Today's Bestselling Lifestyle Magazines

Who Reads All You?
All You is created for the value-driven American woman. All You readers seek practical, reliable, affordable solutions for how to do more, buy more and accomplish more with less. They want “achievable inspiration,” not “unattainable fantasy,” reasonably priced products from stores where they actually shop, and real-life advice that fits their busy lifestyle. All You covers a range of topics from interpersonal relationships to home repair; recipes that can be made in 10 minutes to decorating ideas for under $100; health information delivered in language she can understand, to clothes for every body type, all presented in a lively, contemporary format.

What You Can Expect in Each Issue:

• Coupons: Every issue of All You contains valuable coupons for fashion, food, makeup and household basics. With high coupon totals each month (more than $60 recently), this magazine pays for itself many times over.
• Advice on living well for less: Throughout every issue are exclusive money-saving ideas for every area of your life. You’ll benefit from invaluable tips on couponing, smart shopping, bargain hunting, price negotiating, home decorating, discovering inexpensive beauty and fashion products, and much more.
• Realistic health and fitness ideas: Most of us should improve our health or diet or exercise routine somehow. But change is hard. So All You gives the hard facts and concise plans you need to make better lifestyle choices. Whether you’re looking to lose weight, firm up or create more healthful meals, our stories have the up-to-date, proven information you need, presented in a format that’s easy to understand.
• Affordable, delicious family-friendly recipes: Grocery costs make up a huge part of every household budget. That’s why All You offers an unparalleled selection of inventive and inexpensive recipes for daily dinners, special occasions and tempting treats—many for just pennies a serving! Better yet: All the ingredients are readily available at local markets.
• The "Reality-Check" promise: The heart of All You is our “Reality Check” promise. We reach out to our exclusive network of more than 40,000 women to get their advice—and we feature them and their ideas prominently throughout every issue. The magazine also goes in-depth every month, bringing you inspiring first-person stories of women who have overcome challenges in their lives, from financial burdens that seemed impossible to surmount to life-threatening illness and natural disasters.
• Your most important questions answered: In each issue an All You recruits experts (all of them women) in key areas—health, relationships, pet care, fitness, nutrition and money savings—and asks them the most pressing questions in their fields. You get unbeatable access to clear thinking on thorny issues, like how to pay off your credit cards, deal with a fussy in-law and lose that baby weight.

Magazine Layout:
Editorial content is presented through a value-oriented lens, in an accessible, easy-to-read format, ideal for a busy lifestyle. All You delivers bite-size nuggets of information and realistic ideas for every area of a woman’s life. The photography, graphics, boxes and tips are presented in organized, visually compelling design.

Click on any image below to see select pages:

Contributors:
All You recruits experts in key fields--health, relationships, pet care, fitness, and money savings. Many of them are women, since All You is for women, and all of them are able to speak in a direct and practical way to give readers advice they can use.

Past Issues:


Comparisons to Other Magazines:
The mission of All You is to provide readers with what they need but also to recognize, celebrate and encourage them. In every issue, on every page, All You makes women feel great about themselves and their choices.

Advertisers:
Advertisers looking to reach the value-minded consumer run in All You. The magazine carries a wide range of advertisers from food to home to apparel to beauty.

Awards:
All You has been named to ADWEEK's prestigious "10 Under 50" Hot List for magazines under $50 million for two consecutive years (2007 and 2008). In 2009, the category changed to "10 Under 60" (for magazines under $60 million), and All You made the list once again. All You also received an “Honorable Mention” in Capell’s Circulation Report Best Performers in 2008.

Who Reads Men’s Journal?
Written for adventurous men, Men’s Journal describes its readers as interested in outdoor experiences, health and fitness, style and fashion, and cutting-edge gear--men determined to "Live the Adventurous Life."

What You Can Expect in Each Issue:

• Style: Editors hand-pick the most stylish and current attire for your wardrobe, for every season.
• Gear guide: Equipment and accessories you'll need for all adventures, big or small.
• Health and Fitness: Ways to stay in shape during the cold winter months and hot summer sweats.

Past Issues:

Special Issues Through the Year:

• The Life List Issue: Creating the list of “things to do before you die” is the heart of this issue, targeted to the adventurous readers of Men’s Journal.
• Perfect Things: A signature issue for Men’s Journal, it features the best boys’ toys, everything from the latest gadgets to signature suits.
• The Adventure Issue: In the biggest issue of the first half of the year, Men’s Journal travels the globe for the best experiences at both ends of the spectrum: rugged and most refined.
• 50 Best Places to Live: “Best Places to Live” features the best cities to live life to the fullest.
• Your Best Summer Ever: Men’s Journal’s must-haves for summer: the perfect combination of tackling rewarding new challenges and finding true relaxation.
• Sports: Geared towards fall sports, when NFL and college football are just underway, NBA and Hockey are getting into gear, and baseball is in the midst of the playoffs, this issue focuses on all the greatest athletes and sporting events coming up.
• Winter Fun and Travel: In our annual winter adventure preview, we feature the best ways to make the most of the season with exclusive mountaintop resorts, the hottest ski bars, and the warmest winter gear.
• The Best Issue: Men’s Journal presents the best in dining, nightlife, the outdoors, vacation hotspots, and everything else our readers are passionate about. Industry experts and real readers with first-hand knowledge give you their insights into the best.

