Today's Bestselling Lifestyle Magazines

Who Reads Sunset?
Sunset celebrates the promise of the West. It covers travel, garden, home, and food, guiding readers to experiences and advantages only the West can offer. Sunset provides foolproof yet adventurous recipes, step-by-step gardening information, ingenious designs for homes and outdoor-living spaces, and travel discoveries for day trips and weekend escapes. It inspires its audience with new ideas and show them how they can easily make them their own. Sunset focus on serving homeowners in the 13 Western states, with content customized into five editions: Northern California, Southern California, Northwest, Mountain, and Southwest. Localized content for each edition includes a five-page Weekend Guide and garden advice tailored to the distinct growing conditions in each area.

What You Can Expect in Each Issue:

• Weekend Guide for 5 different regions: What to do close to home right now: city day trips; new shopping and dining experiences; hiking and other outdoor activities; romantic getaways and quick vacations.
• Taste Journey: The top food/travel destination each month, from a great seafood joint to a stellar sparkling winery.
• Design That Works: What makes a great outdoor living space? We break it down.
• Garden Checklist: How to keep your garden thriving each month.
• Natural Home: Innovative, eco-friendly home decor and remodeling ideas.
• Fast & Fresh: Delicious dishes, ready in 30 minutes.
• Wine in the West: Perfect pairing ideas and the best bottles to buy.
• Features: An in-depth look at how to experience the best of the West, such as “The Last Great Ski Resort, “Secret Grand Canyon,” “Lavender Fields of Dreams,” or “Western Wine Awards.”

Magazine Layout:
Sunset’s photos and design elements work together to invite readers to get out and experience the West for themselves: to visit the destinations, grow the gardens, cook the food. Photographs are simultaneously inspirational and informative; "Design That Works" departments draw out specific takeaway lessons from the photos. Functional maps in each month's Weekend guide make it possible for readers to grab the issue and go. Step-by-step photos and captions spell out how to lay a gravel path or carve a turkey. .

Click on any image below to see select pages from Sunset:



Contributors:
Sunset is written by people who live in the West for people who live in West. Our staff writers are recognized experts in Western travel, garden, home and remodeling, food and wine. Major voices in the West, such as Jane Smiley or Tobias Wolff, are sometimes invited to share their perspectives.

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Comparisons to Other Magazines:
Sunset is both honest and inspirational. Its ideas and recipes are tested and refined in the contributors’ own travels, test kitchen, test garden, and Idea Houses. Unlike other lifestyle magazines, Sunset is not for “armchair readers.” The stories are written for people who want to get out and do: go, garden, build, and entertain.

Advertisers:
Advertisers are a mix of major brands such as airlines, cruise lines, wine makers, and manufacturers of remodeling materials, looking to reach the active, engaged Westerner. Unique to Sunset is the regional “Travel Directory,” which delivers information and special offers from local destinations.

Awards:

• 2007 Maggie Award (from Western Publications Association): Best regional or state magazine
• 2007 American Graphic Designer Award for Sunset Outdoor Living
• 2007 Horticultural Communication Award to Sunset Garden Editor Kathleen Brenzel

Popular Mechanics is for people who have a passion to know how things work. It's about how the latest advances in science and technology will impact your home, your car, consumer electronics, computers, even your health. Popular Mechanics - answers for curious minds.

Who Reads Popular Mechanics?
The Popular Mechanics reader is curious. The reader is driven to explore, become knowledgeable and actively participate in a wide variety of interests, making him today's Go-to Guy that Main Street America goes to for advice.

What You Can Expect in Each Issue:
The Popular Mechanics reader has a curious mind - a hunger to know, an inquisitive interest, and a desire to investigate and learn. Every month, Popular Mechanics inspires, instructs and influences millions of curious minds - engaging them with breakthroughs in science and technology, how-to stories on digital technology, automotive advances and home upgrades.

• Tech Watch: Reporters dig deep to find new and exciting technological advances that will keep readers up-to-date with cutting-edge innovations – in aviation, computers, energy, environment, health, military, robotics, space and transportation.
• Upgrade: Reporters collect the best gear from the biggest trade shows – from new tools for the home and worksite to the most advanced digital gadgets – and provide no-nonsense comparison tests and monthly reviews.
• New Cars: Auto editors at Popular Mechanics give readers a comprehensive sneak-peak of the most exciting vehicles coming out of Detroit, Asia and Europe.
• DIY Auto: This section gives readers a place to go for all their automotive repair and maintenance questions and answers – allowing them to skip the trip to the local mechanic by providing them instructions on exactly how to diagnose and repair any number of auto problems.
• DIY Home: This section offers readers a column with a variety of step-by-step home improvement projects, including useful tips, advice and product reviews.
• DIY Tech: This gives readers hands on advice on all things tech – from cameras and computers to HDTV and surround sound – keeping them one step ahead of the curve.
• Feature Articles: Popular Mechanics tells you how the latest advances in science and technology will impact your home, your car, consumer electronics, computers, even your health. Features include: Tech Watch, Upgrade, New Cars, Saturday Mechanic, Car Clinic, Homeowners Clinic, and Jay Leno's Garage.

Magazine Layout:
Popular Mechanics is clean, crisp, fresh and cool. The magazine continuously delivers to curious minds every month - and even at 102 years young, continues to be a voice of authority on all things science, automotive, technology, home and outdoors.

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Comparisons to Other Magazines:
Popular Mechanics is the essential source for the modern man. From installing windows in their home or on their computer, Popular Mechanics gives readers the information and tools they need to be confident and competent in today’s high-tech world.

Advertising:
Popular Mechanics has a wide variety of advertisers, from automobiles to retailers and tools to home and garden, and everything in between.

Awards:
Over the past 9 years, Popular Mechanics has won over 60 Art and Design Awards - ranging from Distinction in Editorial Design to Best Cover of the Year, to Best Table of Contents to Distinction in Photography. In 2008, Popular Mechanics won the American Society of Magazine Editors award for excellence in service journalism, for its 3 part series on the fast growing national anxiety - the degradation of the environment.

Who Reads Sports Illustrated Kids?
Sports Illustrated Kids is a monthly magazine for sports fans ages 8 to 14. More than 7 million young sports enthusiasts enjoy reading about their favorite pro, college and amateur heroes each issue.

What You Can Expect in Each Issue:
Subscribers will find exciting action photography from veteran Sports Illustrated photographers, performance and nutrition tips from star athletes, a roundup of the month's best youth athletes, imaginative artwork, and features designed to encourage kids to fall in love with reading in every issue.

Articles in Sports Illustrated Kids focus on the positive lessons that can be learned from athletes and the world of sports, including goal setting, overcoming challenges and obstacles, striving to be your best, and maintaining a healthy lifestyle.

Special Issues
A yearly subscription entitles the subscriber to several Special Issues, including the NFL, MLB and NBA Previews, a double issue that includes our annual Gotta Get It Guide of the latest gear and gadgets for the holidays, and the celebration of the Sportskid of the Year.

Magazine Layout:
The pages of Sports Illustrated Kids feature fun-to-read layouts that emphasize clarity, excitement, creativity and accessibility for young readers.

Click on any image below to see select pages:

Contributors:
Sports Illustrated Kids is written and edited by a team of quality journalists, including many writers from Sports Illustrated magazine.

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Comparisons to Other Magazines:
No other magazine captures the passion and energy of sports for young fans as well as Sports Illustrated Kids. Filled with top-notch writing and reporting that never talks down to its audience, this is truly a sports magazine for kids and not just a kids magazine about sports. One of the unique specialties of Sports Illustrated Kids is its ability to get reluctant readers, especially boys, to fall in love with reading through the themes and topics of sports.

Advertisers:
Advertisers in Sports Illustrated Kids are makers of products and material that is safe and respected by parents, including movies, video games and toys.

Awards:
Over its 20-year publishing history, Sports Illustrated Kids has been recognized for excellence by Parent's Choice, the Educational Press, and others.

