Today's Bestselling Fashion Magazines

Who Reads Cosmopolitan?
The largest selling young women’s magazine in the world, Cosmopolitan is famous for its upbeat style, focus on the young career woman and candid discussion of contemporary male/female relationships. Cosmopolitan is the magazine for millions of fun, fearless females who want to be the best they can be in every area of their lives.

What You Can Expect in Each Issue:

• COVER STORIES:The feature articles on celebrities, relationships, sex, fashion, beauty and health.
• COSMO NEWS:Hot Sheet: Everything buzz-worthy, Celebrity feature article, tips on relationships, Beauty Steakout...
• MAN MANUAL:The Man Report, Guy Spy, Guy Without Hist Shirt, Cosmo for Your Guy, Man on Fire...
• COMSO LOOK:Beauty News, Hair, beauty tips, Beauty Q&A...
• FUN FEARLESS FASHION:Things To Crave Right Now, How To..
• LOVE AND LUST:Couples, sex, love, relationships, Ask Him Anything, Bedroom Blog...
• REAL-LIFE READS:The Cosmo Post – amazing true tales...
• YOU, YOU, YOU:Cosmo Commandments, Connecting, Bitch It Out...
• FASHION AND BEAUTY:The best in fashion and beauty
• WEEKEND:What to Do, You and Him, Living...
• HEALTH CHECK:Cosmo Gyno, Your Body...
• REGULAR FEATURES:Cosmo Extras, From the Editor, Confessions, Guy Confessions, Bedside Astrologer, Red-Hot Read, Shopping Information, Cosmo Quiz...

Magazine Layout:
Cosmopolitan is visually fun. Article layouts are aesthetically pleasing, with hip and stylish photography to support the written word.

Contributors:
Cosmopolitan Editor-in-Chief Kate White began her career in the magazine business by winning Glamour Magazine’s Top Ten College Women contest and appearing on the cover. She was an editorial assistant at Glamour and later became a feature writer and columnist for the magazine. She went on to hold key jobs at several national magazines, and eventually was named editor-in-chief of Child and then later Working Woman and McCall’s. Before joining Cosmo, she served as editor-in-chief of Redbook for four years. White is the New York Times best-selling author of the Bailey Weggins murder mystery series for Warner Books. She is also the author of the bestselling career book Why Good Girls Don’t Get Ahead but Gutsy Girls Do.

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Comparisons to Other Magazines:
Cosmopolitan has well-rounded editorial content, with 33% of its articles focusing on relationships and romance. It inspires with information on relationship and romance, the best in fashion and beauty, the latest on women’s health and well-being as well as what’s happening in pop culture and entertainment… and just about everything else fun, fearless females want to know about.

Advertising:
Cosmo advertising is targeting to meet the needs of our Fun Fearless Female readers and covers categories such as apparel, hair care, cosmetics, fragrance, skin care, electronics, and medication.

Esquire is the original and leading men's lifestyle magazine. Esquire's award winning editorial covers everything a man needs to know each month including the latest on style and clothes, what's new in cars, culture and entertainment and advice on money matters.

Who Reads Esquire?
Esquire is a magazine for affluent and successful men. It is a magazine geared toward men who dress themselves, have the means and knowledge to invest, can order at a fine restaurant, have a healthy respect and admiration for women, enjoy enriching vacations, and have mastered life's basics.

What You Can Expect in Each Issue: Esquire surveys the landscape to unearth the smart edge of the culture: the people, places, things and trends that intelligent, sophisticated men want, need, and ought to know.

• Style: Seasonal menswear forecasts identify the best options for men covering the gamut of menswear, furnishings, and accessories for the spring season.
• Women: Everything you want to know about women is answered by Esquire’s esteemed group of editors and resident experts.
• Trends: Focused on the stylish options and Esquire’s editors guide readers through all the best the seasons have to offer.
• Women We Love: Esquire’s most enduring franchise and a celebration of man’s favorite vice, saluting women whose beauty extends far beyond the physical, revealing Esquire’s pick of the Sexiest Woman Alive.
• People: Esquire celebrates and identifies the next generation of cultural influencers destined to impact our lives and shape the destiny of our countries national dialogue.
• Feature Articles: In each issue of Esquire, the talented editorial bring you the latest on style and clothes, what's new in cars, culture and entertainment and advice on money matters. You will find monthly features such as Esquire's Man at His Best, Style Tips, Ten Things You Don't Know about Women, Answer Fella, Funny Joke from a Beautiful Woman, What I've Learned, and Women We Love.