Popular Mechanics is for people who have a passion to know how things work. It's about how the latest advances in science and technology will impact your home, your car, consumer electronics, computers, even your health. Popular Mechanics - answers for curious minds.

Who Reads Popular Mechanics?
The Popular Mechanics reader is curious. The reader is driven to explore, become knowledgeable and actively participate in a wide variety of interests, making him today's Go-to Guy that Main Street America goes to for advice.

What You Can Expect in Each Issue:
The Popular Mechanics reader has a curious mind - a hunger to know, an inquisitive interest, and a desire to investigate and learn. Every month, Popular Mechanics inspires, instructs and influences millions of curious minds - engaging them with breakthroughs in science and technology, how-to stories on digital technology, automotive advances and home upgrades.

• Tech Watch: Reporters dig deep to find new and exciting technological advances that will keep readers up-to-date with cutting-edge innovations – in aviation, computers, energy, environment, health, military, robotics, space and transportation.
• Upgrade: Reporters collect the best gear from the biggest trade shows – from new tools for the home and worksite to the most advanced digital gadgets – and provide no-nonsense comparison tests and monthly reviews.
• New Cars: Auto editors at Popular Mechanics give readers a comprehensive sneak-peak of the most exciting vehicles coming out of Detroit, Asia and Europe.
• DIY Auto: This section gives readers a place to go for all their automotive repair and maintenance questions and answers – allowing them to skip the trip to the local mechanic by providing them instructions on exactly how to diagnose and repair any number of auto problems.
• DIY Home: This section offers readers a column with a variety of step-by-step home improvement projects, including useful tips, advice and product reviews.
• DIY Tech: This gives readers hands on advice on all things tech – from cameras and computers to HDTV and surround sound – keeping them one step ahead of the curve.
• Feature Articles: Popular Mechanics tells you how the latest advances in science and technology will impact your home, your car, consumer electronics, computers, even your health. Features include: Tech Watch, Upgrade, New Cars, Saturday Mechanic, Car Clinic, Homeowners Clinic, and Jay Leno's Garage.

Magazine Layout:
Popular Mechanics is clean, crisp, fresh and cool. The magazine continuously delivers to curious minds every month - and even at 102 years young, continues to be a voice of authority on all things science, automotive, technology, home and outdoors.

Past Issues:


Comparisons to Other Magazines:
Popular Mechanics is the essential source for the modern man. From installing windows in their home or on their computer, Popular Mechanics gives readers the information and tools they need to be confident and competent in today’s high-tech world.

Advertising:
Popular Mechanics has a wide variety of advertisers, from automobiles to retailers and tools to home and garden, and everything in between.

Awards:
Over the past 9 years, Popular Mechanics has won over 60 Art and Design Awards - ranging from Distinction in Editorial Design to Best Cover of the Year, to Best Table of Contents to Distinction in Photography. In 2008, Popular Mechanics won the American Society of Magazine Editors award for excellence in service journalism, for its 3 part series on the fast growing national anxiety - the degradation of the environment.

Who Reads Vegetarian Times?
Vegetarian Times is written for those at the forefront of the healthy living movement. Published nine times a year, it provides delicious recipes, expert wellness information, and environmentally sound lifestyle solutions for both full-time and part-time vegetarians. Replete with beautiful photography and articles from leading experts, Vegetarian Times will be of interest to anyone with a passion for eating healthy while staying environmentally conscious.

What You Can Expect in Each Issue:

• Health: Vital food, health, and nutrition news. Nutritionists and doctors answer questions about vegetarian lifestyles.
• Eco-Beauty: Presenting environmentally friendly, cruelty-free beauty buys.
• Quick: All about making great tasting meals in not a lot of time. Expect to read about healthful and delicious 30 minute meals, and dishes you can make using just 5 ingredients.
• Life--Carrot and Stick: Who walks the walk and who's nothing but talk. Tips to make your habitat healthier and become more eco-enlightened travelers
• Cuisine: Editors find creative new ways to incorporate your favorite flavors into dishes.
• Vegan Gourmet: Our popular plant-based column.
• Features: From recipe contests to eco-friendly advise, features run the gamut of information that vegetarians crave most. Recent stories have included "10 Ways to Green your Fridge," "South American Superfoods," and "Earth to Table Herbs.”

Past Issues:

Contributors:
Contributors range from Restaurateurs, chefs, nutritionists, artists. These people are carefully selected for their passion and knowledge of vegetarian food and the accompanying lifestyle.

Magazine Layout
Each issue features beautiful food photography, focusing on a soft palette of colors for long reading sessions.

Comparisons to Other Magazines
The magazine is written for both vegetarians and flexitarians alike. It promotes a healthy vegetarian lifestyle without putting guilt on those who eat meat. The editors strive to bring readers articles in a positive light without preaching and politics.

Advertising
Readers will find advertisements mainly from companies making vegetarian foods products. Additional frequent advertisements include supplements, cruelty-free beauty products and eco-friendly products. Most advertisements include a "Reader Service" option so readers may request more information about specific products.