Who Reads Prevention Magazine?
Prevention provides lively, trusted, credible family health information that women need in an inviting, invigorating, approachable format. America's leading healthy lifestyle magazine is based on a simple and powerful promise: Make little changes, get big results. Prevention speaks to readers in a reassuring, familiar voice about family health, food, nutrition, workouts, beauty, cooking and more.

From easy-to-implement "quick tips" to award winning, cutting edge reporting, Prevention is uniquely positioned to tell readers: Here's what you really need to know, and here's what to do about it.

What You Can Expect in Each Issue:

• News and trends: Prevention’s small doses of smart news are compelling, cutting-edge, and actionable. Because our readers want to take their health into their own hands, we cut through controversy and conflicting information to deliver the health research and trends.
• Beauty: Looking your best is the ultimate expression of good health. That’s why Prevention covers both the science and service of beauty, from high-tech to 100% natural. Through product reviews, expert advice, and investigative reporting, we tell our readers everything they need to know about looking and feeling great.
• Food: Prevention helps America’s healthiest chefs cook with confidence and eat with pleasure. We sort helpful science from hyped headlines, translating the latest nutrition and weight loss news into targeted diet and supplement advice. Prevention puts food news and trends into a real-life context with investigative stories, clip-and-save guides, diets that really work, and delicious, no-fuss recipes.
• Alternatives: Because a healthy life is a balanced life, Prevention delivers the best information on natural medicine. Research-supported news on herbal remedies and other alternative treatments empower readers to stay healthy naturally, and sensible, centering tips on stress reduction help them cope in ways that boost their health and their spirits.
• Fitness: Prevention inspires readers at all fitness levels to get and stay active—whether it’s transforming a couch potato or honing a marathoner. We turn the latest fitness research into fun, results-orient workouts and deliver motivation, practical advice to help make exercise a habit—and a fountain of youth.
• Family: We help readers make their home a comfort zone. From every room in the house to every member of the household, Prevention supplies practical advice to keep the whole family—kids and pets included—healthier and happier.

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Who Reads InStyle?
The InStyle reader is a confident and fabulous woman who believes style is not about fad or fleeting fashion moments, but rather an ongoing expression of her fun and fresh personality. This expression transcends her closet and cosmetic bag; she seeks style inspiration and strives to personalize this style across all of her life, from updating the look of her home to the type of car she opts to drive. Over 9.6 million women in their 20's, 30's and 40's read InStyle each month.

What You Can Expect in Each Issue:
Each month, the issue starts with "What's Now," an energetic roundup of what's new and exciting in the world of style. Then it's on to "The Look," and its unique take on what celebrities are wearing. "Your Look" focuses on fashion trends, tips and how-tos that the reader can use in her own life. The "Beauty" section is filled with expert advice, product reviews and step-by-step guides to wearing the latest make-up looks, caring for skin, getting beautiful hair and more. Next up is "Shop It," which is dedicated to finding the best fashions and great values for readers. The magazine ends with the "Life, Etc." pages, which take readers inside the homes of celebrities and help them lead a more stylish life.

The features change from month to month, but readers can always expect a personal and inspiring story about the cover’s celebrity accompanied by gorgeous images of her in the season's most breathtaking clothing. Most months the magazine includes a beautiful fashion story shot on a celebrity by one of the best photographers in the world, and at least one smart, useful, idea-filled story to help readers solve problems, be more stylish, live better, and enjoy their time more.

Also included with your subscription is InStyle Makeover, a comprehensive guide to the very best new products and possibilities in beauty and fashion, created especially for the modern, sophisticated, and stylish young woman who's ready to have some fun with her look.

Magazine Layout:
Like the home of a stylish friend, InStyle's layouts are beautiful and welcoming. Stories convey information easily and clearly. Photos are lush, yet everything is visible and understandable. The overall design feels sophisticated and luxurious, but never intimidating.

Click on any image below to see select pages:

Contributors:
InStyle works with some of the best fashion photographers in the world to bring readers stunning images of their favorite stars, either in the season's best fashion, at home, with family and friends or working with their charities. The writers have vast experience writing about the magazine’s core subjects: fashion, beauty, celebrity, home, entertaining, and style.

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Comparisons to Other Magazines:
InStyle is like no other magazine out there. It covers all aspects of a women's life with inspiring, informative and entertaining stories and photographs. Readers overwhelmingly describe it as their relaxing treat.

Advertisers:
InStyle's advertising mix accurately reflects InStyle's editorial content--that is to say, while a good portion of advertising pages come from Fashion, Beauty and Jewelry advertisers, a significant portion also comes from Food and Beverage, Entertainment and shelter/home advertisers. Advertising pages comprise an average of 55% of an issue of InStyle per Hall's Reports, Full Year 2008.

Awards:
Some recent awards include:

• 2009 MIN Best of the Web: Award Winner “Best E-Commerce/Merchandising” for InStyle Shopping
• 2009 MPA 2008 Digital Awards “Best Mobile Strategy” for InStyle Mobile
• 2008 AdWeek Magazine Brand Leader’s List, #8
• 2008 FOLIO Gold Award Winner for “Best Online Tool” – Hollywood Hair Makeover
• 2008 MIN Best of the Web: “Best Mobile Application” for InStyle Mobile
• 2007 Adweek’s Brand Leaders Hot List, #7
• 2007 MIN’s Best of The Web: Award Winner for Redesign/Relaunch

Who Reads Yoga Journal?
Yoga Journal is for both the beginning and advanced practitioner, and the casual and committed reader.

What You Can Expect in Each Issue:

• Basics: Yoga Journal's most popular column, Basics makes yoga asana and philosophy accessible to students who are new to the practice and long-time practitioners looking for a refresher course.
• Eating Wisely: How we eat is a reflection of how we live, and for yogis, this means making thoughtful decisions about what goes on the menu. Eating Wisely examines the deep connections between spirit and food.
• Home Practice: Starting a home practice can be a big challenge for yogis. Personal Practice provides all the tools readers need to roll out their mats at home.
• Master Class: Offers in-depth instruction for the serious practitioner. Written by authoritative master yoga teachers.
• Media: A critical discussion of the latest and most noteworthy books, music, DVDs, videos, and audiotapes.
• Om: High-energy and fun to read, Om tells readers all they need to know about trends, news, fashion, people, places, and things that make the world of yoga fun and rewarding.
• Features: Features always look at some aspect of yoga, whether for physical, emotional, or spiritual well being. Some current examples: Creating a Yoga space at home; using yoga to release yourself from addiction.

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Contributors:
Most contributors are writers who have a long-established yoga practice. Current writers include Stacie Stukin, Hillari Dowdle, Dayna Macy, Nora Isaacs, and more.

Magazine Layout:
It is clean, featuring magnificent original illustrations and photos. It is more text than visual, with the visual in service of the article, and the reader's pleasure.

Comparisons to Other Magazines:
Yoga Journal is the most widely read and respected yoga magazine in the country. There are other yoga magazines but they are largely regional.

Advertising:
National advertisers across many categories including Aveda, Sigg, Lululemon Athletica, Ford, Eileen Fisher, and more.

Who Reads EatingWell?
What's for dinner? Is it healthy? Is it easy? If you ask these questions, EatingWell is for you. The magazine "Where Good Taste Meets Good Health," EatingWell delivers the information and inspiration its 350,000 paid subscribers need to make healthy eating a way of life with great, easy recipes (most take 45 minutes or less), the latest nutrition science, gorgeous photos and crisp, evocative prose.

What You Can Expect in Each Issue:

• Fresh: News from the world of food.
• Healthy in a Hurry: Fantastic, quick recipes that meet our strict nutrition parameters yet are delicious and simple to make.
• Nutrition News to Live By: Words of advice from top scientists.
• EatingWell by Season: Delicious recipes based on what's in season and fresh now.
• Special Report: In-depth, award-winning journalism about new findings in nutrition science, where our food comes from and how it is produced.
• Feature Articles: EatingWell examines the connections among food, its origins and its impact on communities. These are some of the recent topics covered in EatingWell features: Do You Really Need Supplements?, The Search for the Anti-Aging Diet, How to Grow Your Own Salads, Why Buffalo Is Back.