Magazine Layout:
Esquire's design is witty and clean. Articles are displayed in easy to follow formats and feature vibrant images that detail items featured in the magazine.

Contributors:
Esquire's contributors are some of the most world renowned journalists, TV personalities, musicians, authors and military strategists in the world, including Ted Allen, George Foreman, and Thomas P. M. Barnett.

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Comparisons to Other Magazines:
Esquire is a magazine that resonates with the modern man. It is a magazine that speaks to the multi-faceted, successful man, who is culturally in tune. The unique blend of intelligent service, stories, and ability to entertain and inspire makes it a must-read for tastemakers and influencers alike.

Advertising:
Esquire has a wide variety of advertisers, from fashion to accessories and cars to spirits, and everything in between.

Awards:
In 2007, Esquire won a National Magazine Award in the reporting category. Since editor-in-chief, David Granger, took over in 1997, Esquire has been nominated for 41 National Magazine Awards, with 10 wins.

Who Reads InStyle?
The InStyle reader is a confident and fabulous woman who believes style is not about fad or fleeting fashion moments, but rather an ongoing expression of her fun and fresh personality. This expression transcends her closet and cosmetic bag; she seeks style inspiration and strives to personalize this style across all of her life, from updating the look of her home to the type of car she opts to drive. Over 9.6 million women in their 20's, 30's and 40's read InStyle each month.

What You Can Expect in Each Issue:
Each month, the issue starts with "What's Now," an energetic roundup of what's new and exciting in the world of style. Then it's on to "The Look," and its unique take on what celebrities are wearing. "Your Look" focuses on fashion trends, tips and how-tos that the reader can use in her own life. The "Beauty" section is filled with expert advice, product reviews and step-by-step guides to wearing the latest make-up looks, caring for skin, getting beautiful hair and more. Next up is "Shop It," which is dedicated to finding the best fashions and great values for readers. The magazine ends with the "Life, Etc." pages, which take readers inside the homes of celebrities and help them lead a more stylish life.

The features change from month to month, but readers can always expect a personal and inspiring story about the cover’s celebrity accompanied by gorgeous images of her in the season's most breathtaking clothing. Most months the magazine includes a beautiful fashion story shot on a celebrity by one of the best photographers in the world, and at least one smart, useful, idea-filled story to help readers solve problems, be more stylish, live better, and enjoy their time more.

Also included with your subscription is InStyle Makeover, a comprehensive guide to the very best new products and possibilities in beauty and fashion, created especially for the modern, sophisticated, and stylish young woman who's ready to have some fun with her look.

Magazine Layout:
Like the home of a stylish friend, InStyle's layouts are beautiful and welcoming. Stories convey information easily and clearly. Photos are lush, yet everything is visible and understandable. The overall design feels sophisticated and luxurious, but never intimidating.

Click on any image below to see select pages:

Contributors:
InStyle works with some of the best fashion photographers in the world to bring readers stunning images of their favorite stars, either in the season's best fashion, at home, with family and friends or working with their charities. The writers have vast experience writing about the magazine’s core subjects: fashion, beauty, celebrity, home, entertaining, and style.

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Comparisons to Other Magazines:
InStyle is like no other magazine out there. It covers all aspects of a women's life with inspiring, informative and entertaining stories and photographs. Readers overwhelmingly describe it as their relaxing treat.

Advertisers:
InStyle's advertising mix accurately reflects InStyle's editorial content--that is to say, while a good portion of advertising pages come from Fashion, Beauty and Jewelry advertisers, a significant portion also comes from Food and Beverage, Entertainment and shelter/home advertisers. Advertising pages comprise an average of 55% of an issue of InStyle per Hall's Reports, Full Year 2008.