Who Reads Backpacker?
Backpacker is written for readers who love outdoor adventure. Backpacker readers are serious about their passion for the outdoors, whether it be a simple day hike or an all out backpacking trek. Published 9 times a year, Backpacker provides expert information on the best trails in America, including GPS coordinates to get readers to the most remote and beautiful places nature has to offer.

In 2008, Backpacker teamed up with San Francisco based firm Cooler to calculate their carbon footprint. Realizing that they were putting 5 million pounds of CO2 into the air each year, Backpacker took measures to reduce their carbon footprint, and combined with investment in renewable energy, has efficiently become a carbon neutral publication.

What You Can Expect in Each Issue:
Readers can look forward to reading Basecamp, which stuffs exactly what readers need without an extra ounce of verbiage. The Basecamp section includes:

• Tripfinder: Match three different destinations with three different timeframes to determine your best adventure trip.
• 5 Minute Meals: Taste-tested recipes to make backcountry cooking easier.
• Life List: A concise, inspiring description of everything you need to pull off a once in a lifetime trip.
• Start Smart: Where new hikers come to learn essential camping skills.
• The Next Level: More experienced readers can learn advanced, multi-sport skills.
• Features: Ranging from Backpacker's stories of adventures on America's trails to gear reviews. The annual Gear Guide with over 250 reviews is always popular with readers. Other recent features have been a Life List of 47 must-do trips and 15 amazing flora a fauna spectacles.

Past Issues:

Magazine Layout:
The editors strive to pack as much information as possible into each issue. The layout offers beautiful landscape photography related to articles. Readers will also find the illustrated diagrams helpful and intuitive to follow.

Comparisons to Other Magazines:
Backpacker is for the ultimate adventurers. Other magazines in its class tend to focus more on camping and casual outdoor activity, while Backpacker covers everything from the simple day hike to the most extreme mountain treks.

Advertising:
Readers can expect to find the advertising specific to the outdoor and recreation industry. Most ads relate to either backpacking gear or foods, with the occasional automobile or travel ad geared towards the adventurous consumer.

Awards:
In 2006, Backpacker won a prestigious National Magazine Award. Backpacker's Basecamp department was honored as the best magazine section within the industry. In 2007, Backpacker was named a National Magazine Award Finalist in the Single-Topic Issue category, which honored the ambition, comprehensiveness and imagination of the recent "Survival" issue.

Who Reads Real Simple?
Real Simple’s core audience is comprised of smart, busy women who are looking for creative solutions to their everyday challenges, so they have more time to focus on what really matters. Real Simple serves a wide range of women with just as many loyal fans in their 20s as in their 50s. The Real Simple reader is well-educated, affluent and professional, but most of all, she is looking for ways to make life easier. Real Simple has an impressive monthly audience of 8.6 million people, including a loyal following of women who say they feel calmer and more in control when they receive the magazine each month.

What You Can Expect in Each Issue:
Real Simple incorporates and speaks to all aspects of a woman's busy life, including beauty, entertaining, etiquette, family, finance, food, health, home, pets, soul, style and technology. From time-to-time, Real Simple also addresses gifts, the holidays, travel and weddings. Each month, the magazine starts off with “Your Words,” where readers share their answers to a question of the month; followed by “Simple Solutions,” the front-of-book section with smart pieces of ideas, insight and inspiration including the popular New Uses for Old Things and Products of the Month. “The Guide” offers strategies, systems and smarts for making life easier with stories in every topic area the magazine covers. Real Simple also features “Moneywise,” a section dedicated to spending smarter; “Road Tests,” real-people tested product recommendations; and “Cooking,” a back-of-book section devoted to recipes, techniques and tips. “Real Simple To Go” closes the magazine each month, featuring tear-out perforated pieces of useful information for readers to take with them in their daily lives. The Real Simple “feature well” changes from month-to-month but always features beautiful, smart stories on a broad range of topics intended to inspire the reader.

The fourth annual Real Simple Family special issue will offer inspiring and innovative ideas to make all aspects of family life better.

Magazine Layout:
Real Simple’s design objective is twofold: to convey information with clarity and organization within a simple, accessible format and to create a serene and uncluttered environment that imparts a sense of calm. One of the key components to that objective is ample use of white space, which gives the page design “breathing room” and distinguishes the brand from other women’s magazines. .

Click on any image below to see select pages from Real Simple:



Contributors:
Many stories are written by Real Simple editors; however, the magazine prides itself on featuring writers, photographers and contributors of note.

Past Issues:


Comparisons to Other Magazines:
Real Simple is unique and is the only magazine out there that focuses on the mission of making life easier.

Advertisers:
Real Simple appeals to a broad range of advertisers. The three biggest advertising categories are: food & beverage, beauty, and retail & department stores.

Awards:
Real Simple has won numerous industry awards and accolades, including three National Magazine Award nominations in the category of “General Excellence.” Real Simple is the only magazine to have earned a spot on Adweek’s prestigious “Hot List” of top-ten titles for seven years in a row. The brand has also been named to Adweek’s “Brand Leaders” list for three consecutive years since the list’s inception, and has won Advertising Age’s “Magazine of the Year.”

Who Reads Cosmopolitan?
The largest selling young women’s magazine in the world, Cosmopolitan is famous for its upbeat style, focus on the young career woman and candid discussion of contemporary male/female relationships. Cosmopolitan is the magazine for millions of fun, fearless females who want to be the best they can be in every area of their lives.

