Today's Bestselling Mens Magazines

Popular Mechanics is for people who have a passion to know how things work. It's about how the latest advances in science and technology will impact your home, your car, consumer electronics, computers, even your health. Popular Mechanics - answers for curious minds.

Who Reads Popular Mechanics?
The Popular Mechanics reader is curious. The reader is driven to explore, become knowledgeable and actively participate in a wide variety of interests, making him today's Go-to Guy that Main Street America goes to for advice.

What You Can Expect in Each Issue:
The Popular Mechanics reader has a curious mind - a hunger to know, an inquisitive interest, and a desire to investigate and learn. Every month, Popular Mechanics inspires, instructs and influences millions of curious minds - engaging them with breakthroughs in science and technology, how-to stories on digital technology, automotive advances and home upgrades.

• Tech Watch: Reporters dig deep to find new and exciting technological advances that will keep readers up-to-date with cutting-edge innovations – in aviation, computers, energy, environment, health, military, robotics, space and transportation.
• Upgrade: Reporters collect the best gear from the biggest trade shows – from new tools for the home and worksite to the most advanced digital gadgets – and provide no-nonsense comparison tests and monthly reviews.
• New Cars: Auto editors at Popular Mechanics give readers a comprehensive sneak-peak of the most exciting vehicles coming out of Detroit, Asia and Europe.
• DIY Auto: This section gives readers a place to go for all their automotive repair and maintenance questions and answers – allowing them to skip the trip to the local mechanic by providing them instructions on exactly how to diagnose and repair any number of auto problems.
• DIY Home: This section offers readers a column with a variety of step-by-step home improvement projects, including useful tips, advice and product reviews.
• DIY Tech: This gives readers hands on advice on all things tech – from cameras and computers to HDTV and surround sound – keeping them one step ahead of the curve.
• Feature Articles: Popular Mechanics tells you how the latest advances in science and technology will impact your home, your car, consumer electronics, computers, even your health. Features include: Tech Watch, Upgrade, New Cars, Saturday Mechanic, Car Clinic, Homeowners Clinic, and Jay Leno's Garage.

Magazine Layout:
Popular Mechanics is clean, crisp, fresh and cool. The magazine continuously delivers to curious minds every month - and even at 102 years young, continues to be a voice of authority on all things science, automotive, technology, home and outdoors.

Past Issues:


Comparisons to Other Magazines:
Popular Mechanics is the essential source for the modern man. From installing windows in their home or on their computer, Popular Mechanics gives readers the information and tools they need to be confident and competent in today’s high-tech world.

Advertising:
Popular Mechanics has a wide variety of advertisers, from automobiles to retailers and tools to home and garden, and everything in between.

Awards:
Over the past 9 years, Popular Mechanics has won over 60 Art and Design Awards - ranging from Distinction in Editorial Design to Best Cover of the Year, to Best Table of Contents to Distinction in Photography. In 2008, Popular Mechanics won the American Society of Magazine Editors award for excellence in service journalism, for its 3 part series on the fast growing national anxiety - the degradation of the environment.

Who Reads Men’s Journal?
Written for adventurous men, Men’s Journal describes its readers as interested in outdoor experiences, health and fitness, style and fashion, and cutting-edge gear--men determined to "Live the Adventurous Life."

What You Can Expect in Each Issue:

• Style: Editors hand-pick the most stylish and current attire for your wardrobe, for every season.
• Gear guide: Equipment and accessories you'll need for all adventures, big or small.
• Health and Fitness: Ways to stay in shape during the cold winter months and hot summer sweats.

Past Issues:

Special Issues Through the Year:

• The Life List Issue: Creating the list of "things to do before you die" is the heart of this issue, targeted to the adventurous readers of Men’s Journal.
• Perfect Things: A signature issue for Men’s Journal, it features the best boys’ toys, everything from the latest gadgets to signature suits.
• The Adventure Issue: In the biggest issue of the first half of the year, Men’s Journal travels the globe for the best experiences at both ends of the spectrum: rugged and most refined.
• 50 Best Places to Live: "Best Places to Live" features the best cities to live life to the fullest.
• Your Best Summer Ever: Men’s Journal’s must-haves for summer: the perfect combination of tackling rewarding new challenges and finding true relaxation.
• Sports: Geared towards fall sports, when NFL and college football are just underway, NBA and Hockey are getting into gear, and baseball is in the midst of the playoffs, this issue focuses on all the greatest athletes and sporting events coming up.
• Winter Fun and Travel: In our annual winter adventure preview, we feature the best ways to make the most of the season with exclusive mountaintop resorts, the hottest ski bars, and the warmest winter gear.
• The Best Issue: Men’s Journal presents the best in dining, nightlife, the outdoors, vacation hotspots, and everything else our readers are passionate about. Industry experts and real readers with first-hand knowledge give you their insights into the best.