Awards:
Some recent awards include:

• 2009 MIN Best of the Web: Award Winner “Best E-Commerce/Merchandising” for InStyle Shopping
• 2009 MPA 2008 Digital Awards “Best Mobile Strategy” for InStyle Mobile
• 2008 AdWeek Magazine Brand Leader’s List, #8
• 2008 FOLIO Gold Award Winner for “Best Online Tool” – Hollywood Hair Makeover
• 2008 MIN Best of the Web: “Best Mobile Application” for InStyle Mobile
• 2007 Adweek’s Brand Leaders Hot List, #7
• 2007 MIN’s Best of The Web: Award Winner for Redesign/Relaunch

Who Reads Vanity Fair?

Smart, stylish, and voraciously interested in the world, Vanity Fair readers have an extraordinary ability to discern what is truly worth their time, attention, and money. It is essential for Vanity Fair readers to be conversant in a wide range of topics—from global issues, economics, and travel, to beauty, fashion, and entertainment—and they pursue the knowledge of these subjects with an unusual intensity. Vanity Fair readers actively seek out friends and colleagues with whom they share ideas and experiences, creating a diverse and eclectic network of peers. Known for its ability to "ignite a dinner party at 50 yards," Vanity Fair is meant for readers who enjoy expert-level knowledge and lively, spirited debate.

What You Can Expect in Each Issue:

• Fanfair: Vanity Fair’s monthly guide to truly unique and talked-about cultural events around the world, hot new CD’s, books, and films; groundbreaking art and design; exhibitions and theatrical events; fashion, beauty, and travel trends.
• Fairground: The magazine brings its discriminating eye into the world’s most exclusive events, capturing candid snapshots of the culture’s rich, famous, and iconic. This pictorial feature goes around the world, one party at a time.
• Columns: Insightful essays by distinguished writers, such as Dominick Dunne, James Wolcott, and Michael Wolff, cover the most relevant topics of the day. These investigations on crime, politics, business, society, the media, and current events are often touted on the cover and have a dedicated following.
• Vanities: Short takes on today’s most compelling personalities, Vanities is a reader favorite, incorporating splashy graphics and quick wit.
• Spotlight: Spotlight shines a light on the stars of the future. Former discoveries include Catherine Zeta-Jones, Jennifer Lopez, Leonardo DiCaprio, and Gwyneth Paltrow, all before they made it big.
• Proust Questionnaire: An update of the 19th-century parlor game, this classic Q&A features a different celebrity subject every month.
• Features: In-depth, award-winning stories about entertainment, the arts, business, politics, fashion, design, and more, are at the heart of the magazine each month.

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Contributors:
With every issue, Vanity Fair allows its contributors the freedom to indulge in extraordinary storytelling, making it a destination for the world’s most renowned photographers and award-winning journalists, such as Marie Brenner, Bryan Burrough, Bob Colacello, Amy Fine Collins, Dominick Dunne, Christopher Hitchens, Sebastian Junger, William Langewiesche, Maureen Orth, Todd Purdum, James Wolcott, and Michael Wolff; and photographers such as Jonathan Becker, Harry Benson, Patrick Demarchelier, Todd Eberle, Larry Fink, Jonas Karlsson, Annie Leibovitz, Tim Hetherington, Norman Jean Roy, Mark Seliger, Mario Testino, and Bruce Weber.

Magazine Layout:
With a dynamic combination of big pictures and big stories, Vanity Fair delivers both bold, beautiful photography and the very best thought-provoking journalism in a clean, bold design that is simple yet sophisticated, minimal yet full of restrained energy. When it comes to visually expressing the passions of its stable of photographers, illustrators, writers, and editors, the magazine must look as smart and powerful as the topics it covers.

Comparisons to Other Magazines:
With a broad range of interesting subjects, Vanity Fair is a general interest magazine that captures the best of the best, from world affairs to entertainment, business to style, design to society. Vanity Fair is unique in its ability to act as a cultural catalyst—a magazine that provokes and drives the popular dialogue. No other magazine can match Vanity Fair's unique mix of stunning photography, in-depth reportage, and social commentary. Each month, Vanity Fair accelerates ideas and images to center stage, creating an unrivaled media event that attracts millions of modern, sophisticated readers.

