Who Reads Cat Fancy?
Cat Fancy is written for the responsible cat owner looking for information related to the health and well-being of their cat. Readers have a strong devotion, passion and knowledge for their roles as responsible care givers. They read the magazine for news and expert advice that offers ways to help new and current owners take even better care of their cats while building a stronger relationship.

What You Can Expect in Each Issue:
Regular Departments include:

• From Our Readers: Focuses on reader interaction.
• Ask The Vet: The latest health, care, behavior and training information.
• Lifestyle: Providers readers with the information they need to make the most of their interactions with their cats.
• For Cats and Their People: News about the latest products including toys, grooming and health items.
• Cat Calendar: Lists upcoming cat shows and dates.
• Cats For Kids: Dedicated to the young feline enthusiast.
• Features: Feature articles focus on the latest in health innovations, diet and nutrition, grooming, cat and owner interaction, general news and current events, safety, humane concerns including rescue information, breed profiles, cat and children, litter and pest control. Recent articles focused on large cat conservation, how to care for the aging cat and the 12 most dangerous things your cat should never consume.

Past Issues:

Contributors:
Our editors and contributors are cat lovers just like our readers. Contributing writers include renowned veterinarians, cat behavioralists and the top cat writers. They are the experts in the field and include Sandy Robbins, an award-winning pet lifestyle expert; Helen Jablonski, a feline behavior consultant; Elain Wexler-Mitchell, DVM, board-certified in feline practice; and Cimeron Morrissey, Animal Planet's Cat Hero of the Year.

Magazine Layout:
Cat Fancy is information driven and provides opportunity for reader interaction. The features are complemented by beautiful four-color photography. Every issue includes a fold-out poster featuring a breed of the month. Lots of sidebars are included that provide useful information in an easy-to-read and reference format.

Comparisons to Other Magazines:
Cat Fancy provides the most trusted and credible information on cats anywhere. Our personality is engaging, easy-to-digest, clear, concise, friendly, nuturing, trusted and supportive. With the largest circulation of any cat publication, Cat Fancy acts as the comprehensive resource for owners throughout their cat's lifetime. Sixty-nine percent of our readers pass their monthly issues to other readers - they are very involved enthusiasts.

Advertising:
Advertising is relevant to the magazine, offering products and services that cat fanciers will be interested in. Advertisers include manufacturers of food and treats, carriers, flea and tick medications, litter and litterboxes, toys and accessories and gifts for cat lovers.

Awards:
Cat Fancy received 14 Certificates of Excellence Awards at the 14th Annual Cat Writers' Association Awards Banquet in Nov. 07. The magazine was also awarded four Muse Medallions, the CWA's top honor, and received two special awards, the HSUS Pets For Life Award for "Project Bay Cat" and the Purina Kitten Chow Kitten Award for "Orphan Basics."

Who Reads Horse Illustrated?
Horse Illustrated serves hands-on horse owners by promoting the best in horse care, riding, and training. It's the premier monthly source of all-breed, all-discipline equine information - including expert English and Western training advice, competitive insight, important medical updates, comprehensive coverage of equine health and nutrition, as well as breed profiles, news, and lifestyle features for equestrians.

What You Can Expect in Each Issue:

• Barn Buzz: A humorous look at the life of a horse enthusiast.
• Inspiration: Readers nominate the unsung heroes that have inspired them.
• Trail Guide: Tips, news, and your questions about trail riding answered.
• English Arena: Tips, news, and your questions about the English discipline answered.
• Western Roundup: Tips, news, and your questions about the Western discipline answered.
• Vet Files: Your horse health questions answered by our expert veterinarians.
• Parelli Secrets for Success: Advice to improve your relationship with your horse from world renowned trainers Pat & Linda Parelli.
• The Life of Dr. Riley: DVM Laura Riley shares lessons from her life with horses.
• Features: Each information-packed issue features articles like in-depth training articles for all disciplines, special-interest features, comprehensive health care and grooming articles, breed profiles and expert advice offering new and current horse owners tips on taking care of their horse. Recent feature topics include: "10 Steps to a New Trailer", "Better Barrel Response", "Holistic Healing", "Healthy Pasture", "4 Fences, 7 Ways", "Wound Care", and "Handling the Problem Horse".

