Today's Bestselling Sports Magazines

Who Reads Backpacker?
Backpacker is written for readers who love outdoor adventure. Backpacker readers are serious about their passion for the outdoors, whether it be a simple day hike or an all out backpacking trek. Published 9 times a year, Backpacker provides expert information on the best trails in America, including GPS coordinates to get readers to the most remote and beautiful places nature has to offer.

In 2008, Backpacker teamed up with San Francisco based firm Cooler to calculate their carbon footprint. Realizing that they were putting 5 million pounds of CO2 into the air each year, Backpacker took measures to reduce their carbon footprint, and combined with investment in renewable energy, has efficiently become a carbon neutral publication.

What You Can Expect in Each Issue:
Readers can look forward to reading Basecamp, which stuffs exactly what readers need without an extra ounce of verbiage. The Basecamp section includes:

• Tripfinder: Match three different destinations with three different timeframes to determine your best adventure trip.
• 5 Minute Meals: Taste-tested recipes to make backcountry cooking easier.
• Life List: A concise, inspiring description of everything you need to pull off a once in a lifetime trip.
• Start Smart: Where new hikers come to learn essential camping skills.
• The Next Level: More experienced readers can learn advanced, multi-sport skills.
• Features: Ranging from Backpacker's stories of adventures on America's trails to gear reviews. The annual Gear Guide with over 250 reviews is always popular with readers. Other recent features have been a Life List of 47 must-do trips and 15 amazing flora a fauna spectacles.

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Magazine Layout:
The editors strive to pack as much information as possible into each issue. The layout offers beautiful landscape photography related to articles. Readers will also find the illustrated diagrams helpful and intuitive to follow.

Comparisons to Other Magazines:
Backpacker is for the ultimate adventurers. Other magazines in its class tend to focus more on camping and casual outdoor activity, while Backpacker covers everything from the simple day hike to the most extreme mountain treks.

Advertising:
Readers can expect to find the advertising specific to the outdoor and recreation industry. Most ads relate to either backpacking gear or foods, with the occasional automobile or travel ad geared towards the adventurous consumer.

Awards:
In 2006, Backpacker won a prestigious National Magazine Award. Backpacker's Basecamp department was honored as the best magazine section within the industry. In 2007, Backpacker was named a National Magazine Award Finalist in the Single-Topic Issue category, which honored the ambition, comprehensiveness and imagination of the recent "Survival" issue.

Who Reads Runner’s World Magazine?
Runner’s World will motivate and inspire you. Each monthly issue of Runner’s World brings you advice on new running techniques, introduces you the latest running products and national and international race information. You’ll find the strategies, tips and advice to fuel your performance, prevent injuries, burn fat, shed stress, and achieve your personal goals. Runner’s World is filled with the powerful information that will help you run faster and farther and have more fun doing it.

What You Can Expect in Each Issue:
Regular section of Runner’s World include:

• Training Techniques: Tips from the Professionals to help you achieve your personal best
• Shoe Guides: Detailed Guides providing a comprehensive analysis of the newest running shoes
• Inspirational Stories: To motivate and encourage every runner
• Safety Advice: Tips to keep you safe to insure you have the run of your life
• Recipes for a Runner: Nutritional and Delicious Recipes to prepare you for any type of race
• Races & Places: Keep informed of the upcoming race events in your area
• Feature Articles: Include “Marathon Spring Training Guide,” “Food Fuel – What to Eat and When to Eat it,” “The Essential Got-to-Have Shoe Review,” and “Races & Places – Review of Today’s most challenging races and the Runner’s who tackled them.”

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Who Reads Sports Illustrated?
Sports Illustrated is created for sports fans, but because of the exceptional writing and photography it appeals to almost everyone. Sports Illustrated's writers and photographers deliver award-winning coverage of sports and the human spirit.

What You Can Expect in Each Issue:

• Leading Off: Big bold photos that put you in the heart of the action.
• Dan Patrick: read funny but insightful interviews with Dan’s radio show guests from the world of sport.
• Scorecard: delivers an intriguing essay followed short snippets of sporting new and popular item such "They Said It", Sign of the Apocalypse", "For the Record" and "Pop Culture Grid".
• Inside: Gives the reader a closer look at the biggest games, names and happenings from the world of sports.
• Features: provide insightful previews , the story behind the game, investigative journalism such as breaking the Alex Rodriguez steroid scandal and powerful book excerpts.
• The Vault: through images and words, each week SI takes a look back at a memorable event and/or athlete from over 50 years of archives.
• Point After: closes the issue with an often funny, sometimes poignant and always entertaining essay from a stable of SI writers including Selena Roberts, Phi Taylor and Chris Ballard.

Special Issues Included in Your Subscription:

• NFL and College Football Previews
• NBA and College Basketball Previews
• MLB Preview
• NHL Preview
• Sportsman of the Year
• Swimsuit Issue

Magazine Layout:
Sports Illustrated is a spectacular mix of award-winning photography and world-class writing presented with clean, readable design.