Advertising:
Vanity Fair's advertisers are as eclectic as the editorial content. Fashion and retail advertisers are responsible for the majority of Vanity Fair's ad pages, but other advertising partners stem from a wide array of consumer categories, including automotive, financial institutions, not-for-profits, corporate entities, beauty, travel, entertainment/media, home furnishings, food, and wine and spirits. On average, a little more than half of the pages in Vanity Fair are devoted to advertising (56%).

Awards:

• The American Society of Magazine Editors has nominated Vanity Fair for 63 National Magazine Awards since 1984; the magazine has won 15 times
• Winner of National Magazine Awards for Reporting and Photo Portfolio, 2008
• Winner of National Magazine Award, Columns & Commentary 2007
• Winner of National Magazine Award, Public Interest 2007
• Winner of the 51st annual World Press Photo of the Year 2007
• Gold Medal Award, Photography, Spread/Single Page, Society of Publication Designers’ 42nd Annual Competition 2007
• Graydon Carter: The only two-time winner of Adweek magazine's Editor of the Year
• 248 awards for design and photography since 1984
• Included on Adweek’s Hot List nine times–more than any other magazine

Who Reads Glamour?
With a circulation of nearly 2.3 million, Glamour is the only women's magazine to offer a 360-degree perspective on the reader's life: her relationships and her career, her clothes and her conscience, her pop culture and her politics. Sharp and smart but never cynical, Glamour informs readers without veering from its core message of self-acceptance. It is a magazine for women looking to stay up on the latest trends, get news-to-use advice and feel good about themselves. In other words, it's a magazine for every woman. No wonder Glamour is among the top ten best sellers in the U.S.

What You Can Expect in Each Issue:

• Dos, Donts, News & Views: A splashy section that slaps the magazine's famous black bar on the latest cultural trends.
• Glamour Beauty: A section filled with beauty editors' picks for the latest hair, skin and makeup products; tips, tricks and ideas; celeb trends; and alerts about troublesome phenomena (such as women buying nonprescription acne drugs online).
• Glamour Fashion: Chock full of the latest styles and advice on making them work for your size, your shape and your budget, along with plenty of secrets from style honchos.
• Men, Sex & Love: Fun, thought-provoking looks at how women can get the love bliss they deserve. This section includes the long-running favorite "Jake: A Man's Opinion," a column full of relationship advice from Glamour's resident guy.
• Health & Bodybook: Packed with news about general wellness, sexual health, nutrition, anti-cancer advice and fitness, including exclusive shape-up programs, like Body by Glamour.
• Life & Happiness: This section features columns on managing work and money, the popular "Am I Normal?" page in which readers can assess how their habits measure up to each other’s regarding spending, sleep, sex, you name it, and advice on dealing with friends, parents and bosses.
• Glamour Buzz: A fun-filled section with book, movie, music and TV reviews; an interview with Glamour's latest cover celebrity (recently-featured stars include Fergie, Salma Hayek, Kate Hudson, Carrie Underwood and Maria Carey); a look at the latest star trends (insane or not); and the fun "Would You Dare?" column in which women act out pranks and gauge people's reactions (for example, sunbathing in the middle of a busy city street).
• Glamour Real Stories: Here you'll find profiles of notable women, compelling you-won't-read-them-anywhere-else stories (such as "Escape from Polygamy"), editorials and "The Countdown," a list of notable cultural moments (such as women's worst public meltdowns ever). This section is also home to "Global Diary," in which journalist Mariane Pearl travels to a different part of the world each month to report on courageous women making a difference in their country.
• How to Do Anything Better Guide: A roundup of the latest, greatest cooking and decorating ideas from top chefs and decorators.
• Last, but not least, in every issue there's the magazine's legendary guilty pleasure, the Dos & Dont's back page, which good-naturedly points out real-life fashion triumphs and disasters.
• Features: Glamour is an invigorating cocktail of decadent beauty pages, frank and funny talk about men, lust-worthy fashion spreads, celebrity scoop, smart news reports, health updates and stories of women around the globe.