Past Issues:

Contributors:
The lifestyles of the Horse Illustrated editorial staff mirror those of our readers. Being horse owners themselves, editors and contributors are dedicated to providing quality coverage of the equine world. Contributors are experts in their field and include authors, trainers and veterinarians: Sharon Biggs, Pat & Linda Parelli, Annie Eldridge, Cindy Hale, Toni McAllister, Jennifer Nice, Laura Riley DVM, and Dale Rudin.

Magazine Layout
Horse Illustrated is information driven. Feature articles are complemented by beautiful four color photography. "How To" articles include helpful step by step photos or illustrations. Each breed profile comes with a gorgeous pull-out poster.

Comparisons to Other Magazines
Horse Illustrated has the industry's most comprehensive editorial. Readers turn to one publication - Horse Illustrated - over other "niche" publications for a wide range of special columns and features instead of buying three separate magazines to cover English riding, Western riding, and health care. Comprehensive coverage of equine health, nutrition, grooming, and all aspects of horse care helps keep your horse in top shape. Everyday training difficulties, sporting across the world, medical milestones, and functional equestrian fashion; you can expect to find it all in Horse Illustrated.

Advertising
Advertising is relevant to the magazine, offering products and services that all horse enthusiasts will be interested in. An Ad Index is included in each issue featuring the page number of the advertiser.

Awards
The United States Equestrian Foundation, the national governing body for equestrian sport in the United States, has recognized Horse Illustrated for excellence with a Pegasus Award for Media as Equestrian Publication of the Year in 2004 and following up with an honorable mention in the same category in 2005.

Who Reads Dog Fancy?
Dog Fancy is devoted to the care and enjoyment of all dogs - purebreds and mixed breeds alike. Its goal is to educate, enlighten and entertain its readers, providing them with accessible information they need to be responsible pet owners.

What You Can Expect in Each Issue:
Regular Departments include:

• Readers Bark Back: Focuses on reader interaction.
• Newshound: Dogs news, tips and trends.
• Clean Dog Clean House: Advice from Dog Fancy's cleaning expert.
• Canine Traveler: Tips on where and how to travel with your pet.
• Natural Dog: Cutting-edge trends in holistic health care.
• Best Behavior: Tools to train your pet dog.
• Checkup: Ask the Vet plus other health news.
• Haute Dog: Luxury and lifestyle trends for the pampered pooch.
• Features: Expert advice on the right dog for your lifestyle, training, health and grooming. Recent articles include "Dog Parks: Then and Now," "Achoo, Got Dog Allergies?" Realistic strategies for living in harmony with your pet, and "What Puppies Need."

Past Issues:

Contributors:
Our editors and contributors are dog lovers just like our readers. Contributing writers include renowned veterinarians, dog trainers and the top dog writers. They are the experts in the field and include September Morn, dog trainer; Karla S. Rugh, DVM, Ph.D.; Eve Adamson, award-winning pet writer; and Kathy Salzberg, NCMG, Certified Master Groomer.

Magazine Layout:
Dog Fancy is information driven and provides opportunity for reader interaction. The features are complemented by beautiful four-color photography. Every issue includes a fold-out four-color poster featuring different breeds. Bonus posters are included quarterly with helpful care information. Layouts include sidebars that provide useful information in an easy-to-read and reference format.

Comparisons to Other Magazines:
Dog Fancy is the world's most widely read dog magazine. It speaks to passionate, caring and responsive dog owners. It addition, it reaches more than 40,000 influencers in the canine field. Dog Fancy is engaging, easy-to-digest, clear and concise. It is the comprehensive resources for all things dog.

Advertising:
Advertising is relevant to the magazine, offering products and services that dog lovers will be interested in. Advertisers include manufacturers of food and treats, cages and carriers, flea and tick medications, toys and accessories and gifts for dog lovers.

Awards:
Dog Fancy received two Maxwell awards at the 2007 Dog Writers Association of America Awards Banquet. In 2006, Dog Fancy was named the Best All-Breed magazine by the Dog Writers Association of America.

Who Reads Young Rider?
Pony-mad youngsters have their own magazine filled with features, facts, photos, and fun stuff about horses and ponies. Aimed at kids aged 8-15, Young Rider is the only glossy, full-color equestrian magazine for young people in the United States, and includes easy-to-read articles on improving their riding skills, grooming, horse health, show-ring secrets, and much more including three or more posters in every issue.

