Today's Bestselling Home/Garden Magazines

Who Reads Real Simple?
Real Simple’s core audience is comprised of smart, busy women who are looking for creative solutions to their everyday challenges, so they have more time to focus on what really matters. Real Simple serves a wide range of women with just as many loyal fans in their 20s as in their 50s. The Real Simple reader is well-educated, affluent and professional, but most of all, she is looking for ways to make life easier. Real Simple has an impressive monthly audience of 8.6 million people, including a loyal following of women who say they feel calmer and more in control when they receive the magazine each month.

What You Can Expect in Each Issue:
Real Simple incorporates and speaks to all aspects of a woman's busy life, including beauty, entertaining, etiquette, family, finance, food, health, home, pets, soul, style and technology. From time-to-time, Real Simple also addresses gifts, the holidays, travel and weddings. Each month, the magazine starts off with “Your Words,” where readers share their answers to a question of the month; followed by “Simple Solutions,” the front-of-book section with smart pieces of ideas, insight and inspiration including the popular New Uses for Old Things and Products of the Month. “The Guide” offers strategies, systems and smarts for making life easier with stories in every topic area the magazine covers. Real Simple also features “Moneywise,” a section dedicated to spending smarter; “Road Tests,” real-people tested product recommendations; and “Cooking,” a back-of-book section devoted to recipes, techniques and tips. “Real Simple To Go” closes the magazine each month, featuring tear-out perforated pieces of useful information for readers to take with them in their daily lives. The Real Simple “feature well” changes from month-to-month but always features beautiful, smart stories on a broad range of topics intended to inspire the reader.

The fourth annual Real Simple Family special issue will offer inspiring and innovative ideas to make all aspects of family life better.

Magazine Layout:
Real Simple’s design objective is twofold: to convey information with clarity and organization within a simple, accessible format and to create a serene and uncluttered environment that imparts a sense of calm. One of the key components to that objective is ample use of white space, which gives the page design “breathing room” and distinguishes the brand from other women’s magazines. .

Click on any image below to see select pages from Real Simple:



Contributors:
Many stories are written by Real Simple editors; however, the magazine prides itself on featuring writers, photographers and contributors of note.

Past Issues:


Comparisons to Other Magazines:
Real Simple is unique and is the only magazine out there that focuses on the mission of making life easier.

Advertisers:
Real Simple appeals to a broad range of advertisers. The three biggest advertising categories are: food & beverage, beauty, and retail & department stores.

Awards:
Real Simple has won numerous industry awards and accolades, including three National Magazine Award nominations in the category of “General Excellence.” Real Simple is the only magazine to have earned a spot on Adweek’s prestigious “Hot List” of top-ten titles for seven years in a row. The brand has also been named to Adweek’s “Brand Leaders” list for three consecutive years since the list’s inception, and has won Advertising Age’s “Magazine of the Year.”

Who Reads This Old House?
This Old House is a magazine for homeowners in search of practical, affordable, and inspirational ideas for enhancing and maintaining their homes. What they find is a balance of step-by-step instruction for DIY interior and landscape projects; lively how-to’s about keeping contractors on the level and saving money on remodels; expert tool and product reviews; and handsome feature stories showcasing fine craftsmanship and elegant architectural design.

What You Can Expect in Each Issue:
Detailed information, illustration, and photography that provides an understanding of the tools, materials and techniques required to renovate a home, as well as how to work more effectively with architects, contractors, and designers. Regular sections:

• Idea File Inspirational: “before and after” kitchen and bathroom remodeling projects; and virtual makeover schemes for dated home exteriors.
• TOH TV: Take-home lessons gleaned from This Old House television’s current house projects.
• Upgrades: How to get high-end looks—both indoors and out—for less; expert shopping advice for scoring the best deals on a range of household fixtures and appliances; comparative analysis of home improvement materials and finishes; and ideas for “greening” interiors and landscapes.
• Home Solutions: Money-saving tips and easy DIY spruce-up projects; need-to-know news related to home safety and finance; and This Old House’s “remodeling therapists” answer reader questions and help them steer clear of home improvement pitfalls.
• How-to Projects: Creative recycling projects for salvaged house parts; easy step-by-step plans for weekend remodelers; tutorials on how all those “whaddaya call it” household systems and appliances actually work.
• Ask This Old House: Expert troubleshooting for a range of problems submitted by the This Old House community; reader tool tests; TOH TV master carpenter Norm Abram’s shares his tricks of the trade.
• Feature Articles: Best bang for your buck ways to boost curb appeal; tips and tricks to save space and get organized; round-ups of winning room designs; period-perfect whole house renovation projects; and “All About” guides to building materials, fixtures, and finishes.