Who Reads Men’s Health Magazine?
Men’s Health readers are active, successful, professional men who want greater control over their physical, mental and emotional lives. They are looking for in-depth reporting on everything from fashion and grooming to health and nutrition as well as cutting-edge gear, the latest in entertainment and more.

What You Can Expect in Each Issue:

• Fitness: Men’s Health knows total body fitness is not accomplished during the hour or two you spend at the gym three days a week. That’s why, in addition to the removable workout poster included in every issue, we also write about what you should be doing outside the gym, like catching the right amount of Z’s. And no, five hours per night is not enough.
• Nutrition: Quick and easy recipes paired with advice that will help you live longer and healthier. Our editor’s even throw in a selection from Eat This, Not That each month because we know life is too busy to never eat fast food.
• Sex & Relationships: Women are one life’s many mysteries, which is why Men’s Health is here to help. Our editor’s cover everything from how to bulletproof your relationship and keep your sexual attraction revved up to how to be her best ever. Need a specific question answered? Write to The Girl Next Door, editor Nicole Beland who sheds female insight on your most complex situations.
• Health: Our editors comb through the latest health news and report on topics most relevant to men like how to protect your prostate, lower your cholesterol and protect your manhood.

Feature Articles:

• Style Guide: Our editors take you step by step through the best new products and looks that will help get you out the door looking your best.
• Eat This, Not That! At the Supermarket: What you don’t know about your local market is making your fat. Men’s Health investigates how stores dupe you into paying top dollar for unhealthy foods. It’ll forever change the way you shop.
• How Fit Are You? : Men’s Health rounded up top athletes who set the bar in terms of speed, endurance, power, and agility and asked them how they got to the top. We know their secrets, now you can too.
• Secrets from America’s Top Gyms: The Men’s Health annual list of the best gyms in America. Plus, for 2009, we name the 50 top personal trainers in America and reveal their secrets for building muscle and shedding fat faster.
• Men and Their Cars: A Love Story: We know you love your car, but can you identify everything under the hood? We’ll show you how to take full advantage of that sports package you ponied up for.

Past Issues:

Who Reads Playboy?
Provocative and informative, Playboy is America’s best-selling men’s magazine. Playboy is read by more than 10.3 million people in the U.S. – of which two million are women. The magazine is primarily aimed at men in their twenties and thirties, but is read by men and women of all ages.

What You Can Expect in Each Issue:
Whatever goes on between a man’s ears is a convenient way to sum up the content of Playboy. Prominent among its features are the pictorials, which showcase women ranging from the girl next door to world-famous celebrities, but also includes sports, entertainment, politics, social trends, developments in the areas of sex and romance, short fiction and compelling articles on behalf of a wide variety of subjects.

• Pictorials: Featuring the world’s most beautiful women, as captured by some of the world’s most talented photographers.
• ManTrack: New cars, sporting equipment, technology, furniture, travel destinations and other consumer goods.
• After Hours: A bemused tour d’horizon of current culture.
• Forum: Opinion and argument about political and social developments, often focusing on issues of personal freedom and expression.
• The Playboy Advisor: A column in which readers’ questions about modern living, including love, sex, fashion, technology, etiquette and other topics are answered.

Each month, Playboy magazine offers the most engaging and eclectic mix of material in the general interest and men’s categories. The Playboy Interview, a monthly in-depth conversation with an important figure—recent subjects include Richard Branson, Alec Baldwin, Chuck Palahniuk, Tina Fey, Kanye West, Seth Rogen, Jay Z, Gov. Bill Richardson, Arianna Huffington, Kenny Chesney, Bill O’Reilly, Farheed Zakaria and Thomas L. Friedman—is the most authoritative body of interview-format work in the history of American journalism. A shorter, lighter interview called 20Q (recent subjects include Danica Patrick, Judd Apatow, Charles Barkley, Jack Black, Fergie, Scott Boras and Amy Smart) allows readers another chance to hear about a celebrity in the person’s own words.