What You Can Expect in Each Issue:

• COVER STORIES:The feature articles on celebrities, relationships, sex, fashion, beauty and health.
• COSMO NEWS:Hot Sheet: Everything buzz-worthy, Celebrity feature article, tips on relationships, Beauty Steakout...
• MAN MANUAL:The Man Report, Guy Spy, Guy Without Hist Shirt, Cosmo for Your Guy, Man on Fire...
• COMSO LOOK:Beauty News, Hair, beauty tips, Beauty Q&A...
• FUN FEARLESS FASHION:Things To Crave Right Now, How To..
• LOVE AND LUST:Couples, sex, love, relationships, Ask Him Anything, Bedroom Blog...
• REAL-LIFE READS:The Cosmo Post – amazing true tales...
• YOU, YOU, YOU:Cosmo Commandments, Connecting, Bitch It Out...
• FASHION AND BEAUTY:The best in fashion and beauty
• WEEKEND:What to Do, You and Him, Living...
• HEALTH CHECK:Cosmo Gyno, Your Body...
• REGULAR FEATURES:Cosmo Extras, From the Editor, Confessions, Guy Confessions, Bedside Astrologer, Red-Hot Read, Shopping Information, Cosmo Quiz...

Magazine Layout:
Cosmopolitan is visually fun. Article layouts are aesthetically pleasing, with hip and stylish photography to support the written word.

Contributors:
Cosmopolitan Editor-in-Chief Kate White began her career in the magazine business by winning Glamour Magazine’s Top Ten College Women contest and appearing on the cover. She was an editorial assistant at Glamour and later became a feature writer and columnist for the magazine. She went on to hold key jobs at several national magazines, and eventually was named editor-in-chief of Child and then later Working Woman and McCall’s. Before joining Cosmo, she served as editor-in-chief of Redbook for four years. White is the New York Times best-selling author of the Bailey Weggins murder mystery series for Warner Books. She is also the author of the bestselling career book Why Good Girls Don’t Get Ahead but Gutsy Girls Do.

Past Issues:


Comparisons to Other Magazines:
Cosmopolitan has well-rounded editorial content, with 33% of its articles focusing on relationships and romance. It inspires with information on relationship and romance, the best in fashion and beauty, the latest on women’s health and well-being as well as what’s happening in pop culture and entertainment… and just about everything else fun, fearless females want to know about.

Advertising:
Cosmo advertising is targeting to meet the needs of our Fun Fearless Female readers and covers categories such as apparel, hair care, cosmetics, fragrance, skin care, electronics, and medication.

Esquire is the original and leading men's lifestyle magazine. Esquire's award winning editorial covers everything a man needs to know each month including the latest on style and clothes, what's new in cars, culture and entertainment and advice on money matters.

Who Reads Esquire?
Esquire is a magazine for affluent and successful men. It is a magazine geared toward men who dress themselves, have the means and knowledge to invest, can order at a fine restaurant, have a healthy respect and admiration for women, enjoy enriching vacations, and have mastered life's basics.

What You Can Expect in Each Issue: Esquire surveys the landscape to unearth the smart edge of the culture: the people, places, things and trends that intelligent, sophisticated men want, need, and ought to know.

• Style: Seasonal menswear forecasts identify the best options for men covering the gamut of menswear, furnishings, and accessories for the spring season.
• Women: Everything you want to know about women is answered by Esquire’s esteemed group of editors and resident experts.
• Trends: Focused on the stylish options and Esquire’s editors guide readers through all the best the seasons have to offer.
• Women We Love: Esquire’s most enduring franchise and a celebration of man’s favorite vice, saluting women whose beauty extends far beyond the physical, revealing Esquire’s pick of the Sexiest Woman Alive.
• People: Esquire celebrates and identifies the next generation of cultural influencers destined to impact our lives and shape the destiny of our countries national dialogue.
• Feature Articles: In each issue of Esquire, the talented editorial bring you the latest on style and clothes, what's new in cars, culture and entertainment and advice on money matters. You will find monthly features such as Esquire's Man at His Best, Style Tips, Ten Things You Don't Know about Women, Answer Fella, Funny Joke from a Beautiful Woman, What I've Learned, and Women We Love.

Magazine Layout:
Esquire's design is witty and clean. Articles are displayed in easy to follow formats and feature vibrant images that detail items featured in the magazine.

Contributors:
Esquire's contributors are some of the most world renowned journalists, TV personalities, musicians, authors and military strategists in the world, including Ted Allen, George Foreman, and Thomas P. M. Barnett.

Past Issues:


Comparisons to Other Magazines:
Esquire is a magazine that resonates with the modern man. It is a magazine that speaks to the multi-faceted, successful man, who is culturally in tune. The unique blend of intelligent service, stories, and ability to entertain and inspire makes it a must-read for tastemakers and influencers alike.

Advertising:
Esquire has a wide variety of advertisers, from fashion to accessories and cars to spirits, and everything in between.

Awards:
In 2007, Esquire won a National Magazine Award in the reporting category. Since editor-in-chief, David Granger, took over in 1997, Esquire has been nominated for 41 National Magazine Awards, with 10 wins.