Special Issues
Reader-Created — The annual round up of projects and tips offered by the magazine readers and website users. The TOH community shares what they know, shows what they’ve done, and votes on thisoldhouse.com for their favorite projects sent in by their peers. Green — Whether building from scratch or improving an existing house, TOH helps homeowners weigh the many options for energy and water savings and choose the very best among thousands of eco-friendly products, new technologies and materials. The issue also showcases attractive, value-minded projects that inspire readers to envision their own green home makeovers.


Magazine Layout:
The overall design is engaging and fresh, with friendly and straightforward typefaces. A mix of illustration and step-by-step photography offers easy navigation of how-to stories. Pulled back views of interiors and landscapes are always highlighted with tight shots that break the images down to the details so readers can follow along and replicate the results at home. Click on any image below to see select pages:

Contributors:
This Old House editors are DIYers; testing the tools, executing the how-to projects, and volunteering their own homes as research and development labs for devising smart solutions to real-life problems. The magazine also works closely with This Old House television’s pros, calling on our resident general contractor, carpenter, plumber, landscape contractor, and interior designer for expert advice. Last, the readers themselves contribute to the magazine, submitting their own before and after projects, field-tested tips, and personal stories—good and bad—about home improvement.

Past Issues:


Comparisons to Other Magazines:
Neither rarified interior design magazine nor DIY manual, This Old House is a blend of the two, designed to help its readers enjoy, understand, and protect their investment in their homes.

Advertisers:
Lowe’s and Home Depot, Valspar and Sherwin-Williams, Moen and Delta, Trex, True Value, Trane, Craftsman and Kohler are just a few of the home-centered advertisers This Old House carries.

Awards:

MIN’s Best of the Web Winner 2009. Category: Video: Magazine-Branded Show (CONSUMER): This Old House Family Projects

Folio Eddie Awards: Gold Winner, Consumer/Shelter Full Issue, June 2008; Gold Winner, Consumer/Shelter Single Article or Series, June 2008, “Family Projects”

Editor and Publisher’s “EPpy” award for best national magazine-affiliated web site, 2008

Society of Publication Designers: Website Redesign, 2008; Feature Photography Award, March 2007; Back of Book, Design Award, November 2007; Front of Book, Design Award, December 2007; Photography Award, 2006; Redesign Award*, 2005; Award, House Plans, 2005; llustration Spot Award*, 2005; Photography Award, 2005

American Photographer - Photography Award, 2005

Henry R. Luce Award, Special Interests, 2005
*indicates multiple award

Who Reads House Beautiful?
The House Beautiful reader is someone whose home is her bedrock. She is always improving it because the process – and result – delights her. Happiness in her home comes from easy luxury and highly personal style. Her home is a gift to share with family and friends.

What You Can Expect in Each Issue:

• The Best: The editors' inside-view of today's hottest products.
• Color: The perfect color every time! Top designers share their colorful secrets for effectively using color.
• The Makeover: Monthly series following the progress of an ongoing renovation project.
• Tablescape: Expert advice on setting a luxurious table--or creating a tabletop vignette--in your own home.
• Ask the Barefoot Contessa: Ina Garten shares simple how-tos, recipes, and entertaining tips.
• Cookbook: Editors put the latest cookbooks to the test, making recipes and offering real advice on what works--and what doesn't.
• Features: House Beautiful is the home design magazine that puts the reader and her lifestyle, tastes and dreams first. Recent issues have showcased furniture, accessories for the home, the use of color in your rooms, and how to make the most of a small space.

Magazine Layout:
House Beautiful is a larger-than-average magazine printed on rich, glossy paper that makes the photography inside jump off the pages. It is a highly visual magazine featuring homes that are approachable and eclectic.

Contributors:
Editor-in-chief: Stephen Drucker, since October 2005. Prior to that he was a contributing editor at Architectural Digest and Martha Stewart Living. Editors at large include Mary Emmerling, Senga Mortimer, and Robert Rufino. Other contributing editors include The Barefoot Contessa, Ina Garten, and Frances Schultz.

Past Issues:


Comparisons to Other Magazines:
House Beautiful has a clean-cut feel that celebrates a healthy indoor/outdoor lifestyle. Because it's all about the reader, House Beautiful does not endorse a particular style, region, or coast. It is an all-inclusive experience.

Awards:
Honors include: Interior Design Hall of Fame inductee, 1993 Circle of Excellence Award, International Furnishings & Design Association Star of Design Award and the Pacific Design Center Frank Lloyd Wright Conservancy Special Interest Award.

Who Reads Yoga Journal?
Yoga Journal is for both the beginning and advanced practitioner, and the casual and committed reader.