Playboy delivers news-making and substantive journalism like "Death and Dishonor," the story of the brutal home-front murder of an Iraq War veteran that was the basis for the movie "In the Valley of Elah," “Our Battles Joined,” a search for the true circumstances behind the execution of an Afghani translator, which was turned into the HBO documentary “Fixer: The Taking of Ajmal Naqshbandi,” and “The Strange Redemption of James Keene,” about a convicted drug dealer turned federal informant who infiltrates a prison for the criminally insane to befriend a serial killer—and which is also being made into a feature film. Reporting for Playboy also served as the basis for the fictionalized account of an U.S. bomb unit in Iraq for the film, “The Hurt Locker.” Other recent articles include a joint profile of comedians Jimmy Kimmel and Sarah Silverman, an series of provocative letters written by Norman Mailer during the course of his illustrious career, a multi-part memoir of the romantic escapades of brilliant noir novelist James Ellroy, photo-driven profiles of actors such as Justin Long, Ray Stevenson and the cast of “Mad Men,” a feature about Howard Stern sidekick Artie Lange, a profile of LAPD chief Bill Bratton, an expose of sexual repression in fundamentalist Iran, several essays about maintaining privacy in an era of dizzying technological and legal change, and a series of definitive articles on male sexual health.

Each issue also includes a piece of fiction, spotlighting the best of established and emerging talents. In 2008, for instance, Denis Johnson wrote a novel exclusively for serialization in the magazine called “Nobody Move,” the follow-up to his National Book Award winning “Tree of Smoke”; it was published in 2009 by Farrar, Straus & Giroux. Playboy has also secured rights to an excerpt of a unpublished novel by Vladimir Nabokov which will appear in its December 2009 issue.

Past Issues:

Contributors:
Playboy’s roster of contributors over the course of its history is second to none. It includes Norman Mailer, Kurt Vonnegut Jr., Hunter S. Thompson, William F. Buckley Jr., Arthur Schlesinger Jr., John Cheever, Arthur C. Clarke, George Plimpton, Ray Bradbury and Shel Silverstein. Active contributors include Gore Vidal, Stephen King, John Updike, T.C. Boyle, Jonathan Safran Foer, Chuck Palahniuk, Richard Dawkins, Jeff Greenfield, Denis Johnson, Jimmy Breslin, Christopher Buckley, Jane Smiley, Margaret Atwood, Robert Coover, Jim Harrison and Nadine Gordimer.

Magazine Layout
The magazine offers a pleasing balance of attractive photography, lively illustration, and well-designed text.

Comparisons to Similar Magazines:
Playboy informs its entire editorial product (articles, photographs, and illustrations) with intelligence, wit, and sophistication. They provide readers with a unique editorial mix, including lifestyle service information, entertainment, interviews, politics, advice, women, sports, news features, and short fiction.

Playboy is an American icon. Smart, edgy and a bit provocative, Playboy has been the leading men’s magazine for nearly the entirety of its 55 year existence, surpassing and outlasting all competitors and imitators.

Awards
Playboy has long been recognized for its design, art and writing, receiving more than 1,600 awards. Most recently, Playboy won eight design awards from Creativity, encompassing illustration, design and editorial photography. In 2007, Playboy was also nominated for a National Magazine Award for Fiction.

Esquire is the original and leading men's lifestyle magazine. Esquire's award winning editorial covers everything a man needs to know each month including the latest on style and clothes, what's new in cars, culture and entertainment and advice on money matters.

Who Reads Esquire?
Esquire is a magazine for affluent and successful men. It is a magazine geared toward men who dress themselves, have the means and knowledge to invest, can order at a fine restaurant, have a healthy respect and admiration for women, enjoy enriching vacations, and have mastered life's basics.

What You Can Expect in Each Issue: Esquire surveys the landscape to unearth the smart edge of the culture: the people, places, things and trends that intelligent, sophisticated men want, need, and ought to know.

• Style: Seasonal menswear forecasts identify the best options for men covering the gamut of menswear, furnishings, and accessories for the spring season.
• Women: Everything you want to know about women is answered by Esquire’s esteemed group of editors and resident experts.
• Trends: Focused on the stylish options and Esquire’s editors guide readers through all the best the seasons have to offer.
• Women We Love: Esquire’s most enduring franchise and a celebration of man’s favorite vice, saluting women whose beauty extends far beyond the physical, revealing Esquire’s pick of the Sexiest Woman Alive.
• People: Esquire celebrates and identifies the next generation of cultural influencers destined to impact our lives and shape the destiny of our countries national dialogue.
• Feature Articles: In each issue of Esquire, the talented editorial bring you the latest on style and clothes, what's new in cars, culture and entertainment and advice on money matters. You will find monthly features such as Esquire's Man at His Best, Style Tips, Ten Things You Don't Know about Women, Answer Fella, Funny Joke from a Beautiful Woman, What I've Learned, and Women We Love.

