Who Reads Domino?
Domino is a style magazine that focuses on life at home. Think of it as a search engine for great decor. It is written for the busy, fashion-conscious, discerning woman, who is passionate about living with style but may lack the time or expertise to navigate the decorating terrain. Domino is there to help.

Domino's editors, with great taste, cull the market so that its readers can spend more time enjoying their lives and their homes. Through the beautiful interiors they photograph and feature, they reveal the secrets of how rooms are actually put together. Domino's editors have the know-how, the access, the resources, the buying information and the knowledge of decorating and lifestyle trends. They help readers connect the dots between inspiration and realization, so that readers can make their own homes work better for their own lives. Great style, as Domino's readers know, is all about personal choice. Domino liberates and inspires its readers to be able to make those personal choices.

What You Can Expect in Each Issue:

• Destination: Every issue features a shopping guide to a particular city, highlighting the best neighborhoods, the most interesting places to eat and stay, and the best boutiques.
• Scouting: The scouting section features the things that Domino's editors have discovered and are obsessing over, the best new products, designers, plus quick solutions and easy ideas from decorators.
• Decorating: The decorating section takes the mystery out of decorating and shows readers how to put the pieces together. This eclectic mix of articles runs the gamut: how-tos and tips from designers; answers to décor dilemmas from an on-staff industry leader. Regular features include: Guides to the best furniture options at different price points; Perfect Pairs, in which we take two pieces of furniture (i.e. bed and bedside table) and scour the market for the ones that best go together; Paint Palettes, shown in rooms so that you can see how it will actually look; and Outfit to Room, in which we translate a stylish outfit into an equally stylish room.
• Entertaining: The typical Domino reader is busy and doesn't always know when she will find the time to do the entertaining she would like to do. The solutions Domino offers are meant to help her host a meal or a party like she has nothing but time, and a full staff to boot. Domino features seasonally inspired recipes and party throwing ideas that are as glamorous as they are easy. The result is inspiration for the host with a surplus of taste but not a surplus of time.
• Nesting: Nesting offers everything you need to make the time you spend at home more enjoyable, relaxing and efficient. Whether it's beauty and spa treatments you can enjoy in your own bathroom, organizational ideas for the black hole that has become your closet, or a rigorous test drive of kitchen appliances, these articles help you build a sound foundation for your household and enjoy the home you have already created.
• Renovating: Domino's Renovator's Notebook aims to simplify the process of "home improvement"--and even to make it pleasurable--with stylish and practical ideas for transforming a space. This section features room makeovers, tips for dealing with contractors, information on how much work should cost, as well as truly doable DIY projects, and reports on the best new trends (plus detailed info about how to make them work).
• Giving Back: Everybody wants to do good, but how? Each month the editors find ways to help Domino's readers clear their karma by contributing to stylish and substantial causes, all while shopping, having fun, or clearing clutter from their homes.
• Features: Each issue features several stunning interiors, large and small, urban and suburban, from across the country. Through text and photographs, Domino reveals both the spaces themselves and the ways in which people live in those spaces. In each article the reader not only enjoys a voyeuristic walk through someone else's home, but also gets a mother lode of important information--how to achieve a look, where to find specific components, and what logic defines particular design choices. The style and design-ethic employed in each case may differ, but all of the homes it features approach design in an innovative, exciting and personal way. Most importantly these are real homes, living spaces, not show-rooms. Though Domino often features the homes of decorators and celebrities (as well as those of design-minded lay-people), its articles are about real people who live real lives, and who have designed their homes to make those lives more effective and more beautiful.

Past Issues:

Contributors:
Domino's contributors are people who have made names for themselves as designers, trendsetters and style-makers, stars of their fields who generously lend their expertise and skill to Domino each month: Marian McEvoy, doyenne of the shelter magazine world; Rita Konig, author and tastemaker; Jennifer Rubell, cookbook writer and consummate hostess. And behind it all are the people who have shaped Domino from the beginning: Founding Editor in chief Deborah Needleman, Creative Director Sara Ruffin Costello, and Style Director Dara Caponigro, the style gurus who set the tone for every issue, and whose impeccable taste and clear vision have set a new standard in the field.

