is fresh, compelling, and often irreverent. .

Click on any image below to see select pages from mental_floss:



Contributors:
As a rapidly growing publication with a lot of buzz, mental_floss is able to draw from a diverse talent pool of high-profile journalists, academics and subject experts including Ken Jennings (of Jeopardy! fame), A.J. Jacobs, Ben Stein, Ethan Trex, John Green, Michael Stusser, and Eric Sass.

Past Issues:


Comparisons to Other Magazines:
"mental_floss is an original. It isn’t easy to match it with an existing magazine, although some readers have suggested that its quick hits of information and shorter features bring to mind the approach of another highly successful magazine." – The Week.

Newsweek called it "a smart-alecky read," another reviewer called it "a liberal arts education in installments," and a third suggested "Got a big cocktail party coming up? Read mental_floss first," but no one’s been able to find another magazine quite like it.

Advertisers:
Unlike most magazines, mental_floss is committed to maintaining a high editorial-to-content ratio in the belief that readers are buying the publication for its content. Approximately 80% of its pages are dedicated to editorial, with no more than 20% for ads. Advertisers include Angie’s List, Books-A-Million, Borders, Merriam-Webster, the Rock and Roll Hall of Fame and Museum, The Teaching Company, Volkswagen, Target, and Newseum.

Awards and Critical Acclaim:

• Chicago Tribune 2008 – "50 Favorite Magazines" List
• Chicago Tribune 2007 – "50 Favorite Magazines" List
• Library Journal – Best New Magazine Award
• "A sharp-looking glossy." – LA Times
• "mental_floss cleans out the cobwebs." – Chicago Tribune
• "A sort of sassy Cliffs Notes." – Reader’s Digest
• "The magazine is hard to put down." – Guide to Consumer Magazines

Who Reads Us Weekly?
Us Weekly's readers are young, educated and affluent adults compelled by breaking celebrity news, Hollywood style and the best in entertainment. They focus on celebrities’ style, health and beauty routines, nutrition and fitness advice, and even the vacations of their favorite stars. The Us reader is interested in the film, television, and music industries, as well as fashion-forward trends and the inside entertainment scoop.

What You Can Expect in Each Issue:

• Hot Bodies: The annual Hot Bodies issue scours Hollywood for the best bodies in the business. Us Weekly’s unique perspective and insider access delivers the stories on Hollywood’s hottest celebs, and the nutrition, style and figure-fixer secrets behind the looks.
• Celebrity Style: Reinforcing authority on style, beauty, and all things celebrity, Us Weekly brings you our Celebrity Style special issue – the ultimate guide to chic star style. Us Weekly celebrates celeb style at its most inspiring – from the dresses that have launched a thousand careers, to the style faux pas that will live infamously in history. Celebrity Style will give readers the inside scoop on the clothes, designers, and signature touches that create star-caliber looks.
• Hollywood’s Best Diets: Even celebrities struggle with over-indulging during the holiday season. Us Weekly’s Best Diets issue features the stars that look particularly great come January, and divulges their secrets to staying healthy and fit. Plus, star menus, food planners and advice from top celebrity trainers.
• Awards Night: Red Carpet coverage is central to Us Weekly’s editorial mission. Reporting on 18 award shows a year, and with pre and post coverage of every major awards event, Us Weekly delivers exciting multi-faceted cross-platform marketing opportunities that extend your message from online to broadcast.
• Red Carpet: what's the new dress craze this week?
• Hot Pics: need we say more?
• Plus, Star Beauty, Star Style, Hot Stuff, The Record…

Magazine Layout:
Each issue is picture-packed with hundreds of photos, documenting the latest news on your favorite celebrities. It is the perfect blend of photography and text for those interested in the celebrity lifestyle.

Comparisons to Other Magazines:
Us Weekly is the magazine that keeps the closest watch on the ever changing and ever exciting entertainment industry, unlike any other magazine. It takes you backstage at awards shows and sneaks you into celebrity parties. Us Weekly peers into the minds (and dressing rooms) of the biggest stars, and escorts you around the world to see exactly where and with whom the hottest names in entertainment have been hanging out. Us gives you more access than any other magazine on the newsstand.