Who Reads Health?
Health Magazine's readers are smart empowered women who know that healthy = happy. They turn to Health for fresh ideas and inspiration on how to make the healthy life truly irresistible. The magazine's unique 360-degree approach ensures that Health covers its readers' many interests: cutting-edge health advice, natural beauty moves, home remedies that work, celebrity weight-loss secrets, healthy travel, organic and low-fat food, new time-saving workouts, body-flattering fashion, and much more.

What You Can Expect in Each Issue:

• Health Now: In this front-of-book section, Health's editors hand-pick the best new tips, tricks, and updates that will help readers live healthier.
• Healthy Beauty: Simple secrets to great hair, gorgeous skin, easy makeup, and figure-flattering style.
• Healthy Shape: Safe, doable weight-loss plans, plus the trick to getting fit without the gym, eating light on the go, and enjoying tasty snacks under 80 calories.
• Healthy Inside: Smart and reassuring medical advice that makes every reader feel in control of her health. Favorite columns include Your Embarrassing Questions, and Your Body at 30, 40, 50+.
• Healthy Eating: Every issue, Health features delicious, easy, and good-for-you food. Readers also will find wine picks, no-guilt treats, and quick recipes from famous guest chefs such as Sandra Lee and Jamie Oliver.
• The Guide: Your ultimate handbook to top-of-mind subjects—from food safety to a great night's sleep.
• Feature Articles: Health covers a wide range of topics including health, diet, fitness, beauty, food, fashion, strHEA-relief, home, money, travel, natural living, and healthy Hollywood. Recent stories include: Your Body: What's Normal, What's Not; Find Your Naturally Gorgeous Colors; Lose 10 Pounds... And Never Feel Hungry; Five Ways to Fall Asleep Faster; The Best Jeans for Your Body; 7 Women's Health Problems Doctors Still Miss; Surprising Benefits of Wine; Eat Better without Trying; and Found: The $4 Healthy Meal.

Magazine Layout:
Health features a clean modern design that is easy to navigate and exciting, vibrant visuals that make the magazine fun to read.

Click on any image below to see select pages:
Contributors
Health contributors share something special: their warm, clear, and engaging voice, which makes any topic fascinating—whether it's which spa treatments work or how to prevent breast cancer at any age. Health Magazine's writers include bestselling novelists like Jancee Dunn and Megan McCafferty, award-winning health journalists like Ginny Graves, TV personalities such as Bethenny Frankel, registered dieticians like Senior Food and Nutrition Editor Frances Largeman-Roth, RD, and medical doctors, including Health's own Medical Editor Roshini Rajapaksa, MD. And Health's exclusive recipe developers and guest chefs like Bobby Flay and Nigella Lawson contribute delicious recipes that are simple, and low-fat.

Comparisons to Other Magazines:
Health Magazine celebrates the joy of feeling great, and this is what makes it stand out from other health and fitness magazines. The magazine approaches weight-loss the way its readers do: as a way to be healthy, not get skinny. Health's friendly and reassuring tone is also unique, and it helps readers feel happy and in control. Health's contributors and experts test all the products and tips before recommending them, so the reader comes away with solutions that actually work, as well as fresh ways to make healthy living a whole lot of fun.

Past Issues:

Advertisers:
Health advertisers are all healthy brands that help our readers feel and look their best. They include natural foods companies, good-for-you beauty and personal-care brands, over-the-counter and prescription drugs that prevent or treat common conditions affecting women, fitness apparel, and healthy home products.

Awards:
In the last two years, Health Magazine has won a FOLIO Eddie & Ozzie award and been nominated for an American Society of Magazine Editors (ASME) award for excellence in personal service journalism.

Who Reads Runner’s World Magazine?
Runner’s World will motivate and inspire you. Each monthly issue of Runner’s World brings you advice on new running techniques, introduces you the latest running products and national and international race information. You’ll find the strategies, tips and advice to fuel your performance, prevent injuries, burn fat, shed stress, and achieve your personal goals. Runner’s World is filled with the powerful information that will help you run faster and farther and have more fun doing it.

What You Can Expect in Each Issue:
Regular section of Runner’s World include:

• Training Techniques: Tips from the Professionals to help you achieve your personal best
• Shoe Guides: Detailed Guides providing a comprehensive analysis of the newest running shoes
• Inspirational Stories: To motivate and encourage every runner
• Safety Advice: Tips to keep you safe to insure you have the run of your life
• Recipes for a Runner: Nutritional and Delicious Recipes to prepare you for any type of race
• Races & Places: Keep informed of the upcoming race events in your area
• Feature Articles: Include “Marathon Spring Training Guide,” “Food Fuel – What to Eat and When to Eat it,” “The Essential Got-to-Have Shoe Review,” and “Races & Places – Review of Today’s most challenging races and the Runner’s who tackled them.”

Past Issues:

Who Reads InStyle?
The InStyle reader is a confident and fabulous woman who believes style is not about fad or fleeting fashion moments, but rather an ongoing expression of her fun and fresh personality. This expression transcends her closet and cosmetic bag; she seeks style inspiration and strives to personalize this style across all of her life, from updating the look of her home to the type of car she opts to drive. Over 9.6 million women in their 20's, 30's and 40's read InStyle each month.