Magazine Layout:
Domino's unusual approach to photography creates the beautiful alchemy of real life and fantasy that makes the magazine so enticing. Natural light, intimate angles and styling that celebrate the imperfections of life being lived set Domino interiors apart; there's always a sense that someone just left the room. The magazine's smart, sophisticated design offers several points of entry, so text feels conversational and entertaining. Visually and via text, Domino relates to readers in a close, fast, honest way.

Comparisons to Other Magazines:
The shelter magazine industry has traditionally reserved design as the territory of the elite. Domino shatters this premise, opening up that universe and showing readers how to navigate the terrain. We do this by featuring stylish yet affordable options, rooms that always have a characteristic mix of high and low furnishings, and by making a commitment to offer sustainable and eco-friendly design options. Its whole ethos is different. Unlike other design magazines, Domino focuses both on beautiful spaces and the people who live in those spaces. Down-to-earth, witty and easy to relate to, Domino makes readers part of the party, rather than onlookers. Advice is offered as options, never as imperatives. Readers always feel welcome, energized and taken care of, never burdened.

Awards:
The magazine industry has recognized Domino's excellence since its start. When the magazine was launched in 2006, it swept all the major new-magazine awards. Advertising Age and Media Industry Newsletter called it launch of the year, and Adweek called it start up of the year. More recently, Domino was nominated for two prestigious National Magazine Awards by the American Society of Magazine editors.

Domino has also been recognized for its commitment to good works. The "Domino design project" (which transformed 40 apartments in the South Bronx into beautiful homes for women and their families living with HIV/AIDS) won "Community Involvement Program of the Year" at the Stevie Awards for Women in Business.

Who Reads Architectural Digest?
Architectural Digest is the world's leading design publication, with a total audience of nearly five million. Its readers are successful, sophisticated and well-read; they recognize and appreciate good design--whether it's found in a chair, a yacht or a house--and they expect to see spectacular photographs and informative features about extraordinary interiors and architecture along with well-written articles about home electronics, travel and automobile and jewelry design.

What You Can Expect in Each Issue:
Whether highlighting an art-filled Manhattan townhouse, a modern dwelling in Japan or a California vineyard residence, each issue of Architectural Digest presents an arresting mix of interior design and architecture from the world's leading designers and architects. Regular columns include:

• AD Architecture: Highlighting projects by the foremost architects working today.
• AD Travels and AD Shopping: Noted designers take readers on a tour of their favorite shops and sources in cities around the globe.
• AD Electronica: The magazine's guide to new and interesting home electronics.
• Estates for Sale
• Great Design Under $100
• Discoveries By Designers: Presenting singular designer sources.

Each year, Architectural Digest publishes several special issues: Before & After, Designers' Own Homes, American Country Houses, Exotic Homes Around the World, and the Architecture Issue. Other special editions include Designer Secrets Revealed, Hollywood at Home and the Great Design Issue. The popular AD100 has become the definitive directory of the top 100 designers and architects working today.

Feature Articles: Every issue of Architectural Digest presents residential design around the globe. The stunning photographs give readers the opportunity to "walk through" a home, along with informative and entertaining feature interviews with designers, architects and homeowners. In addition to regular design features, there are profiles of fascinating people, such as Ted Turner; Steven Spielberg; Anjelica Huston; Lance Armstrong; Diane Keaton; Michael Douglas and Catherine Zeta-Jones; Sting; and John Travolta and Kelly Preston. Several times a year, Architectural Digest publishes several special sections, including Hotels Around the World; AD Style, a collection of some of the most innovative design around today; and Motoring by Design, which highlights automotive innovations, concept cars and automobile collectors, like Nicola Bulgari of the legendary Italian jewelry firm.

Past Issues:

Contributors:
Architectural Digest contains the work of some of the finest writers and photographers working today. Contributing Writers include Paul Theroux, fiction, non-fiction and travel writer; Patricia Leigh Brown of theNew York Times; Gerald Clarke, biographer of Truman Capote and Judy Garland; Nancy Collins, author of Hard to Get: Fast Talk and Rude Questions Along the Interview Trail; architecture critic Joseph Giovannini; Judith Thurman, author of biographies of Colette and Isak Dinesen and featured writer for the New Yorker ; architecture writer Mildred F. Schmertz; writer and critic Amanda Vaill; and Pulitzer Prize-winner Susan Sheehan.