Magazine Layout:
Esquire's design is witty and clean. Articles are displayed in easy to follow formats and feature vibrant images that detail items featured in the magazine.

Contributors:
Esquire's contributors are some of the most world renowned journalists, TV personalities, musicians, authors and military strategists in the world, including Ted Allen, George Foreman, and Thomas P. M. Barnett.

Past Issues:


Comparisons to Other Magazines:
Esquire is a magazine that resonates with the modern man. It is a magazine that speaks to the multi-faceted, successful man, who is culturally in tune. The unique blend of intelligent service, stories, and ability to entertain and inspire makes it a must-read for tastemakers and influencers alike.

Advertising:
Esquire has a wide variety of advertisers, from fashion to accessories and cars to spirits, and everything in between.

Awards:
In 2007, Esquire won a National Magazine Award in the reporting category. Since editor-in-chief, David Granger, took over in 1997, Esquire has been nominated for 41 National Magazine Awards, with 10 wins.

Esquire is the original and leading men's lifestyle magazine. Esquire's award winning editorial covers everything a man needs to know each month including the latest on style and clothes, what's new in cars, culture and entertainment and advice on money matters.

Who Reads Esquire?
Esquire is a magazine for affluent and successful men. It is a magazine geared toward men who dress themselves, have the means and knowledge to invest, can order at a fine restaurant, have a healthy respect and admiration for women, enjoy enriching vacations, and have mastered life's basics.

What You Can Expect in Each Issue: Esquire surveys the landscape to unearth the smart edge of the culture: the people, places, things and trends that intelligent, sophisticated men want, need, and ought to know.

• Style: Seasonal menswear forecasts identify the best options for men covering the gamut of menswear, furnishings, and accessories for the spring season.
• Women: Everything you want to know about women is answered by Esquire’s esteemed group of editors and resident experts.
• Trends: Focused on the stylish options and Esquire’s editors guide readers through all the best the seasons have to offer.
• Women We Love: Esquire’s most enduring franchise and a celebration of man’s favorite vice, saluting women whose beauty extends far beyond the physical, revealing Esquire’s pick of the Sexiest Woman Alive.
• People: Esquire celebrates and identifies the next generation of cultural influencers destined to impact our lives and shape the destiny of our countries national dialogue.
• Feature Articles: In each issue of Esquire, the talented editorial bring you the latest on style and clothes, what's new in cars, culture and entertainment and advice on money matters. You will find monthly features such as Esquire's Man at His Best, Style Tips, Ten Things You Don't Know about Women, Answer Fella, Funny Joke from a Beautiful Woman, What I've Learned, and Women We Love.

Magazine Layout:
Esquire's design is witty and clean. Articles are displayed in easy to follow formats and feature vibrant images that detail items featured in the magazine.

Contributors:
Esquire's contributors are some of the most world renowned journalists, TV personalities, musicians, authors and military strategists in the world, including Ted Allen, George Foreman, and Thomas P. M. Barnett.

Past Issues:


Comparisons to Other Magazines:
Esquire is a magazine that resonates with the modern man. It is a magazine that speaks to the multi-faceted, successful man, who is culturally in tune. The unique blend of intelligent service, stories, and ability to entertain and inspire makes it a must-read for tastemakers and influencers alike.

Advertising:
Esquire has a wide variety of advertisers, from fashion to accessories and cars to spirits, and everything in between.

Awards:
In 2007, Esquire won a National Magazine Award in the reporting category. Since editor-in-chief, David Granger, took over in 1997, Esquire has been nominated for 41 National Magazine Awards, with 10 wins.

Who Reads Details?
With relevant, thought-provoking editorial content, portfolio-quality photography, and award-winning design, DETAILS stands at the forefront of culture and style and speaks to men who are confident, inquisitive, educated, and informed about where the world is going—and where it’s been. DETAILS is the magazine made for affluent, career-driven men who are forging the trends of their generation.