Magazine Layout:
EatingWell is rare in that EVERY recipe is accompanied by a beautiful, realistic photo showing what the dish will look like. Luscious photos are part of the brand, along with simple recipes and strong writing.

Contributors:
Award-winning writers (Rachael Moeller Gorman, David Dobbs, Bill McKibben, Rowan Jacobsen) and nutrition science professionals, such as Marion Nestle, Dr. Philip Ades, Brian Wansink, come together in the pages of EatingWell.

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Comparisons to Other Magazines:
Unlike Cooking Light, EatingWell is the only magazine to focus uniquely on the intersection of food and health and "origins"—where the food comes from.

Advertisers:
EatingWell's pages are at least 60% editorial. The remaining 40% is paid advertising from companies promoting healthy foods, products and lifestyles, often in the natural and organic space.

Awards:
EatingWell has been named one of the top 3 food magazine for the last 3 years (Folio: Eddie Award). It also won a James Beard Foundation Journalism Award for nutrition reporting in 2008 and an IACP Bert Greene Award for best food essay. The EatingWell Diet was named one of the top 10 best diet cookbooks last year by Health Magazine and CNN.

Who Reads Sports Illustrated?
Sports Illustrated is created for sports fans, but because of the exceptional writing and photography it appeals to almost everyone. Sports Illustrated's writers and photographers deliver award-winning coverage of sports and the human spirit.

What You Can Expect in Each Issue:

• Leading Off: Big bold photos that put you in the heart of the action.
• Dan Patrick: read funny but insightful interviews with Dan’s radio show guests from the world of sport.
• Scorecard: delivers an intriguing essay followed short snippets of sporting new and popular item such "They Said It", Sign of the Apocalypse", "For the Record" and "Pop Culture Grid".
• Inside: Gives the reader a closer look at the biggest games, names and happenings from the world of sports.
• Features: provide insightful previews , the story behind the game, investigative journalism such as breaking the Alex Rodriguez steroid scandal and powerful book excerpts.
• The Vault: through images and words, each week SI takes a look back at a memorable event and/or athlete from over 50 years of archives.
• Point After: closes the issue with an often funny, sometimes poignant and always entertaining essay from a stable of SI writers including Selena Roberts, Phi Taylor and Chris Ballard.

Special Issues Included in Your Subscription:

• NFL and College Football Previews
• NBA and College Basketball Previews
• MLB Preview
• NHL Preview
• Sportsman of the Year
• Swimsuit Issue

Magazine Layout:
Sports Illustrated is a spectacular mix of award-winning photography and world-class writing presented with clean, readable design.

Click on any image below to see select pages from Sports Illustrated:



Contributors:
The Sports Illustrated editorial staff is comprised of the leading sports journalists of our era. Fans of the publication look forward to Peter King's NFL coverage; Tom Verducci's perspective on MLB; Ian Thomsen and Chris Mannix on the NBA; Austin Murphy and Seth Davis on college football and basketball, respectively. There are more than 100 writers, editors and photographers who contribute to SI on a weekly basis.

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Comparisons to Other Magazines:
Superior writing and photography both make this magazine unique. SI is weekly and covers the entire sporting world.

Advertisers:
Advertising is primarily garnered from the top 200 sports brands.

Awards:
Sports Illustrated is the most acclaimed Sports weekly magazine in the history of publishing. Already in 2009, SI has garnered more than 30 awards for writing and photographic excellence.

Who Reads Real Simple?
Real Simple’s core audience is comprised of smart, busy women who are looking for creative solutions to their everyday challenges, so they have more time to focus on what really matters. Real Simple serves a wide range of women with just as many loyal fans in their 20s as in their 50s. The Real Simple reader is well-educated, affluent and professional, but most of all, she is looking for ways to make life easier. Real Simple has an impressive monthly audience of 8.6 million people, including a loyal following of women who say they feel calmer and more in control when they receive the magazine each month.

What You Can Expect in Each Issue:
Real Simple incorporates and speaks to all aspects of a woman's busy life, including beauty, entertaining, etiquette, family, finance, food, health, home, pets, soul, style and technology. From time-to-time, Real Simple also addresses gifts, the holidays, travel and weddings. Each month, the magazine starts off with “Your Words,” where readers share their answers to a question of the month; followed by “Simple Solutions,” the front-of-book section with smart pieces of ideas, insight and inspiration including the popular New Uses for Old Things and Products of the Month. “The Guide” offers strategies, systems and smarts for making life easier with stories in every topic area the magazine covers. Real Simple also features “Moneywise,” a section dedicated to spending smarter; “Road Tests,” real-people tested product recommendations; and “Cooking,” a back-of-book section devoted to recipes, techniques and tips. “Real Simple To Go” closes the magazine each month, featuring tear-out perforated pieces of useful information for readers to take with them in their daily lives. The Real Simple “feature well” changes from month-to-month but always features beautiful, smart stories on a broad range of topics intended to inspire the reader.

The fourth annual Real Simple Family special issue will offer inspiring and innovative ideas to make all aspects of family life better.

Magazine Layout:
Real Simple’s design objective is twofold: to convey information with clarity and organization within a simple, accessible format and to create a serene and uncluttered environment that imparts a sense of calm. One of the key components to that objective is ample use of white space, which gives the page design “breathing room” and distinguishes the brand from other women’s magazines.

Click on any image below to see select pages from Real Simple:

Contributors:
Many stories are written by Real Simple editors; however, the magazine prides itself on featuring writers, photographers and contributors of note.

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Comparisons to Other Magazines:
Real Simple is unique and is the only magazine out there that focuses on the mission of making life easier.

Advertisers:
Real Simple appeals to a broad range of advertisers. The three biggest advertising categories are: food & beverage, beauty, and retail & department stores.

Awards:
Real Simple has won numerous industry awards and accolades, including three National Magazine Award nominations in the category of “General Excellence.” Real Simple is the only magazine to have earned a spot on Adweek’s prestigious “Hot List” of top-ten titles for seven years in a row. The brand has also been named to Adweek’s “Brand Leaders” list for three consecutive years since the list’s inception, and has won Advertising Age’s “Magazine of the Year.”

Who Reads Women’s Health Magazine?
The Women’s Health brand is created for the woman who sees being healthy-physically and emotionally as her edge. Our readers are women who want to do more, have more and be more. It is a magazine that helps women stay on pace in their lives with practical advice on nutrition, fitness, sex and relationships, style and beauty and much more. Women’s Health speaks to women exactly as they speak to each other-with a tone and look that’s smart, positive, energizing, provocative, fashionable, surprising and humorous.

What You Can Expect in Each Issue:
Women’s Health readers strive to better their whole lives. And that's exactly why Women’s Health reports on all the topics that interest them. In every issue you’ll find:

• Success Strategies
• Nutrition
• Weight Loss
• Fitness
• Special Reports
• Health
• Sex & Relationship
• Beauty Breakthroughs
• Style & Fashion

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Who Reads Men’s Journal?
Written for adventurous men, Men’s Journal describes its readers as interested in outdoor experiences, health and fitness, style and fashion, and cutting-edge gear--men determined to "Live the Adventurous Life."

What You Can Expect in Each Issue:

• Style: Editors hand-pick the most stylish and current attire for your wardrobe, for every season.
• Gear guide: Equipment and accessories you'll need for all adventures, big or small.
• Health and Fitness: Ways to stay in shape during the cold winter months and hot summer sweats.