Past Issues:


Awards:
AdWeek Hot List, 2005, 2006, 2007. Top Performer of the decade, 1996-2006.

Amazon.com

Who Reads Rolling Stone?
Rolling Stone is written for a reader who’s interested in entertainment, including music, movies, television, technology, and national affairs. It combines its significant entertainment reviews with cultural and social commentary, featuring articles on politics, celebrities, and more.

What You Can Expect in Each Issue:

• Rock & Roll: The latest music news on those who continue to rock us.
• Smoking Section: In-depth, exclusive looks at the rock star lifestyle.
• Random Notes: A photo collage of who's who in the music biz, and what they're up to.
• Breaking: A look at the hottest new artists, or old artists with something new.
• Charts: Billboard's top ten, iTunes top ten, local favorites, and the top 40 albums at issue release.
• Reviews: Star-rated reviews of new releases, across all media.

Past Issues:

Special Issues Through the Year:

• Spring Music and Festivals Preview: From indie rockers to the year’s best bands, Rolling Stone’s "more than a sneak-peak" look at the season’s most anticipated releases and music festivals.
• The Best of Rock: What band has the best drummer? Who puts on the best show? What’s the best online music service? A useful guide to the best that music has to offer.
• Live Issue: Mapping out the best places to experience live music from coast to coast--must-see tours, festivals and more.
• Fall Fashion/10 Bands to Watch: The latest must-have looks that will rock fall fashion, plus profiles of the most hype-worthy bands.
• Year in Review: The best moments of the year in pop culture, from the most noteworthy albums and artists to the most off-the-wall moments.

Magazine Layout
One of the hallmarks of Rolling Stone is its excellent photography. From the cover image through to the last page, photos are what drives much of the graphical nature of this magazine. Articles are accompanied by photographs or illustrations, and the overall tone of the magazine is visually impactful.

Awards
2007 National Magazine Award For General Excellence, ASME. Editorial excellence honors in reporting and photo essay categories, ASME 2006. Since the inception of ASME, Rolling Stone has earned over 50 nominations and 12 wins.

Who Reads People StyleWatch?
StyleWatch readers love shopping for hot new fashion and beauty finds! They’re inspired by celebrities, but it’s what Jennifer and Reese look like when they’re not on the red carpet that really makes StyleWatch fans sit up and take notice. They love seeing stars’ authentic, real-life looks. After all, who says you have to hire a professional stylist to look great?

And who says you have to spend a fortune, either? StyleWatch readers are all about wise buys—they love shopping the pages of the magazine for great deals, finding new ways to wear what’s in their closet, and making the season’s big trends their own. Stylish women everywhere turn to StyleWatch because it reminds them that fashion is for everyone--that it can be affordable, flattering, and above all, fun!

Every issue is packed with must-have products, great deals and exclusive discounts. You’ll get the scoop on the hottest new looks and how to make them work in the real world--for your body, your budget, your life. Whether you want to know which jeans suit your shape or how to find the best beauty buys for less, StyleWatch has you covered. Plus, you’ll discover tons of cool styles and designer labels for under $100.

What You Can Expect in Each Issue:
Some of StyleWatch's most popular features include:

• Guilt-Free Shopping: Affordable pick-me-ups and have-’em-forever pieces.
• Beauty: Everything Under $10: Great products to help you get gorgeous on the cheap
• Who Got It Right? : Tim Gunn gives his take on which stars “make it work” best.
• Love That! : Editors select the hottest new trends.
• Cheap Chic: Under $100: From sexy shoes to sophisticated work looks, these versatile celeb-inspired pieces won’t break the bank.
• StyleWatch Steals: Exclusive deals and discounts on clothing, accessories, beauty and more from retailers like Coach, Clinique, Levi’s and Shopbop.com.

Plus, look for editorial highlights throughout the year: What’s In, What’s Out in February, the Accessories Special in April, the Shape Issue in August, our Fall Fashion Blowout in September, and much more!

Magazine Layout:
Like the home of a stylish friend, InStyle's layouts are beautiful and welcoming. Stories convey information easily and clearly. Photos are lush, yet everything is visible and understandable. The overall design feels sophisticated and luxurious, but never intimidating.