What You Can Expect in Each Issue:

• Basics: Yoga Journal's most popular column, Basics makes yoga asana and philosophy accessible to students who are new to the practice and long-time practitioners looking for a refresher course.
• Eating Wisely: How we eat is a reflection of how we live, and for yogis, this means making thoughtful decisions about what goes on the menu. Eating Wisely examines the deep connections between spirit and food.
• Home Practice: Starting a home practice can be a big challenge for yogis. Personal Practice provides all the tools readers need to roll out their mats at home.
• Master Class: Offers in-depth instruction for the serious practitioner. Written by authoritative master yoga teachers.
• Media: A critical discussion of the latest and most noteworthy books, music, DVDs, videos, and audiotapes.
• Om: High-energy and fun to read, Om tells readers all they need to know about trends, news, fashion, people, places, and things that make the world of yoga fun and rewarding.
• Features: Features always look at some aspect of yoga, whether for physical, emotional, or spiritual well being. Some current examples: Creating a Yoga space at home; using yoga to release yourself from addiction.

Past Issues:


Contributors:
Most contributors are writers who have a long-established yoga practice. Current writers include Stacie Stukin, Hillari Dowdle, Dayna Macy, Nora Isaacs, and more.

Magazine Layout:
It is clean, featuring magnificent original illustrations and photos. It is more text than visual, with the visual in service of the article, and the reader's pleasure.

Comparisons to Other Magazines:
Yoga Journal is the most widely read and respected yoga magazine in the country. There are other yoga magazines but they are largely regional.

Advertising:
National advertisers across many categories including Aveda, Sigg, Lululemon Athletica, Ford, Eileen Fisher, and more.

Who Reads Coastal Living?
Coastal Living captures the timeless romance of life by the sea. It gives readers the relaxed feeling and sense of renewal that you can get only at the beach. By providing the escape route, Coastal Living helps break the routine of everyday life. Its readers are young adventurers, savvy travelers, creative homeowners, everyday gourmets, aspiring beach dwellers, affluent boomers, and coastal connoisseurs.

What You Can Expect in Each Issue:

• CURRENTS: Each issue opens with an "I want to be there" beach image along with a Top 10 List. The section continues with 1- or 2-page articles of decorating ideas, products, shops, and beach beauty. One of the new favorite columns is "What's in Your Beach Bag?" where a famous, semi-famous, or quirky beach personality tells us his/her must-haves for a day at the shore.
• HAVENS is the homes and gardens section, featuring aspirational and practical ideas for beach-chic decor, design, architecture, and landscape. Columns include Signature Style, Shack to Chic, Natural Beauty, ECO-tecture, Seaside Style, and Creative Outlet.
• The R&R section is a resource for anyone who's beach bound, and a voyeuristic escape for everyone else. With columns such as Hideaways, Waterfront Weekend, Dive In, and ECO-trip, Coastal Living provides readers with a variety of vacation options, from relaxing spa vacations to environmental adventures to family-friendly resorts.
• COASTAL KITCHEN gives readers ideas and inspiration for weeknight seafood suppers, casual get-togethers, and the lowdown on coastal cuisine—including restaurants and chefs from all U.S. shores and the Caribbean. Columns include Fresh Catch, Local Flavor, Dinner in a Breeze, and Toast of the Coast.
• Feature Articles: Features showcase the best of Coastal Living, including all of the content pillars. Recent examples include an artist cottage in Key West, Florida; a coastal community in Northern California built in the '70s that was 'green' before green became mainstream; the annual Best Seafood Dives roundup—a guide to the best in local casual fare on all coasts. The Marshall garden in Maine proved that if you can grow gorgeous flowers on these rocky shores you can grow them anywhere, and the Upcountry Maui story provided a glimpse of the island that only locals know about: the lavender fields, flower farms, goat farms, and volcanoes off the beaten track. We get decorating advice from a Florida surfer with great style and a hip, laid-back vibe , and readers learn how to throw a summer supper—lobster for 4 or 40—with all the tabletop accessories, wine recommendations, how-tos, and side dishes included.

Magazine Layout:
Amazing photography is the driver: The coast, in all its glory, is the star. But Coastal Living doesn’t shy away from providing readers ideas, tips, how-tos, break-outs, and other service-style elements to give them all the information they need to live the lifestyle. The clean, uncluttered design organizes all the helpful information and makes reading our magazine a pleasurable experience. The editors want their pages to provide an everyday escape to the beach.

Click on any image below to see select pages from Coastal Living:



Contributors:
Coastal Living works with the country's best photographers, writers, stylists, and producers. Most of the scouts live in waterfront communities on the East, West, and Gulf coasts. Coastal Living chooses contributors who share its sense of relaxed style, passion for adventure, love of entertaining, and environmental stewardship.

Past Issues:


Comparisons to Other Magazines:
Coastal Living provides readers with a stronger, more balanced variety than they get with the competition. The Coastal Living reader gets high-end but practical decorating ideas and products to get the look of a casual beach style—more specific and in-depth than a typical homes magazine. The travel pages give 'where to go' and 'what to do' details—everything a beach vacationer needs to know without all the extraneous information travel magazines tend to provide. For healthy weeknight menus and casual entertaining, at home or on vacation, it gives readers recipes, menu ideas, drinks, how-tos, and shopping guides—specially tailored for seafood or beachy fare.