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Special Issues Through the Year:

• The Life List Issue: Creating the list of "things to do before you die" is the heart of this issue, targeted to the adventurous readers of Men’s Journal.
• Perfect Things: A signature issue for Men’s Journal, it features the best boys’ toys, everything from the latest gadgets to signature suits.
• The Adventure Issue: In the biggest issue of the first half of the year, Men’s Journal travels the globe for the best experiences at both ends of the spectrum: rugged and most refined.
• 50 Best Places to Live: "Best Places to Live" features the best cities to live life to the fullest.
• Your Best Summer Ever: Men’s Journal’s must-haves for summer: the perfect combination of tackling rewarding new challenges and finding true relaxation.
• Sports: Geared towards fall sports, when NFL and college football are just underway, NBA and Hockey are getting into gear, and baseball is in the midst of the playoffs, this issue focuses on all the greatest athletes and sporting events coming up.
• Winter Fun and Travel: In our annual winter adventure preview, we feature the best ways to make the most of the season with exclusive mountaintop resorts, the hottest ski bars, and the warmest winter gear.
• The Best Issue: Men’s Journal presents the best in dining, nightlife, the outdoors, vacation hotspots, and everything else our readers are passionate about. Industry experts and real readers with first-hand knowledge give you their insights into the best.

Who Reads Cosmopolitan?
The largest selling young women’s magazine in the world, Cosmopolitan is famous for its upbeat style, focus on the young career woman and candid discussion of contemporary male/female relationships. Cosmopolitan is the magazine for millions of fun, fearless females who want to be the best they can be in every area of their lives.

What You Can Expect in Each Issue:

• COVER STORIES:The feature articles on celebrities, relationships, sex, fashion, beauty and health.
• COSMO NEWS:Hot Sheet: Everything buzz-worthy, Celebrity feature article, tips on relationships, Beauty Steakout...
• MAN MANUAL:The Man Report, Guy Spy, Guy Without Hist Shirt, Cosmo for Your Guy, Man on Fire...
• COMSO LOOK:Beauty News, Hair, beauty tips, Beauty Q&A...
• FUN FEARLESS FASHION:Things To Crave Right Now, How To..
• LOVE AND LUST:Couples, sex, love, relationships, Ask Him Anything, Bedroom Blog...
• REAL-LIFE READS:The Cosmo Post – amazing true tales...
• YOU, YOU, YOU:Cosmo Commandments, Connecting, Bitch It Out...
• FASHION AND BEAUTY:The best in fashion and beauty
• WEEKEND:What to Do, You and Him, Living...
• HEALTH CHECK:Cosmo Gyno, Your Body...
• REGULAR FEATURES:Cosmo Extras, From the Editor, Confessions, Guy Confessions, Bedside Astrologer, Red-Hot Read, Shopping Information, Cosmo Quiz...

Magazine Layout:
Cosmopolitan is visually fun. Article layouts are aesthetically pleasing, with hip and stylish photography to support the written word.

Contributors:
Cosmopolitan Editor-in-Chief Kate White began her career in the magazine business by winning Glamour Magazine’s Top Ten College Women contest and appearing on the cover. She was an editorial assistant at Glamour and later became a feature writer and columnist for the magazine. She went on to hold key jobs at several national magazines, and eventually was named editor-in-chief of Child and then later Working Woman and McCall’s. Before joining Cosmo, she served as editor-in-chief of Redbook for four years. White is the New York Times best-selling author of the Bailey Weggins murder mystery series for Warner Books. She is also the author of the bestselling career book Why Good Girls Don’t Get Ahead but Gutsy Girls Do.

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Comparisons to Other Magazines:
Cosmopolitan has well-rounded editorial content, with 33% of its articles focusing on relationships and romance. It inspires with information on relationship and romance, the best in fashion and beauty, the latest on women’s health and well-being as well as what’s happening in pop culture and entertainment… and just about everything else fun, fearless females want to know about.

Advertising:
Cosmo advertising is targeting to meet the needs of our Fun Fearless Female readers and covers categories such as apparel, hair care, cosmetics, fragrance, skin care, electronics, and medication.

Who Reads Vanity Fair?

Smart, stylish, and voraciously interested in the world, Vanity Fair readers have an extraordinary ability to discern what is truly worth their time, attention, and money. It is essential for Vanity Fair readers to be conversant in a wide range of topics—from global issues, economics, and travel, to beauty, fashion, and entertainment—and they pursue the knowledge of these subjects with an unusual intensity. Vanity Fair readers actively seek out friends and colleagues with whom they share ideas and experiences, creating a diverse and eclectic network of peers. Known for its ability to "ignite a dinner party at 50 yards," Vanity Fair is meant for readers who enjoy expert-level knowledge and lively, spirited debate.

What You Can Expect in Each Issue:

• Fanfair: Vanity Fair’s monthly guide to truly unique and talked-about cultural events around the world, hot new CD’s, books, and films; groundbreaking art and design; exhibitions and theatrical events; fashion, beauty, and travel trends.
• Fairground: The magazine brings its discriminating eye into the world’s most exclusive events, capturing candid snapshots of the culture’s rich, famous, and iconic. This pictorial feature goes around the world, one party at a time.
• Columns: Insightful essays by distinguished writers, such as Dominick Dunne, James Wolcott, and Michael Wolff, cover the most relevant topics of the day. These investigations on crime, politics, business, society, the media, and current events are often touted on the cover and have a dedicated following.
• Vanities: Short takes on today’s most compelling personalities, Vanities is a reader favorite, incorporating splashy graphics and quick wit.
• Spotlight: Spotlight shines a light on the stars of the future. Former discoveries include Catherine Zeta-Jones, Jennifer Lopez, Leonardo DiCaprio, and Gwyneth Paltrow, all before they made it big.
• Proust Questionnaire: An update of the 19th-century parlor game, this classic Q&A features a different celebrity subject every month.
• Features: In-depth, award-winning stories about entertainment, the arts, business, politics, fashion, design, and more, are at the heart of the magazine each month.

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Contributors:
With every issue, Vanity Fair allows its contributors the freedom to indulge in extraordinary storytelling, making it a destination for the world’s most renowned photographers and award-winning journalists, such as Marie Brenner, Bryan Burrough, Bob Colacello, Amy Fine Collins, Dominick Dunne, Christopher Hitchens, Sebastian Junger, William Langewiesche, Maureen Orth, Todd Purdum, James Wolcott, and Michael Wolff; and photographers such as Jonathan Becker, Harry Benson, Patrick Demarchelier, Todd Eberle, Larry Fink, Jonas Karlsson, Annie Leibovitz, Tim Hetherington, Norman Jean Roy, Mark Seliger, Mario Testino, and Bruce Weber.

Magazine Layout:
With a dynamic combination of big pictures and big stories, Vanity Fair delivers both bold, beautiful photography and the very best thought-provoking journalism in a clean, bold design that is simple yet sophisticated, minimal yet full of restrained energy. When it comes to visually expressing the passions of its stable of photographers, illustrators, writers, and editors, the magazine must look as smart and powerful as the topics it covers.

Comparisons to Other Magazines:
With a broad range of interesting subjects, Vanity Fair is a general interest magazine that captures the best of the best, from world affairs to entertainment, business to style, design to society. Vanity Fair is unique in its ability to act as a cultural catalyst—a magazine that provokes and drives the popular dialogue. No other magazine can match Vanity Fair's unique mix of stunning photography, in-depth reportage, and social commentary. Each month, Vanity Fair accelerates ideas and images to center stage, creating an unrivaled media event that attracts millions of modern, sophisticated readers.

Advertising:
Vanity Fair's advertisers are as eclectic as the editorial content. Fashion and retail advertisers are responsible for the majority of Vanity Fair's ad pages, but other advertising partners stem from a wide array of consumer categories, including automotive, financial institutions, not-for-profits, corporate entities, beauty, travel, entertainment/media, home furnishings, food, and wine and spirits. On average, a little more than half of the pages in Vanity Fair are devoted to advertising (56%).