Among the Contributing Photographers are legendary photo journalist Harry Benson; Durston Saylor; Mary E. Nichols; Scott Frances; Derry Moore; Robert Reck; Peter Aaron; and Tony Soluri.

Magazine Layout
Architectural Digest takes readers inside some of the most extraordinary homes being created today with stunning photographs and well-written and informative articles.

Comparisons to Other Magazines
Architectural Digest is regarded as the only magazine that brings its readers exclusive international coverage of the best interior design, architecture, art and antiques--along with select stories on travel, jewelry design and luxury automobiles.

Advertising
Architectural Digest advertisers represent suppliers of the finest home design products available, from fabrics, furniture and carpets, kitchen and bath suppliers as well as luxury automobiles, fine jewelry and watches, electronics, art and antiques. The magazine's readers see, source and buy products directly from its pages.

Who Reads Brides?
Brides is written for a woman engaged to be married. She comes to Brides for help and inspiration in creating a wedding that, while being uniquely about her and her fiance, will also delight her friends and family. She expects Brides to help her stay on budget as it walks her through the nuts and bolts of the wedding process, using timetables, dos and don'ts, checklists, and other user-friendly devices.

What You Can Expect in Each Issue:
Regular sections of Brides include:

• Fashion and Beauty: Runway bridal gowns paired with perfect accessories; dresses that fix specific figure flaws; new color combos for the bridal party; wedding-day beauty tips and tricks.
• Bridesmaids gifts under $50:
• The 411: Wedding Planner basics.
• Stylish reception details
• Top event planner's ideas and secrets
• Etiquette Police Q&A
• Reader roundup
• Quick Fixes to wedding emergencies

Feature Articles: Features often solve problems, including reining-in budgets, coping with guest lists, and personalizing every inch of the wedding day. Stories cover fashion, beauty, accessories, flowers, receptions, jewelry, real weddings, and honeymoons.

Past Issues:

Contributors:
Brides' contributors are all experts in the world of weddings: celebrity event planners, A-list chefs, award-winning photographers, and top beauty stylists.

Magazine Layout
Brides aims for a clean, contemporary, and beautiful environment in which information is conveyed in a simple, reader-friendly manner.

Comparisons to Other Magazines
Brides is the authority, the bible, the magazine that America trusts to help a woman put together one of the most important days in her life. Brides created this magazine category, and sets the standard for bridal magazines.

Advertising
Jewelry, cosmetics, tableware, fragrance, stationery, small electronics, personal hygiene, footwear, travel, accessories, formalwear and bridal fashion.

Awards
Brides win design awards (SPG) on a regular basis, and its individual editors have won journalism awards in their markets, including travel, beauty, and features.

Who Reads Modern Bride ?
The Modern Bride reader is a woman, on average 28 years old, who wants her day to be filled with creative, personal touches that speak to her and her groom. She is searching for a dream dress and fabulous reception ideas that break out of the cookie-cutter wedding mold.

What You Can Expect in Each Issue:

• Bride to Bride: One of our most popular columns, it poses sticky questions (such as "A close friend declined our wedding invitation with a lame excuse. I'm so upset. Should I say something?") and real brides' opinions.
• Four Dresses Under $900: Another big hit with brides, this column shows four gorgeous dresses at real-life prices
• How-To Guide: What You Really Want to Know: This is a fun twist on the traditional advice column because, as the title says, it focuses on the stuff a bride cares about most but can't get the answers to anywhere else. (Example: How do I fit in a bathroom stall in my wedding dress?)
• Features: Modern Bride explores trends in features such as "The Death of Bridezilla," where it made the bold declaration that a more gracious bride is on the rise, and "Wedding Scams," an in-depth reported piece on the shadier aspects of wedding planning and how the bride can best protect herself. In addition, Modern Bride tackles issues of interest to women in this age bracket, such as our eight-page "Modern Bride's Good-Health Guide" and "Wedding-Night Sex Moves." Lastly, each year Modern Bride names the most influential tastemakers in the industry in its "25 Trendsetters" feature, and announces the 50 World's Best Honeymoons.