What You Can Expect in Each Issue:
Regular sections of Details include:

• Know+Tell: A section dedicated to news for the conspicuously clued-in, Know+Tell covers the latest innovations in design, food, drinks, cars, grooming, music, film, books, and personal finance.
• Style: The one-stop source for up-to-the-minute advice on where to shop, what to buy, and the right ways to wear what you buy. With detailed fashion spreads, profiles of up-and-coming designers, news about store openings, and “10 Rules of Style” from fashion icons, this section makes style accessible.
• Dossier: The home for every topic and issue a man cares about­—careers, sex, relationships, masculinity, celebrity, fatherhood, and current events—all presented with a fresh, unique perspective.
• Exit: The “Exit” feature reveals what your various choices—in everything from cars to clothes, pop-cultural figures to political candidates—say about you.
• Culture: Thought-provoking columns by award-winning authors Michael Chabon and Augusten Burroughs.
• Wiseguy: A penetrating interview with a man of substance, intelligence, and experience, who shares his life lessons and his quick wit.
• Features: Longer-form stories including insightful cover profiles, clever cultural criticism, gorgeous fashion spreads, and gripping pieces of reportage pieces.

Past Issues:

Contributors:
During his tenure, DETAILS editor-in-chief Daniel Peres has recruited such columnists as Michael Chabon, Augusten Burroughs, Anderson Cooper, Bruce Wagner, and Rick Moody to the magazine, along with top-tier photographers such as Steven Klein, Terry Richardson, Michael Thompson, Tom Munro, and Mary Ellen Mark. DETAILS demands the finest writing and photography in the industry, and its contributors are reflections of the magazine’s dedication to providing the highest-quality content to its readership.

Magazine Layout
DETAILS’ design is clever, conceptual, and clean. The magazine uses award-winning photography to complement its top-flight written features. And each section of the magazine is visually defined, with a distinct graphic identity that allows the reader to know where he is in the magazine.

Comparisons to Other Magazines
DETAILS’ point of passion—and of differentiation—is its knowledge of its readers, their interests, and their tastes. DETAILS is the only magazine written for contemporary, successful, educated men who are interested in the latest events, the finest fashions, and the most cutting-edge ideas.

Advertising
Apple, Armani, Bally, Banana Republic, Bang & Olufsen, Bloomingdale’s, Burberry, Cadillac, Calvin Klein, Claiborne, Coach, Converse, Diesel, DKNY, Dolce & Gabbana, Ford, French Connection, Gant, Grey Goose, Gucci, Guess, Hilfiger, Hugo Boss, Jaguar, Johnnie Walker, Lacoste, Land Rover, Louis Vuitton, Macy’s, Mercedes Benz, Mont Blanc, Nautica, Nordstroms, Patron, Polo, Prada, Salvatore Ferragamo, Stolichnaya, Svedka, Tod’s, Tom Ford Menswear, Yves Saint Laurent, and Zegna.

Awards
DETAILS has been one of the most honored magazines by its peers since it was re-launched in 2000. It has won two National Magazine Awards for Design (2002 and 2003), and been named finalist for seven other NMAs, including General Excellence. DETAILS has been recognized by the Society of Publication Designers with three Gold Medals in Magazine Design and one in Photography, as well as five Silver Medals.

Who Reads Golf Magazine?
Who reads Golf magazine? Golfers who love to play as much as they can! The sport is their passion, consuming most of their spare time. They are united by the same purpose: to improve. Being a better player means greater enjoyment. They are serious about the game, but they want to have fun.

What You Can Expect in Each Issue:

• Teeing Off: Pictorial presentation of the game.
• The Starter: Interviews with Tour stars, instruction from Dave Pelz, guide to the rules, special swing sequences of players in form.
• Your Game: The Golf magazine Top 100 Teachers In America share their knowledge to give quick tips to improve.
• The Golf Magazine Interview: In-depth questioning of the player of the moment.
• The Shop: Latest golf equipment showcase.
• Sidespin: David Feherty’s hilarious take on the game.
• Feature Articles: Major profiles of the best players in the world, previews of the majors, behind-the-scenes of the PGA Tour.

Magazine Layout:
Golf magazine is easy to navigate, with clearly defined section to help the reader through the magazine. Each page works hard to add value to the reader without losing visual impact and ingenuity. .

Click on any image below to see select pages from Golf:



Contributors:
David Feherty, CBS announcer and former Tour golfer, is the lead columnist for Golf magazine. An award-winning novelist and commentator, David Feherty brings his unique sense of humor to Golf magazine in his monthly column, Sidespin.

Golf magazine’s team of top staff writers are joined by the writing talent of Sports Illustrated.

Past Issues:


Comparisons to Other Magazines:
Golf magazine is positioned as the most accessible magazine within its genre, with a tone that is friendly and approachable. It’s fun to read.

Awards:
Golf magazine is the only monthly golf publication to have won a national magazine award from ASME, the American Society of Magazine Editors. Golf magazine was recognized in 2006 for outstanding achievement in the Leisure Interests category. Its writers have also won numerous awards from the Golf Writers Association.