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Contributors:
The magazine regularly publishes articles by notable writers and celebrities such as Eve Ensler, Carrie Fisher, Nora Ephron, Sheila Weller, Wes Craven and Bob Morris.

Magazine Layout:
Glamour is a proudly mainstream magazine read not by a handful of coast-dwelling cognoscenti but by 12 million women across the nation. So its design must always be accessible and inviting. That said, today’s average consumer is profoundly more visually sophisticated than she was a generation ago, and Glamour is happily rising to a new challenge: to give its inclusive approach a bold twenty-first-century edge.

Comparisons to Other Magazines:
Every month Glamour informs, inspires and entertains. The magazine's friendly voice and feel-good approach to women's looks, body, love life--their everything--is unique in the field of magazines. Signature features include Glamour Women of the Year, a salute to the world's most inspiring women; Top 10 College Women, an annual competition that recognizes scholastic excellence; and a personal-essay contest. While Glamour's content drives the public conversation, its presence online broadens that dialogue. Through blogs, videos and personal stories, Glamour.com provides a rich interactive experience for young women to get more details, ask more questions and share information with one another about the topics most important to them.

Advertising:
Glamour magazine attracts the largest advertisers in our category. From beauty to fashion to automotive to health, the magazine is continuously attracting the best brands in the business. Glamour made Adweek's "Hot List" of Top 10 Magazines in both 2007 and 2006, as well as Ad Age's "A-List" of Top 10 Magazines in 2005.

Awards:
Glamour is the most celebrated women's magazine in America today, having won 170 journalism awards. Recent ones include: The National Magazine Award for Personal Service in 2007; The National Magazine Award for General Excellence in 1995 and in 1991; Four Exceptional Merit Media Awards from the National Women's Political Caucus; Three Clarion Awards from Women in Communications and Five Front Page Awards from The Newswomen's Club of New York.

Seventeen is your handbook to life! Full of great fashion tips that keep you ahead of the trends... the hottest makeup, the best products for beautiful skin, must have jeans, the best shoes, belts & bags, and those great little dresses that keep you looking your best at school, parties... or just about anywhere! Get the latest scoop on celebrities, music, movies and more. Plus, catch up on the guy scene every month with Seventeen's Guy Talk. Recent features include “615 Fashion & Beauty Ideas,” “Be Green: Easy Ways to Save the Planet,” “Your Best Abs Ever,” and “Our First Celeb Beauty Awards.”

Who Reads Seventeen?
Seventeen readers want a guide where they can find everything important, all in one place. Seventeen's fashion-conscious, trendy readers are interested in the latest beauty and style trends. They want to know what's hot in music and movies and get the latest celebrity gossip. Seventeen readers are sophisticated and identify with social issues, political dilemmas, and world news.

What You Can Expect in Each Issue:

• Fashion: sportswear, footwear, fashion jewelry & watches, handbags, swimwear, sleepwear/lingerie...
• Beauty: cosmetics, hair care, skin care...
• Health: mind and body health, fitness, nutrition...
• Love Life: boys, dating, and love...
• Your Life: teenage experiences, true crime, girls who made a difference...
• Weekend: entertainment, party planning, room makeovers...
• And… Letter from the Editor, letters from readers, Traumarama, horoscopes.

Magazine Layout:
Seventeen expertly blends engaging articles with beautiful photos. Learn how to do anything with easy directions and step-by-step pictures... craft your hair into the perfect style, strengthen your core for flat abs, and apply makeup to get your perfect look. Each section of the magazine is clearly identifiable, so you can quickly find your favorite articles.

Contributors:
Leading the diverse Seventeen team, Ann Shoket was named editor-in-chief of Seventeen magazine in January 2007. Under her helm, Seventeen continues to represent an important rite of passage, helping more than 13 million readers grow up to be confident, self-assured young women.