What You Can Expect in Each Issue:
Each month, the issue starts with "What's Now," an energetic roundup of what's new and exciting in the world of style. Then it's on to "The Look," and its unique take on what celebrities are wearing. "Your Look" focuses on fashion trends, tips and how-tos that the reader can use in her own life. The "Beauty" section is filled with expert advice, product reviews and step-by-step guides to wearing the latest make-up looks, caring for skin, getting beautiful hair and more. Next up is "Shop It," which is dedicated to finding the best fashions and great values for readers. The magazine ends with the "Life, Etc." pages, which take readers inside the homes of celebrities and help them lead a more stylish life.

The features change from month to month, but readers can always expect a personal and inspiring story about the cover’s celebrity accompanied by gorgeous images of her in the season's most breathtaking clothing. Most months the magazine includes a beautiful fashion story shot on a celebrity by one of the best photographers in the world, and at least one smart, useful, idea-filled story to help readers solve problems, be more stylish, live better, and enjoy their time more.

Also included with your subscription is InStyle Makeover, a comprehensive guide to the very best new products and possibilities in beauty and fashion, created especially for the modern, sophisticated, and stylish young woman who's ready to have some fun with her look.

Magazine Layout:
Like the home of a stylish friend, InStyle's layouts are beautiful and welcoming. Stories convey information easily and clearly. Photos are lush, yet everything is visible and understandable. The overall design feels sophisticated and luxurious, but never intimidating.

Click on any image below to see select pages:

Contributors:
InStyle works with some of the best fashion photographers in the world to bring readers stunning images of their favorite stars, either in the season's best fashion, at home, with family and friends or working with their charities. The writers have vast experience writing about the magazine’s core subjects: fashion, beauty, celebrity, home, entertaining, and style.

Past Issues:


Comparisons to Other Magazines:
InStyle is like no other magazine out there. It covers all aspects of a women's life with inspiring, informative and entertaining stories and photographs. Readers overwhelmingly describe it as their relaxing treat.

Advertisers:
InStyle's advertising mix accurately reflects InStyle's editorial content--that is to say, while a good portion of advertising pages come from Fashion, Beauty and Jewelry advertisers, a significant portion also comes from Food and Beverage, Entertainment and shelter/home advertisers. Advertising pages comprise an average of 55% of an issue of InStyle per Hall's Reports, Full Year 2008.

Awards:
Some recent awards include:

• 2009 MIN Best of the Web: Award Winner “Best E-Commerce/Merchandising” for InStyle Shopping
• 2009 MPA 2008 Digital Awards “Best Mobile Strategy” for InStyle Mobile
• 2008 AdWeek Magazine Brand Leader’s List, #8
• 2008 FOLIO Gold Award Winner for “Best Online Tool” – Hollywood Hair Makeover
• 2008 MIN Best of the Web: “Best Mobile Application” for InStyle Mobile
• 2007 Adweek’s Brand Leaders Hot List, #7
• 2007 MIN’s Best of The Web: Award Winner for Redesign/Relaunch

Who Reads mental_floss?
mental_floss readers are busy, intelligent people who like to learn but don’t want to waste time on tedious articles. Its readers want to feel smart fast. They value a magazine that respects their intelligence but never takes itself too seriously. They are knowledge junkies who love bad puns, quirky humor and meaty trivia served up in bite-sized portions. The magazine is popular with people of all ages – high school students, busy professionals, and senior citizens who want to stay intellectually engaged. Nearly 2.5 million readers/visitors read mental_floss magazine and visit its web site.

What You Can Expect in Each Issue:

• Feature Stories to Make You Smile: Whether it’s "The 15 Greatest Moments in Olympics History," an expose on Shel Silverstein’s darker side, a collection of the "25 Most Important Questions in the Universe" (like whether a pregnant woman can drive in a carpool lane), or a frank discussion on the looming social security crisis, mental_floss features never fail to deliver. With stories that surprise, sometimes shock and always engage, mental_floss won’t just leave you grinning, it will leave your friends wondering how you got so interesting all of a sudden.
• scatter_brained sets the tone for the magazine with its quirky facts, quick tidbits and juicy history. Cheeky, clever and fun, this front-of-book section is consistently rated a subscriber favorite. Recent content includes wit and wisdom from famous insomniacs, secret flops from big-name musicians and the tallest tales in your American history book.
• right_brain eases readers into humanities by making art and literature accessible without dumbing it down. Why isn’t Jackson Pollock an overrated paint thrower? What makes "The Thinker" worth thinking about? It’s all right here: mental_floss experts spill the beans on why the classics are classic, and they’re happy to dish out all the naughty back-stories while they’re at it.
• left_brain tackles the mysteries of science and technology – from paradigm-shifting discoveries to the new generation of military robots. mental_floss takes the most exciting ideas and fascinating theories and delivers them in plain English.
• spinning the_globe opens a window to the world by serving up religion, history and world culture in a way only mental_floss can. Want to escape to the South Pacific without leaving your chair? Want to peek across North Korea’s borders without risking your life? Ever wonder how an entire island's cuisine became so focused around Spam or how a coffee shop poet drove the Czech nation to vanquish communism without spilling a single drop of blood? mental_floss has got the answers right here.

Magazine Layout:
What other magazine would put Albert Einstein – in a swimsuit – on its cover? Like its content, the style and design of the magazine is fresh, compelling, and often irreverent. .

