Macromedia Announces Freehand 10, Supports Mac OS X

Next Generation Of Design Software Enhances Macromedia Flash Integration

San Francisco, California —April 2, 2001—Macromedia, Inc. (NASDAQ: MACR) today announced Macromedia FreeHand 10, which features new creative tools, productivity enhancements, tight integration with Macromedia Flash 5, the Macromedia User Interface, and the ability to multi-publish to both print and the Web. Upon its release, FreeHand 10 will be available on Macintosh and Windows platforms, including Mac OS X, Apple's next generation operating system using the sleek new Aqua interface.

"Macromedia FreeHand 10 is designed to make the lives of graphics professionals easier and more productive through rich Macromedia Flash integration, templates, and the ability to intuitively create content that can be delivered to both print and the Web," said Kevin Lynch, president of Macromedia products. "In addition, we are committed to developing our market-leading Web authoring product line for Mac OS X, and happy to offer FreeHand 10 on this amazing next-generation operating system."

"With features such as an incredible new 'Aqua' user interface and stunning 2-D and 3-D graphics capabilities, Mac OS X is an ideal platform for creative professionals," said Clent Richardson, Apple's vice president of Worldwide Developer Relations. "We are thrilled with Macromedia's release of FreeHand 10, and look forward to seeing more of Macromedia's outstanding graphics and Web building solutions on Mac OS X."

Graphics professionals use FreeHand 10 to create advanced illustrations, large print projects, and Web site storyboards. FreeHand 10 offers increased productivity through an editable symbol library for better asset management and the ability to select print areas from large projects. The product also features the customizable Macromedia user interface that is now standard across its entire Web authoring product line. FreeHand 10 also introduces Master Page functionality which brings speed and flexibility to designers who want to use templates to speed authoring of large projects that share common design elements. Designers will also benefit from FreeHand 10's free-form contour gradient fill to add drop shadows, beveled edges, and highlights on objects in an intuitive, natural way, as well as reusable brush stroke tools.

Web designers will also benefit from the rich integration between FreeHand 10 and Macromedia Flash. The products now share the Macromedia common user interface to deliver a more seamless authoring experience. The new user interface also includes some common Macromedia Flash features such as a Macromedia Flash Navigation Panel for easily applying links or actions. Now, basic interactivity for Macromedia Flash content can be added from within FreeHand, and users can also navigate and play back their Macromedia Flash animations within the FreeHand authoring environment.

"FreeHand 10 is more than just a print or online design tool, it's the heart and soul of my design studio," said Brad Kozak, chief creative officer, Grok·Media. "The new Master Pages feature enables efficient management and updating of large projects, and the new user interface and tight integration with Macromedia Flash makes working between the two applications seamless."

For more information on the powerful new features in FreeHand 10, go to http://www.macromedia.com/software/freehand/productinfo/newfeatures/.

Pricing and Availability

Macromedia FreeHand 10, available for Mac OS X, Mac OS 8.6 and higher, and Windows platforms, is expected to ship in May. The product is priced at $399, with upgrades from previous versions available for $129. The Macromedia Flash 5 FreeHand 10 Studio is priced at $599 with a special limited time offer available for $499. Upgrades to the studio from previous versions of Macromedia Flash or FreeHand are $199.

About Macromedia

Macromedia is passionate about what the Web can be. Its award-winning products empower designers and developers to efficiently create and deliver the most engaging experiences on the Web, and enable innovative Internet business solutions. Headquartered in San Francisco, Macromedia (NASDAQ: MACR) has more than 1,700 employees worldwide and is available on the Internet at www.macromedia.com.

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