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Comparisons to Other Magazines:
Over the past five decades, Seventeen has helped shape teenage life in America. Seventeen has represented an important rite of passage, helping to define, socialize and empower young women. Seventeen has been a significant force for change—creating notions of beauty and style, proclaiming what’s hot in music and movies, identifying social issues, celebrating the idols and icons of popular culture. One of the most buzz-worthy programs is the “Seventeen Body Peace Project,” a year-long initiative to help girls stop obsessing about what their body looks like, start appreciating it for what it can do, and ultimately make peace with their bodies. Seventeen also partnered with MySpace, the largest social networking site, to launch the ground-breaking Web reality program “Freshman 15,” which gives millions of teens an inside scoop on the often overwhelming emotional and lifestyle changes taking place at college.

Advertising:
Seventeen readers have a passion for a variety of products. Advertisers include fashion, retail, footwear, accessories, beauty and health products. These range from luxury goods to everyday essentials targeted to fashion conscious, trendy young women.

Who Reads Lucky?
Lucky magazine is the only magazine devoted exclusively to shopping and style. A pioneer in the fashion magazine field, it provides women who are passionate about shopping with a broad range of the best styles and products out there--but a tight edit of the pieces that are worth a second look. As the voice of a friend in the know, Lucky makes fashion and beauty fun and accessible for everyone, showcasing what to wear and how to wear it.

The magazine features gorgeous photography and an endless array of product shots--and every item comes with how-to-get it-right-now information next to its photo (pricing, website, phone number, store location). Readers don’t have to flip to the back of the book to read the fine print on how much something costs--and they can buy it right then and there. It’s all about instant gratification. Lucky also shows readers a variety of price points—you’ll see a pair of $300 shoes next to a $30 pair.

Lucky’s editors offer real-life women advice on how to wear the latest trends in a way that’s flattering and right for their shape and size: they don’t assume one size or trend fits all. It’s all about accessibility, and remembering that fashion is supposed to be fun, not stressful. There’s also advice on how to “shop your own closet”: you don’t need to go out and buy a whole new wardrobe each season—just a few key pieces and styling tricks can turn a summer piece into a fall one.

Since Lucky’s launch in December 2000, circulation has rocketed from 500,000 to over 1.1 million, proving to be one of the most successful launches in Conde Nast history.

What You Can Expect in Each Issue:

• What I Want Now!: Editors’ monthly picks.
• Style Spy: The latest trends, talent, and fashion news
• Lucky How-to: Smart finds, figure fixes, styling tips and advice.
• Shoes of the Month: Why we like them, and how to wear them.
• Basics: An ideal look for right now, from head to toe
• My Foolproof Outfit: A real-life woman in a cool job tells us the outfit that she comes back to again and again, and why
• Her Way: Our cover model’s favorite fashion and beauty picks
• Fashion Babble: Creative Director Andrea Linett’s current cravings.
• Beauty Spy: New products, great ideas, and easy looks, focusing on making beauty accessible to all readers.
• Shopping Report: Round up of new stores, incredible finds, secret sources around the country and online.
• Shopping Trip: Guides to the best boutiques in cities around the world. Recent spots include Atlanta, Melbourne, Sydney, and Portland, OR.
• Lucky Breaks: Exclusive deals, discounts, and giveaways on clothing, accessories, beauty, and home décor from retailers like Saks Fifth Avenue, shopbop.com, Barney’s New York, and Old Navy.

Recent feature articles include:

• Mammoth Shoe and Bag Guides: twice a year, we show you the best shoe and bag trends, and pages of pages of everyone’s favorite must-have accessories.
• Under $100 Guide: A summer’s worth of style, all at can’t-beat pricing.
• 30 Days of Outfits: How to build a month’s worth of foolproof outfits with just a few key pieces.
• Spring and Fall Fashion and beauty trends.
• Styling tips and trends from the runway.
• Girls on the Street: we go to a different city a few times a year, bring a rack of the season’s clothes and accessories, and ask real women to stop and pull their favorite looks.

Magazine Layout:
Every page of Lucky is packed full of gorgeous fashion, beauty and home finds, all shown in an appealing way and with explanations and descriptions of why our editors are loving them. It’s very easy to navigate and friendly, clean design, and not at all off-putting or intimidating. The models look like real people--not scary-thin or scowly. Plus, many of Lucky’s editors are photographed for the magazine every month--to show how the items look like on real people, and to help the readers feel a connection with the staff of Lucky.