Advertisers:
Coastal Living advertisers span a variety of categories, from travel to real estate, home products, automotive, food/beverage, health/beauty, pharmaceutical, and more. Advertisers may run national or regional ads in a variety of sizes. Ad pages make up approximately 50% of the magazine.

Awards:

• Freelance photographer John Sylvester has been awarded second place in the 2009 Northern Lights Awards For Excellence in Travel Journalism and Photography. His photography illustrating the feature story “Of Ice and Men,” about Newfoundland’s northern peninsula, appeared in the June 2008 issue of Coastal Living.
• 2008 Printing Industry Association of the South Graphic Awards: Award of Excellence for Coastal Living July/August 2007 in the “Magazines/Periodicals 4 or More Colors” category
• 2007 Printing Industry of America, Inc. Certificate of Merit: The Premier Print Awards Certificate Print Awards Certificate of Merit for Coastal Living May 2007 in the “Magazines” category
• 2007 Folio: Magazine Eddie Award: Gold Winner Shelter/Home-March 2007

Who Reads Vegetarian Times?
Vegetarian Times is written for those at the forefront of the healthy living movement. Published nine times a year, it provides delicious recipes, expert wellness information, and environmentally sound lifestyle solutions for both full-time and part-time vegetarians. Replete with beautiful photography and articles from leading experts, Vegetarian Times will be of interest to anyone with a passion for eating healthy while staying environmentally conscious.

What You Can Expect in Each Issue:

• Health: Vital food, health, and nutrition news. Nutritionists and doctors answer questions about vegetarian lifestyles.
• Eco-Beauty: Presenting environmentally friendly, cruelty-free beauty buys.
• Quick: All about making great tasting meals in not a lot of time. Expect to read about healthful and delicious 30 minute meals, and dishes you can make using just 5 ingredients.
• Life--Carrot and Stick: Who walks the walk and who's nothing but talk. Tips to make your habitat healthier and become more eco-enlightened travelers
• Cuisine: Editors find creative new ways to incorporate your favorite flavors into dishes.
• Vegan Gourmet: Our popular plant-based column.
• Features: From recipe contests to eco-friendly advise, features run the gamut of information that vegetarians crave most. Recent stories have included "10 Ways to Green your Fridge," "South American Superfoods," and "Earth to Table Herbs.”

Past Issues:

Contributors:
Contributors range from Restaurateurs, chefs, nutritionists, artists. These people are carefully selected for their passion and knowledge of vegetarian food and the accompanying lifestyle.

Magazine Layout
Each issue features beautiful food photography, focusing on a soft palette of colors for long reading sessions.

Comparisons to Other Magazines
The magazine is written for both vegetarians and flexitarians alike. It promotes a healthy vegetarian lifestyle without putting guilt on those who eat meat. The editors strive to bring readers articles in a positive light without preaching and politics.

Advertising
Readers will find advertisements mainly from companies making vegetarian foods products. Additional frequent advertisements include supplements, cruelty-free beauty products and eco-friendly products. Most advertisements include a "Reader Service" option so readers may request more information about specific products.

Who Reads Sunset?
Sunset celebrates the promise of the West. It covers travel, garden, home, and food, guiding readers to experiences and advantages only the West can offer. Sunset provides foolproof yet adventurous recipes, step-by-step gardening information, ingenious designs for homes and outdoor-living spaces, and travel discoveries for day trips and weekend escapes. It inspires its audience with new ideas and show them how they can easily make them their own. Sunset focus on serving homeowners in the 13 Western states, with content customized into five editions: Northern California, Southern California, Northwest, Mountain, and Southwest. Localized content for each edition includes a five-page Weekend Guide and garden advice tailored to the distinct growing conditions in each area.

What You Can Expect in Each Issue:

• Weekend Guide for 5 different regions: What to do close to home right now: city day trips; new shopping and dining experiences; hiking and other outdoor activities; romantic getaways and quick vacations.
• Taste Journey: The top food/travel destination each month, from a great seafood joint to a stellar sparkling winery.
• Design That Works: What makes a great outdoor living space? We break it down.
• Garden Checklist: How to keep your garden thriving each month.
• Natural Home: Innovative, eco-friendly home decor and remodeling ideas.
• Fast & Fresh: Delicious dishes, ready in 30 minutes.
• Wine in the West: Perfect pairing ideas and the best bottles to buy.
• Features: An in-depth look at how to experience the best of the West, such as “The Last Great Ski Resort, “Secret Grand Canyon,” “Lavender Fields of Dreams,” or “Western Wine Awards.”

Magazine Layout:
Sunset’s photos and design elements work together to invite readers to get out and experience the West for themselves: to visit the destinations, grow the gardens, cook the food. Photographs are simultaneously inspirational and informative; "Design That Works" departments draw out specific takeaway lessons from the photos. Functional maps in each month's Weekend guide make it possible for readers to grab the issue and go. Step-by-step photos and captions spell out how to lay a gravel path or carve a turkey. .

