Today's Bestselling Science/Nature Magazines

Popular Mechanics is for people who have a passion to know how things work. It's about how the latest advances in science and technology will impact your home, your car, consumer electronics, computers, even your health. Popular Mechanics - answers for curious minds.

Who Reads Popular Mechanics?
The Popular Mechanics reader is curious. The reader is driven to explore, become knowledgeable and actively participate in a wide variety of interests, making him today's Go-to Guy that Main Street America goes to for advice.

What You Can Expect in Each Issue:
The Popular Mechanics reader has a curious mind - a hunger to know, an inquisitive interest, and a desire to investigate and learn. Every month, Popular Mechanics inspires, instructs and influences millions of curious minds - engaging them with breakthroughs in science and technology, how-to stories on digital technology, automotive advances and home upgrades.

• Tech Watch: Reporters dig deep to find new and exciting technological advances that will keep readers up-to-date with cutting-edge innovations – in aviation, computers, energy, environment, health, military, robotics, space and transportation.
• Upgrade: Reporters collect the best gear from the biggest trade shows – from new tools for the home and worksite to the most advanced digital gadgets – and provide no-nonsense comparison tests and monthly reviews.
• New Cars: Auto editors at Popular Mechanics give readers a comprehensive sneak-peak of the most exciting vehicles coming out of Detroit, Asia and Europe.
• DIY Auto: This section gives readers a place to go for all their automotive repair and maintenance questions and answers – allowing them to skip the trip to the local mechanic by providing them instructions on exactly how to diagnose and repair any number of auto problems.
• DIY Home: This section offers readers a column with a variety of step-by-step home improvement projects, including useful tips, advice and product reviews.
• DIY Tech: This gives readers hands on advice on all things tech – from cameras and computers to HDTV and surround sound – keeping them one step ahead of the curve.
• Feature Articles: Popular Mechanics tells you how the latest advances in science and technology will impact your home, your car, consumer electronics, computers, even your health. Features include: Tech Watch, Upgrade, New Cars, Saturday Mechanic, Car Clinic, Homeowners Clinic, and Jay Leno's Garage.

Magazine Layout:
Popular Mechanics is clean, crisp, fresh and cool. The magazine continuously delivers to curious minds every month - and even at 102 years young, continues to be a voice of authority on all things science, automotive, technology, home and outdoors.

Past Issues:


Comparisons to Other Magazines:
Popular Mechanics is the essential source for the modern man. From installing windows in their home or on their computer, Popular Mechanics gives readers the information and tools they need to be confident and competent in today’s high-tech world.

Advertising:
Popular Mechanics has a wide variety of advertisers, from automobiles to retailers and tools to home and garden, and everything in between.

Awards:
Over the past 9 years, Popular Mechanics has won over 60 Art and Design Awards - ranging from Distinction in Editorial Design to Best Cover of the Year, to Best Table of Contents to Distinction in Photography. In 2008, Popular Mechanics won the American Society of Magazine Editors award for excellence in service journalism, for its 3 part series on the fast growing national anxiety - the degradation of the environment.

Who Reads Wired?
Wired readers want to know how technology is changing the world, and they’re interested in big, relevant ideas, even if those ideas challenge their assumptions—or blow their minds. Wired readers are generally familiar with computers and the Internet, but this is definitely not a computer magazine—Wired won’t teach you how to upgrade your RAM. Instead, it’s a magazine about science, art, adventure, online culture, business, philosophy … and bright shiny beautiful gadgets. Each month, more than 2 million smart, savvy readers come to Wired for clean, clear writing with a wry twist.

What You Can Expect in Each Issue:

• Start: In Start, readers are treated to quick bites of information on everything from provocative innovations (in-flight Wi-Fi, anyone?) and new technologies (who won the DVD format wars?) to cultural shifts (why are Korean schoolgirls buying mini refrigerators?). Looking for tips on touching up your digital pictures or resetting a dislocated shoulder? Start has those, too. The stories are presented in smart, irreverent language with Wired’s signature visual flair.
• Test: Wired has covered gear and gadgets since its very first issue. Every month, Test gives readers the definitive take on the hottest products on the market, from the newest HDTVs to the slimmest notebook computers. The best tech writers in the business put the gear through a rigorous review and rate it from 1 to 10. Mix in Wired's trademark visuals and humor and you've got the most useful, entertaining coverage of products anywhere.
• Play: Now that popular culture is Wired culture, this is the best place to turn for the skinny on what’s cool, quirky, and fun. The section kicks off with Playlist: the top 10 newest, coolest things in the Wired world. In the rest of Play, editors delve deeper into movies, art, books, games, design, and online entertainment. Plus, it delivers the big picture so readers understand why these things matter. Wondering about cognitive science behind Halo 3? Curious about the cutting-edge engineering that goes into making a Top 40 single? The answers are in Play every month.
• Endgame: Part contest, part game, and totally engrossing, the Endgame puzzle challenges Wired readers to think deeply, both on and off the page.
• Features: Each month, the editors open a window to the future of technology, business, entertainment, science, and culture. We recently devoted 22 pages to the thorny questions to which scientists still don't have answers: Why do we sleep? What causes ice ages? Do forests actually speed up global warming? Other recent topics: How Apple does so well by behaving so badly; the race to build the 100-mile-per-gallon car; 12 ways to supercharge your brain; and how personal genomics could change the way you live.