Awards:

• The American Society of Magazine Editors has nominated Vanity Fair for 63 National Magazine Awards since 1984; the magazine has won 15 times
• Winner of National Magazine Awards for Reporting and Photo Portfolio, 2008
• Winner of National Magazine Award, Columns & Commentary 2007
• Winner of National Magazine Award, Public Interest 2007
• Winner of the 51st annual World Press Photo of the Year 2007
• Gold Medal Award, Photography, Spread/Single Page, Society of Publication Designers’ 42nd Annual Competition 2007
• Graydon Carter: The only two-time winner of Adweek magazine's Editor of the Year
• 248 awards for design and photography since 1984
• Included on Adweek’s Hot List nine times–more than any other magazine

Who Reads Men’s Health Magazine?
Men’s Health readers are active, successful, professional men who want greater control over their physical, mental and emotional lives. They are looking for in-depth reporting on everything from fashion and grooming to health and nutrition as well as cutting-edge gear, the latest in entertainment and more.

What You Can Expect in Each Issue:

• Fitness: Men’s Health knows total body fitness is not accomplished during the hour or two you spend at the gym three days a week. That’s why, in addition to the removable workout poster included in every issue, we also write about what you should be doing outside the gym, like catching the right amount of Z’s. And no, five hours per night is not enough.
• Nutrition: Quick and easy recipes paired with advice that will help you live longer and healthier. Our editor’s even throw in a selection from Eat This, Not That each month because we know life is too busy to never eat fast food.
• Sex & Relationships: Women are one life’s many mysteries, which is why Men’s Health is here to help. Our editor’s cover everything from how to bulletproof your relationship and keep your sexual attraction revved up to how to be her best ever. Need a specific question answered? Write to The Girl Next Door, editor Nicole Beland who sheds female insight on your most complex situations.
• Health: Our editors comb through the latest health news and report on topics most relevant to men like how to protect your prostate, lower your cholesterol and protect your manhood.

Feature Articles:

• Style Guide: Our editors take you step by step through the best new products and looks that will help get you out the door looking your best.
• Eat This, Not That! At the Supermarket: What you don’t know about your local market is making your fat. Men’s Health investigates how stores dupe you into paying top dollar for unhealthy foods. It’ll forever change the way you shop.
• How Fit Are You? : Men’s Health rounded up top athletes who set the bar in terms of speed, endurance, power, and agility and asked them how they got to the top. We know their secrets, now you can too.
• Secrets from America’s Top Gyms: The Men’s Health annual list of the best gyms in America. Plus, for 2009, we name the 50 top personal trainers in America and reveal their secrets for building muscle and shedding fat faster.
• Men and Their Cars: A Love Story: We know you love your car, but can you identify everything under the hood? We’ll show you how to take full advantage of that sports package you ponied up for.

Past Issues:

Who Reads Cooking Light?
Cooking Light is a trusted source for those who want to cook and enjoy healthy, delicious food. Whether you’re in a hurry to prepare a quick and easy dinner tonight or need a game plan for the perfect party, Cooking Light offers nutritious, kitchen-tested recipes for every day living or special occasions. And whether you’re a novice or an adventurous cook you’ll find great food and healthy lifestyle tips in every issue.

What You Can Expect in Each Issue:

• Recipe Index is positioned immediately after the Table of Contents and includes recipe listings by category, including tags for Quick and Easy and Kid-friendly, as well as Staff Favorite recipes.
• Editors’ Dozen is a seasonally oriented selection of 13 fun and healthy food, fitness, and lifestyle items, products, and news.
• Superfast features 20-minute dishes that are simple, fresh, and easy entrées.
• The Stress-Free Zone provides strategies for dealing with everyday stressful situations, such as staying on schedule during a hectic morning, job interviews, medical tests, and more.
• Ask Our Dietician answers to questions from readers about their dietary dilemmas.
• Moves of the Month shows effective, simple workouts, along with gear and nutrition tips.
• Taste Test evaluates food products, such as pasta sauce or soy sauces and recommends those offering the best quality, value, and nutrition.
• Travel explores the flavors of top destinations, such as San Francisco or Atlanta, through its iconic dishes. Includes travel recommendations and recipes that exemplify the area’s cuisine.
• Wine matches favorite foods with appropriate wines. Seasonally chosen with references to recipes in the issue.
• Beauty offers ways to look younger and improve your appearance and well-being.
• Menu Navigator examines popular restaurant foods and helps you make the healthiest choices.
• New Uses for Everyday Ingredients discusses three common pantry ingredients and provides interesting and lesser known uses for each.
• Kitchen is a roundup of useful tools, including equipment, gadgets, and other favorites.
• Dinner Tonight is Cooking Light’s most popular department with 7 time-tested, fast meals with tips and game plans to make life easier. Plus shopping list.
• Nutrition Made Easy features healthy eating tips with recipes devoted to a single topic.
• Cooking Class shows step-by-step methods for making a popular comfort food, and provides ways to build on the basics for more creative variations.
• Recipe Makeover lightens a classic recipe but maintains all the taste of the traditional version.
• Budget Cooking offers recipes that feed 4 for under $10.
• Reader Recipes features the very best recipes from the more than 12 million readers of Cooking Light.
• Kitchen How-To illustrates quick cooking techniques.
• Everyday Vegetarian showcases vegetarian fare that suits the season.
• Recipe Hall of Fame highlights one recipe that is absolutely, positively best of class.
• Feature Articles in Cooking Light offer highly evocative and beautiful photos of food and recipes, and delve in depth with topics ranging from seasonal cuisine to nutrition, and from cooking instruction to profiles of intriguing people in the food world. The entire feature sections in our June and November issues are presented in cookbook format, as well as special sections on how to start the year out right and the best of the holidays.

Magazine Layout:
The new design of Cooking Light features photos with every recipe and a design format that emphasizes light and airy pages, brief text and fun graphics. The food comes alive on the pages thanks to vibrant colors and natural light settings, and cooking technique is made simple with step-by-step instructions that couldn’t be easier to follow. The focus is on reader service, and articles offer tips, shopping advice, nutrition facts, cooking short cuts, and hundreds of helpful bits that make Cooking Light a great learning tool and source of inspiration. Click on any image below to see select pages:

Contributors:
Cooking Light contributors range from internationally renowned chefs to home cooks. They also include nutrition experts and award-winning science writers. A variety of best-selling cookbook authors and recipe developers are regular contributors, as well.

Past Issues:


Advertisers:
Cooking Light has top 5 advertising categories that reflect the magazine's editorial focus on healthy living. The top category is food and beverage followed by DTC/OTC, home, travel and beauty.

Awards:
Cooking Light is recognized as a trusted brand with a 22-year heritage. In 2008, Cooking Light received the Media Excellence Award from the American Dietetic Association, marking the first time the world's largest organization has presented the distinction to a consumer magazine. Over the years Cooking Light has been honored with multiple industry and consumer awards including: IACP Cookbook Award, Eddie Awards Gold Winner, AdWeek Hot List: Top 10 Magazines, Amazon.com's 4th Most popular subscription and MIN "Most Notable Launch of the Past Two Decades".

Cooking Light's brand power extends beyond the pages of the magazine, being named a 2009 Official Honoree by the prestigious Webby Awards.

Who Reads Playboy?
Provocative and informative, Playboy is America’s best-selling men’s magazine. Playboy is read by more than 10.3 million people in the U.S. – of which two million are women. The magazine is primarily aimed at men in their twenties and thirties, but is read by men and women of all ages.

What You Can Expect in Each Issue:
Whatever goes on between a man’s ears is a convenient way to sum up the content of Playboy. Prominent among its features are the pictorials, which showcase women ranging from the girl next door to world-famous celebrities, but also includes sports, entertainment, politics, social trends, developments in the areas of sex and romance, short fiction and compelling articles on behalf of a wide variety of subjects.

• Pictorials: Featuring the world’s most beautiful women, as captured by some of the world’s most talented photographers.
• ManTrack: New cars, sporting equipment, technology, furniture, travel destinations and other consumer goods.
• After Hours: A bemused tour d’horizon of current culture.
• Forum: Opinion and argument about political and social developments, often focusing on issues of personal freedom and expression.
• The Playboy Advisor: A column in which readers’ questions about modern living, including love, sex, fashion, technology, etiquette and other topics are answered.