Click on any image below to see select pages from Sunset:



Contributors:
Sunset is written by people who live in the West for people who live in West. Our staff writers are recognized experts in Western travel, garden, home and remodeling, food and wine. Major voices in the West, such as Jane Smiley or Tobias Wolff, are sometimes invited to share their perspectives.

Past Issues:


Comparisons to Other Magazines:
Sunset is both honest and inspirational. Its ideas and recipes are tested and refined in the contributors’ own travels, test kitchen, test garden, and Idea Houses. Unlike other lifestyle magazines, Sunset is not for “armchair readers.” The stories are written for people who want to get out and do: go, garden, build, and entertain.

Advertisers:
Advertisers are a mix of major brands such as airlines, cruise lines, wine makers, and manufacturers of remodeling materials, looking to reach the active, engaged Westerner. Unique to Sunset is the regional “Travel Directory,” which delivers information and special offers from local destinations.

Awards:

• 2007 Maggie Award (from Western Publications Association): Best regional or state magazine
• 2007 American Graphic Designer Award for Sunset Outdoor Living
• 2007 Horticultural Communication Award to Sunset Garden Editor Kathleen Brenzel

Amazon.com

Who Reads Fine Gardening?
Fine Gardening is written for gardeners who are passionate about their existing gardens, and are looking for ideas and inspiration for future gardening endeavors. Published six times a year, It presents readers with engaging information and gorgeous four-color photography, in a format that is both educational and accessible. While some gardening experience is assumed, and home ownership is usually implied, much of what is included in Fine Gardening will be of interest to anyone who feels the call to garden, of all levels of experience. You may find yourself saving issue after issue, since all are filled with valuable, practical information, and back issues are valued due to their seasonal nature.

What You Can Expect in Each Issue:

• Tips: Reader-written, these tips are great for discovering new, and usually economical, ways to do what you’re probably already doing – but better and quicker. This is in addition to Over the Fence, the letters-to-the-editor section.
• Plants to Know and Grow: Editor’s choice of unusual or new plants, called out for their foliage, growth patterns, and blooming. Also includes zone charts, ideal conditions, and what to feed them.
• Q&A and Design Ideas & Plans: Written by landscape designers, garden curators, and horticulturalists, this section focuses on solutions for particular areas of your yard, such as driveway strips or property line fences, or on planning out designs for various color schemes or planting types. Also features questions from readers, answered by experts in the field.
• Healthy Garden: A monthly column devoted to fixing what ails your garden, including pest, diseases, and invasive species.
• Feature Articles Covering a broad range of topics which will entice intermediate to more advanced gardeners, topics have recently included "Designing with Annuals," "Pruning Hollies," "Demystifying Garden Myths," "Nine New and Unusual Grasses," and "Selecting Trees for Structure."

Past Issues:

December, 2007

October, 2007

February, 2008

August, 2007

February, 2007

December, 2006

Contributors
Each issue includes a "Contributors" page, complete with concise biographies and some photos of the authors featured in that issue. The range is wide, but their passion for gardening unites them. Some of them are book authors, like Debra Prinzing, John Greenlee, and William Cullina. Others are garden and nursery owners, or curators/administrators of public or private gardens. Landscape designers and horticulturalists, including academics and professionals, round out the mix.

Magazine Layout
The editors strive for a clean, visually appealing layout, with gorgeous four-color photography included in just about every feature. Other helpful aspects to the layout include specific schematics for certain photographs, showing the name of each plant included in an arrangement. Overall, the layout is meant to be appealing, educational, and helpful to the reader.

Advertising
Advertisers are important to the readership of this magazine, since you’ll likely want to easily find the plants or tools that the editors are writing about. Included in each issues is an Advertiser’s Directory, featuring the page number of the advertiser and their website URL. The majority of advertising is specific to gardening, and include "Reader Service" numbers you can use to fill out an included information request card. Fine Gardening states that they "only accept advertisements for products and services that are directly related to gardening. No perfume ads. No irrelevant clutter," resulting in advertising that is "instructive, not intrusive." They succeed in providing relevant advertising for anyone who loves gardening.

Awards
The Garden Writers Association presented five of their Garden Globe Awards to Fine Gardening and their contributors in 2006.

Who Reads This Old House?
This Old House is a magazine for homeowners in search of practical, affordable, and inspirational ideas for enhancing and maintaining their homes. What they find is a balance of step-by-step instruction for DIY interior and landscape projects; lively how-to’s about keeping contractors on the level and saving money on remodels; expert tool and product reviews; and handsome feature stories showcasing fine craftsmanship and elegant architectural design.