Magazine Layout:
Outstanding print design is about the seamless integration of compelling stories and fresh ideas with expert typography, arresting photography, and sharp illustration. Inventive visual architecture has been part of the magazine’s DNA from the beginning. Fifteen years on, Wired is still the place to turn for eye-popping images and a style that sets the pace for the rest of the magazine design world. .

Click on any image below to see select pages from Wired:



Contributors:
Wired editor in chief Chris Anderson, author of The Long Tail, writes regularly for the magazine. Among our other writers are Steven Levy, Joshua Davis, Steven Johnson, Jeff Howe, Lawrence Lessig, Daniel H. Pink, Bruce Sterling, Clive Thompson, and Gary Wolf. Contributing photographers and artists include Dan Winters, Platon, Nigel Parry, Andrew Zuckerman, Robert Maxwell, Bryan Christie, Tobias Frere-Jones, Jonathan Hoeffler, and Jason Lee.

Past Issues:


Awards:
Under the leadership of editor in chief Chris Anderson, Wired has been nominated an unprecedented six consecutive times for the National Magazine Award for General Excellence, winning the industry's top prize in 2005 and 2007. In 2008 Wired was nominated for three NMAs, for General Excellence, Design, and Best Section. In 2008 the magazine was nominated for 18 of the top awards from the Society of Publication Designers.

Who Reads Discover?
Discover attracts intelligent and curious readers - forward thinkers and public advocates engaging in a dialogue of action that influences opinion leaders and encourages innovation. They are active in their communities, carry a strong voice concerning political issues and are very active in environmental groups.

What You Can Expect in Each Issue:

• Vital Signs: Discover’s longest-running and most popular column. Each month, an emergency room doctor describes and solves a real-life medical mystery.
• Better Planet: Questioning the choices we make about our environment, and how we affect its overall health.
• 20 Things You Didn’t Know About...: An exploration of arcane and interesting bits of information that you may not be able to Google.
• Data: Informative news section with short pieces on breaking science developments.
• Blinded by Science: A column where humor meets science, written by novelist Bruno Maddox, nominated for the 2007 National Magazine Award, Columns and Commentary.
• ThinkTech: Discover's monthly look at technology moving out of the lab and into the mainstream.
• Features: Cover subjects represent a selection of topical science, technology, environmental, global and health issues that affect our life and the world around us. Recent issues include: Year in Science, Dedicated issue, The Secret Einstein, Better Planet, Extreme Engineering, Scientist of the Year.

Past Issues:

Contributors:
Discover draws on the talents of some of America's premier nonfiction writers, including Walter Isaacson, Jared Diamond, Jim Holt, and Carl Zimmer. Some of our contributors are veteran science journalists; others regard science just as one source of great ideas. What they all have in common is a rare ability to conduct deep investigations into the most complex topics and emerge with stories that will entertain and enlighten anyone who appreciates a good narrative.

Magazine Layout:
Discover gives its readers the real story: on-the-scene photography, highly personal portrait shots, and cutting edge scientific imagery. The design is elegant and refined--not dry like a textbook, not glossy and remote like a travel guide. Every issue contains a balance of big-idea, text driven stories and more image-rich features that convey the feel of where and how the most amazing research happens.

Comparisons to Other Magazines:
Discover examines what really matters about science and places it squarely in a human context. It is an accessible guide to the ideas that matter most in today's world. Unlike Scientific American, it is accessible to any curious reader, not just to science insiders. Unlike Popular Science and Popular Mechanics, it focuses on ideas and discoveries, not gadgets and weapons. And unlike National Geographic, it does not shy away from the personal, political, and social aspects of science. Above all, Discover is unique in combining deep, probing reporting with accessible, narrative writing--more in the mode of The New Yorker than in the style of traditional science journalism.