Past Issues:

Contributors:
Modern Bride's features and essays are written by some of the most celebrated names in journalism and literature, including:

• Leslie Bennetts (contributing editor at Vanity Fair)
• Bob Morris (The New York Times)
• Dani Shapiro (The New Yorker, AVogue, Elle)
• Jancee Dunn (Rolling Stone, AVogue)
• Rory Evans (Glamour, Self, Cookie, Martha Stewart Living)

It also features well-known fashion photographers, including:

• Iris Brosch (Vogue Italia, French Marie Claire, The New York Times))
• Stephanie Pfriender Stylander (Conde Nast Traveler, Interview)
• Alastair Taylor Young (fashion campaigns include Bulgari, Giorgio Armani, and Lancome)

Magazine Layout
Gorgeous photography, clean, simple art direction and an honest voice all reach out to capture the bride-to-be, helping her plan a wedding as unique as she is.

Advertising
The ads in the magazine reflect all the categories that a Modern Bride is drawn to as she plans her wedding—financial institutions, wedding dresses, beauty products, retail stores, tabletop and home products, hotels and honeymoon locations, and food and wine.

Awards

• 2004 FiFi Award for Excellence in Fragrance Coverage
• 2004 American Photography #21 Juried Selection
• 2006 Merit Award, SPD for photography story
• 2006 Merit Award, SPD for photography spread

Who Reads Cat Fancy?
Cat Fancy is written for the responsible cat owner looking for information related to the health and well-being of their cat. Readers have a strong devotion, passion and knowledge for their roles as responsible care givers. They read the magazine for news and expert advice that offers ways to help new and current owners take even better care of their cats while building a stronger relationship.

What You Can Expect in Each Issue:
Regular Departments include:

• From Our Readers: Focuses on reader interaction.
• Ask The Vet: The latest health, care, behavior and training information.
• Lifestyle: Providers readers with the information they need to make the most of their interactions with their cats.
• For Cats and Their People: News about the latest products including toys, grooming and health items.
• Cat Calendar: Lists upcoming cat shows and dates.
• Cats For Kids: Dedicated to the young feline enthusiast.
• Features: Feature articles focus on the latest in health innovations, diet and nutrition, grooming, cat and owner interaction, general news and current events, safety, humane concerns including rescue information, breed profiles, cat and children, litter and pest control. Recent articles focused on large cat conservation, how to care for the aging cat and the 12 most dangerous things your cat should never consume.

Past Issues:

Contributors:
Our editors and contributors are cat lovers just like our readers. Contributing writers include renowned veterinarians, cat behavioralists and the top cat writers. They are the experts in the field and include Sandy Robbins, an award-winning pet lifestyle expert; Helen Jablonski, a feline behavior consultant; Elain Wexler-Mitchell, DVM, board-certified in feline practice; and Cimeron Morrissey, Animal Planet's Cat Hero of the Year.

Magazine Layout:
Cat Fancy is information driven and provides opportunity for reader interaction. The features are complemented by beautiful four-color photography. Every issue includes a fold-out poster featuring a breed of the month. Lots of sidebars are included that provide useful information in an easy-to-read and reference format.

Comparisons to Other Magazines:
Cat Fancy provides the most trusted and credible information on cats anywhere. Our personality is engaging, easy-to-digest, clear, concise, friendly, nuturing, trusted and supportive. With the largest circulation of any cat publication, Cat Fancy acts as the comprehensive resource for owners throughout their cat's lifetime. Sixty-nine percent of our readers pass their monthly issues to other readers - they are very involved enthusiasts.

Advertising:
Advertising is relevant to the magazine, offering products and services that cat fanciers will be interested in. Advertisers include manufacturers of food and treats, carriers, flea and tick medications, litter and litterboxes, toys and accessories and gifts for cat lovers.

Awards:
Cat Fancy received 14 Certificates of Excellence Awards at the 14th Annual Cat Writers' Association Awards Banquet in Nov. 07. The magazine was also awarded four Muse Medallions, the CWA's top honor, and received two special awards, the HSUS Pets For Life Award for "Project Bay Cat" and the Purina Kitten Chow Kitten Award for "Orphan Basics."