What You Can Expect in Each Issue:
Detailed information, illustration, and photography that provides an understanding of the tools, materials and techniques required to renovate a home, as well as how to work more effectively with architects, contractors, and designers. Regular sections:

• Idea File Inspirational: “before and after” kitchen and bathroom remodeling projects; and virtual makeover schemes for dated home exteriors.
• TOH TV: Take-home lessons gleaned from This Old House television’s current house projects.
• Upgrades: How to get high-end looks—both indoors and out—for less; expert shopping advice for scoring the best deals on a range of household fixtures and appliances; comparative analysis of home improvement materials and finishes; and ideas for “greening” interiors and landscapes.
• Home Solutions: Money-saving tips and easy DIY spruce-up projects; need-to-know news related to home safety and finance; and This Old House’s “remodeling therapists” answer reader questions and help them steer clear of home improvement pitfalls.
• How-to Projects: Creative recycling projects for salvaged house parts; easy step-by-step plans for weekend remodelers; tutorials on how all those “whaddaya call it” household systems and appliances actually work.
• Ask This Old House: Expert troubleshooting for a range of problems submitted by the This Old House community; reader tool tests; TOH TV master carpenter Norm Abram’s shares his tricks of the trade.
• Feature Articles: Best bang for your buck ways to boost curb appeal; tips and tricks to save space and get organized; round-ups of winning room designs; period-perfect whole house renovation projects; and “All About” guides to building materials, fixtures, and finishes.

Special Issues
Reader-Created — The annual round up of projects and tips offered by the magazine readers and website users. The TOH community shares what they know, shows what they’ve done, and votes on thisoldhouse.com for their favorite projects sent in by their peers. Green — Whether building from scratch or improving an existing house, TOH helps homeowners weigh the many options for energy and water savings and choose the very best among thousands of eco-friendly products, new technologies and materials. The issue also showcases attractive, value-minded projects that inspire readers to envision their own green home makeovers.


Magazine Layout:
The overall design is engaging and fresh, with friendly and straightforward typefaces. A mix of illustration and step-by-step photography offers easy navigation of how-to stories. Pulled back views of interiors and landscapes are always highlighted with tight shots that break the images down to the details so readers can follow along and replicate the results at home. Click on any image below to see select pages:

Contributors:
This Old House editors are DIYers; testing the tools, executing the how-to projects, and volunteering their own homes as research and development labs for devising smart solutions to real-life problems. The magazine also works closely with This Old House television’s pros, calling on our resident general contractor, carpenter, plumber, landscape contractor, and interior designer for expert advice. Last, the readers themselves contribute to the magazine, submitting their own before and after projects, field-tested tips, and personal stories—good and bad—about home improvement.

Past Issues:


Comparisons to Other Magazines:
Neither rarified interior design magazine nor DIY manual, This Old House is a blend of the two, designed to help its readers enjoy, understand, and protect their investment in their homes.

Advertisers:
Lowe’s and Home Depot, Valspar and Sherwin-Williams, Moen and Delta, Trex, True Value, Trane, Craftsman and Kohler are just a few of the home-centered advertisers This Old House carries.

Awards:

MIN’s Best of the Web Winner 2009. Category: Video: Magazine-Branded Show (CONSUMER): This Old House Family Projects

Folio Eddie Awards: Gold Winner, Consumer/Shelter Full Issue, June 2008; Gold Winner, Consumer/Shelter Single Article or Series, June 2008, “Family Projects”

Editor and Publisher’s “EPpy” award for best national magazine-affiliated web site, 2008

Society of Publication Designers: Website Redesign, 2008; Feature Photography Award, March 2007; Back of Book, Design Award, November 2007; Front of Book, Design Award, December 2007; Photography Award, 2006; Redesign Award*, 2005; Award, House Plans, 2005; llustration Spot Award*, 2005; Photography Award, 2005

American Photographer - Photography Award, 2005

Henry R. Luce Award, Special Interests, 2005
*indicates multiple award

Who Reads This Old House?
This Old House is a magazine for homeowners in search of practical, affordable, and inspirational ideas for enhancing and maintaining their homes. What they find is a balance of step-by-step instruction for DIY interior and landscape projects; lively how-to’s about keeping contractors on the level and saving money on remodels; expert tool and product reviews; and handsome feature stories showcasing fine craftsmanship and elegant architectural design.

What You Can Expect in Each Issue:
Detailed information, illustration, and photography that provides an understanding of the tools, materials and techniques required to renovate a home, as well as how to work more effectively with architects, contractors, and designers. Regular sections:

• Idea File Inspirational: “before and after” kitchen and bathroom remodeling projects; and virtual makeover schemes for dated home exteriors.
• TOH TV: Take-home lessons gleaned from This Old House television’s current house projects.
• Upgrades: How to get high-end looks—both indoors and out—for less; expert shopping advice for scoring the best deals on a range of household fixtures and appliances; comparative analysis of home improvement materials and finishes; and ideas for “greening” interiors and landscapes.
• Home Solutions: Money-saving tips and easy DIY spruce-up projects; need-to-know news related to home safety and finance; and This Old House’s “remodeling therapists” answer reader questions and help them steer clear of home improvement pitfalls.
• How-to Projects: Creative recycling projects for salvaged house parts; easy step-by-step plans for weekend remodelers; tutorials on how all those “whaddaya call it” household systems and appliances actually work.
• Ask This Old House: Expert troubleshooting for a range of problems submitted by the This Old House community; reader tool tests; TOH TV master carpenter Norm Abram’s shares his tricks of the trade.
• Feature Articles: Best bang for your buck ways to boost curb appeal; tips and tricks to save space and get organized; round-ups of winning room designs; period-perfect whole house renovation projects; and “All About” guides to building materials, fixtures, and finishes.