Advertising:
US Navy, Chevy, Hartford, Bose, Aridian Publishing, Shell, BBC, PBS, VISA, Ford, Ambien, GM, Sony, Sanyo, Discovery Channel, Math Tutor, Rosetta Stone, Gel Pro, Caravan Tours, First Street, Vanguard, Michelin, Lantus, etc.

Awards:

• Discover was presented with an award by the American Society of Journalists and Authors for July '07 feature on Science and Islam.
• MPA Digital Awards 2007 BEST PODCAST SERIES: Recognizes creativity and content innovation in a magazine’s podcast series – Discover’s Vital Signs won 3rd place.
• 2007 Ellie National Magazine Award Finalist, Columns and Commentary

Who Reads Horse Illustrated?
Horse Illustrated serves hands-on horse owners by promoting the best in horse care, riding, and training. It’s the premier monthly source of all-breed, all-discipline equine information – including expert English and Western training advice, competitive insight, important medical updates, comprehensive coverage of equine health and nutrition, as well as breed profiles, news, and lifestyle features for equestrians.

What You Can Expect in Each Issue:

• Barn Buzz: A humorous look at the life of a horse enthusiast.
• Trail Guide: Expert advice for trail riders.
  
• English Arena: English riding tips, training and related information.
• Western Roundup: Western riding tips, training, and more.
  
• Vet Files: Horse health updates plus your questions answered by veterinarians.
• Making Headlines: The latest news and trends in the equine world.
• HI Answers: Solutions to horse problems of all types, from a panel of equine experts. Interviews with top riders and equestrian celebrities, plus the latest products, trends and news from around the horse world.
  

Each information-packed issue features articles like in-depth training articles for English and western riding disciplines, special-interest features, comprehensive health care and grooming articles, breed profiles and expert advice offering new and current horse owners tips on taking care of their horse. Recent feature topics include: fuel-efficient towing, jumping tune-up exercises, trail course tips for western riders, smooth-gaited breeds, and how to build a safe stall from the ground up.

Past Issues:

Contributors:
The lifestyles of the Horse Illustrated editorial staff mirror those of our readers. Being horse owners themselves, editors and contributors are dedicated to providing quality coverage of the equine world. Contributors are experts in their field and include authors, trainers and veterinarians: Sharon Biggs, Pat & Linda Parelli, Annie Eldridge, Cindy Hale, Toni McAllister, Jennifer Nice, Laura Riley DVM, and Dale Rudin.

Magazine Layout
Horse Illustrated is information driven. Feature articles are complemented by beautiful four color photography. "How To" articles include helpful step by step photos or illustrations. Each breed profile comes with a gorgeous pull-out poster.

Comparisons to Other Magazines
Horse Illustrated has the industry's most comprehensive editorial. Readers turn to one publication - Horse Illustrated - over other "niche" publications for a wide range of special columns and features instead of buying three separate magazines to cover English riding, Western riding, and health care. Comprehensive coverage of equine health, nutrition, grooming, and all aspects of horse care helps keep your horse in top shape. Everyday training difficulties, sporting across the world, medical milestones, and functional equestrian fashion; you can expect to find it all in Horse Illustrated.

Advertising
Advertising is relevant to the magazine, offering products and services that all horse enthusiasts will be interested in. An Ad Index is included in each issue featuring the page number of the advertiser.

Awards
The United States Equestrian Foundation, the national governing body for equestrian sport in the United States, has recognized Horse Illustrated for excellence with a Pegasus Award for Media as Equestrian Publication of the Year in 2004 and following up with an honorable mention in the same category in 2005.

Who Reads WildBird?
WildBird educates and entertains readers with useful details about North American birds and birding – in readers’ back yards and in the entire Western Hemisphere. WildBird encourages readers to share their appreciation for birds and to consider beginner’s education and habitat conservation as means of ensuring avian species’ survival.

WildBird’s editorial celebrates not only a love of birding but also an appreciation for nature and conservation. WildBird is committed to promoting conservation and education. Since 1993, WildBird-sponsored teams have won over $100,000 on behalf of conservation projects, birding societies and wildlife sanctuaries.

What You Can Expect in Each Issue:

• Gear, Gadgets, & Goods: Presenting the latest tools for the birdwatching aficionado, and featuring optics, photo equipment, electronics and backyard supplies.
• Birder's Backyard: Backyard birding articles feature tips for attracting birds to backyard habitats.
• Book Nook: Reviews of recently published birding books.
• Conservation Corner: Educational articles on protecting birding habitats.
• Ornithology 101
• Features: Covering a broad range of topics which will entice both backyard birders and listers, beginners and experts, with topics which have recently included "A Different Set of Eyes- Enjoy backyard birding with new observation tips," "The ABCs of Helping Birds," and "My Favorite Birding Spot of All Time."

