Who Reads Playboy?
Provocative and informative, Playboy is America's best-selling men's magazine. Playboy is read by more than 10.3 million people in the U.S. - of which two million are women. The magazine is primarily aimed at men in their twenties and thirties, but is read by men and women of all ages.

What You Can Expect in Each Issue:
Whatever goes on between a man's ears is a convenient way to sum up the content of Playboy. Prominent among its features are the pictorials, which showcase women ranging from the girl next door to world-famous celebrities, but also includes sports, entertainment, politics, social trends, developments in the areas of sex and romance, short fiction and compelling articles on behalf of a wide variety of subjects.

• Pictorials: Featuring the world's most beautiful women, as captured by some of the world's most talented photographers.
• ManTrack: New cars, sporting equipment, technology, furniture, travel destinations and other consumer goods.
• After Hours: A bemused tour d'horizon of current culture.
• Forum: Opinion and argument about political and social developments, often focusing on issues of personal freedom and expression.
• The Playboy Advisor: A column in which readers' questions about modern living, including love, sex, fashion, technology, etiquette and other topics are answered.

In each issue, Playboy features an in-depth interview with an important figure (recent subjects include Jack Nicholson, Nicole Kidman, Mathew McConaughey, Steve Nash, Mark Cuban, Tina Fey, Kanye West, Jay Z, Matt Groening, Gov. Bill Richardson, Arianna Huffington, Bill O'Reilly, and Thomas L. Friedman); and a shorter, lighter interview called 20Q (recent subjects include Danica Patrick, Charles Barkley, Jack Black, Fergie, Paul Rudd and Rachel Bilson).

Playboy delivers news-making and substantive journalism like "Death and Dishonor," the story of the brutal home-front murder of an Iraq War veteran that was the basis for the movie "In the Valley of Elah," and "Gunning for the Big Guy," an exclusive look into the story of BALCO and the illegal use of steroids in baseball. Other recent features include a joint profile of comedians Jimmy Kimmel and Sarah Silverman; a feature article about Howard Stern sidekick Artie Lange; a profile of LAPD chief Bill Bratton; and an article about sexual repression in fundamentalist Iran. Each issue also includes a piece of fiction, spotlighting the best of established and emerging talents.

Past Issues:

Contributors:
Playboy's roster of contributors over the course of its history is second to none. It includes Norman Mailer, Kurt Vonnegut Jr., Hunter S. Thompson, William F. Buckley Jr., Arthur Schlesinger Jr., John Cheever, Arthur C. Clarke, George Plimpton, Ray Bradbury and Shel Silverstein. Active contributors include Gore Vidal, Stephen King, John Updike, T.C. Boyle, Jonathan Safran Foer, Chuck Palahniuk, Richard Dawkins, Jeff Greenfield, Denis Johnson, Jimmy Breslin, Christopher Buckley, Jane Smiley, Margaret Atwood, Robert Coover, Jim Harrison and Nadine Gordimer.

Magazine Layout
The magazine offers a pleasing balance of attractive photography, lively illustration, and well-designed text.

Comparisons to Similar Magazines:
Playboy informs its entire editorial product (articles, photographs, and illustrations) with intelligence, wit, and sophistication. They provide readers with a unique editorial mix, including lifestyle service information, entertainment, interviews, politics, advice, women, sports, news features, and short fiction.

Playboy is an American icon. Smart, edgy and a bit provocative, Playboy has been the leading men's magazine for nearly the entirety of its 55 year existence, surpassing and outlasting all competitors and imitators.

Awards
Playboy has long been recognized for its design, art and writing, receiving more than 1,600 awards. Most recently, Playboy won eight design awards from Creativity, encompassing illustration, design and editorial photography. In 2007, Playboy was also nominated for a National Magazine Award for Fiction.

Who Reads W?
Boasting a big, over-sized format, W informs and inspires an exclusive, sophisticated reader on fashion, style, and the art of living. With its smart features and artistic photography, W feeds both the eye and the mind. W's readers include celebrities, couture customers, industry icons, art collectors, fashion insiders, producers and directors.

What You Can Expect in Each Issue:
Regular Departments include:

• The Month in Fashion: Round-up of the industry's news.
• Fast Forward: A look at who is defining style.
• Uncensored: Insider style and cultural news.
• Trend: Of-the-moment.
• Fashion Flash: Multiple pages on fashion trends.
• Accessories Flash: Multiple pages on accessories trends.
• Shopping: What's hot now.
• Beauty Flash: Beauty trends.
• Travel Flash: Unique travel destinations (periodic).
• Home Flash: Dazzling residences in special locales (periodic).
• Eye: Short profiles on people, places and trends; photos from the latest parties.
• Fashion: Extended fashion coverage.
• Profile: In-depth feature stories on people making news in fashion/art/entertainment/home design/society.
• Last Laugh: Commentary.
• Features: In addition to its regular departments, each W issue has a different editorial focus: January-Pre Spring Fashion, February-Hollywood A-List, March-Spring Fashion Spectacular, April-The Beauty Issue, May-W Does Luxury, June-Celebrity Uncensored, July-"Trunk Show" Pre Fall Fashion, August-The Accessories Issue, September-Fall Fashion Spectacular, October-Hollywood Men, November-The Art Issue, December-The Holiday Jewelry & Watch Issue.