Special Issues
Reader-Created — The annual round up of projects and tips offered by the magazine readers and website users. The TOH community shares what they know, shows what they’ve done, and votes on thisoldhouse.com for their favorite projects sent in by their peers. Green — Whether building from scratch or improving an existing house, TOH helps homeowners weigh the many options for energy and water savings and choose the very best among thousands of eco-friendly products, new technologies and materials. The issue also showcases attractive, value-minded projects that inspire readers to envision their own green home makeovers.


Magazine Layout:
The overall design is engaging and fresh, with friendly and straightforward typefaces. A mix of illustration and step-by-step photography offers easy navigation of how-to stories. Pulled back views of interiors and landscapes are always highlighted with tight shots that break the images down to the details so readers can follow along and replicate the results at home. Click on any image below to see select pages:

Contributors:
This Old House editors are DIYers; testing the tools, executing the how-to projects, and volunteering their own homes as research and development labs for devising smart solutions to real-life problems. The magazine also works closely with This Old House television’s pros, calling on our resident general contractor, carpenter, plumber, landscape contractor, and interior designer for expert advice. Last, the readers themselves contribute to the magazine, submitting their own before and after projects, field-tested tips, and personal stories—good and bad—about home improvement.

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Comparisons to Other Magazines:
Neither rarified interior design magazine nor DIY manual, This Old House is a blend of the two, designed to help its readers enjoy, understand, and protect their investment in their homes.

Advertisers:
Lowe’s and Home Depot, Valspar and Sherwin-Williams, Moen and Delta, Trex, True Value, Trane, Craftsman and Kohler are just a few of the home-centered advertisers This Old House carries.

Awards:

MIN’s Best of the Web Winner 2009. Category: Video: Magazine-Branded Show (CONSUMER): This Old House Family Projects

Folio Eddie Awards: Gold Winner, Consumer/Shelter Full Issue, June 2008; Gold Winner, Consumer/Shelter Single Article or Series, June 2008, “Family Projects”

Editor and Publisher’s “EPpy” award for best national magazine-affiliated web site, 2008

Society of Publication Designers: Website Redesign, 2008; Feature Photography Award, March 2007; Back of Book, Design Award, November 2007; Front of Book, Design Award, December 2007; Photography Award, 2006; Redesign Award*, 2005; Award, House Plans, 2005; llustration Spot Award*, 2005; Photography Award, 2005

American Photographer - Photography Award, 2005

Henry R. Luce Award, Special Interests, 2005
*indicates multiple award

Who Reads Architectural Digest?
Architectural Digest is the world’s leading design publication, with a total audience of nearly five million. Its readers are successful, sophisticated and well-read; they recognize and appreciate good design--whether it’s found in a chair, a yacht or a house--and they expect to see spectacular photographs and informative features about extraordinary interiors and architecture along with well-written articles about home electronics, travel and automobile and jewelry design.

What You Can Expect in Each Issue:
Whether highlighting an art-filled Manhattan townhouse, a modern dwelling in Japan or a California vineyard residence, each issue of Architectural Digest presents an arresting mix of interior design and architecture from the world’s leading designers and architects. Regular columns include:

• AD Architecture: Highlighting projects by the foremost architects working today.
• AD Travels and AD Shopping: Noted designers take readers on a tour of their favorite shops and sources in cities around the globe.
• AD Electronica: The magazine’s guide to new and interesting home electronics.
• Estates for Sale
• Great Design Under $100
• Discoveries By Designers: Presenting singular designer sources.

Each year, Architectural Digest publishes several special issues: Before & After, Designers’ Own Homes, American Country Houses, Exotic Homes Around the World, and the Architecture Issue. Other special editions include Designer Secrets Revealed, Hollywood at Home and the Great Design Issue. The popular AD100 has become the definitive directory of the top 100 designers and architects working today.

Feature Articles: Every issue of Architectural Digest presents residential design around the globe. The stunning photographs give readers the opportunity to “walk through” a home, along with informative and entertaining feature interviews with designers, architects and homeowners. In addition to regular design features, there are profiles of fascinating people, such as Ted Turner; Steven Spielberg; Anjelica Huston; Lance Armstrong; Diane Keaton; Michael Douglas and Catherine Zeta-Jones; Sting; and John Travolta and Kelly Preston. Several times a year, Architectural Digest publishes several special sections, including Hotels Around the World; AD Style, a collection of some of the most innovative design around today; and Motoring by Design, which highlights automotive innovations, concept cars and automobile collectors, like Nicola Bulgari of the legendary Italian jewelry firm.