Click on any image below to see select pages from Lucky:

”Evening at its Easiest”	”Lucky How-To”	”The Season’s Best Looks for Under $100”
”The Season’s Best Looks for Under $100”	”Metallic Sandals”	”What I Want Now!”
”My Foolproof Outfit”	”Beauty Spy: Cherry-Punch Lips”	”Wish List”

Contributors:
Kim France, Editor-in-Chief of Lucky, was Editor-at-Large at Spin when Conde Nast selected her to develop Lucky magazine. Before that, she was a Senior Editor and then Deputy Editor at New York magazine. France began her impressive career at 7 Days and later moved to Sassy as a staff writer. She has also covered entertainment for Elle and contributed to numerous publications, including Rolling Stone, Allure, The New York Times Book Review and Magazine, Mademoiselle, Harper's Bazaar, and The Village Voice.

Andrea Linett, Creative Director of Lucky, worked her way up through the fashion department at Sassy to become the Fashion and Beauty Editor there. She has also worked as a fashion writer at Harper’s Bazaar and as a freelance stylist.

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Comparisons to Other Magazines:
Lucky takes the intimidation factor out of dressing! It reminds readers in an accessible, down-to-earth voice that fashion is supposed to be fun. Readers can shop each page of Lucky and feel confident that the editors have combed the fashion and beauty landscape to come up with the perfect finds--in a variety of price points.

Advertising:
The majority of advertisers are fashion and beauty, but categories run the gamut--automotive, consumer electronics, pharmaceutical, entertainment, food & beverage, etc. The ratio of edit to ad is roughly 50-50.

Awards:
Since its launch, Lucky has won a slew of industry awards, including Adweek’s “Startup of the Year” in 2001, and Ad Age’s “Magazine of the Year” in 2003. Lucky has also been featured three times each on both Adweek’s “Hot List” and Ad Age’s “A List.”

Who Reads Details?
With relevant, thought-provoking editorial content, portfolio-quality photography, and award-winning design, DETAILS stands at the forefront of culture and style and speaks to men who are confident, inquisitive, educated, and informed about where the world is going—and where it’s been. DETAILS is the magazine made for affluent, career-driven men who are forging the trends of their generation.

What You Can Expect in Each Issue:
Regular sections of Details include:

• Know+Tell: A section dedicated to news for the conspicuously clued-in, Know+Tell covers the latest innovations in design, food, drinks, cars, grooming, music, film, books, and personal finance.
• Style: The one-stop source for up-to-the-minute advice on where to shop, what to buy, and the right ways to wear what you buy. With detailed fashion spreads, profiles of up-and-coming designers, news about store openings, and “10 Rules of Style” from fashion icons, this section makes style accessible.
• Dossier: The home for every topic and issue a man cares about­—careers, sex, relationships, masculinity, celebrity, fatherhood, and current events—all presented with a fresh, unique perspective.
• Exit: The “Exit” feature reveals what your various choices—in everything from cars to clothes, pop-cultural figures to political candidates—say about you.
• Culture: Thought-provoking columns by award-winning authors Michael Chabon and Augusten Burroughs.
• Wiseguy: A penetrating interview with a man of substance, intelligence, and experience, who shares his life lessons and his quick wit.
• Features: Longer-form stories including insightful cover profiles, clever cultural criticism, gorgeous fashion spreads, and gripping pieces of reportage pieces.

Past Issues:

Contributors:
During his tenure, DETAILS editor-in-chief Daniel Peres has recruited such columnists as Michael Chabon, Augusten Burroughs, Anderson Cooper, Bruce Wagner, and Rick Moody to the magazine, along with top-tier photographers such as Steven Klein, Terry Richardson, Michael Thompson, Tom Munro, and Mary Ellen Mark. DETAILS demands the finest writing and photography in the industry, and its contributors are reflections of the magazine’s dedication to providing the highest-quality content to its readership.