Click on any image below to see select pages:
Past Issues:


Comparisons to Other Magazines:
StyleWatch offers a great mix of items hand-picked by the editors, with product and purchase information on every page. StyleWatch doesn't just show you the season’s best celeb-inspired dresses—it tells you where to buy them and which bags and shoes to pair them with. (And StyleWatch shares advice to help you shop your closet, too!)

StyleWatch features SNIPP, a free service that allows readers to get buying info from the magazine sent to their cell phone/PDA. With this magazine, you truly can shop from anywhere!

Awards:
Since its launch, People StyleWatch has been featured on both Adweek’s “Hot List” and Ad Age’s “A List.”

Who Reads Details?
With relevant, thought-provoking editorial content, portfolio-quality photography, and award-winning design, DETAILS stands at the forefront of culture and style and speaks to men who are confident, inquisitive, educated, and informed about where the world is going—and where it’s been. DETAILS is the magazine made for affluent, career-driven men who are forging the trends of their generation.

What You Can Expect in Each Issue:
Regular sections of Details include:

• Know+Tell: A section dedicated to news for the conspicuously clued-in, Know+Tell covers the latest innovations in design, food, drinks, cars, grooming, music, film, books, and personal finance.
• Style: The one-stop source for up-to-the-minute advice on where to shop, what to buy, and the right ways to wear what you buy. With detailed fashion spreads, profiles of up-and-coming designers, news about store openings, and “10 Rules of Style” from fashion icons, this section makes style accessible.
• Dossier: The home for every topic and issue a man cares about­—careers, sex, relationships, masculinity, celebrity, fatherhood, and current events—all presented with a fresh, unique perspective.
• Exit: The “Exit” feature reveals what your various choices—in everything from cars to clothes, pop-cultural figures to political candidates—say about you.
• Culture: Thought-provoking columns by award-winning authors Michael Chabon and Augusten Burroughs.
• Wiseguy: A penetrating interview with a man of substance, intelligence, and experience, who shares his life lessons and his quick wit.
• Features: Longer-form stories including insightful cover profiles, clever cultural criticism, gorgeous fashion spreads, and gripping pieces of reportage pieces.

Past Issues:

Contributors:
During his tenure, DETAILS editor-in-chief Daniel Peres has recruited such columnists as Michael Chabon, Augusten Burroughs, Anderson Cooper, Bruce Wagner, and Rick Moody to the magazine, along with top-tier photographers such as Steven Klein, Terry Richardson, Michael Thompson, Tom Munro, and Mary Ellen Mark. DETAILS demands the finest writing and photography in the industry, and its contributors are reflections of the magazine’s dedication to providing the highest-quality content to its readership.

Magazine Layout
DETAILS’ design is clever, conceptual, and clean. The magazine uses award-winning photography to complement its top-flight written features. And each section of the magazine is visually defined, with a distinct graphic identity that allows the reader to know where he is in the magazine.

Comparisons to Other Magazines
DETAILS’ point of passion—and of differentiation—is its knowledge of its readers, their interests, and their tastes. DETAILS is the only magazine written for contemporary, successful, educated men who are interested in the latest events, the finest fashions, and the most cutting-edge ideas.

Advertising
Apple, Armani, Bally, Banana Republic, Bang & Olufsen, Bloomingdale’s, Burberry, Cadillac, Calvin Klein, Claiborne, Coach, Converse, Diesel, DKNY, Dolce & Gabbana, Ford, French Connection, Gant, Grey Goose, Gucci, Guess, Hilfiger, Hugo Boss, Jaguar, Johnnie Walker, Lacoste, Land Rover, Louis Vuitton, Macy’s, Mercedes Benz, Mont Blanc, Nautica, Nordstroms, Patron, Polo, Prada, Salvatore Ferragamo, Stolichnaya, Svedka, Tod’s, Tom Ford Menswear, Yves Saint Laurent, and Zegna.