Who Reads Playboy?
Provocative and informative, Playboy is America’s best-selling men’s magazine. Playboy is read by more than 10.3 million people in the U.S. – of which two million are women. The magazine is primarily aimed at men in their twenties and thirties, but is read by men and women of all ages.

What You Can Expect in Each Issue:
Whatever goes on between a man’s ears is a convenient way to sum up the content of Playboy. Prominent among its features are the pictorials, which showcase women ranging from the girl next door to world-famous celebrities, but also includes sports, entertainment, politics, social trends, developments in the areas of sex and romance, short fiction and compelling articles on behalf of a wide variety of subjects.

• Pictorials: Featuring the world’s most beautiful women, as captured by some of the world’s most talented photographers.
• ManTrack: New cars, sporting equipment, technology, furniture, travel destinations and other consumer goods.
• After Hours: A bemused tour d’horizon of current culture.
• Forum: Opinion and argument about political and social developments, often focusing on issues of personal freedom and expression.
• The Playboy Advisor: A column in which readers’ questions about modern living, including love, sex, fashion, technology, etiquette and other topics are answered.

Each month, Playboy magazine offers the most engaging and ecletic mix of material in the general interest and men’s categories. The Playboy Interview, a monthly in-depth conversation with an important figure—recent subjects include Jack Nicholson, Michael Brown, Steve Nash, Mark Cuban, Tina Fey, Kanye West, Jay Z, Matt Groening, Gov. Bill Richardson, Arianna Huffington, Bill O’Reilly, Farheed Zakaria and Thomas L. Friedman—is the most authoritative body of interview-format work in the history of American journalism. A shorter, lighter interview called 20Q (recent subjects include Danica Patrick, Steve Carell, Charles Barkley, Jack Black, Fergie, Paul Rudd and Rachel Bilson) allows readers another chance for readers to hear about a celebrity in the person’s own words.

Playboy delivers news-making and substantive journalism like "Death and Dishonor," the story of the brutal home-front murder of an Iraq War veteran that was the basis for the movie "In the Valley of Elah," "Gunning for the Big Guy," an exclusive look into the story of BALCO and the illegal use of steroids in baseball, and “The Strange Redemption of James Keene,” about a convicted drug dealer turned federal informant who infiltrates a prison for the criminally insane to befriend a serial killer—and which is also being made into a feature film. Other recent articles include a joint profile of comedians Jimmy Kimmel and Sarah Silverman, an intimate look at troubled NFL star Ricky Williams, photo-driven profiles of actors such as Justin Long, Ray Stevenson and the cast of “Mad Men,” a feature about Howard Stern sidekick Artie Lange, a profile of LAPD chief Bill Bratton, an expose of sexual repression in fundamentalist Iran, several essays about maintaining privacy in an era of dizzying technological and legal change, and a series of definitive articles on male sexual health.

Each issue also includes a piece of fiction, spotlighting the best of established and emerging talents. In 2008, for instance, Denis Johnson wrote a novel exclusively for serialization in the magazine called “Nobody Move,” the follow-up to his National Book Award winning “Tree of Smoke”; it will be published in 2009 by Farrar, Straus & Giroux.

Past Issues:

Contributors:
Playboy’s roster of contributors over the course of its history is second to none. It includes Norman Mailer, Kurt Vonnegut Jr., Hunter S. Thompson, William F. Buckley Jr., Arthur Schlesinger Jr., John Cheever, Arthur C. Clarke, George Plimpton, Ray Bradbury and Shel Silverstein. Active contributors include Gore Vidal, Stephen King, John Updike, T.C. Boyle, Jonathan Safran Foer, Chuck Palahniuk, Richard Dawkins, Jeff Greenfield, Denis Johnson, Jimmy Breslin, Christopher Buckley, Jane Smiley, Margaret Atwood, Robert Coover, Jim Harrison and Nadine Gordimer.

Magazine Layout
The magazine offers a pleasing balance of attractive photography, lively illustration, and well-designed text.

Comparisons to Similar Magazines:
Playboy informs its entire editorial product (articles, photographs, and illustrations) with intelligence, wit, and sophistication. They provide readers with a unique editorial mix, including lifestyle service information, entertainment, interviews, politics, advice, women, sports, news features, and short fiction.

Playboy is an American icon. Smart, edgy and a bit provocative, Playboy has been the leading men’s magazine for nearly the entirety of its 55 year existence, surpassing and outlasting all competitors and imitators.