What You Can Expect in Each Issue:

• Pony Pen Pals: Make horsey friends!
• Horsey Happenings: Readers find out what's going on in the horse world.
• Horse and Pony Problems: Readers' questions answered - help for a horsey hassle.
• Short Story: Entertaining fictional stories that readers can relate to.
• Western Lessons and English Lessons: Tips to improve your riding.
• Ask Dr. Julie: Veterinarian Dr. Julie Fox answers readers' horsey health questions.
• Me & My Horse: Pictures of the readers and their horses.
• Posters: Three posters of beautiful horses and ponies in every issue.
• Features: Each information-packed issue includes: English and Western training articles to help you become a better rider, advice from the best riders and trainers to help you with common problems, tips on everything from grooming to feeding, and spotlights on inspirational equestrians. Recent feature topics include deworming tips, trailering your horse, camp guide, horsey summer jobs, and making your own horse treats.

Past Issues:

Contributors:
Our editors and writers are equestrians themselves, each skilled in riding and keeping horses. They are passionate about the lifestyle in the same way our readers are, and they share their extensive knowledge with the Young Rider readers to help ensure their riding experience is the best that it can be.

Magazine Layout
Young Rider contains articles that are easy to understand and read, and every page features color pictures showing kids riding and looking after their horses and ponies. It is designed to be fun and interactive. Every issue includes at least three beautiful posters.

Comparisons to Other Magazines
While other equestrian publications are filled with clinical articles, Young Rider seeks to educate and entertain. We strive to make riding an enjoyable experience for young riders of all abilities. Each issue is filled with fun facts, quizzes, games, and opportunities to win prizes. It is the only equestrian publication in the United States specifically for children. Readers also get exclusive subscribers-only access to our website forums.

Advertising
Advertising is relevant to the magazine, offering products and services that would be of interest to young horse and pony lovers. An Ad Index is included in each issue featuring the page number of the advertiser and the website url.

Awards
The United States Equestrian Foundation, the national governing body for equestrian sport in the United States, has recognized Young Rider for excellence with a Pegasus Award for Media as Overall Publication of the year in 2007.

Who Reads Wildbird?
Wildbird educates and entertains readers with useful details about North American birds and birding - in readers' back yards and in the entire Western Hemisphere. Wildbird encourages readers to share their appreciation for birds and to consider beginner's education and habitat conservation as means of ensuring avian species' survival.

Wildbird's editorial celebrates not only a love of birding but also an appreciation for nature and conservation. Wildbird is committed to promoting conservation and education. Since 1993, Wildbird-sponsored teams have won over $100,000 on behalf of conservation projects, birding societies and wildlife sanctuaries.

What You Can Expect in Each Issue:

• Gear, Gadgets, & Goods: Presenting the latest tools for the birdwatching aficionado, and featuring optics, photo equipment, electronics and backyard supplies.
• Birder's Backyard: Backyard birding articles feature tips for attracting birds to backyard habitats.
• Book Nook: Reviews of recently published birding books.
• Conservation Corner: Educational articles on protecting birding habitats.
• Ornithology 101
• Features: Covering a broad range of topics which will entice both backyard birders and listers, beginners and experts, with topics which have recently included "A Different Set of Eyes- Enjoy backyard birding with new observation tips," "The ABCs of Helping Birds," and "My Favorite Birding Spot of All Time."

Past Issues:

Magazine Layout:
The editors have achieved a visually appealing layout that brings to life the wild birds within the pages of Wildbird. Engaging articles illustrated with vivid photographs capture readers' attention from cover to cover.

Advertising:
Advertisers are important to the readership of this magazine, since you'll likely want to easily find the latest birdwatching tools, photo equipment, electronics and backyard supplies that the editors are writing about. Included in each issues is an Advertiser's Index, featuring the page number of the advertiser. The majority of advertising is specific to birding. They succeed in providing relevant advertising for anyone who loves birding.

Who Reads Dog World?
Dog World is written for the serious dog enthusiast, including professionals in the pet industry - breeders, kennel operators, groomers, veterinarians, and pet shop retailers - as well as hard-core dog lovers.