Each month, Playboy magazine offers the most engaging and eclectic mix of material in the general interest and men’s categories. The Playboy Interview, a monthly in-depth conversation with an important figure—recent subjects include Richard Branson, Alec Baldwin, Chuck Palahniuk, Tina Fey, Kanye West, Seth Rogen, Jay Z, Gov. Bill Richardson, Arianna Huffington, Kenny Chesney, Bill O’Reilly, Farheed Zakaria and Thomas L. Friedman—is the most authoritative body of interview-format work in the history of American journalism. A shorter, lighter interview called 20Q (recent subjects include Danica Patrick, Judd Apatow, Charles Barkley, Jack Black, Fergie, Scott Boras and Amy Smart) allows readers another chance to hear about a celebrity in the person’s own words.

Playboy delivers news-making and substantive journalism like "Death and Dishonor," the story of the brutal home-front murder of an Iraq War veteran that was the basis for the movie "In the Valley of Elah," “Our Battles Joined,” a search for the true circumstances behind the execution of an Afghani translator, which was turned into the HBO documentary “Fixer: The Taking of Ajmal Naqshbandi,” and “The Strange Redemption of James Keene,” about a convicted drug dealer turned federal informant who infiltrates a prison for the criminally insane to befriend a serial killer—and which is also being made into a feature film. Reporting for Playboy also served as the basis for the fictionalized account of an U.S. bomb unit in Iraq for the film, “The Hurt Locker.” Other recent articles include a joint profile of comedians Jimmy Kimmel and Sarah Silverman, an series of provocative letters written by Norman Mailer during the course of his illustrious career, a multi-part memoir of the romantic escapades of brilliant noir novelist James Ellroy, photo-driven profiles of actors such as Justin Long, Ray Stevenson and the cast of “Mad Men,” a feature about Howard Stern sidekick Artie Lange, a profile of LAPD chief Bill Bratton, an expose of sexual repression in fundamentalist Iran, several essays about maintaining privacy in an era of dizzying technological and legal change, and a series of definitive articles on male sexual health.

Each issue also includes a piece of fiction, spotlighting the best of established and emerging talents. In 2008, for instance, Denis Johnson wrote a novel exclusively for serialization in the magazine called “Nobody Move,” the follow-up to his National Book Award winning “Tree of Smoke”; it was published in 2009 by Farrar, Straus & Giroux. Playboy has also secured rights to an excerpt of a unpublished novel by Vladimir Nabokov which will appear in its December 2009 issue.

Past Issues:

Contributors:
Playboy’s roster of contributors over the course of its history is second to none. It includes Norman Mailer, Kurt Vonnegut Jr., Hunter S. Thompson, William F. Buckley Jr., Arthur Schlesinger Jr., John Cheever, Arthur C. Clarke, George Plimpton, Ray Bradbury and Shel Silverstein. Active contributors include Gore Vidal, Stephen King, John Updike, T.C. Boyle, Jonathan Safran Foer, Chuck Palahniuk, Richard Dawkins, Jeff Greenfield, Denis Johnson, Jimmy Breslin, Christopher Buckley, Jane Smiley, Margaret Atwood, Robert Coover, Jim Harrison and Nadine Gordimer.

Magazine Layout
The magazine offers a pleasing balance of attractive photography, lively illustration, and well-designed text.

Comparisons to Similar Magazines:
Playboy informs its entire editorial product (articles, photographs, and illustrations) with intelligence, wit, and sophistication. They provide readers with a unique editorial mix, including lifestyle service information, entertainment, interviews, politics, advice, women, sports, news features, and short fiction.

Playboy is an American icon. Smart, edgy and a bit provocative, Playboy has been the leading men’s magazine for nearly the entirety of its 55 year existence, surpassing and outlasting all competitors and imitators.

Awards
Playboy has long been recognized for its design, art and writing, receiving more than 1,600 awards. Most recently, Playboy won eight design awards from Creativity, encompassing illustration, design and editorial photography. In 2007, Playboy was also nominated for a National Magazine Award for Fiction.

Who Reads Coastal Living?
Coastal Living captures the timeless romance of life by the sea. It gives readers the relaxed feeling and sense of renewal that you can get only at the beach. By providing the escape route, Coastal Living helps break the routine of everyday life. Its readers are young adventurers, savvy travelers, creative homeowners, everyday gourmets, aspiring beach dwellers, affluent boomers, and coastal connoisseurs.

What You Can Expect in Each Issue:

• CURRENTS: Each issue opens with an "I want to be there" beach image along with a Top 10 List. The section continues with 1- or 2-page articles of decorating ideas, products, shops, and beach beauty. One of the new favorite columns is "What's in Your Beach Bag?" where a famous, semi-famous, or quirky beach personality tells us his/her must-haves for a day at the shore.
• HAVENS is the homes and gardens section, featuring aspirational and practical ideas for beach-chic decor, design, architecture, and landscape. Columns include Signature Style, Shack to Chic, Natural Beauty, ECO-tecture, Seaside Style, and Creative Outlet.
• The R&R section is a resource for anyone who's beach bound, and a voyeuristic escape for everyone else. With columns such as Hideaways, Waterfront Weekend, Dive In, and ECO-trip, Coastal Living provides readers with a variety of vacation options, from relaxing spa vacations to environmental adventures to family-friendly resorts.
• COASTAL KITCHEN gives readers ideas and inspiration for weeknight seafood suppers, casual get-togethers, and the lowdown on coastal cuisine—including restaurants and chefs from all U.S. shores and the Caribbean. Columns include Fresh Catch, Local Flavor, Dinner in a Breeze, and Toast of the Coast.
• Feature Articles: Features showcase the best of Coastal Living, including all of the content pillars. Recent examples include an artist cottage in Key West, Florida; a coastal community in Northern California built in the '70s that was 'green' before green became mainstream; the annual Best Seafood Dives roundup—a guide to the best in local casual fare on all coasts. The Marshall garden in Maine proved that if you can grow gorgeous flowers on these rocky shores you can grow them anywhere, and the Upcountry Maui story provided a glimpse of the island that only locals know about: the lavender fields, flower farms, goat farms, and volcanoes off the beaten track. We get decorating advice from a Florida surfer with great style and a hip, laid-back vibe , and readers learn how to throw a summer supper—lobster for 4 or 40—with all the tabletop accessories, wine recommendations, how-tos, and side dishes included.

Magazine Layout:
Amazing photography is the driver: The coast, in all its glory, is the star. But Coastal Living doesn’t shy away from providing readers ideas, tips, how-tos, break-outs, and other service-style elements to give them all the information they need to live the lifestyle. The clean, uncluttered design organizes all the helpful information and makes reading our magazine a pleasurable experience. The editors want their pages to provide an everyday escape to the beach.

Click on any image below to see select pages from Coastal Living:



Contributors:
Coastal Living works with the country's best photographers, writers, stylists, and producers. Most of the scouts live in waterfront communities on the East, West, and Gulf coasts. Coastal Living chooses contributors who share its sense of relaxed style, passion for adventure, love of entertaining, and environmental stewardship.

Past Issues:


Comparisons to Other Magazines:
Coastal Living provides readers with a stronger, more balanced variety than they get with the competition. The Coastal Living reader gets high-end but practical decorating ideas and products to get the look of a casual beach style—more specific and in-depth than a typical homes magazine. The travel pages give 'where to go' and 'what to do' details—everything a beach vacationer needs to know without all the extraneous information travel magazines tend to provide. For healthy weeknight menus and casual entertaining, at home or on vacation, it gives readers recipes, menu ideas, drinks, how-tos, and shopping guides—specially tailored for seafood or beachy fare.

Advertisers:
Coastal Living advertisers span a variety of categories, from travel to real estate, home products, automotive, food/beverage, health/beauty, pharmaceutical, and more. Advertisers may run national or regional ads in a variety of sizes. Ad pages make up approximately 50% of the magazine.