Click on any image below to see select pages from mental_floss:



Contributors:
As a rapidly growing publication with a lot of buzz, mental_floss is able to draw from a diverse talent pool of high-profile journalists, academics and subject experts including Ken Jennings (of Jeopardy! fame), A.J. Jacobs, Ben Stein, Ethan Trex, John Green, Michael Stusser, and Eric Sass.

Past Issues:


Comparisons to Other Magazines:
"mental_floss is an original. It isn’t easy to match it with an existing magazine, although some readers have suggested that its quick hits of information and shorter features bring to mind the approach of another highly successful magazine." – The Week.

Newsweek called it "a smart-alecky read," another reviewer called it "a liberal arts education in installments," and a third suggested "Got a big cocktail party coming up? Read mental_floss first," but no one’s been able to find another magazine quite like it.

Advertisers:
Unlike most magazines, mental_floss is committed to maintaining a high editorial-to-content ratio in the belief that readers are buying the publication for its content. Approximately 80% of its pages are dedicated to editorial, with no more than 20% for ads. Advertisers include Angie’s List, Books-A-Million, Borders, Merriam-Webster, the Rock and Roll Hall of Fame and Museum, The Teaching Company, Volkswagen, Target, and Newseum.

Awards and Critical Acclaim:

• Chicago Tribune 2008 – "50 Favorite Magazines" List
• Chicago Tribune 2007 – "50 Favorite Magazines" List
• Library Journal – Best New Magazine Award
• "A sharp-looking glossy." – LA Times
• "mental_floss cleans out the cobwebs." – Chicago Tribune
• "A sort of sassy Cliffs Notes." – Reader’s Digest
• "The magazine is hard to put down." – Guide to Consumer Magazines

Who Reads Playboy?
Provocative and informative, Playboy is America’s best-selling men’s magazine. Playboy is read by more than 10.3 million people in the U.S. – of which two million are women. The magazine is primarily aimed at men in their twenties and thirties, but is read by men and women of all ages.

What You Can Expect in Each Issue:
Whatever goes on between a man’s ears is a convenient way to sum up the content of Playboy. Prominent among its features are the pictorials, which showcase women ranging from the girl next door to world-famous celebrities, but also includes sports, entertainment, politics, social trends, developments in the areas of sex and romance, short fiction and compelling articles on behalf of a wide variety of subjects.

• Pictorials: Featuring the world’s most beautiful women, as captured by some of the world’s most talented photographers.
• ManTrack: New cars, sporting equipment, technology, furniture, travel destinations and other consumer goods.
• After Hours: A bemused tour d’horizon of current culture.
• Forum: Opinion and argument about political and social developments, often focusing on issues of personal freedom and expression.
• The Playboy Advisor: A column in which readers’ questions about modern living, including love, sex, fashion, technology, etiquette and other topics are answered.

Each month, Playboy magazine offers the most engaging and ecletic mix of material in the general interest and men’s categories. The Playboy Interview, a monthly in-depth conversation with an important figure—recent subjects include Jack Nicholson, Michael Brown, Steve Nash, Mark Cuban, Tina Fey, Kanye West, Jay Z, Matt Groening, Gov. Bill Richardson, Arianna Huffington, Bill O’Reilly, Farheed Zakaria and Thomas L. Friedman—is the most authoritative body of interview-format work in the history of American journalism. A shorter, lighter interview called 20Q (recent subjects include Danica Patrick, Steve Carell, Charles Barkley, Jack Black, Fergie, Paul Rudd and Rachel Bilson) allows readers another chance for readers to hear about a celebrity in the person’s own words.

Playboy delivers news-making and substantive journalism like "Death and Dishonor," the story of the brutal home-front murder of an Iraq War veteran that was the basis for the movie "In the Valley of Elah," "Gunning for the Big Guy," an exclusive look into the story of BALCO and the illegal use of steroids in baseball, and “The Strange Redemption of James Keene,” about a convicted drug dealer turned federal informant who infiltrates a prison for the criminally insane to befriend a serial killer—and which is also being made into a feature film. Other recent articles include a joint profile of comedians Jimmy Kimmel and Sarah Silverman, an intimate look at troubled NFL star Ricky Williams, photo-driven profiles of actors such as Justin Long, Ray Stevenson and the cast of “Mad Men,” a feature about Howard Stern sidekick Artie Lange, a profile of LAPD chief Bill Bratton, an expose of sexual repression in fundamentalist Iran, several essays about maintaining privacy in an era of dizzying technological and legal change, and a series of definitive articles on male sexual health.

Each issue also includes a piece of fiction, spotlighting the best of established and emerging talents. In 2008, for instance, Denis Johnson wrote a novel exclusively for serialization in the magazine called “Nobody Move,” the follow-up to his National Book Award winning “Tree of Smoke”; it will be published in 2009 by Farrar, Straus & Giroux.