Awards
Playboy has long been recognized for its design, art and writing, receiving more than 1,600 awards. Most recently, Playboy won eight design awards from Creativity, encompassing illustration, design and editorial photography. In 2007, Playboy was also nominated for a National Magazine Award for Fiction.

Who Reads Men’s Health Magazine?
Men’s Health readers are active, successful, professional men who want greater control over their physical, mental and emotional lives. They are looking for in-depth reporting on everything from fashion and grooming to health and nutrition as well as cutting-edge gear, the latest in entertainment and more.

What You Can Expect in Each Issue:

• Fitness: Men’s Health knows total body fitness is not accomplished during the hour or two you spend at the gym three days a week. That’s why, in addition to the removable workout poster included in every issue, we also write about what you should be doing outside the gym, like catching the right amount of Z’s. And no, five hours per night is not enough.
• Nutrition: Quick and easy recipes paired with advice that will help you live longer and healthier. Our editor’s even throw in a selection from Eat This, Not That each month because we know life is too busy to never eat fast food.
• Sex & Relationships: Women are one life’s many mysteries, which is why Men’s Health is here to help. Our editor’s cover everything from how to bulletproof your relationship and keep your sexual attraction revved up to how to be her best ever. Need a specific question answered? Write to The Girl Next Door, editor Nicole Beland who sheds female insight on your most complex situations.
• Health: Our editors comb through the latest health news and report on topics most relevant to men like how to protect your prostate, lower your cholesterol and protect your manhood.

Feature Articles:

• Style Guide: Our editors take you step by step through the best new products and looks that will help get you out the door looking your best.
• Eat This, Not That! At the Supermarket: What you don’t know about your local market is making your fat. Men’s Health investigates how stores dupe you into paying top dollar for unhealthy foods. It’ll forever change the way you shop.
• How Fit Are You? : Men’s Health rounded up top athletes who set the bar in terms of speed, endurance, power, and agility and asked them how they got to the top. We know their secrets, now you can too.
• Secrets from America’s Top Gyms: The Men’s Health annual list of the best gyms in America. Plus, for 2009, we name the 50 top personal trainers in America and reveal their secrets for building muscle and shedding fat faster.
• Men and Their Cars: A Love Story: We know you love your car, but can you identify everything under the hood? We’ll show you how to take full advantage of that sports package you ponied up for.

Past Issues:

Who Reads Details?
With relevant, thought-provoking editorial content, portfolio-quality photography, and award-winning design, DETAILS stands at the forefront of culture and style and speaks to men who are confident, inquisitive, educated, and informed about where the world is going—and where it’s been. DETAILS is the magazine made for affluent, career-driven men who are forging the trends of their generation.

What You Can Expect in Each Issue:
Regular sections of Details include:

• Know+Tell: A section dedicated to news for the conspicuously clued-in, Know+Tell covers the latest innovations in design, food, drinks, cars, grooming, music, film, books, and personal finance.
• Style: The one-stop source for up-to-the-minute advice on where to shop, what to buy, and the right ways to wear what you buy. With detailed fashion spreads, profiles of up-and-coming designers, news about store openings, and “10 Rules of Style” from fashion icons, this section makes style accessible.
• Dossier: The home for every topic and issue a man cares about­—careers, sex, relationships, masculinity, celebrity, fatherhood, and current events—all presented with a fresh, unique perspective.
• Exit: The “Exit” feature reveals what your various choices—in everything from cars to clothes, pop-cultural figures to political candidates—say about you.
• Culture: Thought-provoking columns by award-winning authors Michael Chabon and Augusten Burroughs.
• Wiseguy: A penetrating interview with a man of substance, intelligence, and experience, who shares his life lessons and his quick wit.
• Features: Longer-form stories including insightful cover profiles, clever cultural criticism, gorgeous fashion spreads, and gripping pieces of reportage pieces.

Past Issues:

Contributors:
During his tenure, DETAILS editor-in-chief Daniel Peres has recruited such columnists as Michael Chabon, Augusten Burroughs, Anderson Cooper, Bruce Wagner, and Rick Moody to the magazine, along with top-tier photographers such as Steven Klein, Terry Richardson, Michael Thompson, Tom Munro, and Mary Ellen Mark. DETAILS demands the finest writing and photography in the industry, and its contributors are reflections of the magazine’s dedication to providing the highest-quality content to its readership.

Magazine Layout
DETAILS’ design is clever, conceptual, and clean. The magazine uses award-winning photography to complement its top-flight written features. And each section of the magazine is visually defined, with a distinct graphic identity that allows the reader to know where he is in the magazine.