Awards
DETAILS has been one of the most honored magazines by its peers since it was re-launched in 2000. It has won two National Magazine Awards for Design (2002 and 2003), and been named finalist for seven other NMAs, including General Excellence. DETAILS has been recognized by the Society of Publication Designers with three Gold Medals in Magazine Design and one in Photography, as well as five Silver Medals.

Who Reads Vanity Fair?

Smart, stylish, and voraciously interested in the world, Vanity Fair readers have an extraordinary ability to discern what is truly worth their time, attention, and money. It is essential for Vanity Fair readers to be conversant in a wide range of topics—from global issues, economics, and travel, to beauty, fashion, and entertainment—and they pursue the knowledge of these subjects with an unusual intensity. Vanity Fair readers actively seek out friends and colleagues with whom they share ideas and experiences, creating a diverse and eclectic network of peers. Known for its ability to "ignite a dinner party at 50 yards," Vanity Fair is meant for readers who enjoy expert-level knowledge and lively, spirited debate.

What You Can Expect in Each Issue:

• Fanfair: Vanity Fair’s monthly guide to truly unique and talked-about cultural events around the world, hot new CD’s, books, and films; groundbreaking art and design; exhibitions and theatrical events; fashion, beauty, and travel trends.
• Fairground: The magazine brings its discriminating eye into the world’s most exclusive events, capturing candid snapshots of the culture’s rich, famous, and iconic. This pictorial feature goes around the world, one party at a time.
• Columns: Insightful essays by distinguished writers, such as Dominick Dunne, James Wolcott, and Michael Wolff, cover the most relevant topics of the day. These investigations on crime, politics, business, society, the media, and current events are often touted on the cover and have a dedicated following.
• Vanities: Short takes on today’s most compelling personalities, Vanities is a reader favorite, incorporating splashy graphics and quick wit.
• Spotlight: Spotlight shines a light on the stars of the future. Former discoveries include Catherine Zeta-Jones, Jennifer Lopez, Leonardo DiCaprio, and Gwyneth Paltrow, all before they made it big.
• Proust Questionnaire: An update of the 19th-century parlor game, this classic Q&A features a different celebrity subject every month.
• Features: In-depth, award-winning stories about entertainment, the arts, business, politics, fashion, design, and more, are at the heart of the magazine each month.

Past Issues:

Contributors:
With every issue, Vanity Fair allows its contributors the freedom to indulge in extraordinary storytelling, making it a destination for the world’s most renowned photographers and award-winning journalists, such as Marie Brenner, Bryan Burrough, Bob Colacello, Amy Fine Collins, Dominick Dunne, Christopher Hitchens, Sebastian Junger, William Langewiesche, Maureen Orth, Todd Purdum, James Wolcott, and Michael Wolff; and photographers such as Jonathan Becker, Harry Benson, Patrick Demarchelier, Todd Eberle, Larry Fink, Jonas Karlsson, Annie Leibovitz, Tim Hetherington, Norman Jean Roy, Mark Seliger, Mario Testino, and Bruce Weber.

Magazine Layout:
With a dynamic combination of big pictures and big stories, Vanity Fair delivers both bold, beautiful photography and the very best thought-provoking journalism in a clean, bold design that is simple yet sophisticated, minimal yet full of restrained energy. When it comes to visually expressing the passions of its stable of photographers, illustrators, writers, and editors, the magazine must look as smart and powerful as the topics it covers.

Comparisons to Other Magazines:
With a broad range of interesting subjects, Vanity Fair is a general interest magazine that captures the best of the best, from world affairs to entertainment, business to style, design to society. Vanity Fair is unique in its ability to act as a cultural catalyst—a magazine that provokes and drives the popular dialogue. No other magazine can match Vanity Fair's unique mix of stunning photography, in-depth reportage, and social commentary. Each month, Vanity Fair accelerates ideas and images to center stage, creating an unrivaled media event that attracts millions of modern, sophisticated readers.

Advertising:
Vanity Fair's advertisers are as eclectic as the editorial content. Fashion and retail advertisers are responsible for the majority of Vanity Fair's ad pages, but other advertising partners stem from a wide array of consumer categories, including automotive, financial institutions, not-for-profits, corporate entities, beauty, travel, entertainment/media, home furnishings, food, and wine and spirits. On average, a little more than half of the pages in Vanity Fair are devoted to advertising (56%).