Past Issues:

Contributors:
Playboy’s roster of contributors over the course of its history is second to none. It includes Norman Mailer, Kurt Vonnegut Jr., Hunter S. Thompson, William F. Buckley Jr., Arthur Schlesinger Jr., John Cheever, Arthur C. Clarke, George Plimpton, Ray Bradbury and Shel Silverstein. Active contributors include Gore Vidal, Stephen King, John Updike, T.C. Boyle, Jonathan Safran Foer, Chuck Palahniuk, Richard Dawkins, Jeff Greenfield, Denis Johnson, Jimmy Breslin, Christopher Buckley, Jane Smiley, Margaret Atwood, Robert Coover, Jim Harrison and Nadine Gordimer.

Magazine Layout
The magazine offers a pleasing balance of attractive photography, lively illustration, and well-designed text.

Comparisons to Similar Magazines:
Playboy informs its entire editorial product (articles, photographs, and illustrations) with intelligence, wit, and sophistication. They provide readers with a unique editorial mix, including lifestyle service information, entertainment, interviews, politics, advice, women, sports, news features, and short fiction.

Playboy is an American icon. Smart, edgy and a bit provocative, Playboy has been the leading men’s magazine for nearly the entirety of its 55 year existence, surpassing and outlasting all competitors and imitators.

Awards
Playboy has long been recognized for its design, art and writing, receiving more than 1,600 awards. Most recently, Playboy won eight design awards from Creativity, encompassing illustration, design and editorial photography. In 2007, Playboy was also nominated for a National Magazine Award for Fiction.

Who Reads Yoga Journal?
Yoga Journal is for both the beginning and advanced practitioner, and the casual and committed reader.

What You Can Expect in Each Issue:

• Basics: Yoga Journal's most popular column, Basics makes yoga asana and philosophy accessible to students who are new to the practice and long-time practitioners looking for a refresher course.
• Eating Wisely: How we eat is a reflection of how we live, and for yogis, this means making thoughtful decisions about what goes on the menu. Eating Wisely examines the deep connections between spirit and food.
• Home Practice: Starting a home practice can be a big challenge for yogis. Personal Practice provides all the tools readers need to roll out their mats at home.
• Master Class: Offers in-depth instruction for the serious practitioner. Written by authoritative master yoga teachers.
• Media: A critical discussion of the latest and most noteworthy books, music, DVDs, videos, and audiotapes.
• Om: High-energy and fun to read, Om tells readers all they need to know about trends, news, fashion, people, places, and things that make the world of yoga fun and rewarding.
• Features: Features always look at some aspect of yoga, whether for physical, emotional, or spiritual well being. Some current examples: Creating a Yoga space at home; using yoga to release yourself from addiction.

Past Issues:


Contributors:
Most contributors are writers who have a long-established yoga practice. Current writers include Stacie Stukin, Hillari Dowdle, Dayna Macy, Nora Isaacs, and more.

Magazine Layout:
It is clean, featuring magnificent original illustrations and photos. It is more text than visual, with the visual in service of the article, and the reader's pleasure.

Comparisons to Other Magazines:
Yoga Journal is the most widely read and respected yoga magazine in the country. There are other yoga magazines but they are largely regional.

Advertising:
National advertisers across many categories including Aveda, Sigg, Lululemon Athletica, Ford, Eileen Fisher, and more.

Who Reads Sports Illustrated?
Sports Illustrated is created for sports fans, but because of the exceptional writing and photography it appeals to almost everyone. Sports Illustrated's writers and photographers deliver award-winning coverage of sports and the human spirit.

What You Can Expect in Each Issue:

• Leading Off: Big bold photos that put you in the heart of the action.
• Dan Patrick: read funny but insightful interviews with Dan’s radio show guests from the world of sport.
• Scorecard: delivers an intriguing essay followed short snippets of sporting new and popular item such "They Said It", Sign of the Apocalypse", "For the Record" and "Pop Culture Grid".
• Inside: Gives the reader a closer look at the biggest games, names and happenings from the world of sports.
• Features: provide insightful previews , the story behind the game, investigative journalism such as breaking the Alex Rodriguez steroid scandal and powerful book excerpts.
• The Vault: through images and words, each week SI takes a look back at a memorable event and/or athlete from over 50 years of archives.
• Point After: closes the issue with an often funny, sometimes poignant and always entertaining essay from a stable of SI writers including Selena Roberts, Phi Taylor and Chris Ballard.

Special Issues Included in Your Subscription:

• NFL and College Football Previews
• NBA and College Basketball Previews
• MLB Preview
• NHL Preview
• Sportsman of the Year
• Swimsuit Issue

Magazine Layout:
Sports Illustrated is a spectacular mix of award-winning photography and world-class writing presented with clean, readable design.

Click on any image below to see select pages from Sports Illustrated:



Contributors:
The Sports Illustrated editorial staff is comprised of the leading sports journalists of our era. Fans of the publication look forward to Peter King's NFL coverage; Tom Verducci's perspective on MLB; Ian Thomsen and Chris Mannix on the NBA; Austin Murphy and Seth Davis on college football and basketball, respectively. There are more than 100 writers, editors and photographers who contribute to SI on a weekly basis.

Past Issues:


Comparisons to Other Magazines:
Superior writing and photography both make this magazine unique. SI is weekly and covers the entire sporting world.

Advertisers:
Advertising is primarily garnered from the top 200 sports brands.

Awards:
Sports Illustrated is the most acclaimed Sports weekly magazine in the history of publishing. Already in 2009, SI has garnered more than 30 awards for writing and photographic excellence.