Comparisons to Other Magazines
DETAILS’ point of passion—and of differentiation—is its knowledge of its readers, their interests, and their tastes. DETAILS is the only magazine written for contemporary, successful, educated men who are interested in the latest events, the finest fashions, and the most cutting-edge ideas.

Advertising
Apple, Armani, Bally, Banana Republic, Bang & Olufsen, Bloomingdale’s, Burberry, Cadillac, Calvin Klein, Claiborne, Coach, Converse, Diesel, DKNY, Dolce & Gabbana, Ford, French Connection, Gant, Grey Goose, Gucci, Guess, Hilfiger, Hugo Boss, Jaguar, Johnnie Walker, Lacoste, Land Rover, Louis Vuitton, Macy’s, Mercedes Benz, Mont Blanc, Nautica, Nordstroms, Patron, Polo, Prada, Salvatore Ferragamo, Stolichnaya, Svedka, Tod’s, Tom Ford Menswear, Yves Saint Laurent, and Zegna.

Awards
DETAILS has been one of the most honored magazines by its peers since it was re-launched in 2000. It has won two National Magazine Awards for Design (2002 and 2003), and been named finalist for seven other NMAs, including General Excellence. DETAILS has been recognized by the Society of Publication Designers with three Gold Medals in Magazine Design and one in Photography, as well as five Silver Medals.

Who Reads Penthouse Letters?
Penthouse Letters describes its readers as well-informed, sexually active, fantasy seekers who enjoy fulfilling their wants, needs and desires. They're tapped into their erotic side, and enjoy the tastefully written tales from people just like themselves. For 28 years, Penthouse Letters has provided an opportunity for its readers to interact with the magazine by writing for it.

What You Can Expect in Each Issue:
Written for readers, by readers, the stories featured in Penthouse Letters vary from month to month, and offer a wide variety of topics. Stories are often accompanied by pictures which evoke the racy content of the letters. Each month’s sections include "Letter of the Month," "Spotlight," and a "Feature Piece."

Past Covers:

Contributors
Contributors are the readers themselves, both male and female, and live around the globe.

Magazine Layout
The editors provide four-color photography to accompany the letters featured every month. In the style of Penthouse magazine, Letters describes its layout as colorful, "glossy pages featuring some of the most beautiful women in the world that grab your attention and don't let go."

Comparisons to Other Magazines
Penthouse Letters is fairly unique among top-tier men’s magazines in that it focuses on the experiences and fantasies of its readership for its future issues. In that sense, a community is created within this magazine’s readership which other magazines of this genre do not closely emulate.

Advertising
Approximately 80% of every issue is devoted to the reader's enjoyment and entertainment with editorial and erotic pictorial essays. The remaining 20% is advertising content, usually focusing on related entertainment and content.

Who Reads Golf Magazine?
Who reads Golf magazine? Golfers who love to play as much as they can! The sport is their passion, consuming most of their spare time. They are united by the same purpose: to improve. Being a better player means greater enjoyment. They are serious about the game, but they want to have fun.

What You Can Expect in Each Issue:

• Teeing Off: Pictorial presentation of the game.
• The Starter: Interviews with Tour stars, instruction from Dave Pelz, guide to the rules, special swing sequences of players in form.
• Your Game: The Golf magazine Top 100 Teachers In America share their knowledge to give quick tips to improve.
• The Golf Magazine Interview: In-depth questioning of the player of the moment.
• The Shop: Latest golf equipment showcase.
• Sidespin: David Feherty’s hilarious take on the game.
• Feature Articles: Major profiles of the best players in the world, previews of the majors, behind-the-scenes of the PGA Tour.

Magazine Layout:
Golf magazine is easy to navigate, with clearly defined section to help the reader through the magazine. Each page works hard to add value to the reader without losing visual impact and ingenuity. .

Click on any image below to see select pages from Golf:



Contributors:
David Feherty, CBS announcer and former Tour golfer, is the lead columnist for Golf magazine. An award-winning novelist and commentator, David Feherty brings his unique sense of humor to Golf magazine in his monthly column, Sidespin.

Golf magazine’s team of top staff writers are joined by the writing talent of Sports Illustrated.

Past Issues:


Comparisons to Other Magazines:
Golf magazine is positioned as the most accessible magazine within its genre, with a tone that is friendly and approachable. It’s fun to read.

Awards:
Golf magazine is the only monthly golf publication to have won a national magazine award from ASME, the American Society of Magazine Editors. Golf magazine was recognized in 2006 for outstanding achievement in the Leisure Interests category. Its writers have also won numerous awards from the Golf Writers Association.