Who Reads SELF?
SELF is a motivating monthly self-help manual that gives its 5 million readers the tools and inspiration they need to feel, look and be their very best. Our readers are women looking to slim down, firm up, feel stronger and more energetic or all of the above. They come to SELF for advice on fitness, healthy eating, beauty, fashion, health, relationships, time management and finances. The magazine attends to the reader's need to look fantastic, but also to live a truly healthy life. SELF's voice is of the reader's smartest, most encouraging friend, urging her to be herself, only better.

What You Can Expect in Each Issue:
Regular sections of SELF include:

• 15 Minutes to Your Best Self: Timesaving tips
• Beauty Update and Fitness Update
• Body Bonus: Tear-out fitness cards
• Style it Yourself and Style Solutions
• Eat-right Update and Eat-right Need-to-Know
• Health Plate: Recipes
• Health Update and Health Q&A
• Health True Story
• Happiness Update and Sex Update
• Plus Flash news columns throughout the magazine.

Feature Articles: SELF offers features on beauty, fitness, health, style, happiness and more in every issue, as well as thought-provoking personal essays. A recent issue featured "Walk Your Way Slim," "Green Your Beauty Routine," "Natural Cures that Work," and "The Disorder Next Door," a special report on disordered eating habits. Also in the issue: A profile of actress and cover model Jennifer Garner.

Past Issues:

Contributors:
SELF relies on a team of diligent reporters and researchers to bring women the latest news on health, fitness, happiness and more. The magazine's regular columnists include nutrition expert Joy Bauer, R.D., women's health columnist Lisa Callahan, M.D., psychiatrist and happiness columnist Catherine Birndorf, M.D. and fitness director Meaghan Buchan, a certified trainer.

Magazine Layout
SELF's design is clean and impactful, its models happy, confident and relaxed. Reading SELF, you will always find visual "aaah" moments, as well as breathtaking, inspirational photos and humorous and thought-provoking images.

Comparisons to Other Magazines
Many magazines focus on health and fitness, but SELF does so in the most authoritative and sophisticated way. SELF is the only magazine with a regular "happiness" column, and that upbeat, encouraging mood permeats the magazine. SELF is the trainer you want to hug at the end of a session--not the boot-camp instructor. It's the magazine that feels like a friend, and the one you want to share with your friends.

Advertising
SELF carries a wide range of advertising, from beauty to automotive to packaged goods. The ad/edit ratio is 50/50. SELF's top five ad categories are beauty, food/beverages, travel/transportation (including automotive), health/remedies and retail.

Awards
SELF has won dozens of awards for its reporting on health, beauty and psychology topics and has been nominated for a total of 11 National Magazine Awards, the magazine industry's highest honor. The magazine's 2006 Breast Cancer Handbook won the National Magazine Award for Public Service.

More About SELF:
SELF is the founder of the Pink Ribbon for breast cancer awareness and publishes its Women's Cancer Handbook in the October issue. SELF also hosts the SELF Challenge, a remarkably effective three-month fitness and healthy eating program in the magazine and online at Self.com. More than a million women have used the Challenge to slim down, shape up and feel fantastic.

Who Reads Playboy?
Provocative and informative, Playboy is America's best-selling men's magazine. Playboy is read by more than 10.3 million people in the U.S. - of which two million are women. The magazine is primarily aimed at men in their twenties and thirties, but is read by men and women of all ages.

What You Can Expect in Each Issue:
Whatever goes on between a man's ears is a convenient way to sum up the content of Playboy. Prominent among its features are the pictorials, which showcase women ranging from the girl next door to world-famous celebrities, but also includes sports, entertainment, politics, social trends, developments in the areas of sex and romance, short fiction and compelling articles on behalf of a wide variety of subjects.

• Pictorials: Featuring the world's most beautiful women, as captured by some of the world's most talented photographers.
• ManTrack: New cars, sporting equipment, technology, furniture, travel destinations and other consumer goods.
• After Hours: A bemused tour d'horizon of current culture.
• Forum: Opinion and argument about political and social developments, often focusing on issues of personal freedom and expression.
• The Playboy Advisor: A column in which readers' questions about modern living, including love, sex, fashion, technology, etiquette and other topics are answered.

In each issue, Playboy features an in-depth interview with an important figure (recent subjects include Jack Nicholson, Nicole Kidman, Mathew McConaughey, Steve Nash, Mark Cuban, Tina Fey, Kanye West, Jay Z, Matt Groening, Gov. Bill Richardson, Arianna Huffington, Bill O'Reilly, and Thomas L. Friedman); and a shorter, lighter interview called 20Q (recent subjects include Danica Patrick, Charles Barkley, Jack Black, Fergie, Paul Rudd and Rachel Bilson).

Playboy delivers news-making and substantive journalism like "Death and Dishonor," the story of the brutal home-front murder of an Iraq War veteran that was the basis for the movie "In the Valley of Elah," and "Gunning for the Big Guy," an exclusive look into the story of BALCO and the illegal use of steroids in baseball. Other recent features include a joint profile of comedians Jimmy Kimmel and Sarah Silverman; a feature article about Howard Stern sidekick Artie Lange; a profile of LAPD chief Bill Bratton; and an article about sexual repression in fundamentalist Iran. Each issue also includes a piece of fiction, spotlighting the best of established and emerging talents.

Past Issues:

Contributors:
Playboy's roster of contributors over the course of its history is second to none. It includes Norman Mailer, Kurt Vonnegut Jr., Hunter S. Thompson, William F. Buckley Jr., Arthur Schlesinger Jr., John Cheever, Arthur C. Clarke, George Plimpton, Ray Bradbury and Shel Silverstein. Active contributors include Gore Vidal, Stephen King, John Updike, T.C. Boyle, Jonathan Safran Foer, Chuck Palahniuk, Richard Dawkins, Jeff Greenfield, Denis Johnson, Jimmy Breslin, Christopher Buckley, Jane Smiley, Margaret Atwood, Robert Coover, Jim Harrison and Nadine Gordimer.

Magazine Layout
The magazine offers a pleasing balance of attractive photography, lively illustration, and well-designed text.

Comparisons to Similar Magazines:
Playboy informs its entire editorial product (articles, photographs, and illustrations) with intelligence, wit, and sophistication. They provide readers with a unique editorial mix, including lifestyle service information, entertainment, interviews, politics, advice, women, sports, news features, and short fiction.

Playboy is an American icon. Smart, edgy and a bit provocative, Playboy has been the leading men's magazine for nearly the entirety of its 55 year existence, surpassing and outlasting all competitors and imitators.

Awards
Playboy has long been recognized for its design, art and writing, receiving more than 1,600 awards. Most recently, Playboy won eight design awards from Creativity, encompassing illustration, design and editorial photography. In 2007, Playboy was also nominated for a National Magazine Award for Fiction.