What You Can Expect in Each Issue:
Regular Departments include:

• About Agility: Performance training.
• Judge's Perspective: Insight into breed standards.
• Breeder's Notebook
• Natural Wellness
• ShowStoppers: Update on judges and breeders.
• Features: Articles entertain and educate readers about canine healthcare, nutrition, appearance and grooming, training and behavior, breeding and the law. Recent features included "The Urban Challenge," "A Puppy for Every Sport," and "The One and Uno" covering the Beagle that won at Westminster's 132nd show.

Past Issues:

Contributors:
Contributors are leading experts in their field. They include Terry Long, CPDT, behavior specialist and agility instructor; Betty-Anne Stenmark, AKC judge; Alice Bixler, breeder and judge; and Liz Palika, Certified Dog Trainer, Certified Behavior Consultant and an AKC CGC Evaluator.

Magazine Layout:
Dog World features in-depth articles and four-color photography throughout. With its sophisticated editorial content and no-nonsense design, Dog World is a must read for its devoted, loyal, involved and influential dog-loving readers.

Comparisons to Other Magazines:
Dog World is targeted to the influencers in the canine community. It is the oldest all-breed dog magazine in the marketplace. Readers are serious dog enthusiasts who are devoted to the magazine and own an average of four dogs.

Advertising:
Advertising is relevant to the magazine, offering products and services that appeal to the true dog enthusiast. Advertisers include manufacturers of food and treats, cages and carriers, flea and tick medications, toys and accessories and products for the performance dog.

Awards:
Editor Allan Reznick won Best Editorial Column of the Year for Dog World's September 2006 article, "When Rare Becomes Mainstream," at the Alliance of Purebred Dog Writers Awards Luncheon.

Who Reads Aquarium Fish International?
Aquarium Fish International is written for everyone who wants learn how to be a successful fish-keeper -people who want to know what's new with fish, products and the industry. It reaches hobbyists of all levels , from single fish bowls to full scale reefs. Aquarium Fish International is the most widely read fish-keeping magazine in the world.

What You Can Expect in Each Issue:

• Adventures in Fish Breeding: Each month educates readers with the latest breeding techniques from the experts.
• Reef Aquarist: Answers reader questions about reef set-up.
• The Aquabotanist: Q&A with an aquatic gardener.
• Fish Kidz: Devoted to kids, featuring Q&A with young hobbyists, including fun facts and reader artwork.
• Features:Covering a broad range of topics which will entice both the novice and expert aquarium hobbyist with topics which have recently included "The Minimalist Reef Tank," "Going Natural," "A Day at a Fish Farm," and "Unique Nano Reef Fish."

Past Issues:

Contributors:
Each issue includes a "Contributors" page, complete with concise biographies and some photos of the authors featured in that issue. The range is wide, but their passion for fish-keeping unites them. Some of them are book authors, others are active fish breeders, aquarium biologists, and tropical fish wholesalers. Photographers and authors, having traveled the world in order to share their passion with both the novice and expert aquarium hobbyist, round out the mix.

Magazine Layout
The editors have achieved a bold, visually appealing layout that brings to life the aquatic habitats displayed with its pages. Helpful aspects to the layout include the common and scientific names for fish and aquatic plants featured within the pages of the magazine. Overall the layout is meant to be visually appealing, educational, and helpful to the reader.

Comparisons to Other Magazines
This magazine is for novice and expert aquarium hobbyists. Readers will benefit from beautiful photography, expertly written articles and eye-catching layouts to guide them through the fish-keeping experience. Readers have unlimited access to fishchannel.com where they'll find in-depth species profiles, active member forums, information on reef-keeping, filtration, lighting, chemical balancing, and diet and nutrition. In addition, they will find up-to-date tips on buying and caring for aquarium and pond fish. Within the pages hobbyists will have access to breed profiles, including a run-down of species, varieties, and tank requirements.

Advertising
Advertisers are important to the readership of this magazine, since you'll likely want to easily find the fish or aquarium supplies that the editors are writing about. Included in each issue is an Advertiser's Directory, featuring the page number of the advertiser and their website URL and phone number. The majority of advertising is specific to fish-keeping, and includes product showcases, wholesale livestock section, and online marketplace. Aquarium Fish International advertisers succeed in providing relevant advertising for anyone who loves fish-keeping.