Magazine Layout
DETAILS’ design is clever, conceptual, and clean. The magazine uses award-winning photography to complement its top-flight written features. And each section of the magazine is visually defined, with a distinct graphic identity that allows the reader to know where he is in the magazine.

Comparisons to Other Magazines
DETAILS’ point of passion—and of differentiation—is its knowledge of its readers, their interests, and their tastes. DETAILS is the only magazine written for contemporary, successful, educated men who are interested in the latest events, the finest fashions, and the most cutting-edge ideas.

Advertising
Apple, Armani, Bally, Banana Republic, Bang & Olufsen, Bloomingdale’s, Burberry, Cadillac, Calvin Klein, Claiborne, Coach, Converse, Diesel, DKNY, Dolce & Gabbana, Ford, French Connection, Gant, Grey Goose, Gucci, Guess, Hilfiger, Hugo Boss, Jaguar, Johnnie Walker, Lacoste, Land Rover, Louis Vuitton, Macy’s, Mercedes Benz, Mont Blanc, Nautica, Nordstroms, Patron, Polo, Prada, Salvatore Ferragamo, Stolichnaya, Svedka, Tod’s, Tom Ford Menswear, Yves Saint Laurent, and Zegna.

Awards
DETAILS has been one of the most honored magazines by its peers since it was re-launched in 2000. It has won two National Magazine Awards for Design (2002 and 2003), and been named finalist for seven other NMAs, including General Excellence. DETAILS has been recognized by the Society of Publication Designers with three Gold Medals in Magazine Design and one in Photography, as well as five Silver Medals.

Who Reads People StyleWatch?
StyleWatch readers love shopping for hot new fashion and beauty finds! They’re inspired by celebrities, but it’s what Jennifer and Reese look like when they’re not on the red carpet that really makes StyleWatch fans sit up and take notice. They love seeing stars’ authentic, real-life looks. After all, who says you have to hire a professional stylist to look great?

And who says you have to spend a fortune, either? StyleWatch readers are all about wise buys—they love shopping the pages of the magazine for great deals, finding new ways to wear what’s in their closet, and making the season’s big trends their own. Stylish women everywhere turn to StyleWatch because it reminds them that fashion is for everyone--that it can be affordable, flattering, and above all, fun!

Every issue is packed with must-have products, great deals and exclusive discounts. You’ll get the scoop on the hottest new looks and how to make them work in the real world--for your body, your budget, your life. Whether you want to know which jeans suit your shape or how to find the best beauty buys for less, StyleWatch has you covered. Plus, you’ll discover tons of cool styles and designer labels for under $100.

What You Can Expect in Each Issue:
Some of StyleWatch's most popular features include:

• Guilt-Free Shopping: Affordable pick-me-ups and have-’em-forever pieces.
• Beauty: Everything Under $10: Great products to help you get gorgeous on the cheap
• Who Got It Right? : Tim Gunn gives his take on which stars “make it work” best.
• Love That! : Editors select the hottest new trends.
• Cheap Chic: Under $100: From sexy shoes to sophisticated work looks, these versatile celeb-inspired pieces won’t break the bank.
• StyleWatch Steals: Exclusive deals and discounts on clothing, accessories, beauty and more from retailers like Coach, Clinique, Levi’s and Shopbop.com.

Plus, look for editorial highlights throughout the year: What’s In, What’s Out in February, the Accessories Special in April, the Shape Issue in August, our Fall Fashion Blowout in September, and much more!

Click on any image below to see select pages:
Past Issues:


Comparisons to Other Magazines:
StyleWatch offers a great mix of items hand-picked by the editors, with product and purchase information on every page. StyleWatch doesn't just show you the season’s best celeb-inspired dresses—it tells you where to buy them and which bags and shoes to pair them with. (And StyleWatch shares advice to help you shop your closet, too!)

StyleWatch features SNIPP, a free service that allows readers to get buying info from the magazine sent to their cell phone/PDA. With this magazine, you truly can shop from anywhere!

Awards:
Since its launch, People StyleWatch has been featured on both Adweek’s “Hot List” and Ad Age’s “A List.”