Click on any image below to see select pages from Sports Illustrated:



Contributors:
The Sports Illustrated editorial staff is comprised of the leading sports journalists of our era. Fans of the publication look forward to Peter King's NFL coverage; Tom Verducci's perspective on MLB; Ian Thomsen and Chris Mannix on the NBA; Austin Murphy and Seth Davis on college football and basketball, respectively. There are more than 100 writers, editors and photographers who contribute to SI on a weekly basis.

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Comparisons to Other Magazines:
Superior writing and photography both make this magazine unique. SI is weekly and covers the entire sporting world.

Advertisers:
Advertising is primarily garnered from the top 200 sports brands.

Awards:
Sports Illustrated is the most acclaimed Sports weekly magazine in the history of publishing. Already in 2009, SI has garnered more than 30 awards for writing and photographic excellence.

Who Reads Golf Magazine?
Who reads Golf magazine? Golfers who love to play as much as they can! The sport is their passion, consuming most of their spare time. They are united by the same purpose: to improve. Being a better player means greater enjoyment. They are serious about the game, but they want to have fun.

What You Can Expect in Each Issue:

• Teeing Off: Pictorial presentation of the game.
• The Starter: Interviews with Tour stars, instruction from Dave Pelz, guide to the rules, special swing sequences of players in form.
• Your Game: The Golf magazine Top 100 Teachers In America share their knowledge to give quick tips to improve.
• The Golf Magazine Interview: In-depth questioning of the player of the moment.
• The Shop: Latest golf equipment showcase.
• Sidespin: David Feherty’s hilarious take on the game.
• Feature Articles: Major profiles of the best players in the world, previews of the majors, behind-the-scenes of the PGA Tour.

Magazine Layout:
Golf magazine is easy to navigate, with clearly defined section to help the reader through the magazine. Each page works hard to add value to the reader without losing visual impact and ingenuity. .

Click on any image below to see select pages from Golf:



Contributors:
David Feherty, CBS announcer and former Tour golfer, is the lead columnist for Golf magazine. An award-winning novelist and commentator, David Feherty brings his unique sense of humor to Golf magazine in his monthly column, Sidespin.

Golf magazine’s team of top staff writers are joined by the writing talent of Sports Illustrated.

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Comparisons to Other Magazines:
Golf magazine is positioned as the most accessible magazine within its genre, with a tone that is friendly and approachable. It’s fun to read.

Awards:
Golf magazine is the only monthly golf publication to have won a national magazine award from ASME, the American Society of Magazine Editors. Golf magazine was recognized in 2006 for outstanding achievement in the Leisure Interests category. Its writers have also won numerous awards from the Golf Writers Association.

Who Reads Bicycling Magazine?
Bicycling is the world’s leading cycling magazine – and the only one that covers the entire spectrum of cycling from road cycling to mountain biking to recreational cycling and cycling for health and fitness. Each action-packed issue is filled with proven secrets that are guaranteed to help you go faster, stronger, longer.

Bicycling's unique combination of travel, gear, fitness, style and award-winning stories -- all surrounded by vivid photography and framed in elegant design -- brings the sport to life. On and off your bike, Bicycling will fuel your cycling passion. Bicycling will take you to the world’s premier cycling destinations, keep you up-to-date on the latest cycling technology and challenge you to be faster, stronger and better every day.

What You Can Expect in Each Issue:
Regular sections of Bicycling include:

• Fitness and training tips, nutrition pointers and skills to ride harder and smarter
• Industry-standard reviews of bikes and gear, perfect for every riding style and budget
• Inspiration and accessible advice on how to enjoy the ultimate rides around the world
• Award-winning feature stories that celebrate cycling’s defining characters

Feature Articles:

• Best Bike Trails and Trips for the Ride of a Lifetime
• Spring Riding Basics
• New bike reviews
• The Essential Got- to- Have Gear Review
• Ride in Style: Style Man Reviews the best new riding apparel for 2009
• Fitness and Training Tips from the Professionals to help you get faster and stronger

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What is Running Times Magazine?
Running Times is the go-to source of information and inspiration for the dedicated, active runner and fan. Our mission is to enable runners to take their performance and enjoyment of running to a higher level. We go beyond basic tips, answering "why" as well as "how," providing fresh knowledge and perspectives through trusted content that reflects the runner's view of the world, inspires and motivates.

What You Can Expect in Each Issue:

• Training Techniques: Tips from the Professionals to help you achieve your personal best
• Shoe Guides: Detailed Guides providing a comprehensive analysis of the newest running shoes
• Performance Enhancing Guides: Advice to take you to the next level
• Recipes for a Runner: Nutritional and Delicious Recipes to prepare you for any type of race
• Professional Runner’s Ranks: Get the up-to-date rankings of all of your favorite professional runners
• Races & Places: Keep informed of the upcoming race events in your area!

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