Past Issues:

Magazine Layout:
The editors have achieved a visually appealing layout that brings to life the wild birds within the pages of WildBird. Engaging articles illustrated with vivid photographs capture readers' attention from cover to cover.

Advertising:
Advertisers are important to the readership of this magazine, since you’ll likely want to easily find the latest birdwatching tools, photo equipment, electronics and backyard supplies that the editors are writing about. Included in each issues is an Advertiser’s Index, featuring the page number of the advertiser. The majority of advertising is specific to birding. They succeed in providing relevant advertising for anyone who loves birding.

Who Reads Wired?
Wired readers want to know how technology is changing the world, and they’re interested in big, relevant ideas, even if those ideas challenge their assumptions—or blow their minds. Wired readers are generally familiar with computers and the Internet, but this is definitely not a computer magazine—Wired won’t teach you how to upgrade your RAM. Instead, it’s a magazine about science, art, adventure, online culture, business, philosophy … and bright shiny beautiful gadgets. Each month, more than 2 million smart, savvy readers come to Wired for clean, clear writing with a wry twist.

What You Can Expect in Each Issue:

• Start: In Start, readers are treated to quick bites of information on everything from provocative innovations (in-flight Wi-Fi, anyone?) and new technologies (who won the DVD format wars?) to cultural shifts (why are Korean schoolgirls buying mini refrigerators?). Looking for tips on touching up your digital pictures or resetting a dislocated shoulder? Start has those, too. The stories are presented in smart, irreverent language with Wired’s signature visual flair.
• Test: Wired has covered gear and gadgets since its very first issue. Every month, Test gives readers the definitive take on the hottest products on the market, from the newest HDTVs to the slimmest notebook computers. The best tech writers in the business put the gear through a rigorous review and rate it from 1 to 10. Mix in Wired's trademark visuals and humor and you've got the most useful, entertaining coverage of products anywhere.
• Play: Now that popular culture is Wired culture, this is the best place to turn for the skinny on what’s cool, quirky, and fun. The section kicks off with Playlist: the top 10 newest, coolest things in the Wired world. In the rest of Play, editors delve deeper into movies, art, books, games, design, and online entertainment. Plus, it delivers the big picture so readers understand why these things matter. Wondering about cognitive science behind Halo 3? Curious about the cutting-edge engineering that goes into making a Top 40 single? The answers are in Play every month.
• Endgame: Part contest, part game, and totally engrossing, the Endgame puzzle challenges Wired readers to think deeply, both on and off the page.
• Features: Each month, the editors open a window to the future of technology, business, entertainment, science, and culture. We recently devoted 22 pages to the thorny questions to which scientists still don't have answers: Why do we sleep? What causes ice ages? Do forests actually speed up global warming? Other recent topics: How Apple does so well by behaving so badly; the race to build the 100-mile-per-gallon car; 12 ways to supercharge your brain; and how personal genomics could change the way you live.

Magazine Layout:
Outstanding print design is about the seamless integration of compelling stories and fresh ideas with expert typography, arresting photography, and sharp illustration. Inventive visual architecture has been part of the magazine’s DNA from the beginning. Fifteen years on, Wired is still the place to turn for eye-popping images and a style that sets the pace for the rest of the magazine design world. .

Click on any image below to see select pages from Wired:



Contributors:
Wired editor in chief Chris Anderson, author of The Long Tail, writes regularly for the magazine. Among our other writers are Steven Levy, Joshua Davis, Steven Johnson, Jeff Howe, Lawrence Lessig, Daniel H. Pink, Bruce Sterling, Clive Thompson, and Gary Wolf. Contributing photographers and artists include Dan Winters, Platon, Nigel Parry, Andrew Zuckerman, Robert Maxwell, Bryan Christie, Tobias Frere-Jones, Jonathan Hoeffler, and Jason Lee.

Past Issues:


Awards:
Under the leadership of editor in chief Chris Anderson, Wired has been nominated an unprecedented six consecutive times for the National Magazine Award for General Excellence, winning the industry's top prize in 2005 and 2007. In 2008 Wired was nominated for three NMAs, for General Excellence, Design, and Best Section. In 2008 the magazine was nominated for 18 of the top awards from the Society of Publication Designers.