Awards:

• Freelance photographer John Sylvester has been awarded second place in the 2009 Northern Lights Awards For Excellence in Travel Journalism and Photography. His photography illustrating the feature story “Of Ice and Men,” about Newfoundland’s northern peninsula, appeared in the June 2008 issue of Coastal Living.
• 2008 Printing Industry Association of the South Graphic Awards: Award of Excellence for Coastal Living July/August 2007 in the “Magazines/Periodicals 4 or More Colors” category
• 2007 Printing Industry of America, Inc. Certificate of Merit: The Premier Print Awards Certificate Print Awards Certificate of Merit for Coastal Living May 2007 in the “Magazines” category
• 2007 Folio: Magazine Eddie Award: Gold Winner Shelter/Home-March 2007

Who Reads Cooking Light?
Cooking Light is a trusted source for those who want to cook and enjoy healthy, delicious food. Whether you’re in a hurry to prepare a quick and easy dinner tonight or need a game plan for the perfect party, Cooking Light offers nutritious, kitchen-tested recipes for every day living or special occasions. And whether you’re a novice or an adventurous cook you’ll find great food and healthy lifestyle tips in every issue.

What You Can Expect in Each Issue:

• Recipe Index is positioned immediately after the Table of Contents and includes recipe listings by category, including tags for Quick and Easy and Kid-friendly, as well as Staff Favorite recipes.
• Editors’ Dozen is a seasonally oriented selection of 13 fun and healthy food, fitness, and lifestyle items, products, and news.
• Superfast features 20-minute dishes that are simple, fresh, and easy entrées.
• The Stress-Free Zone provides strategies for dealing with everyday stressful situations, such as staying on schedule during a hectic morning, job interviews, medical tests, and more.
• Ask Our Dietician answers to questions from readers about their dietary dilemmas.
• Moves of the Month shows effective, simple workouts, along with gear and nutrition tips.
• Taste Test evaluates food products, such as pasta sauce or soy sauces and recommends those offering the best quality, value, and nutrition.
• Travel explores the flavors of top destinations, such as San Francisco or Atlanta, through its iconic dishes. Includes travel recommendations and recipes that exemplify the area’s cuisine.
• Wine matches favorite foods with appropriate wines. Seasonally chosen with references to recipes in the issue.
• Beauty offers ways to look younger and improve your appearance and well-being.
• Menu Navigator examines popular restaurant foods and helps you make the healthiest choices.
• New Uses for Everyday Ingredients discusses three common pantry ingredients and provides interesting and lesser known uses for each.
• Kitchen is a roundup of useful tools, including equipment, gadgets, and other favorites.
• Dinner Tonight is Cooking Light’s most popular department with 7 time-tested, fast meals with tips and game plans to make life easier. Plus shopping list.
• Nutrition Made Easy features healthy eating tips with recipes devoted to a single topic.
• Cooking Class shows step-by-step methods for making a popular comfort food, and provides ways to build on the basics for more creative variations.
• Recipe Makeover lightens a classic recipe but maintains all the taste of the traditional version.
• Budget Cooking offers recipes that feed 4 for under $10.
• Reader Recipes features the very best recipes from the more than 12 million readers of Cooking Light.
• Kitchen How-To illustrates quick cooking techniques.
• Everyday Vegetarian showcases vegetarian fare that suits the season.
• Recipe Hall of Fame highlights one recipe that is absolutely, positively best of class.
• Feature Articles in Cooking Light offer highly evocative and beautiful photos of food and recipes, and delve in depth with topics ranging from seasonal cuisine to nutrition, and from cooking instruction to profiles of intriguing people in the food world. The entire feature sections in our June and November issues are presented in cookbook format, as well as special sections on how to start the year out right and the best of the holidays.

Magazine Layout:
The new design of Cooking Light features photos with every recipe and a design format that emphasizes light and airy pages, brief text and fun graphics. The food comes alive on the pages thanks to vibrant colors and natural light settings, and cooking technique is made simple with step-by-step instructions that couldn’t be easier to follow. The focus is on reader service, and articles offer tips, shopping advice, nutrition facts, cooking short cuts, and hundreds of helpful bits that make Cooking Light a great learning tool and source of inspiration. Click on any image below to see select pages:

Contributors:
Cooking Light contributors range from internationally renowned chefs to home cooks. They also include nutrition experts and award-winning science writers. A variety of best-selling cookbook authors and recipe developers are regular contributors, as well.

Past Issues:


Advertisers:
Cooking Light has top 5 advertising categories that reflect the magazine's editorial focus on healthy living. The top category is food and beverage followed by DTC/OTC, home, travel and beauty.

Awards:
Cooking Light is recognized as a trusted brand with a 22-year heritage. In 2008, Cooking Light received the Media Excellence Award from the American Dietetic Association, marking the first time the world's largest organization has presented the distinction to a consumer magazine. Over the years Cooking Light has been honored with multiple industry and consumer awards including: IACP Cookbook Award, Eddie Awards Gold Winner, AdWeek Hot List: Top 10 Magazines, Amazon.com's 4th Most popular subscription and MIN "Most Notable Launch of the Past Two Decades".

Cooking Light's brand power extends beyond the pages of the magazine, being named a 2009 Official Honoree by the prestigious Webby Awards.

Who Reads Glamour?
With a circulation of nearly 2.3 million, Glamour is the only women's magazine to offer a 360-degree perspective on the reader's life: her relationships and her career, her clothes and her conscience, her pop culture and her politics. Sharp and smart but never cynical, Glamour informs readers without veering from its core message of self-acceptance. It is a magazine for women looking to stay up on the latest trends, get news-to-use advice and feel good about themselves. In other words, it's a magazine for every woman. No wonder Glamour is among the top ten best sellers in the U.S.

What You Can Expect in Each Issue:

• Dos, Donts, News & Views: A splashy section that slaps the magazine's famous black bar on the latest cultural trends.
• Glamour Beauty: A section filled with beauty editors' picks for the latest hair, skin and makeup products; tips, tricks and ideas; celeb trends; and alerts about troublesome phenomena (such as women buying nonprescription acne drugs online).
• Glamour Fashion: Chock full of the latest styles and advice on making them work for your size, your shape and your budget, along with plenty of secrets from style honchos.
• Men, Sex & Love: Fun, thought-provoking looks at how women can get the love bliss they deserve. This section includes the long-running favorite "Jake: A Man's Opinion," a column full of relationship advice from Glamour's resident guy.
• Health & Bodybook: Packed with news about general wellness, sexual health, nutrition, anti-cancer advice and fitness, including exclusive shape-up programs, like Body by Glamour.
• Life & Happiness: This section features columns on managing work and money, the popular "Am I Normal?" page in which readers can assess how their habits measure up to each other’s regarding spending, sleep, sex, you name it, and advice on dealing with friends, parents and bosses.
• Glamour Buzz: A fun-filled section with book, movie, music and TV reviews; an interview with Glamour's latest cover celebrity (recently-featured stars include Fergie, Salma Hayek, Kate Hudson, Carrie Underwood and Maria Carey); a look at the latest star trends (insane or not); and the fun "Would You Dare?" column in which women act out pranks and gauge people's reactions (for example, sunbathing in the middle of a busy city street).
• Glamour Real Stories: Here you'll find profiles of notable women, compelling you-won't-read-them-anywhere-else stories (such as "Escape from Polygamy"), editorials and "The Countdown," a list of notable cultural moments (such as women's worst public meltdowns ever). This section is also home to "Global Diary," in which journalist Mariane Pearl travels to a different part of the world each month to report on courageous women making a difference in their country.
• How to Do Anything Better Guide: A roundup of the latest, greatest cooking and decorating ideas from top chefs and decorators.
• Last, but not least, in every issue there's the magazine's legendary guilty pleasure, the Dos & Dont's back page, which good-naturedly points out real-life fashion triumphs and disasters.
• Features: Glamour is an invigorating cocktail of decadent beauty pages, frank and funny talk about men, lust-worthy fashion spreads, celebrity scoop, smart news reports, health updates and stories of women around the globe.