Awards:

• The American Society of Magazine Editors has nominated Vanity Fair for 63 National Magazine Awards since 1984; the magazine has won 15 times
• Winner of National Magazine Awards for Reporting and Photo Portfolio, 2008
• Winner of National Magazine Award, Columns & Commentary 2007
• Winner of National Magazine Award, Public Interest 2007
• Winner of the 51st annual World Press Photo of the Year 2007
• Gold Medal Award, Photography, Spread/Single Page, Society of Publication Designers’ 42nd Annual Competition 2007
• Graydon Carter: The only two-time winner of Adweek magazine's Editor of the Year
• 248 awards for design and photography since 1984
• Included on Adweek’s Hot List nine times–more than any other magazine

Who Reads The New Yorker?
Readers of The New Yorker are curious about everything the world has to offer. When they become interested in a topic, they want to learn all about it. They are intellectual networkers, launching new ideas and shaping public opinion. And New Yorker readers are 'culture-preneurs" - the people who actively define the cultural scene.

What You Can Expect in Each Issue:

• Talk of the Town: Short, witty takes on news and events in and around New York.
• Reporting and essays: Award-winning explorations and revelations of world affairs and national issues, and personal reflection.
• The Critics: Music, dance, theater, film, TV, and arts reviewed and illuminated.
• Fiction and poetry: The best works by the finest writers of our time, both new and established.
• Cartoons: The New Yorker's famous cartoons, with a unique wit all their own.
• Features: The New Yorker is a collection of intelligent, penetrating, and funny voices. A signature mix of politics, world affairs, business, science, arts and letters attracts millions who come to The New Yorker to be informed, to be surprised, to laugh, and to be moved. Recent issues have included Hendrik Hertzberg on the Clinton and Obama showdown; Margaret Talbot on talking animals; James Surowiecki on the Bear Stearn's collapse; David Sedaris on smoking; and fiction by Annie Proulx.

Past Issues:

Contributors:
Among The New Yorker staff writers, Ken Auletta, who covers the media business and is an authority on the communications industry, is the author of 9 books, including the best-seller Three Blind Mice: How the TV Networks Lost Their Way. Seymour M. Hersh has written for The New Yorker since 1971. He has won numerous awards including the Pulitzer Prize for his investigations into the My Lai massacre, and is the author of eight books, including Chain of Command. The legendary John McPhee, on staff since 1965, teaches writing at Princeton. Jerome Groopman is a Harvard Medical School professor and the author of over 150 scientific articles. His latest book, The Anatomy of Hope, was a best-seller.

Magazine Layout:
The New Yorker is a readers' magazine. Articles range from short Talk of the Town pieces to in-depth explorations of politics and world affairs. Short reviews of restaurants, movies and the arts in Goings On About Town can be quickly skimmed, while, at the back of the book, longer, richer reviews of selected books, plays and movies can be read at a more leisurely pace. And the dozen or so cartoons in each issue offer their sheer wit and entertainment.

Comparisons to Other Magazines:
The New Yorker offers the long-form journalism that has all but disappeared in today's media landscape. New Yorker writers are not bound by daily deadlines, and it is not uncommon for them to spend months working on an article. Nor are the writers constrained by a mandated point of view. They are free to follow a story wherever it leads.

Advertising:
Advertisers include financial service companies, car-makers, luxury goods purveyors, hotels, publishers, and arts events. Small ads throughout the magazine offer a boutique-style shopping experience for everything from customized jewelry and Panama hats, to expedition ship cruises and villa rentals.

Awards:
The New Yorker is the most-honored magazine in publishing history. It has won 48 National Magazine Awards, the magazine world's equivalent of the Oscars. Its contributors have won many of the major awards, including The Nobel prize and The Pulitzer prize. In 2008, two of the Pulitzer-Prize winning books included work that originally appeared in The New Yorker: The Brief Wondrous Life of Oscar Wao by Junot Diaz won the fiction prize and Time and Materials by Robert Hass won for poetry.