Past Issues:

Contributors:
W is written and edited by an exclusive team of highly knowledgeable style insiders who contribute an ever-evolving mix of smart, sophisticated articles that anticipate trends, showcase innovations in style and profile important personalities in the fashion and cultural zeitgeist.

Magazine Layout:
W is BIG, CINEMATIC, DRAMATIC in look and design. W is filled with photography and photographic essays that feature innovative and sophisticated approaches to stylistic expression, showcased on its luxurious, four-color, oversized glossy pages. W features the work of extraordinary, world-renowned photographers, such as Bruce Weber and Steven Klein, who work to create iconic images that stir the imagination and senses. The majority of readers come to W for its visual inspiration and artistic sensibility.

Comparisons to Other Magazines:
W is more than a fashion magazine. It is a finely designed work of art, providing readers creative inspiration through unique insights into the word of fashion, style and luxury. The magazine presents the reader with the most cutting edge, creative artistic vision through powerful photographic images that are unmatched by any other magazine.

Advertising:
Each W issue features a wide variety of luxury advertisers, comprising approximately half of the magazine's total pages, including fashion, accessories, jewelry, beauty, luxury travel, automotive and fine spirits categories. W's advertising is considered by readers to be nearly as inspiring and appealing as its articles and photographic features.

Awards:
In 2008, W was again recognized with two National Magazine Awards nominations — for General Excellence and Photography, adding to 14 nominations and three wins in the last ten years.

Who Reads Details?
With relevant, thought-provoking editorial content, portfolio-quality photography, and award-winning design, DETAILS stands at the forefront of culture and style and speaks to men who are confident, inquisitive, educated, and informed about where the world is going—and where it's been. DETAILS is the magazine made for affluent, career-driven men who are forging the trends of their generation.

What You Can Expect in Each Issue:
Regular sections of Brides include:

• Know+Tell:A section dedicated to news for the conspicuously clued-in, Know+Tell covers the latest innovations in design, food, drinks, cars, grooming, music, film, books, and personal finance.
• Style: The one-stop source for up-to-the-minute advice on where to shop, what to buy, and the right ways to wear what you buy. With detailed fashion spreads, profiles of up-and-coming designers, news about store openings, and "10 Rules of Style" from fashion icons, this section makes style accessible.
• Dossier: The home for every topic and issue a man cares about­—careers, sex, relationships, masculinity, celebrity, fatherhood, and current events—all presented with a fresh, unique perspective.
• Exit: The "Exit" feature reveals what your various choices—in everything from cars to clothes, pop-cultural figures to political candidates—say about you.
• Culture: Thought-provoking columns by award-winning authors Michael Chabon and Augusten Burroughs.
• Wiseguy: A penetrating interview with a man of substance, intelligence, and experience, who shares his life lessons and his quick wit.
• Features: Longer-form stories including insightful cover profiles, clever cultural criticism, gorgeous fashion spreads, and gripping pieces of reportage pieces.

Past Issues:

Contributors:
During his tenure, DETAILS editor-in-chief Daniel Peres has recruited such columnists as Michael Chabon, Augusten Burroughs, Anderson Cooper, Bruce Wagner, and Rick Moody to the magazine, along with top-tier photographers such as Steven Klein, Terry Richardson, Michael Thompson, Tom Munro, and Mary Ellen Mark. DETAILS demands the finest writing and photography in the industry, and its contributors are reflections of the magazine's dedication to providing the highest-quality content to its readership.

Magazine Layout
DETAILS' design is clever, conceptual, and clean. The magazine uses award-winning photography to complement its top-flight written features. And each section of the magazine is visually defined, with a distinct graphic identity that allows the reader to know where he is in the magazine.

Comparisons to Other Magazines
DETAILS' point of passion—and of differentiation—is its knowledge of its readers, their interests, and their tastes. DETAILS is the only magazine written for contemporary, successful, educated men who are interested in the latest events, the finest fashions, and the most cutting-edge ideas.

Advertising
Apple, Armani, Bally, Banana Republic, Bang & Olufsen, Bloomingdale's, Burberry, Cadillac, Calvin Klein, Claiborne, Coach, Converse, Diesel, DKNY, Dolce & Gabbana, Ford, French Connection, Gant, Grey Goose, Gucci, Guess, Hilfiger, Hugo Boss, Jaguar, Johnnie Walker, Lacoste, Land Rover, Louis Vuitton, Macy's, Mercedes Benz, Mont Blanc, Nautica, Nordstroms, Patron, Polo, Prada, Salvatore Ferragamo, Stolichnaya, Svedka, Tod's, Tom Ford Menswear, Yves Saint Laurent, and Zegna.

Awards
DETAILS has been one of the most honored magazines by its peers since it was re-launched in 2000. It has won two National Magazine Awards for Design (2002 and 2003), and been named finalist for seven other NMAs, including General Excellence. DETAILS has been recognized by the Society of Publication Designers with three Gold Medals in Magazine Design and one in Photography, as well as five Silver Medals.