Past Issues:


Contributors:
The magazine regularly publishes articles by notable writers and celebrities such as Eve Ensler, Carrie Fisher, Nora Ephron, Sheila Weller, Wes Craven and Bob Morris.

Magazine Layout:
Glamour is a proudly mainstream magazine read not by a handful of coast-dwelling cognoscenti but by 12 million women across the nation. So its design must always be accessible and inviting. That said, today’s average consumer is profoundly more visually sophisticated than she was a generation ago, and Glamour is happily rising to a new challenge: to give its inclusive approach a bold twenty-first-century edge.

Comparisons to Other Magazines:
Every month Glamour informs, inspires and entertains. The magazine's friendly voice and feel-good approach to women's looks, body, love life--their everything--is unique in the field of magazines. Signature features include Glamour Women of the Year, a salute to the world's most inspiring women; Top 10 College Women, an annual competition that recognizes scholastic excellence; and a personal-essay contest. While Glamour's content drives the public conversation, its presence online broadens that dialogue. Through blogs, videos and personal stories, Glamour.com provides a rich interactive experience for young women to get more details, ask more questions and share information with one another about the topics most important to them.

Advertising:
Glamour magazine attracts the largest advertisers in our category. From beauty to fashion to automotive to health, the magazine is continuously attracting the best brands in the business. Glamour made Adweek's "Hot List" of Top 10 Magazines in both 2007 and 2006, as well as Ad Age's "A-List" of Top 10 Magazines in 2005.

Awards:
Glamour is the most celebrated women's magazine in America today, having won 170 journalism awards. Recent ones include: The National Magazine Award for Personal Service in 2007; The National Magazine Award for General Excellence in 1995 and in 1991; Four Exceptional Merit Media Awards from the National Women's Political Caucus; Three Clarion Awards from Women in Communications and Five Front Page Awards from The Newswomen's Club of New York.

Who Reads The New Yorker?
Readers of The New Yorker are curious about everything the world has to offer. When they become interested in a topic, they want to learn all about it. They are intellectual networkers, launching new ideas and shaping public opinion. And New Yorker readers are 'culture-preneurs" - the people who actively define the cultural scene.

What You Can Expect in Each Issue:

• Talk of the Town: Short, witty takes on news and events in and around New York.
• Reporting and essays: Award-winning explorations and revelations of world affairs and national issues, and personal reflection.
• The Critics: Music, dance, theater, film, TV, and arts reviewed and illuminated.
• Fiction and poetry: The best works by the finest writers of our time, both new and established.
• Cartoons: The New Yorker's famous cartoons, with a unique wit all their own.
• Features: The New Yorker is a collection of intelligent, penetrating, and funny voices. A signature mix of politics, world affairs, business, science, arts and letters attracts millions who come to The New Yorker to be informed, to be surprised, to laugh, and to be moved. Recent issues have included Hendrik Hertzberg on the Clinton and Obama showdown; Margaret Talbot on talking animals; James Surowiecki on the Bear Stearn's collapse; David Sedaris on smoking; and fiction by Annie Proulx.

Past Issues:

Contributors:
Among The New Yorker staff writers, Ken Auletta, who covers the media business and is an authority on the communications industry, is the author of 9 books, including the best-seller Three Blind Mice: How the TV Networks Lost Their Way. Seymour M. Hersh has written for The New Yorker since 1971. He has won numerous awards including the Pulitzer Prize for his investigations into the My Lai massacre, and is the author of eight books, including Chain of Command. The legendary John McPhee, on staff since 1965, teaches writing at Princeton. Jerome Groopman is a Harvard Medical School professor and the author of over 150 scientific articles. His latest book, The Anatomy of Hope, was a best-seller.

Magazine Layout:
The New Yorker is a readers' magazine. Articles range from short Talk of the Town pieces to in-depth explorations of politics and world affairs. Short reviews of restaurants, movies and the arts in Goings On About Town can be quickly skimmed, while, at the back of the book, longer, richer reviews of selected books, plays and movies can be read at a more leisurely pace. And the dozen or so cartoons in each issue offer their sheer wit and entertainment.

Comparisons to Other Magazines:
The New Yorker offers the long-form journalism that has all but disappeared in today's media landscape. New Yorker writers are not bound by daily deadlines, and it is not uncommon for them to spend months working on an article. Nor are the writers constrained by a mandated point of view. They are free to follow a story wherever it leads.

Advertising:
Advertisers include financial service companies, car-makers, luxury goods purveyors, hotels, publishers, and arts events. Small ads throughout the magazine offer a boutique-style shopping experience for everything from customized jewelry and Panama hats, to expedition ship cruises and villa rentals.

Awards:
The New Yorker is the most-honored magazine in publishing history. It has won 48 National Magazine Awards, the magazine world's equivalent of the Oscars. Its contributors have won many of the major awards, including The Nobel prize and The Pulitzer prize. In 2008, two of the Pulitzer-Prize winning books included work that originally appeared in The New Yorker: The Brief Wondrous Life of Oscar Wao by Junot Diaz won the fiction prize and Time and Materials by Robert Hass won for poetry.

Seventeen is your handbook to life! Full of great fashion tips that keep you ahead of the trends... the hottest makeup, the best products for beautiful skin, must have jeans, the best shoes, belts & bags, and those great little dresses that keep you looking your best at school, parties... or just about anywhere! Get the latest scoop on celebrities, music, movies and more. Plus, catch up on the guy scene every month with Seventeen's Guy Talk. Recent features include “615 Fashion & Beauty Ideas,” “Be Green: Easy Ways to Save the Planet,” “Your Best Abs Ever,” and “Our First Celeb Beauty Awards.”

Who Reads Seventeen?
Seventeen readers want a guide where they can find everything important, all in one place. Seventeen's fashion-conscious, trendy readers are interested in the latest beauty and style trends. They want to know what's hot in music and movies and get the latest celebrity gossip. Seventeen readers are sophisticated and identify with social issues, political dilemmas, and world news.

What You Can Expect in Each Issue:

• Fashion: sportswear, footwear, fashion jewelry & watches, handbags, swimwear, sleepwear/lingerie...
• Beauty: cosmetics, hair care, skin care...
• Health: mind and body health, fitness, nutrition...
• Love Life: boys, dating, and love...
• Your Life: teenage experiences, true crime, girls who made a difference...
• Weekend: entertainment, party planning, room makeovers...
• And… Letter from the Editor, letters from readers, Traumarama, horoscopes.

Magazine Layout:
Seventeen expertly blends engaging articles with beautiful photos. Learn how to do anything with easy directions and step-by-step pictures... craft your hair into the perfect style, strengthen your core for flat abs, and apply makeup to get your perfect look. Each section of the magazine is clearly identifiable, so you can quickly find your favorite articles.

Contributors:
Leading the diverse Seventeen team, Ann Shoket was named editor-in-chief of Seventeen magazine in January 2007. Under her helm, Seventeen continues to represent an important rite of passage, helping more than 13 million readers grow up to be confident, self-assured young women.

Past Issues:


Comparisons to Other Magazines:
Over the past five decades, Seventeen has helped shape teenage life in America. Seventeen has represented an important rite of passage, helping to define, socialize and empower young women. Seventeen has been a significant force for change—creating notions of beauty and style, proclaiming what’s hot in music and movies, identifying social issues, celebrating the idols and icons of popular culture. One of the most buzz-worthy programs is the “Seventeen Body Peace Project,” a year-long initiative to help girls stop obsessing about what their body looks like, start appreciating it for what it can do, and ultimately make peace with their bodies. Seventeen also partnered with MySpace, the largest social networking site, to launch the ground-breaking Web reality program “Freshman 15,” which gives millions of teens an inside scoop on the often overwhelming emotional and lifestyle changes taking place at college.

Advertising:
Seventeen readers have a passion for a variety of products. Advertisers include fashion, retail, footwear, accessories, beauty and health products. These range from luxury goods to everyday essentials targeted to fashion conscious, trendy young women.