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Contributors:
Architectural Digest contains the work of some of the finest writers and photographers working today. Contributing Writers include Paul Theroux, fiction, non-fiction and travel writer; Patricia Leigh Brown of theNew York Times; Gerald Clarke, biographer of Truman Capote and Judy Garland; Nancy Collins, author of Hard to Get: Fast Talk and Rude Questions Along the Interview Trail; architecture critic Joseph Giovannini; Judith Thurman, author of biographies of Colette and Isak Dinesen and featured writer for the New Yorker ; architecture writer Mildred F. Schmertz; writer and critic Amanda Vaill; and Pulitzer Prize-winner Susan Sheehan.

Among the Contributing Photographers are legendary photo journalist Harry Benson; Durston Saylor; Mary E. Nichols; Scott Frances; Derry Moore; Robert Reck; Peter Aaron; and Tony Soluri.

Magazine Layout
Architectural Digest takes readers inside some of the most extraordinary homes being created today with stunning photographs and well-written and informative articles.

Comparisons to Other Magazines
Architectural Digest is regarded as the only magazine that brings its readers exclusive international coverage of the best interior design, architecture, art and antiques--along with select stories on travel, jewelry design and luxury automobiles.

Advertising
Architectural Digest advertisers represent suppliers of the finest home design products available, from fabrics, furniture and carpets, kitchen and bath suppliers as well as luxury automobiles, fine jewelry and watches, electronics, art and antiques. The magazine’s readers see, source and buy products directly from its pages.

Who Reads Organic Gardening Magazine?
Organic Gardening readers are women and men who enjoy growing and eating the freshest food, want a yard that is beautiful year-round yet safe for people, pets and wildlife, and take deep satisfaction from working in harmony with nature. They rely on Organic Gardening for well-researched, in-depth reporting on the best plants to grow in their conditions, the most effective pest and weed control strategies, tips and techniques for keeping plants healthy, plus ideas for sustainable living indoors and out.

What You Can Expect in Each Issue:

• Food: We evaluate new and heirloom varieties of tomatoes and all your favorite vegetables in our nationwide network of test gardens. And we bring you the latest research on how to grow them to the peak of flavor. Each issue also includes hints on serving them simply to show off their homegrown goodness.
• Landscaping: A well-maintained property enhances your home’s value and gives you a comfortable space where you can relax with family and friends. We show you how to create a yard that is filled with color and interest in all four seasons, with details on the flowers, shrubs and trees that demand little care and deliver big impact. And we offer expert suggestions for giving your yard that “designed by a pro” look.
• Pest and Weed Control: Toxic pesticides and weedkillers not only harm wildlife and poison our fresh water supply, they threaten the health of people and pets. Organic Gardening readers get solutions that are proven to work, but safe for all living things.
• Soil: The secret to success in gardening is right below your feet. Organic Gardening is the only magazine that gives its readers information they can use to build the most fertile, well-balanced and healthy soil possible. Plus, find out how easy and rewarding composting can be.

Feature Articles:

• Test Garden Report: Each season, we grow the newest varieties in 12 locations around the country and name those that deserve space in your vegetable beds this year. We also try out tools and other gear, and highlight the products worth your money.
• Complete Beginner’s Guide: Everything you need to know to succeed in your first season. From how to set up your first bed to what to plant to where to shop, we take you by the hand and help you make the smartest choices. Even old hands will learn a new trick or two.
• Kitchen Garden Plan: Transform an ordinary vegetable bed into a practical yet attractive potager. Includes recommendations on the best crops to grow and how to plant them to help you enjoy fresh, homegrown food every day, all season long.
• The Time-Strapped Gardener: Hundreds of tested tips on how to get more food, beauty and pleasure from your garden, in just minutes a day.
• Tomatoes for Every Space: No matter how big or small your plot, we give you the varieties and strategies for growing your biggest and best harvest of tomatoes ever.
• Best Tasting Harvest: Get the most flavor from everything you grow with small but significant changes that make all the difference between “ah” and “blah.”
• Organic Roses: Yes, you can enjoy these most beautiful and fragrant of flowers without relying on noxious chemicals to protect them. An expert shares his most dependable varieties and his hints for keeping them healthy in even the worst conditions.
• Plant Now, Eat in Fall: Keep enjoying homegrown food even as the weather changes with this plan for summer planting and autumn harvesting.
• Drought Busters: Meet the tough flowers that thrive when the heat is on and the soil is parched.
• Four-Season Sensations: Trees and shrubs that are attractive and low-maintenance year-round and that attract colorful birds to your yard.

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